What Boerschappen does

Boerschappen B.V. is a Breda-based Dutch cooperative that delivers weekly meal and grocery boxes containing fresh, seasonal, locally-sourced products from Dutch farmers. Founded in 2013 by Stéphanie Vellekoop and Stijn Markusse after they struggled to find additive-free groceries for a medical diet, the company sells a portfolio of subscription boxes (Seizoensbox for self-cooking with seasonal produce, Gemaksbox as a convenience meal kit for 3 complete meals, and 25 Minuten Box for quick-prep weekday meals) plus one-time Specials (Summer Box, BBQ packs, Christmas packages) and a Webwinkel for individual products. Subscription pricing ranges from approximately €38.95 to €59.45 per week, with a €6.95 home delivery fee; customers manage everything through an iOS/Android mobile app and can pause or cancel at any time.

The company's technology centers on a consumer-facing mobile application for box management, recipe access, and farmer storytelling, combined with a logistics operation that coordinates morning farm visits, same-day packing, and next-day delivery. Last-mile execution is handled by Trunkrs (nationwide) and Fietskoeriers (emission-free urban), with free pickup points throughout the Netherlands as an alternative channel. Distribution covers the Netherlands and Flanders, excluding the Wadden Islands. In 2022, the company restructured into a cooperative (Boerschappen Coöperatie U.A.), allowing farmers, employees, customers, and other shareholders to become co-owners, and it achieved Skal organic certification in 2023.

Boerschappen operates a hybrid business model: a distributed D2C subscription base of more than 5,000 weekly customers, plus a rapidly expanding B2B foodservice arm anchored by an 8-year, €50 million contract with Vitam to supply 300+ corporate restaurants (including Belastingdienst and Politie), with additional enterprise customers in healthcare (Radboud UMC Fit4Surgery), justice (DJI), and care housing. In 2025 the company raised €2 million (€1.5M from Rabobank and Nationaal Groen Fonds plus €500K retail crowdfunding via Broccoli) at a €25.9 million valuation, and stated a target to scale from approximately €10M to €45M in revenue over five years as it transitions from a meal box company into a full-service fresh food wholesale platform.

Name

Boerschappen

Legal name

Boerschappen BV

Website

https://boerschappen.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Boerschappen is a Dutch cooperative delivering weekly meal and grocery boxes with fresh, seasonal produce from Dutch farmers to consumers, plus B2B fresh food supply to corporate, government, and healthcare accounts across the Netherlands and Flanders.

Ownership category

akta.pro rank

Product category

Meal Kit Subscription Delivery

NAICS

Other Specialty Food Retailers (44529), General Line Grocery Merchant Wholesalers (42441), Food Service Contractors (72231)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Meal Kits & Recipe Box Delivery (CRAFAFAD)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Meal Kits & Recipe Box Subscriptions (AFAIANAA), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Meal box delivery
• Fresh grocery boxes
• Organic produce sourcing
• Local food cooperative
• Foodservice supply

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Weekly Meal Box Subscriptions: Recurring weekly subscription boxes (Seizoensbox, Gemaksbox, 25 Minuten Box) with various dietary preferences (meat, fish, vegetarian, vegan). Customers pay weekly with flexible cancellation.
2. Special Themed Boxes: One-time special themed boxes such as Summer Box, BBQ packages, Christmas boxes, and apple juice. Ordered individually without subscription commitment.
3. B2B Foodservice: Fresh food supply contracts to corporate restaurants and institutions. Major 8-year contract with Vitam worth €50 million.
4. Delivery Fees: €6.95 delivery charge per box for home delivery across Netherlands and Flanders

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boerschappen delivers weekly meal and grocery boxes containing fresh, seasonal, locally-sourced products directly from Dutch farmers to consumer households and B2B foodservice clients. Core offerings include the Seizoensbox (seasonal grocery box), Gemaksbox (convenience meal kit), 25 Minuten Box (quick-prep meal box), and themed Specials. The company also supplies fresh products (vegetables, meat, fish, fruit, dairy) to corporate restaurants under multi-year B2B contracts, with home delivery via logistics partners and pickup point collection.

Product overview

Boerschappen is a Dutch meal box and grocery delivery company organized as a cooperative. The product portfolio consists of three core box types: the Seizoensbox (seasonal grocery box with fresh, local, seasonal produce for self-cooking), the Gemaksbox (convenience box with all ingredients and recipes for 3 complete meals), and the 25 Minuten Box (quick-prep meal box for busy days). All box types are available in multiple dietary variants (meat & fish, vegetarian, vegan, family). The company also offers Specials (one-time themed boxes like Summer Box, BBQ, Christmas packages) and a Webwinkel (online shop for individual products). Deliveries occur 5 days per week across the Netherlands and Flanders via delivery partners, or customers can pick up at local pickup points.

Differentiator

Problem solved

Functional benefit

Brands

• Gemaksbox: A convenience meal box containing all ingredients and recipe cards for 3 complete meals, with no need to buy additional items.
• Seizoensbox
• 25 Minuten Box
• Boerschappen Specials
• Zomer Groente & Fruitbox

Quantifiable outcome

• 62%+ of vegetables, potatoes, and fruit are organically grown or from transition farmers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BroccoliminorGTM or Marketing Partner · 12 July 2025Sharefunding platform for retail investment rounds. First sharefunding platform in Netherlands for green shares with AFM crowdfunding license. Manages digital share certificates for investor community.
• VitamcoreStrategic or Co-development Partner · 1 January 2025Major 8-year contract worth €50 million for daily supply of fresh products (vegetables, meat, fish, fruit, dairy) to 300+ corporate restaurants including government institutions like Belastingdienst and Politie.
• TommyTomatominorStrategic or Co-development PartnerCollaboration to teach children at primary schools about vegetables through Soeperhelden program with cooking lessons and learning activities about the power of vegetables.
• Radboud UMCminorStrategic or Co-development PartnerFit4Surgery program providing prehabilitation meal boxes to surgery patients with all macro and micronutrients needed for optimal recovery, supplied by local organic farmers.
• Dienst Justitiële Inrichtingen (DJI)minorStrategic or Co-development PartnerFresh meal packages for detainees to promote self-sufficiency and dignity, supporting DJI's sustainability and regional sourcing goals.
• No Waste ArmyminorStrategic or Co-development PartnerCo-founded food waste reduction initiative. Boerschappen supports with logistics, storage, and connections to local makers. Rescues 'ugly' produce from waste.
• Healthcare institutionsminorStrategic or Co-development PartnerMeal packages for residential care groups enabling cooking with fresh local products within 25-45 minutes.
• TrunkrscoreChannel Partner/ Reseller/ DistributorDelivery partner for nationwide home delivery across Netherlands and Flanders, Monday-Friday 17:00-22:30.
• FietskoeriersminorChannel Partner/ Reseller/ DistributorCycling delivery partners for emission-free urban deliveries, Monday-Wednesday 17:00-21:00.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Jumbo: Second-largest Dutch supermarket chain with strong online grocery and foodservice-adjacent offerings; competes with Boerschappen on weekly household grocery spend and is a potential customer/partner in institutional food supply.
• Picnic: Dutch online-only grocery retailer with nationwide delivery; competes for the same household grocery wallet, offering convenience and lower prices versus Boerschappen's curated short-chain boxes.
• Marley Spoon: Established global meal-kit operator active in the Netherlands; comparable subscription model and weekly recipe-based offering, differentiated by broader ingredient sourcing rather than short-chain/organic positioning.
• Albert Heijn: Largest Dutch supermarket chain with extensive private-label and organic ranges; not a meal-kit specialist but the dominant grocery incumbent whose assortment, pricing power, and online presence define the competitive context for Boerschappen's DTC offer.
• HelloFresh: Global meal-kit leader operating across the Netherlands and wider Europe; competes in the same weekly recipe-box category as Boerschappen but at much greater scale, with broader menus and conventional (not short-chain) sourcing.

Direct peers

• de Krat: Dutch weekly meal box subscription focused on fresh, locally sourced ingredients; directly comparable DTC subscription model and supply philosophy aimed at health-conscious Dutch households.
• Uitgekookt: Dutch ready-to-cook meal box with weekly recipes and pre-portioned ingredients; competes with Boerschappen's Gemaksbox and 25 Minuten Box on convenience and pricing, and overlaps in NL/Flanders delivery coverage.
• Ekomenu: Dutch organic meal box subscription delivering weekly menus with regional producers; closest direct competitor given Skal-certified organic sourcing, weekly subscription model, and Dutch/NL market focus overlapping with Boerschappen's Seizoensbox and Gemaksbox offerings.

Others

• Sligro Food Group: Leading Dutch foodservice wholesaler supplying restaurants, hotels, and institutions; comparable as Boerschappen scales its B2B fresh-food platform via the Vitam contract into the same institutional customer base.

Emerging players

• BeeBo Lifestyle: Dutch organic-leaning meal box with comparable weekly subscription mechanics; smaller-scale direct competitor overlapping with Boerschappen's organic/transition-produce positioning and NL customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/boerschappen
• Xx.com/boerschappen
• Facebookfacebook.com/boerschappen
• LinkedInlinkedin.com/company/boerschappen-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boerschappen