What Upland Qvidian does

Upland Qvidian is an AI-powered RFP response and proposal management software product operated as a core business unit of Upland Software, Inc. (NASDAQ: UPLD). The platform helps enterprise sales teams automate and accelerate the creation of responses to requests for proposals (RFPs), sales proposals, and related bid documentation, claiming a 60% time-savings outcome for users. The product is positioned within Upland's Content Lifecycle Automation and Sales Productivity solution areas and is marketed as Gen AI-powered, leveraging AI-assisted content generation, formatting, and response management built on top of an established content library architecture that serves 200,000+ users worldwide.

Technically, Qvidian centers on a content management and automation platform that captures, organizes, and reuses approved proposal content, templates, and knowledge assets. Its proprietary AI features focus on RFP response automation, proactive proposal generation, and sales document creation, with differentiation claims around accuracy and ease of implementation. The product does not publicly disclose named proprietary models, training pipelines, or AI/ML engineering hires, and no patents or third-party benchmark results are cited.

Commercially, Qvidian operates on a subscription-based SaaS revenue model with quote-driven, non-public pricing. It is sold through Upland Software's direct enterprise field sales organization, with demo requests as the primary conversion mechanism, and is cross-sold alongside Upland's broader portfolio of 20+ cloud software products to 1,100+ enterprise customers globally. Customer segmentation is horizontal and use-case-driven (enterprise sales teams managing RFP and proposal workflows), with named enterprise adopters including NetApp. The product is headquartered in Austin, Texas, alongside Upland Software's corporate headquarters.

Name

Upland Qvidian

Legal name

Upland Software, Inc.

Website

https://uplandsoftware.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Upland Qvidian is an AI-powered RFP response and proposal management software product within Upland Software's enterprise cloud portfolio. It serves enterprise sales teams globally, automating proposal creation and RFP responses with claimed 60% time savings across 200,000+ users.

Ownership category

akta.pro rank

Product category

RFP Response and Proposal Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

• RFP response software
• Proposal management software
• Sales proposal automation
• AI RFP response
• Proposal content management

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Upland Qvidian operates on a subscription-based SaaS model as part of Upland Software's cloud software portfolio. Customers pay recurring subscription fees for access to the AI-powered RFP response and proposal management platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Upland Qvidian provides AI-powered RFP response automation and proactive sales proposal creation software designed for enterprise sales teams. The platform enables organizations to automate content generation, response formatting, and proposal workflows to win new business faster. It is sold as a cloud-based SaaS product within Upland Software's Content Lifecycle Automation suite, with claims of 200,000+ users worldwide and 60% time savings on RFP and proposal responses.

Product overview

Upland Qvidian is a single core product offering within the Upland Software cloud software portfolio. It is AI-powered proposal management and RFP response software designed to help sales teams create winning proposals faster. The product is positioned in Upland's Content Lifecycle Automation and Sales Productivity solution areas. Qvidian enables organizations to automate and accelerate their proposal creation processes through AI assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Qvidian: AI-powered RFP response and proactive sales proposal creation software to win new business faster.

Products and services

• Qvidian AI-powered RFP response and proactive sales proposal creation software that helps enterprise sales teams automate content generation, formatting, and response management to win new business faster; positioned within Upland Software's Content Lifecycle Automation and Sales Productivity solution areas.

Quantifiable outcome

• 60% time saved responding to sales proposals and RFPs with AI

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalesHood: SalesHood combines sales enablement, training, and RFP response content management, competing with Qvidian's enablement-oriented proposal workflow use cases.
• Loopio: Loopio is a leading RFP response and proposal management platform that automates answer library lookups and response generation — directly competing with Qvidian's core value proposition for enterprise sales teams.
• QorusDocs: QorusDocs provides proposal automation and document generation software for sales and bid teams, competing with Qvidian in proposal lifecycle management.
• Responsive (formerly RFPIO): Responsive is a direct competitor in the RFP response automation space, offering AI-assisted response management and proposal creation for enterprise and mid-market customers.
• Proposify: Proposify is a proposal management platform focused on proposal creation, tracking, and e-signature — overlapping with Qvidian's proposal creation workflow, with stronger orientation to SMB and mid-market.
• PandaDoc: PandaDoc offers document automation for proposals, quotes, and contracts with CRM integrations, competing with Qvidian on proposal generation while expanding into adjacent contract lifecycle workflows.

Broad incumbents

• Highspot: Highspot is a broader sales enablement platform that includes content management, pitch tools, and increasingly AI-driven content recommendations — an incumbent expanding into Qvidian's territory.
• Showpad: Showpad is a sales enablement platform providing content management, training, and engagement analytics, adjacent to Qvidian's sales productivity and content reuse positioning.
• Conga: Conga provides document generation, contract lifecycle management, and CPQ solutions that overlap with Qvidian's proposal automation capabilities, serving enterprise sales operations.

Emerging players

• Templafy: Templafy automates document creation and template management inside the Microsoft and Google productivity suites, partially overlapping with Qvidian's content lifecycle automation angle.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qvidian
• Xx.com/Qvidian
• Facebookfacebook.com/Qvidian

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upland Qvidian