Berlon
Berlon Industries, LLC is a Wisconsin-based manufacturer of heavy-duty buckets, grapples, attachments, augers, trenchers, and snow products for skid steers, tractor loaders, wheel loaders, and telehandlers, sold through a dealer network across the United States and Canada.
- Company typePrivate
- Founded1943
- HeadquartersHustisford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Berlon does
Berlon Industries, LLC is a Wisconsin-based manufacturer of heavy-duty buckets, grapples, attachments, augers, trenchers, and snow products engineered for skid steers, mini skid steers, compact and utility tractor loaders, wheel loaders, and telehandlers. Founded in 1943 and headquartered in Hustisford, Wisconsin, the company operates from an 87,000-square-foot consolidated manufacturing facility that more than doubled its previous footprint in 2015, with additional production sites in Juneau and Viola, Wisconsin. The portfolio is anchored by proprietary features such as the Heavy-Duty Dimple Plate exclusive to Low Profile and Extended Lip Heavy Duty buckets and a patent-pending Snowgrr auger-based snow removal attachment. In early 2022, Berlon acquired Viola-based Lowe Manufacturing Company LLC, adding augers, trenchers, expanded grapple lines, and the Spiral Metals, LLC division specializing in helicoid flighting, sectional flighting, and conveyor screws. The retained LOWE sub-brand sells through a separate website (loweman.com).
Berlon sells essentially all of its products through an indirect channel — a dealer network spanning agriculture, construction, rental, and online retailers across the United States and Canada, augmented by direct factory purchases when no dealer is available. Pricing is not publicly disclosed; dealers quote specifications directly and custom buckets are non-returnable. A financing partnership with New Equipment Leasing Inc. provides lease and 90-day deferred-payment options to end customers with a $3,500 minimum. Berlon markets through organic social channels (Facebook, Twitter/X, LinkedIn, YouTube), industry trade publications, and earned media coverage of new products. The company is privately held by private equity firm Blackthorne Partners and supports an 11–50 employee headcount with Lean Manufacturing and Continuous Improvement principles that prioritize short lead times.
Berlon firmographics
Firmographics- Name
- Berlon
- Legal name
- Berlon Industries, LLC
- Website
- https://berlon.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Berlon Industries, LLC is a Wisconsin-based manufacturer of heavy-duty buckets, grapples, attachments, augers, trenchers, and snow products for skid steers, tractor loaders, wheel loaders, and telehandlers, sold through a dealer network across the United States and Canada.
- Ownership category
- akta.pro rank
Where Berlon is headquartered
LocationHeadquarters
- HQ city
- Hustisford
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Berlon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Heavy Equipment Attachments: Sale of buckets, grapples, augers, trenchers, and attachments for skid steers, mini skid steers, tractor loaders, compact utility tractors, wheel loaders, and telehandlers
- Bucket Options and Accessories: Bolt-on cutting edges, tooth bars, teeth, spill guards, poly edges, and other bucket customization options
- Equipment Financing Services: Partnership with New Equipment Leasing Inc. to provide lease and finance options for customers purchasing equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom buckets and attachments |
| Other | Monthly | Equipment Financing through New Equipment Leasing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Berlon product offering
Product offeringCore offering
Berlon Industries manufactures durable buckets, grapples, attachments, and snow removal products for skid steers, mini skid steers, tractor loaders, compact and utility tractors, wheel loaders, and telehandlers. Following the 2022 acquisition of Lowe Manufacturing, the portfolio expanded to include augers, trenchers, and Spiral Metals flighting products. The company sells exclusively through a dealer network spanning agriculture, construction, rental, and online retail channels across the U.S. and Canada.
Product overview
Berlon Industries offers a comprehensive portfolio of heavy-duty buckets, grapples, attachments, and snow products for skid steers, mini skid steers, tractor loaders (compact and utility), wheel loaders, and telehandlers. The core product lines include Berlon Buckets (various types for different applications), Berlon Grapples (extended lip, skeleton rock, forestry claw, root rake), Berlon Attachments (pallet forks, bale spears, tree pullers, land planes), and Berlon Snow Products (snow blades, pushers, spreaders, Snowgrr). Supporting accessories include mounting plates, bucket options, and storage racks. Following the 2022 acquisition of Lowe Manufacturing, the portfolio expanded to include LOWE brand augers, trenchers, and grapple attachments. Products are sold through a dealer network in the U.S. and Canada and directly from the factory.
Differentiator
Problem solved
Functional benefit
Brands
- LOWE: Auger, trenching, and grapple attachments brand acquired from Lowe Manufacturing Company LLC. Known for worldwide reputation for excellent performance and value in fencing, construction, landscaping, rental, contracting, utility, and agricultural applications.
Products and services
- Berlon Buckets Highly durable buckets manufactured for skid steers, mini skid steers, tractor loaders, compact utility tractors, wheel loaders, and telescopic handlers. Includes low profile, extended lip, heavy duty, utility, FMX series, high volume material, snow, skeleton rock, gravel spoon, and material long bucket models.
- Berlon Grapples Productivity and durability-focused grapple attachments for skid steers, tractor loaders, and compact and utility tractors. Includes extended lip, skeleton rock, light duty, medium duty, G-series, forestry claw, and root rake grapple models.
- Berlon Attachments Berlon Strong attachments for skid steers, tractor loaders, compact utility tractors, wheel loaders, and telescopic handlers. Includes pallet forks, bale spear carriages, conus tines, bale handlers, manure forks, trailer movers, 3-point adapters, tree pullers, land planes, material pushers, and log splitters.
- Berlon Snow Products
Quantifiable outcome
- Consolidated to 87,000 sq ft facility in 2015, more than doubling previous capacity
Companies that use Berlon
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles4 records
Berlon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Berlon partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lowe Manufacturing Company LLCcoreBerlon acquired Lowe Manufacturing in early 2022, adding auger, trenching, and grapple attachments to Berlon's product line. The acquisition included the Spiral Metals, LLC division specializing in helicoid flighting, sectional flighting, and conveyor screws. Lowe brand, employees, and western Wisconsin operations were retained. Richard Lowe retired while Mary Lowe remained with the business.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Berlon competitors and assessment
Company assessmentBroad incumbents
- Caterpillar Inc. Global heavy equipment OEM with an extensive attachments portfolio across construction and agriculture. Overlaps with Berlon on wheel loader and telehandler attachments, but competes as one product line inside a much larger business.
- John Deere (Deere & Company): Major agricultural and construction equipment OEM with proprietary attachment offerings for compact tractors, skid steers, and loaders. Comparable in serving the same farmer and contractor end customers, though Berlon operates purely in the aftermarket attachment niche.
- Bobcat Company (Doosan Bobcat North America): Dominant OEM of skid steers and compact track loaders. Captive attachment line directly competes with Berlon across dealer channels; broader portfolio and financial scale make it the most consequential competitive threat.
Direct peers
- Paladin Attachments (BrandSafway): Large independent manufacturer of skid steer, loader, and excavator attachments. Comparable product breadth and dealer strategy; meaningfully larger in scale and global reach than Berlon.
- Worksaver Inc. Manufacturer of attachments for skid steers, compact tractors, and telehandlers with strong dealer distribution. Comparable in independent, attachment-only positioning versus OEMs.
- Woods Equipment Company: Long-established manufacturer of tractor and skid steer attachments (grapples, buckets, rotary cutters). Compares on brand heritage, dealer-channel focus, and agriculture/landscaping customer overlap.
- ABI Attachments: Independent maker of skid steer and tractor attachments marketed through North American dealer channels. Closely comparable on product scope (buckets, grapples, snow tools) and SMB/contractor customer profile.
- Blue Diamond Attachments: Specialty manufacturer of skid steer and compact equipment attachments sold via dealer network across North America. Highly comparable on product breadth (buckets, grapples, snow products) and channel model.
- Virnig Manufacturing: Independent manufacturer of skid steer and compact tractor attachments (buckets, grapples, forks, snow tools). Closest like-for-like competitor to Berlon in product mix, dealer-based GTM, and target customer base of contractors, farmers, and landscapers.
- Stoltzfus Manufacturing: Manufacturer of spreaders, attachments, and material-handling equipment sold through ag and construction dealers. Comparable in independent manufacturing, dealer-led distribution, and farm/contractor end markets.
Market position
Strengths3 records
Weaknesses2 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Berlon social profiles
Digital presenceBerlon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berlon leadership team
Management profileNumber of profiles
Profiles5 records
Berlon subsidiaries and ownership
Company hierarchySubsidiaries2 records
Berlon funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berlon M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berlon
What does Berlon do?
Berlon Industries manufactures durable buckets, grapples, attachments, and snow removal products for skid steers, mini skid steers, tractor loaders, compact and utility tractors, wheel loaders, and telehandlers. Following the 2022 acquisition of Lowe Manufacturing, the portfolio expanded to include augers, trenchers, and Spiral Metals flighting products. The company sells exclusively through a dealer network spanning agriculture, construction, rental, and online retail channels across the U.S. and Canada.
Is Berlon a public or private company?
Berlon is a private company. It is classified as private equity controlled and is currently operating.
When was Berlon founded?
Berlon was founded in 1943. It employs 11 to 50 people.
Where is Berlon based?
Berlon is headquartered in Hustisford, United States, in the North America region.
How does Berlon make money?
Three revenue lines are on record. Heavy Equipment Attachments are the primary driver. The others are bucket Options and Accessories and equipment Financing Services.
Who are Berlon's main competitors?
Broad incumbents on record are Caterpillar Inc., John Deere (Deere & Company) and Bobcat Company (Doosan Bobcat North America). Direct peers are Paladin Attachments (BrandSafway), Worksaver Inc., Woods Equipment Company, ABI Attachments, Blue Diamond Attachments, Virnig Manufacturing and Stoltzfus Manufacturing.
Does Berlon have an API?
No public API is recorded for Berlon.