What Door Hardware does

DoorHardware.co.uk, operated by Ashley Andrews Ltd (Companies House number 04411828), is a UK-based online retailer of premium decorative door, cabinet, window, and bathroom hardware founded in 2002. The company sells physical hardware products — door handles on plate/round rose/square rose, door knobs, cabinet pulls and knobs, flush pulls, door furniture (knockers, letter plates, escutcheons), window hardware, hinges, locks & latches, bathroom fittings, and electrical switches & sockets — organized across multiple proprietary sub-brands (Heritage Brass, Heritage Bronze, Heritage Electrical, Sorrento, Tudor, York Security) and curated design collections (ULB, Knurled, Bronze, Hammered). The business operates from a registered office in London and an own-warehouse distribution facility in Dudley certified to ISO 9001:2008 and ISO 14001:2004.

The commercial model is a self-serve direct-to-consumer e-commerce operation with no public API, mobile app, or developer-facing integrations. Pricing is unit-based, with products ranging from approximately £10 for entry-level cabinet knobs to £75+ for premium unlacquered brass door knobs, displayed ex-VAT and inc-VAT, with free UK Mainland delivery above £50 and a £5.50 charge below. Distribution is handled in-house with DPD integration for UK delivery and international shipping available with automated VAT removal for non-EU orders.

The customer base spans individual homeowners (primary), interior designers and architects (primary), small commercial buyers (shop and office owners), and registered trade customers with dedicated trade pricing. The go-to-market is product-led growth relying on SEO-optimized category and finish pages, an email newsletter, Trustpilot-driven social proof, and how-to/inspiration content. No external funding rounds, M&A activity, leadership disclosures, or revenue figures are present in the source material, and the company remains privately held with 1–10 employees.

Name

Door Hardware

Legal name

Ashley Andrews Ltd

Website

https://doorhardware.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

DoorHardware.co.uk, operated by Ashley Andrews Ltd, is a UK-based online retailer of premium decorative door, cabinet, window, bathroom, and electrical hardware serving homeowners, designers, architects, and trade customers via a self-serve e-commerce site with own-warehouse distribution.

Ownership category

akta.pro rank

Product category

Architectural Hardware

NAICS

Hardware Retailers (44414)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Door hardware retail
• Cabinet hardware
• Decorative hardware
• Window hardware
• Bathroom fittings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time sale of physical door hardware, cabinet hardware, window hardware, bathroom fittings, and electrical accessories. Products are sold directly through the e-commerce website with standard per-unit pricing. Revenue is generated from individual product transactions at listed prices with optional VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Door Hardware (DoorHardware.co.uk) is a UK-based online retailer selling decorative door hardware, cabinet hardware, window hardware, bathroom fittings, locks and latches, hinges, and electrical switches and sockets. The company distributes products from its own warehouse under ISO 9001:2008 quality and ISO 14001:2004 environmental management systems, offering coordinated ranges across multiple brands and finishes (brass, chrome, nickel, bronze variants).

Product overview

DoorHardware.co.uk is a UK-based e-commerce retailer operated by Ashley Andrews Ltd, offering a comprehensive portfolio of decorative door and cabinet hardware. The product line centers on door handles (on plate, round rose, square rose), door knobs, cabinet pulls and knobs, flush pulls, door furniture (knockers, letter plates, escutcheons), window hardware, hinges, locks & latches, bathroom fittings, and electrical switches & sockets. Products are available across multiple collections (Heritage Brass, Heritage Bronze, Heritage Electrical, Sorrento, Tudor, York Security, ULB Collection, Knurled Collection, Bronze Collection, Hammered Collection) and in materials including solid brass, zinc alloy, stainless steel, black iron, and wood. The company distributes from its own warehouse and operates ISO 9001:2008 quality and ISO 14001:2004 environmental management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Door Handles Extensive range of decorative door handles on plate, round rose, and square rose available in various functions, finishes, and materials for interior and exterior doors.
• Door Knobs Broad catalogue of solid door knobs in traditional and contemporary styles for knobs on plate and on rose, suitable for period detail.
• Cabinet Pull Handles Attractive and functional cabinet pull handles including cup pulls, ring pulls, drop pulls, and bar handles available in 3 to 4 sizes, multiple finishes, and materials.
• Cabinet Knobs Over 30 unique cabinet knob designs available in multiple sizes and finishes including reeded, ball, and Victorian styles.
• Flush Pulls Wide range of flush pull designs and sizes in 8 finishes, including circular and rectangular shapes with classical and contemporary designs.
• Door Pull Handles Comprehensive range of quality door pull handles including classic, contemporary, flush, and pull handles on plate designs.
• Door Furniture Extensive catalogue of door furniture including door knockers, letter plates, numerals, bell pushes, door hooks, door stops, escutcheons, turn and release, and more.
• Window Hardware Vast collection of casement stays, fasteners, and lifts for antique or modern window finishing touches.
• Hinges Wide range of quality interior door hinges with finishes matching door hardware for coordinated installations.
• Locks & Latches Security-focused locks and latches including sashlocks, deadbolts, tubular latches, bathroom locks, night latches, deadlocks, and rebate locks.
• Bathroom Fittings Complete collection of bathroom hardware including towel rails, robe hooks, soap dispensers, toilet roll holders, toothbrush holders, and towel rings for cohesive bathroom design.
• Switches & Sockets Electrical accessories including dimmer, toggle and rocker switches, plug sockets, shaver and USB sockets, telephone, data, TV and satellite sockets, fan isolator switches, fused spur units, and euro module plates.
• Brass Finish Samples Physical finish sample service allowing customers to preview brass finishes before purchase to ensure correct design choice.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ironmongery Direct: UK's largest online trade hardware retailer offering door handles, locks, hinges, and cabinet hardware. Directly comparable in product mix (door and cabinet hardware) and target customer (trade plus discerning DIYers), though with a much broader catalog and B2B focus.
• Screwfix: Major UK multichannel hardware retailer (Kingfisher subsidiary) with extensive door hardware, locks, and fittings assortment. Competes directly for trade and DIY buyers in the same product categories, with vastly superior supply chain and click-and-collect infrastructure.
• Toolstation: UK trade-focused hardware and tools retailer owned by Travis Perkins. Overlaps with Door Hardware on locks, hinges, handles, and general hardware, though Toolstation's assortment is broader and less curated toward decorative finishes.
• Robert Dyas: Long-established UK hardware and home goods retailer. Comparable in serving consumers and small businesses with door hardware, locks, and home fittings, with overlapping middle-market positioning.
• FromTheAnvil: UK specialist in decorative and handmade ironmongery including door handles, cabinet pulls, and window fasteners. Closest niche competitor in the premium decorative segment, with strong designer/specifier brand presence similar to Door Hardware.

Broad incumbents

• Amazon UK: UK marketplace with extensive third-party listings of the same door handle, cabinet hardware, and lock brands. Represents the primary price-comparison threat for standard SKUs and increasingly captures designer-specifier traffic.
• Wickes: UK home improvement retailer with kitchen, bathroom, and trade offerings including door hardware. Overlaps on cabinet and door hardware but competes primarily on full-refurbishment projects rather than decorative specialist SKUs.
• B&Q: UK's largest home improvement retailer (Kingfisher). Stocks door handles, locks, and cabinet hardware as part of a much wider DIY assortment, serving overlapping customers but without the specialist curated selection.
• Homebase: UK home and garden retailer with door hardware, bathroom fittings, and electrical accessories. Competes on convenience and breadth for DIY consumers rather than specialist decorative curation.
• Wayfair UK: Online home furnishings retailer with growing door hardware and home fittings category. Targets overlapping homeowner and interior designer customers with broader furniture-led assortment and strong logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Door Hardware