Heathwood Assisted Living & Memory Care

What Heathwood Assisted Living & Memory Care does

Heathwood Assisted Living & Memory Care is a third-generation, family-owned senior living provider operating two physical facilities in Western New York: a flagship at 815 Hopkins Road in Williamsville (Buffalo area), founded in 1978 by Robert M. and Carol Chur, and a second location at 100 Elderwood Court in Penfield (Rochester area), opened in 2010 and operated as a Certified Enriched Housing Community licensed by the New York State Department of Health. The company offers a four-tier continuum of residential care — Assisted Living, Enhanced Assisted Living, Memory Care (for Alzheimer's and other dementias), and Short-term Stay (respite and recovery) — supplemented by on-site medical services (24/7 nursing, primary care, podiatry, dental, radiology, and lab) and contract-based geriatric physical and occupational therapy. Its memory care program is differentiated by evidence-based practices and specially trained staff operating in a secure, purpose-built environment with wander-guard and on-site clinical monitoring designed to minimize falls, unnecessary medications, and hospitalizations.

The business operates on a subscription-based monthly fee model with quote-based pricing (not publicly disclosed), accepting private pay, Medicaid (with a spend-down program and a limited number of Medicaid-approved rooms), and assisting veterans and their spouses in applying for VA Aid and Attendance Pension Benefits. Customers are individual seniors and their families in the Buffalo and Rochester metros acquired through direct-to-consumer channels: facility tours (in-person and virtual), website inquiries, phone calls, healthcare-provider referrals, and community partnerships with the Alzheimer's Association and State Veterans Counselors. Distribution is entirely through on-site delivery at the two facilities; there are no digital products or remote services.

Heathwood is led by President & CEO Carla C. Suero, daughter of the founders and third-generation owner, supported by a COO, VP Operations Support, two location Administrators, and a Director of Strategic Development. In 2013 the family divested 17 facilities under the prior ElderWood Senior Care brand and concentrated on the two current flagships under the original Heathwood name. The company has accumulated 50 AHCA/NCAL Quality Awards including two Gold Awards (only seven Gold awards were granted nationally during that period), was ranked among the top 15 companies in Western New York by Business First from 1988–2013, and most recently was named the 2026 Family-Owned Small Business of the Year by the Amherst Chamber of Commerce.

Name

Heathwood Assisted Living & Memory Care

Legal name

Heathwood Assisted Living & Memory Care

Website

https://heathwoodassistedliving.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Heathwood Assisted Living & Memory Care is a third-generation, family-owned senior living provider operating two facilities in Western New York (Williamsville and Penfield), serving seniors with assisted living, enhanced assisted living, memory care, and short-term stays since 1978.

Ownership category

akta.pro rank

Product category

Senior Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Assisted living services
• Memory care facilities
• Senior residential care
• Dementia care programs
• Respite and short-term stays

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Residential Care Fees: All-inclusive monthly rate covering rent, meals, housekeeping/laundry, medication management, activities and entertainment, and 24-hour staff availability. Additional charges apply for enhanced program services and specialized memory care.
2. Veterans Benefits Administration: The company assists veterans and their spouses in applying for VA Aid and Attendance Pension Benefits to help cover care costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Heathwood operates two licensed assisted living and memory care facilities in Western New York (Williamsville/Buffalo and Penfield/Rochester), offering traditional assisted living, enhanced assisted living, a specialized secure memory care program for Alzheimer's and dementia, and short-term respite or recovery stays. Residents receive on-site medical, therapy and personal care services, with monthly all-inclusive rates that can be supplemented by Medicaid and VA Aid and Attendance benefits.

Product overview

Heathwood Assisted Living & Memory Care operates as a senior living provider offering a continuum of residential care services across two locations in Western New York (Williamsville/Buffalo and Penfield/Rochester). The core portfolio consists of three levels of living: Assisted Living (emphasis on independence with daily living support), Enhanced Assisted Living (additional physical assistance for those needing more care but not nursing home level), and Memory Care (specialized secure program for Alzheimer's and dementia). Supporting services include Short-term Stays for respite/recovery, On-site Medical Services (primary care, podiatry, dental, 24/7 nursing), Geriatric Physical Therapy, Occupational Therapy, and Veterans Benefits Assistance. All services are licensed by the New York State Department of Health and the company has been providing award-winning care since 1978.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living

Quantifiable outcome

• Residents show marked improvement in memory care - less anxious, eat and sleep better, display fewer upsetting behaviors, often need less medication
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Skilled Physical TherapistscoreStrategic or Co-development PartnerContracts with skilled physical therapists to offer comprehensive on-site physical therapy services to improve mobility and treat a wide range of conditions common in seniors including arthritis, osteoporosis, Parkinson's disease, stroke recovery, and post-surgical rehabilitation.
• Professional Occupational TherapistscoreStrategic or Co-development PartnerWorks with professional occupational therapists focused on improving seniors' ability to perform daily living skills and fostering independence through individualized assessment and adaptive equipment.
• Contracted Home Care AgenciescoreStrategic or Co-development PartnerPartners with contracted home care agencies to provide additional personal care services under enhanced level of care when resident needs exceed facility staff capabilities.
• Local Physician GroupcoreStrategic or Co-development PartnerContracts with local physician group overseen by Medical Director. Nurse practitioners provide weekly on-site primary care visits with MD and NP available 24/7 on call.
• On-site Podiatry ServicesminorStrategic or Co-development PartnerContracts with podiatry services to provide on-site routine nail trimming and foot care at both locations.
• On-site Dental ProviderminorStrategic or Co-development PartnerContracts with local dental provider for on-site routine dental cleanings and care (Williamsville location only).
• Radiology and Lab Service ProviderscoreStrategic or Co-development PartnerOffers on-site imaging including ultrasound, cardiac studies, vascular imaging, x-ray studies, and bone densitometry. Laboratory services test and process blood locally for fast, same-day results.
• Alzheimer's AssociationcoreStrategic or Co-development PartnerWorks closely with local chapters of Alzheimer's Association. Facilitates professional support groups for families dealing with Alzheimer's or other types of memory impairment. Topics include understanding memory loss, medication options, caregiving skills, and finding best care.
• State Veterans CounselorscoreStrategic or Co-development PartnerConnects veteran residents and families with State Veterans Counselors who can help apply for Aid and Attendance Pension Benefits to assist with covering assisted living costs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Ensign Group: Operator of skilled nursing, assisted living, and rehabilitation communities across the US with strong clinical outcomes focus. Comparable in emphasis on quality metrics, on-site medical services, and AHCA/NCAL award accumulation to Heathwood.
• Five Star Senior Living: National senior living operator with assisted living, memory care, and skilled nursing communities. Comparable on continuum-of-care offering and aging-in-place positioning that Heathwood emphasizes at its Williamsville and Penfield campuses.
• Atria Senior Living: Operator of ~200+ senior living communities across the US focused on assisted living, memory care, and independent living. Directly comparable service mix to Heathwood with similar emphasis on quality programming and family-oriented positioning.
• Sunrise Senior Living: Established national senior living provider with ~280+ communities offering assisted living, memory care, and short-term stays. Comparable in service tier, design philosophy, and emphasis on relationship-based care versus Heathwood's two-facility model.
• Brookdale Senior Living: Largest US assisted living and memory care operator (~650 communities). Compares to Heathwood on core service line (assisted living + memory care) and continuum-of-care positioning, but at vastly greater scale and with national geographic diversification.

Emerging players

• Capital Senior Living: Texas-based operator of assisted living and memory care communities for seniors. Comparable on service line (assisted living + memory care), smaller scale, and family-friendly positioning - though regional to the South versus Heathwood's NY base.
• Sonida Senior Living: Small-cap senior living operator (~80 communities) repositioning its portfolio around assisted living and memory care. Comparable in scale tier and service focus to Heathwood, though Sonida operates nationally versus Heathwood's two-facility NY footprint.

Regional players

• Benchmark Senior Living: Privately held Northeast US senior living operator (~65 communities). Closest regional comp to Heathwood - similar mid-Atlantic/Northeast footprint, family-style operating philosophy, and assisted living + memory care service mix.
• St. John's Senior Services: Western New York non-profit operator of independent living, assisted living, memory care, and skilled nursing. Operates in the same Western NY market as Heathwood with an overlapping continuum-of-care model and similar emphasis on local, community-based senior care.

Direct peers

• Elderwood Senior Care: Western and Upstate New York senior care provider operating assisted living, skilled nursing, and rehabilitation communities. The Chur family divested 17 ElderWood facilities in 2013 and reverted to the Heathwood name; Elderwood remains the closest historical and operational peer in the same New York geography.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heathwood-assisted-living-and-memory-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heathwood Assisted Living & Memory Care