Uplift Labs
Uplift Labs builds AI-powered computer vision software that converts iPhones and iPads into markerless 3D motion-capture systems for sports performance analysis, injury prevention, and broadcast enhancement. It serves professional sports teams (MLB, NBA, MLS, NCAA), broadcasters, youth organizations, and individual athletes.
- Company typePrivate
- Founded2017
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Uplift Labs does
Uplift Labs is a Palo Alto-based sports technology company founded in 2017 that builds AI-powered computer vision software to digitize human movement for athletic performance analysis, injury prevention, and broadcast enhancement. The company's core technology uses markerless pose estimation on standard iPhones and iPads to produce 3D motion-capture data, replacing traditional multi-camera motion-capture laboratories that cost approximately $50,000 with a smartphone-based workflow at roughly 90% lower cost. The product portfolio spans three primary platforms — Uplift Capture (B2B SaaS for teams and organizations), Uplift (for coaches and individual athletes), and Uplift Vision (broadcast/streaming enhancement) — plus the Signals AI-driven biomechanics evaluation add-on and a direct-to-consumer iOS app launched in October 2024 for everyday gym-goers.
The company's revenue model combines subscription SaaS (B2B teams and organizations, plus consumer subscriptions) with a marketplace commission model for coaching and training services. Uplift serves a diversified but enterprise-anchored customer base including Major League Baseball, the Toronto Blue Jays, LAFC in MLS, NCAA programs such as LSU, ESPN for broadcast applications, and 50+ youth organizations, with a reported athlete user base that grew from approximately 12,000 to nearly 20,000 during 2025. Go-to-market channels include enterprise field sales for professional sports organizations, self-serve D2C distribution via the iOS App Store, an API and Python SDK channel for developer and OEM integration, and a coaching marketplace. The company has raised approximately $10.6M across four funding rounds between 2021 and 2024 and was named to Fast Company's Most Innovative Companies of 2026.
The underlying AI stack combines proprietary computer-vision pose estimation with kinematic analysis, a Pose QA and Biomech QA quality-assurance system, and predictive injury-risk modeling, with a natural-language agentic AI assistant in development. Strategic expansion has moved the company beyond elite sports performance into adjacent verticals — most notably occupational health and workplace safety via the 2025 partnership with DataFit (IPCS) to launch LiftSmart — while partnerships with Functional Movement Systems embed established screening standards into the platform. Customers include Major League Baseball, the Toronto Blue Jays, ESPN, LAFC, LSU, Florida Baseball Armory, and Athletes Unlimited Softball. Leadership consists of co-founders Sukemasa Kabayama (CEO), Rahul Rajan (Chief AI Officer), and Jonathan Wills (CTO).
Uplift Labs firmographics
Firmographics- Name
- Uplift Labs
- Legal name
- uplift labs, inc.
- Website
- https://uplift.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uplift Labs builds AI-powered computer vision software that converts iPhones and iPads into markerless 3D motion-capture systems for sports performance analysis, injury prevention, and broadcast enhancement. It serves professional sports teams (MLB, NBA, MLS, NCAA), broadcasters, youth organizations, and individual athletes.
- Ownership category
- akta.pro rank
Uplift Labs industry classification
Industry- Product category
- Sports Biomechanics Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting and Athletic Goods Manufacturing (33992), Sports and Recreation Instruction (611620), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
- akta.pro secondary industries
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)
Keywords
Where Uplift Labs is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uplift Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B SaaS Platform (Uplift Capture): Subscription-based SaaS platform for professional teams, colleges, and organizations providing 3D motion capture and biomechanics analysis. Operates under platform terms with subscription fees and potential commission models for training services.
- Direct-to-Consumer App (Uplift): Consumer-facing iOS app launched October 2024 targeting everyday gym-goers, allowing users to track jumping performance using just a smartphone with AI-powered recommendations.
- Training Services Marketplace: Platform enabling coaches and trainers to create, promote, sell, and manage training services. Uplift receives commission based on a percentage of fees for training services sold via the platform under the Commission Model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | B2B SaaS Platform - Uplift Capture |
| Transaction based/ take rate | Pay-as-you-go | Training Services Marketplace Commission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Uplift Labs product offering
Product offeringCore offering
Uplift Labs digitizes human movement using AI-powered computer vision and smartphone-based markerless 3D motion capture to deliver biomechanics analysis for professional sports teams, organizations, and individual athletes. Its platform replaces traditional $50,000 motion-capture laboratories with iPhones at approximately 90% lower cost, providing kinematic data, injury risk assessment, and actionable coaching insights. Core offerings span an enterprise SaaS platform (Uplift Capture), a consumer iOS app (Uplift), a broadcast analytics product (Uplift Vision), and an AI biomechanics evaluation tool (Signals).
Product overview
Uplift Labs offers a platform-plus-modules architecture centered on AI-powered markerless 3D motion capture technology. The core portfolio includes three main products: Uplift (for coaches and athletes), Uplift Capture (for professional teams and organizations), and Uplift Vision (for broadcasters). Uplift Capture powers Signals, an AI biomechanics evaluation tool that provides 3D avatar visualization and automated assessments. The company also offers a direct-to-consumer iOS app for everyday consumers. All products leverage smartphone cameras (iPhones/iPads) to replace traditional expensive multi-camera motion capture systems, democratizing access to sports science and biomechanical analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Uplift Capture: AI-powered 3D motion capture platform for teams and organizations providing precise 3D capture, movement analysis, kinematics and key metrics, and actionable reporting.
- Uplift Vision
- Signals
Products and services
- Uplift Capture Enterprise SaaS platform that uses AI-powered markerless 3D motion capture to provide biomechanical analysis, kinematic data, and injury risk assessment for professional and collegiate sports organizations. Customers include MLB, NBA, NCAA, and MLS teams.
- Uplift Consumer iOS application that turns an iPhone into a markerless 3D motion-capture device, providing biomechanical analysis, AI coaching feedback, and access to a Training Services Marketplace for individual athletes, coaches, trainers, and physical therapists.
- Uplift Vision Broadcast and streaming analytics product that embeds Uplift's AI-powered motion analysis into live sports coverage, enabling broadcasters and streaming platforms to deliver real-time biomechanical insights and player tracking overlays to viewers.
- Signals AI-powered biomechanics evaluation tool that delivers automated movement assessments and biomechanical insights to support coaching, training, and injury prevention decisions.
- Uplift Capture API Developer API that exposes Uplift Labs' markerless motion-capture and biomechanics capabilities for integration into third-party applications and workflows.
Quantifiable outcome
- 90% cost reduction compared to traditional $50,000 motion-capture labs
- +3 more outcomes
Companies that use Uplift Labs
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Uplift Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature8 records
Uplift Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DataFit (previously IPCS)coreUplift Labs partnered with DataFit to launch LiftSmart, a groundbreaking solution for employee health and safety and new hire assessments. The partnership combines Uplift's marker-less biomechanics motion capture with DataFit's 30 years of employment-related strength testing expertise and largest objective database for new hire assessments. DataFit's LiftSmart platform enables organizations to conduct high-quality compliant new hire assessments from any location, utilizing Uplift's technology for objective movement analysis. The partnership has contributed to over $450 million in savings for companies, with an average reduction of 67% in workers' compensation costs.
- Functional Movement Systems (FMS)coreUplift Labs partnered with Functional Movement Systems to integrate FMS's movement screening metrics into its Uplift Capture platform. This partnership combines Uplift's advanced motion capture technology with FMS's established screening methods to provide comprehensive insights for athlete performance and injury prevention. The integration is designed for clients including MLB teams and colleges, enhancing movement analysis capabilities.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Uplift Labs competitors and assessment
Company assessmentDirect peers
- Hawk-Eye Innovations: Sony-owned sports tracking and officiating technology used across MLB, NBA, tennis, and soccer. Direct competitor to Uplift in delivering marker-based and markerless sports tracking data to professional leagues, teams, and broadcasters.
- KinaTrax: Markerless 3D motion-capture system specialized for MLB pitching and batting biomechanics. Direct competitor targeting the same enterprise buyer (professional baseball teams) with comparable computer-vision-based kinematic analysis.
- Catapult Sports: ASX-listed athlete monitoring platform serving elite sports teams with wearable-based performance analytics. Direct competitor in athlete performance monitoring, with broader product breadth but primarily hardware-GPS rather than computer-vision video.
- Sparta Science: AI-driven movement health and injury-risk assessment platform used by professional and collegiate sports organizations. Direct competitor in the biomechanics-and-injury-prevention category, also targeting coaches and sports medicine staff.
- DARI Motion: Markerless motion-capture and biomechanics platform for health, rehabilitation, and performance applications. Direct competitor in computer-vision motion capture, with overlapping sports-performance and clinical/movement-health use cases.
- Trackman: Sports performance tracking technology widely used in golf, baseball, and football for swing/ball-flight and biomechanics analysis. Direct competitor in the high-end sports biomechanics and broadcast-insights category.
- STATSports: GPS-based athlete monitoring and performance analytics platform used by elite soccer, football, and rugby teams. Direct competitor in athlete performance monitoring for professional team sports.
- Hawkin Dynamics: Force-plate and athletic-performance analytics platform used by college and professional strength and conditioning programs. Direct competitor in sports-performance measurement, focused on strength/power rather than video-based kinematics.
- Fusion Sport: Athlete performance monitoring and management software (SMARTSpeed, PlayerTek) used by professional teams, colleges, and military organizations. Direct competitor in athlete performance data capture, with overlap in team-based sports analytics workflows.
Broad incumbents
- Zebra Technologies: Large enterprise technology company whose RFID and computer-vision player-tracking technology powers NFL's Next Gen Stats. Broad incumbent offering overlapping tracking capabilities as part of a much larger enterprise hardware and analytics portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplift Labs social profiles
Digital presenceUplift Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplift Labs leadership team
Management profileNumber of profiles
Profiles3 records
Uplift Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplift Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplift Labs
What does Uplift Labs do?
Uplift Labs digitizes human movement using AI-powered computer vision and smartphone-based markerless 3D motion capture to deliver biomechanics analysis for professional sports teams, organizations, and individual athletes. Its platform replaces traditional $50,000 motion-capture laboratories with iPhones at approximately 90% lower cost, providing kinematic data, injury risk assessment, and actionable coaching insights. Core offerings span an enterprise SaaS platform (Uplift Capture), a consumer iOS app (Uplift), a broadcast analytics product (Uplift Vision), and an AI biomechanics evaluation tool (Signals).
Is Uplift Labs a public or private company?
Uplift Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uplift Labs founded?
Uplift Labs was founded in 2017. It employs 11 to 50 people.
Where is Uplift Labs based?
Uplift Labs is headquartered in Palo Alto, United States, in the North America region.
How does Uplift Labs make money?
Three revenue lines are on record. B2B SaaS Platform (Uplift Capture) is the primary driver. The others are direct-to-Consumer App (Uplift) and training Services Marketplace.
Who are Uplift Labs's main competitors?
Direct peers on record are Hawk-Eye Innovations, KinaTrax, Catapult Sports, Sparta Science, DARI Motion, Trackman, STATSports, Hawkin Dynamics and Fusion Sport. Zebra Technologies is listed as a broad incumbent.
Does Uplift Labs have an API?
Yes. Uplift Capture API enables programmatic access to biomechanical data, integrating 3D motion capture analysis into applications. The API provides authentication, comprehensive endpoints for data retrieval, sample apps in Python demonstrating API requests and authentication, and 3D data transformation capabilities for converting coordinate data between reference frames. Documentation is available at https://docs.uplift.ai/ Developer documentation is at docs.uplift.ai.
What industry is Uplift Labs in?
Uplift Labs's product category is Sports Biomechanics Software. Its primary akta.pro industry code is HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics, with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 334510 and its SIC code is 3842.