Name

Athletic Gaines

Legal name

Athletic Gaines

Website

https://athleticgaines.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Athletic Performance Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Performance Analysis & Video Coaching (HSADAEAG), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Athletic performance training
• Sports performance coaching
• Athlete training facilities
• Fitness recovery services
• Sports training programs

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. In-Studio Training Memberships: Physical studio training services at the Beverly Hills flagship location, including access to performance equipment, coaching, and recovery facilities. Sold as memberships or packages to individual athletes, small groups, and teams.
2. AG App Subscription: Full sports performance, recovery, nutrition, and mindset coaching delivered on-demand through a PWA. Includes free trial with subscription continuation. Provides workout programs, wellness content, leaderboards, and marketplace access.
3. Marketplace Sales: The AG App Marketplace sells curated gear, supplements, and partner products vetted by AG staff, generating transaction or commission revenue.
4. Recovery Technology - Jazz Band Sales: Through the DNA Vibe partnership, Athletic Gaines distributes patented regenerative light therapy wearables (Jazz Bands) manufactured in LAMP facilities, with distribution via Shine initiative (free) and commercial sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Athletic Gaines provides elite athletic performance training through flagship physical studios (Beverly Hills, CA), a Progressive Web App (AG App) delivering on-demand sport-specific programming, and a hybrid training-and-recovery facility co-built with DNA Vibe in Las Vegas. The company integrates coaching, force plate diagnostics, cold plunge recovery, and a curated marketplace of gear and supplements. Its SHINE initiative extends free app access and DNA Vibe Jazz Band wearables to high school and community athletes.

Product overview

Athletic Gaines is a sports performance company operating as a platform-plus-modules architecture. The core offerings include AG Studios (flagship training facility in Beverly Hills), the AG App (progressive web app for on-demand training), and DNA Vibe LAMP facilities (recovery centers featuring light therapy). The SHINE Initiative extends free app access and recovery technology to athletes through community programs. The company serves high school athletes, collegiate athletes, teams, and parents seeking elite-level training and recovery solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AG Studios: Flagship performance training studio located in Beverly Hills, CA.
• AG App
• SHINE
• AG × DNA Vibe LAMP

Products and services

• AG Studios Flagship performance training studio in Beverly Hills, CA providing elite sports training, strength and conditioning, recovery (cold plunges), and force plate diagnostics. Sold as memberships and program packages to individual athletes, small groups, and school teams.
• AG App Progressive Web App (PWA) delivering sport-specific workout programs, recovery and mobility flows, nutrition and mindset coaching, gamification, leaderboards, and a curated marketplace. Free trial followed by monthly subscription, accessible globally via browser installation.
• AG at DNA Vibe LAMP Hybrid training and recovery facility in Las Vegas co-built with DNA Vibe, combining elite athletic training with patented regenerative light therapy sessions. Includes on-site manufacturing of DNA Vibe Jazz Band wearables. Planned national expansion.
• DNA Vibe Jazz Band Wearable Patented regenerative light therapy wearable manufactured in DNA Vibe LAMP facilities and distributed by Athletic Gaines. Designed to support natural body recovery systems. Sold commercially and distributed free through the SHINE community initiative.

Quantifiable outcome

• Force plate diagnostics and data-backed training provide measurable progress tracking for athletes
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• DNA VibeflagshipStrategic or Co-development PartnerAthletic Gaines has formed a flagship strategic partnership with DNA Vibe to co-build LAMP (Local Advanced Manufacturing Pod) facilities where DNA Vibe's patented regenerative light therapy wearables (Jazz Band) are manufactured on-site. The partnership combines athletic training with regenerative recovery science. The first AG x LAMP location is operational in Las Vegas, with plans to expand throughout the US. Through the SHINE initiative, one million Jazz Bands are being distributed to athletes nationwide.
• DNA Vibe SHINE MovementcoreStrategic or Co-development PartnerThe SHINE initiative is a collaborative movement between Athletic Gaines and DNA Vibe focused on community health and athletic recovery access. SHINE has three pillars: Individual Recovery (DNA Vibe Jazz Band distribution), LAMP pods (local manufacturing and jobs), and School Nominations (delivering bands and recovery science to under-resourced schools). AG App free access is provided to SHINE athletes.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EXOS: EXOS operates premium performance training centers and coaching programs for athletes and sports organizations, directly comparable to Athletic Gaines' flagship studio model and elite coaching positioning. Both target sport-specific performance, integrated recovery, and data-driven training for athletes aspiring to elite levels.
• Parisi Speed School: Parisi Speed School runs a franchised network of performance training centers focused on speed, strength, and conditioning for youth and high school athletes. It is directly comparable in target demographic (youth athletes), training methodology (speed/strength/conditioning), and multi-location expansion model.
• Velocity Sports Performance: Velocity Sports Performance operates sport-specific training centers for youth, high school, and collegiate athletes with a focus on speed, agility, and strength. It directly overlaps Athletic Gaines' athlete target segments and in-studio training offering.
• Driveline Baseball: Driveline Baseball combines data-driven athlete training (e.g., motion capture, biomechanics) with remote programming and content, comparable to Athletic Gaines' force plate diagnostics, app-based training delivery, and sport-specific performance focus.

Broad incumbents

• Hyperice: Hyperice is an established recovery technology brand producing percussion, vibration, and thermal devices used by athletes and integrated into performance facilities—comparable to the recovery technology positioning that Athletic Gaines accesses via the DNA Vibe partnership.
• IMG Academy: IMG Academy is a large, established sports performance and education institution offering multi-sport training academies with integrated performance, recovery, and college-placement pathways. It is a broader incumbent comparable in target customer (aspiring elite athletes) and integrated training-recovery-coaching model.
• Equinox (Performance / E by Equinox): Equinox operates a premium, multi-location fitness and training brand with a dedicated performance/precision-run coaching tier. It is a broader incumbent comparable in premium positioning, integrated coaching, and multi-city studio footprint.

Others

• Gympass: Gympass is a corporate fitness benefits platform providing employees access to a network of fitness and training facilities. It is thematically adjacent—serving as a potential distribution channel and partnership path for Athletic Gaines' studio and app offerings in employer-sponsored athletic benefits.

Emerging players

• WHOOP: WHOOP is a wearable recovery and performance platform delivering biometric tracking, strain, and sleep insights—adjacent to Athletic Gaines' integrated recovery and readiness tracking features within the AG App. Both target performance-oriented athletes with a subscription hardware-software model.
• Uplift Labs: Uplift Labs provides AI-based human movement analysis and performance assessment tools, comparable to Athletic Gaines' force plate diagnostics and data-driven training approach. Both compete in the data-driven athlete assessment niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/athleticgaines
• Facebookfacebook.com/p/Athletic-Gaines-100083605186131
• LinkedInlinkedin.com/company/athletic-gaines
• Instagraminstagram.com/athleticgaines
• TikToktiktok.com/@athleticgaines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athletic Gaines