What ODIN Fonder Sverige does

ODIN Fonder Sverige is the Swedish branch (filial, org.nr 516402-8044) of the Norwegian asset manager Odin Forvaltning AS, founded in 1990 and headquartered in Oslo. The Swedish operation is run from Stockholm with additional offices in Gothenburg and Malmö, and serves Swedish retail savers, Swedish institutional investors (pension foundations, corporates), and to a lesser extent Norwegian and Finnish customers via the parent group. Its core offering is a range of 10 active equity mutual funds plus one 'dark green' sustainable corporate bond fund, all managed under the proprietary 'Odin-modellen' quality-growth investment framework anchored in the '3 Ps' (Performance, Position, Price) and integrated with Sustainalytics ESG analytics and ISS-led active ownership (engagement and proxy voting). The flagship Odin Sverige fund was launched 31 October 1994 and has delivered approximately 16.85% annualised since inception (9,227% cumulative) versus ~11.7% for the OMXS Cap GI benchmark, with AUM of SEK 9,241.61M as of 29 May 2026.

The business model is recurring management fees on AUM, structured via a multi-tier share class system (A >SEK 10M, B SEK 1-10M, C/F <SEK 1M) with Odin Sverige C carrying a 1.20% annual fee and no performance fee. Go-to-market is primarily direct-to-consumer through the Odin Online web platform (BankID-authenticated, relaunched in August 2025 after the standalone Swedish app was discontinued), supplemented by the Odin-branded ISK (Investment Savings Account) on mmvp.se, a phone-based fund center, a content-led marketing programme (podcasts, fund-manager commentaries, conferences), and a 7-city Nordic branch network. Customer-facing operations are supported by third-party platforms including HubSpot (CRM), Scrive and Signicat (e-signature), Telenor/GuardRec (telephony and call recording for compliance), Genus AS (unitholder register) and Knowit AS (development). From 15 August 2024, swing pricing was introduced across all equity funds and the corporate bond fund (approved by Norwegian Finanstilsynet and Swedish Finansinspektionen) to protect long-term unitholders from flow-driven transaction costs.

Name

ODIN Fonder Sverige

Legal name

Odin Fonder Sverige (Filial till Odin Forvaltning AS, Norge, Org.nr 516402-8044)

Website

https://odinfonder.se

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

ODIN Fonder Sverige is the Swedish branch of Norwegian asset manager Odin Forvaltning AS, offering active equity and sustainable bond mutual funds under the proprietary Odin-modellen to Swedish retail savers and institutional investors.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Pension Funds (525110)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

akta.pro secondary industry

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Active equity funds
• Asset management services
• Mutual fund management
• Sustainable investment funds
• Portfolio management services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual management fees on fund AUM: Recurring percentage fee on assets under management charged across Odin's range of equity funds and the dark green bond fund (ODIN Sustainable Corporate Bond). Fee schedule varies by share class (A/B/C/F), with larger investors paying a lower percentage (e.g. Odin Sverige C: 1.20% p.a.). Management fee is deducted before returns are shown to investors. Odin Sverige C has no performance-based fee. Swing pricing (introduced August 2024) protects long-term unitholders from flow-driven transaction costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ODIN Fonder Sverige is the Swedish branch of Norwegian asset manager Odin Forvaltning AS, managing and distributing a family of ten actively managed equity mutual funds and one 'dark green' sustainable corporate bond fund through the proprietary Odin-modellen quality-growth investment philosophy. The funds are offered to Swedish savers via the BankID-authenticated Odin Online web platform, the branded Odin ISK (Investment Savings Account) wrapper, and a multi-tier share class structure (A/B/C/F) that lowers percentage fees as invested capital grows.

Product overview

ODIN Fonder Sverige is the Swedish branch of the Norwegian fund manager Odin Forvaltning AS (active since 1990). Its offering is a platform-plus-modules architecture centred on the Odin Online web platform (with BankID login and an ISK wrapper account) on top of which it distributes a family of 10 Swedish-registered equity funds and one 'dark green' bond fund. The flagship is Odin Sverige (launched 1994, 30-year track record), complemented by regional and thematic equity funds (Odin Small Cap, Odin Micro Cap, Odin USA, Odin Norge, Odin Norden, Odin Global, Odin Emerging Markets, Odin Sustainable Equities, Odin Fastighet) and a sustainable fixed-income range (Odin Sustainable Corporate Bond, Odin Kreditt). All funds share the same Odin-modellen investment philosophy (quality, sustainability, long-term value) and, since 15 August 2024, share closing-price NAV timing and swing-pricing mechanics.

Differentiator

Problem solved

Functional benefit

Brands

• Odin Sverige: Swedish equity mutual fund launched in October 1994, offered in multiple share classes (A, B, C, F).
• Odin Norge
• Odin Small Cap
• Odin Micro Cap
• Odin USA
• Odin Global
• Odin Fastighet
• Odin Norden
• Odin Emerging Markets
• Odin Sustainable Equities
• Odin Sustainable Corporate Bond
• Odin Kreditt
• Odin Online

Products and services

• Odin Sverige Active equity mutual fund investing in large-cap Swedish listed companies; flagship ODIN Sverige fund with 30-year track record, available in share classes A, B, C and F.
• Odin Small Cap Active equity fund investing in smaller Swedish quality companies (average market cap around SEK 15 billion); managed by Jonathan Schönbäck with Carolina Ahnemark and Philip Mesch as co-managers.
• Odin Micro Cap Active Swedish micro-cap specialfond investing in companies with average market cap around SEK 3 billion; monthly tradable, primarily for institutional investors; from 2 January 2025 managed by Carolina Ahnemark as responsible manager.
• Odin USA Active equity fund investing in US-listed companies across multiple sectors; highlighted as the 'Fund i fokus' on the homepage. Managed by Robin Øvrebø.
• Odin Norge Active equity fund investing in Norwegian listed companies; managed by Atle Hauge, ranked in Citywire's top 0.5% of European fund managers over three years and first place in the Nordics (June 2026).
• Odin Norden Active equity fund investing across the Nordic region; subject to closing-price NAV distribution and swing pricing from 15 August 2024.
• Odin Global Active equity fund with a global investment universe; subject to closing-price NAV distribution and swing pricing from 15 August 2024.
• Odin Emerging Markets Active equity fund investing in long-term growth drivers in emerging economies (purchasing power, technological development), focusing on companies with strong market positions, high return on capital and good corporate governance; managed by Dan Erik Glover and Alexander Løes Nilsson.
• Odin Sustainable Equities Active equity fund that promotes environmental and social characteristics (SFDR Article 8); subject to closing-price NAV distribution and swing pricing from 15 August 2024.
• Odin Sustainable Corporate Bond Active fixed-income fund ('dark green' bond fund) investing in corporate bonds aligned with sustainability themes such as renewable energy, energy efficiency, sustainable transport and infrastructure, and circular economy; managed with Nils Hast as investment director for fixed income; subject to swing pricing from 15 August 2024.
• Odin Fastighet Active equity fund investing in Nordic real-estate companies; Nils Hast continues as portfolio manager alongside his fixed-income role; subject to closing-price NAV distribution and swing pricing from 15 August 2024.
• Odin Kreditt Norwegian credit/interest fund managed by Nils Hast in his capacity as investment director for fixed income.
• Odin Online ODIN's unified web-based customer platform (hosted at odinonline.com) giving customers a complete overview of their funds and enabling them to buy, sell and switch funds with BankID login; launched in August 2025 as the consolidated successor to ODIN's Swedish mobile app.
• Odins ISK (Investeringssparkonto) ODIN's own investment savings account (ISK), offered as the wrapper for holding ODIN funds; login via BankID at odinfonder.mmvp.se.

Quantifiable outcome

• ODIN Sverige 9,227% total return over 30 years (16.85% annualised) vs benchmark OMXS Cap GI 11.7% annualised
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• SustainalyticscoreTechnology or IntegrationProvides ESG analytics and norms-based screening for every fund position. Quarterly reports flag potential breaches of Odin's exclusion criteria (controversial weapons, tobacco, thermal coal, oil sands, UN Global Compact). Integrated into pre-investment diligence and post-investment engagement process.
• ISS (Institutional Shareholder Services)coreTechnology or IntegrationProvides proxy voting research and execution services across all equity fund holdings. Odin votes in accordance with ISS Sustainability Proxy Guidelines, adding extra emphasis on environmental and social characteristics beyond governance.
• HubSpotcoreTechnology or IntegrationCRM platform powering customer follow-up, email marketing, event/webinar registration and tracking of website actions (with consent). Used for both customer and prospect engagement.
• ScrivecoreTechnology or IntegrationElectronic signature and digital archiving solution used for client onboarding forms, fund purchase/sale forms and other regulatory documents. Customers receive personal forms via [email protected].
• Signicat AScoreTechnology or IntegrationElectronic signature and digital archiving services supporting Odin's digital onboarding and document workflows.
• TelenorcoreTechnology or IntegrationProvides telephony infrastructure for Odin's fund center, including call recording and storage required by Norwegian securities trading law.
• GuardReccoreTechnology or IntegrationRecording and storage solution for telephony calls between customers and Odin's fund center and portfolio managers — required for compliance with Norwegian securities trading law.
• Genus AScoreTechnology or IntegrationDevelopment and operation of Odin's unitholder register and core customer system.
• Knowit AScoreTechnology or IntegrationDevelopment and operational services for Odin's internal applications and websites.
• Facebook (Meta)minorGTM or Marketing PartnerHosts Odin's Norwegian Facebook page (odinfond) for customer engagement and brand awareness; also acts as a paid advertising platform and is jointly responsible (with Odin) for Page Insights statistics under GDPR.
• AdformminorGTM or Marketing PartnerDisplay advertising platform used by Odin to deliver and measure online ad campaigns, including retargeting to visitors of odinfonder.se.
• Google AdsminorGTM or Marketing PartnerPaid search and display advertising platform for prospecting and retargeting campaigns, integrated with Google Analytics for marketing-cookie-eligible visitors.
• Spotify, Apple Podcasts and AcastminorChannel Partner/ Reseller/ DistributorDistribution platforms for Odin's 'Tett på markedet' podcast (Norwegian-language series featuring fund managers like Peter Nygren in the 30-year ODIN Sverige special).
• Finansportalen.no (Norwegian Consumer Council)minorChannel Partner/ Reseller/ DistributorIndependent price-comparison portal operated by the Norwegian Consumer Council where Odin links customers to compare Odin fund fees against competitors.
• GaveKal (Louis-Vincent Gave)minorGTM or Marketing PartnerFeatured external keynote speaker at Odin Investment Conference in London (September 2025); Gave gave multiple talks on China's industrial transformation, deflation-to-reflation shift and geopolitical realignment. Content was published on Odin's event pages and turned into long-form articles.
• SigTech (Bin Ren)minorGTM or Marketing PartnerFeatured external speaker at Odin Investment Conference 2025; founder/CEO of London-based fintech SigTech gave two talks on generative AI in finance and why AI still does not understand humour or nuance.
• Russell NapierminorGTM or Marketing PartnerFinancial historian featured at Odin Investment Conference 2025, presenting on the structural shift in the global monetary system (stronger state control, repatriating capital flows, financial repression) and implications for investors.
• Ian WilliamsminorGTM or Marketing PartnerFeatured external speaker at Odin Investment Conference in London (autumn 2025); spoke on China as an economic instrument of state power and what that means for investors.
• Odin Forvaltning AS (Norwegian parent)coreStrategic or Co-development PartnerOdin Fonder Sverige is a Swedish branch (filial, org.nr 516402-8044) of Norwegian Odin Forvaltning AS. The two entities share brand, Odin-modellen investment philosophy, fund range, compliance framework and group-level IT vendors; Odin Fonder Sverige handles the Swedish customer-facing operations under the parent's oversight.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carnegie Fonder: Swedish independent active fund manager offering Swedish, Nordic and global equity funds to retail and institutional clients. Directly comparable to Odin on product mix (Swedish equity flagship + Nordic funds), target customer (Swedish retail via ISK and pension foundations), and active quality-growth philosophy.
• Handelsbanken Fonder: Major Swedish bank-affiliated active fund manager with a long-running Swedish equity franchise (including Sverige Selektiv, where former Odin manager Jonathan Schönbäck previously worked). Closely comparable on Swedish-equity product focus, retail distribution through Handelsbanken branches and active management heritage.
• Lannebo Fonder: Stockholm-based independent active fund manager focused on Swedish and Nordic equities (including Lannebo Sverige and small-cap strategies). Highly comparable to Odin in independent ownership model, Swedish-equity flagship, retail ISK distribution and value/quality-growth investment style.
• Storebrand Asset Management: Norwegian asset manager with active Nordic and global equity funds and a strong sustainable-investing franchise. Closely comparable to Odin on Norwegian parentage, Nordic retail and institutional distribution, ESG integration and active equity strategies.
• Aktie-Ansvar: Swedish independent active fund manager with Swedish equity, small-cap and micro-cap strategies (e.g., Aktie-Ansvar Sverige, Aktie-Ansvar Micro Cap). Directly comparable to Odin on independent ownership, Swedish-equity active management and small/micro-cap specialisation.

Broad incumbents

• Swedbank Robur: Sweden's largest asset manager with broad Swedish and Nordic equity fund offerings plus global funds. Overlaps Odin on Swedish equity retail funds and ISK distribution but operates at much larger scale with bank-affiliated intermediated distribution.
• SEB Investment Management: Large Nordic asset manager within SEB Group, offering Swedish equity, Nordic and global funds through SEB's retail and institutional channels. Comparable on product breadth and institutional Nordic mandates, but broader and bank-affiliated versus Odin's independent profile.
• DNB Asset Management: Norway's largest asset manager with broad active and index offerings across Nordic equities. Comparable on Norwegian heritage and Nordic institutional mandates, but materially larger and bank-affiliated versus Odin's independent model.
• Nordea Asset Management: One of the largest Nordic asset managers, offering Swedish, Nordic and global equity strategies through Nordea bank's distribution. Overlaps Odin on Swedish-equity product and ESG-themed funds (e.g., Nordea Sustainable Equities), but at much greater scale with bank-intermediated channels.

Regional players

• Alfred Berg: Nordic asset manager (part of BNP Paribas) offering Nordic equity and fixed-income funds. Comparable on Nordic multi-country distribution and active equity strategies, though more weighted toward institutional Norwegian/Nordic mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/odinfonder
• YouTubeyoutube.com/@Odin_Fonder_startade1990
• Facebookfacebook.com/odinfond
• LinkedInlinkedin.com/company/odin-fonder

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ODIN Fonder Sverige