Katz Radio Group

What Katz Radio Group does

Katz Radio Group, founded in 1985 as a division of Katz Media Group, is the largest radio representation company in the United States, serving as a national sales intermediary between radio broadcasters and advertisers seeking to reach local audiences at scale. The company represents more than 3,500 radio stations across every major U.S. radio group, reaching 240 million weekly listeners and claiming 100% U.S. market coverage through 14 regional offices. Its core platform enables national advertisers and agencies to execute either one campaign localized across hundreds of markets or hundreds of unique market-specific campaigns through a single point of contact, supported by Nielsen-based local targeting, qualitative research, and attribution studies.

The product surface is organized as a platform-plus-modules architecture. The core Katz Radio division is supplemented by specialized sub-brands addressing distinct customer needs: Alliance Audio Networks (network audio reaching 115M+ Americans via 2,000+ affiliates), Audacy Multi-Market Sales (exclusive national sales for Audacy's 230+ properties), Christal Radio and Eastman Radio (station representation for different broadcast group profiles), Katz Digital Audio (digital and programmatic audio), Katz Multicultural, Katz Political, Katz Partnerships (agency development), Katz Agricultural Marketing, Katz Sports Marketing (with exclusive representation of 90%+ of MLB, NFL, NBA, NHL, and NCAA flagship stations), Katz Tri-State (NY metro focus), and TWIN+ (traffic/weather/news sponsorship network across 250+ MSAs).

Katz operates a B2B enterprise field sales model, monetizing via commission on advertising spend routed through its represented inventory. The go-to-market relies on direct national sales teams and a dedicated agency partnerships function, supported by thought leadership at industry events and an insights publication. The company is privately held as a subsidiary of Katz Media Group, with no public revenue disclosures and an inconsistent reported headcount of 51-100 against a 14-office national footprint that implies a substantially larger operational organization.

Name

Katz Radio Group

Legal name

Katz Radio Group

Website

https://katzradiogroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Katz Radio Group is America's largest radio representation company, selling advertising on behalf of 3,500+ U.S. radio stations through 14 regional offices to national advertisers and agencies seeking local-audience reach at national scale.

Ownership category

akta.pro rank

Product category

Radio Advertising Representation

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industries

Radio Network Advertising Sales & Representation (MPABABAK), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio advertising representation
• National radio sales
• Audio media buying
• Radio station representation
• Digital audio advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Representation: Katz Radio Group generates revenue by representing radio stations nationally, acting as the intermediary between radio broadcasters and national advertisers seeking to reach local audiences. The company delivers results-driven radio campaigns through its representation of 3,500+ stations across the country.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Katz Radio Group is the nation's largest one-stop media partner for radio advertising, serving as the national sales representative for more than 3,300 to 3,500+ radio stations and their digital audio platforms across the United States. The company connects national advertisers and agencies with local radio audiences through 14 regional offices, providing media planning, research, activation, and campaign execution across radio, digital audio, sports, agricultural, multicultural, and political advertising verticals.

Product overview

Katz Radio Group is America's largest radio representation company offering a platform-plus-modules architecture. The core offering is Katz Radio (core product), supplemented by specialized divisions including Alliance Audio Networks (network audio reaching 115M+ weekly), Audacy Multi-Market Sales (national sales for Audacy), Christal Radio and Eastman Radio (station representation), Katz Partnerships (agency development), Katz Agricultural Marketing, Katz Sports Marketing (exclusive sports rights), Katz Tri-State (NY market focus), and TWIN+ (traffic/weather network in 250+ MSAs). Together they provide 100% U.S. market coverage across 3,500+ stations and 215M+ consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Audio Networks: Fastest growing network audio company delivering audience from music, news, talk and sports formats, reaching 115M+ Americans weekly
• Audacy Multi-Market Sales
• Christal Radio
• Eastman Radio
• Katz Radio
• Katz Digital Audio
• Katz Multicultural
• Katz Political
• Katz Partnerships
• Katz Agricultural Marketing
• Katz Sports Marketing
• Katz Tri-State
• Katz TWIN+

Products and services

• Katz Radio
• Alliance Audio Networks
• Audacy Multi-Market Sales
• Christal Radio
• Eastman Radio
• Katz Partnerships
• Katz Agricultural Marketing
• Katz Sports Marketing
• Katz Tri-State
• TWIN+ (Traffic Weather Information Network)
• Katz Multicultural
• Katz Digital Audio
• Katz Political

Quantifiable outcome

• 240 million weekly listeners
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• Major League Baseball (MLB)coreChannel Partner/ Reseller/ DistributorKatz Sports Marketing has exclusive representation of more than 90% of MLB flagship radio stations across the United States, enabling integrated sports radio-centric marketing campaigns for advertisers.
• National Football League (NFL)coreChannel Partner/ Reseller/ DistributorKatz Sports Marketing has exclusive representation of NFL flagship radio stations, creating comprehensive sports marketing opportunities for national advertisers.
• National Basketball Association (NBA)coreChannel Partner/ Reseller/ DistributorKatz Sports Marketing has exclusive representation of NBA flagship radio stations, enabling multi-media sports campaigns spanning radio, television, online, digital, in-stadium signage, experiential and event marketing.
• National Hockey League (NHL)coreChannel Partner/ Reseller/ DistributorKatz Sports Marketing has exclusive representation of NHL flagship radio stations across the United States.
• National Collegiate Athletic Association (NCAA)coreChannel Partner/ Reseller/ DistributorKatz Sports Marketing has exclusive representation of NCAA Division I Football and Basketball flagship radio stations, enabling collegiate sports marketing campaigns.
• Audacy, Cox, Hubbard, Bonneville, Summit, Saga BroadcasterscoreChannel Partner/ Reseller/ DistributorTWIN+ partnership brings together the industry's key broadcasters with exclusive access to Audacy, Cox, Hubbard, Bonneville, Summit, Saga and more, delivering exclusive inventory in over 75 markets for Katz's traffic network.
• National Association of Farm Broadcasting (NAFB)coreStrategic or Co-development PartnerKatz represents the majority of the top NAFB accredited Ag radio stations and networks in the country offering AMR ratings, account planning services, and access to the country's top rated farm broadcasters.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salem Communications: Salem Communications owns a large portfolio of news/talk and Christian radio formats and operates its own national sales organization (Salem Surround). It overlaps with Katz in advertiser categories such as political and faith-based audiences and competes for some of the same agency budgets.
• Beasley Media Group: Beasley Media Group is a U.S. radio broadcaster operating in major markets with its own digital audio and sales capabilities. It competes with Katz in overlapping markets and represents a portion of advertiser budgets that would otherwise flow through Katz's rep infrastructure.
• Cox Media Group: Cox Media Group is a major U.S. radio broadcaster and a Katz partner through TWIN+. It competes in the same national advertising representation space via its owned stations and operates overlapping audio sales infrastructure in many of the same markets.
• Townsquare Media: Townsquare Media is a mid-sized U.S. radio broadcaster with its own national sales capabilities and digital audio properties. While smaller than Katz's network, it competes in the same national-local ad sales space for regional advertiser budgets and overlaps with Katz's represented inventory.
• Audacy: Audacy is the second-largest U.S. radio broadcaster (230+ properties in 40+ markets) and is simultaneously Katz's largest represented client (via Audacy Multi-Market Sales) and a competitor through its own direct sales channels. Its national reach and owned inventory overlap directly with Katz's rep footprint.
• Bonneville International: Bonneville International is a privately held U.S. radio broadcaster with stations in major markets and a partner of Katz's TWIN+ network. While it uses Katz for certain representation, its scale and major-market presence make it an adjacent incumbent in the audio rep ecosystem.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster and operates its own in-house national sales force (iHeartMedia Sales) that competes with Katz for national advertiser dollars. While Katz also represents some iHeart inventory, iHeart's owned-station scale and direct sales capability make it a broad incumbent in the same media rep market.

Emerging players

• Triton Digital: Triton Digital is a digital audio ad-tech platform providing programmatic buying, measurement, and podcast monetization tools. It is not a traditional radio rep but competes for the digital audio portion of advertiser budgets that Katz's traditional rep model is trying to extend into via Katz Digital Audio.

Direct peers

• Cumulus Media / Westwood One: Cumulus Media owns Westwood One, the largest direct competitor to Katz Radio Group in national audio advertising representation. Westwood One sells network audio, sports play-by-play, and syndicated programming to national advertisers — the same core value proposition as Katz — competing head-to-head for agency budgets.
• Compass Media Networks: Compass Media Networks is a smaller direct competitor in national audio advertising representation, syndicating sports play-by-play and talk programming and selling national ad inventory. It competes with Katz and Westwood One for the same advertiser relationships and sports audio budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mbgforradio
• Facebookfacebook.com/katzmediagrp
• LinkedInlinkedin.com/company/katz-media-group
• Instagraminstagram.com/katzmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katz Radio Group