APMP
APMP is a US-based, nonprofit professional membership association founded in 1989 that serves proposal, bid, and tender management professionals worldwide through certifications, standards, training, and an annual conference community.
- Company typePrivate
- Founded1989
- HeadquartersWashington, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What APMP does
APMP (Association of Proposal Management Professionals) is a US-headquartered, nonprofit professional membership association founded in 1989 and operating as the only independent, global body dedicated to the proposal, bid, and tender management profession. The organization serves individual practitioners and employer organizations whose teams are responsible for winning business through formal proposals, structuring its offering around three pillars: globally recognized certifications (Foundation Level and Practitioner Level), industry standards and body-of-knowledge, and community/networking assets including chapters and annual conferences. Its customer base is a horizontal persona — proposal management and business development professionals — addressed through individual and corporate memberships, certification enrollment, paid training, and event attendance; monetization flows through membership dues, certification fees, training programs, conference revenue, and ancillary content/research products, as evidenced by the member portal, e-commerce cart, and translation infrastructure on apmp.org.
Operationally, APMP runs a lean association model (leadership disclosure lists Rick Harris as CEO) with no identified software products, APIs, proprietary technology platform, or disclosed revenue or headcount. Its technology footprint is limited to the membership website and standard CRM/payment integrations; core technology was not disclosed in the source material. The 2026 strategic research output — the State of Strategic Response Management Report for Australia and New Zealand, co-produced with software vendor Responsive — represents APMP's most concrete recent commercial-adjacent initiative, signaling an explicit pivot toward thought leadership and benchmarking in AI-augmented response management and an extension of footprint into the Oceania market.
APMP firmographics
Firmographics- Name
- APMP
- Legal name
- Association of Proposal Management Professionals
- Website
- https://apmp.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- APMP is a US-based, nonprofit professional membership association founded in 1989 that serves proposal, bid, and tender management professionals worldwide through certifications, standards, training, and an annual conference community.
- Ownership category
- akta.pro rank
Where APMP is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
APMP business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
APMP product offering
Product offeringCore offering
APMP is a nonprofit professional membership association serving individuals in the proposal, bid, and tender management profession. It provides globally recognized certifications (Foundation and Practitioner levels), industry standards, training, educational resources, networking opportunities, and annual conferences to advance the profession of winning business through proposals, bids, and tenders.
Product overview
APMP (Association of Proposal Management Professionals) is a professional membership association rather than a product company. It does not offer a unified platform or modular product portfolio. The organization focuses on providing resources, certification, training, and networking for proposal management professionals, with no named software products, modules, or technology offerings identified in the available source data.
Differentiator
Problem solved
Functional benefit
Products and services
- APMP Foundation Level Certification
- APMP Practitioner Level Certification Advanced globally recognized professional certification for experienced proposal, bid, and tender management professionals.
- APMP Membership Individual professional membership providing access to networking, educational resources, industry standards, and community for proposal management professionals.
- APMP Annual Conference Annual industry conference for proposal management professionals offering networking, education, and industry exposure.
- APMP Educational Resources and Training Educational materials, training, and professional development resources for proposal, bid, and tender management practitioners.
- APMP Industry Standards Published industry standards and best-practice frameworks for the proposal management profession.
Companies that use APMP
Customer profileSegments1 record
Ideal customer profiles1 record
APMP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APMP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResponsivecoreAPMP partnered with Responsive to release the 2026 State of Strategic Response Management Report for Australia and New Zealand. The partnership involved conducting research with nearly 300 ANZ respondents to analyze AI execution and strategic response management maturity. The report identifies SRM Leaders (top 20% in maturity) and their performance metrics including 89% year-on-year revenue growth and 83% AI deployment rates.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
APMP competitors and assessment
Company assessmentDirect peers
- Project Management Institute (PMI): Global nonprofit professional association offering tiered certifications (PMP, CAPM) and standards for project managers. Closely comparable membership-association business model, certification ladder, and continuing-education flywheel to APMP.
- International Institute of Business Analysis (IIBA): Nonprofit professional association for business analysts with CBAP and ECBA certifications, industry standards, and chapters. Mirrors APMP's positioning as the standards body for an adjacent BD/pre-sales discipline.
- (ISC)²: Nonprofit professional association administering the CISSP and other information-security certifications. Highly comparable dues-and-certification revenue mix with strong global chapter network.
- Scrum Alliance: Nonprofit membership organization certifying Scrum Masters and Product Owners, with similar community-chapter structure and certification-driven revenue model to APMP.
- Society of Manufacturing Engineers (SME): US nonprofit association providing certifications, technical standards, and member publications for manufacturing engineers — analogous professional-society structure with similar certification-plus-content revenue mix.
- American Society for Quality (ASQ): Long-standing US-based professional association offering certifications (CQE, Six Sigma) and quality-management standards. Comparable model of dues-funded nonprofit, certification ladder, and annual conference revenue.
Others
- Loopio: Leading RFP/proposal management software vendor with its own Loopio Library certification program. Adjacent to APMP's ecosystem — vendor side of the proposal stack where APMP sets people-side standards.
- Responsive (formerly RFPIO): Strategic Response Management platform and APMP's current research partner. Operates at the intersection of proposal software and best-practice content, potentially competing with APMP on training and benchmarks.
- Qvidian (Upland Software): Proposal automation and response management software vendor serving enterprise BD teams. Adjacent to APMP's constituency of proposal professionals; competes for the same corporate training budgets.
Emerging players
- Shipley Associates: Private training and consulting firm specializing in proposal management, capture, and bid best practices. Directly competes with APMP in proposal training and certification, though as a for-profit consultancy rather than a membership body.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
APMP social profiles
Digital presenceAPMP financial estimates
Financial estimateRevenue estimate
Valuation estimate
APMP leadership team
Management profileNumber of profiles
Profiles1 record
APMP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APMP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APMP
What does APMP do?
APMP is a nonprofit professional membership association serving individuals in the proposal, bid, and tender management profession. It provides globally recognized certifications (Foundation and Practitioner levels), industry standards, training, educational resources, networking opportunities, and annual conferences to advance the profession of winning business through proposals, bids, and tenders.
Is APMP a public or private company?
APMP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was APMP founded?
APMP was founded in 1989. It employs 5,001 to 10,000 people.
Where is APMP based?
APMP is headquartered in Washington, United States, in the North America region.
Who are APMP's main competitors?
Direct peers on record are Project Management Institute (PMI), International Institute of Business Analysis (IIBA), (ISC)², Scrum Alliance, Society of Manufacturing Engineers (SME) and American Society for Quality (ASQ). Others are Loopio, Responsive (formerly RFPIO) and Qvidian (Upland Software). Shipley Associates is listed as an emerging player.
Does APMP have an API?
No public API is recorded for APMP.