Scent Marketing, Inc.
Scent Marketing, Inc. is a Miami-based B2B ambient scent marketing firm developing custom signature scents, cold-mist diffusion equipment, and private label scented products for enterprise brands across hospitality, retail, fitness, wellness, real estate, healthcare, transportation, and entertainment.
- Company typePrivate
- Founded2010
- HeadquartersScarsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Scent Marketing, Inc. does
Scent Marketing, Inc. (SMI) is a Miami-headquartered, privately-held ambient scent marketing firm founded in 2010 and currently led by CEO Caroline Fabrigas. The company designs and delivers end-to-end sensory branding programs — custom signature scent development, professional-grade cold-mist diffusion equipment, and private label scented amenities (candles, room sprays, reed diffusers, hand sanitizers) — for enterprise brands. SMI's portfolio spans eight named verticals including luxury hospitality (1-Hotels, Baccarat Resorts, Auberge Collection, Arlo Hotel), retail (The North Face), fitness and wellness (Physique 57), real estate (Waterline Square NYC, Fisher Brothers), entertainment (Museum of Ice Cream), and healthcare (Scarsdale Endo), with an installed base of equipment covering spaces from 300 sq ft up to 10,000+ sq ft.
The company's underlying technology stack combines patented air diffusion hardware (cold-mist atomization), proprietary consulting methodologies (Scentemotions™ and Choice Model™), master perfumers, and a Global Sensory Database that maps human emotional and sensory responses to fragrance associations. SMI holds Made Safe certification and aligns formulations with IFRA and RIFM standards for ingredient safety. The firm also operates ScentFluence, a wholly-owned consumer sub-brand selling home scenting products direct-to-consumer via Shopify.
SMI operates a multi-stream revenue model: (1) one-time custom scent development fees, (2) hardware sales across four diffuser SKUs ranging from $78 to $1,800, (3) private label product contracts, (4) recurring monthly scent oil auto-replenishment subscriptions, and (5) managed service agreements (e.g., $250/month for the SMI Flex Pump Box including diffuser, scent, and maintenance). Distribution combines enterprise field sales with consultation-based custom development, a Shopify e-commerce storefront, and the ScentFluence retail channel. Marketing is driven by content, earned media, and organic social across LinkedIn, Instagram, and Facebook, supplemented by the ScentFluence Sitdowns video series.
Scent Marketing, Inc. firmographics
Firmographics- Name
- Scent Marketing, Inc.
- Legal name
- Scent Marketing Inc.
- Website
- https://scentmarketinginc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scent Marketing, Inc. is a Miami-based B2B ambient scent marketing firm developing custom signature scents, cold-mist diffusion equipment, and private label scented products for enterprise brands across hospitality, retail, fitness, wellness, real estate, healthcare, transportation, and entertainment.
- Ownership category
- akta.pro rank
Scent Marketing, Inc. industry classification
Industry- Product category
- Ambient Scent Marketing Services
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Scent Marketing, Inc. is headquartered
LocationHeadquarters
- HQ city
- Scarsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Scent Marketing, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Custom Signature Scent Development: Custom developed unique signature scents for brands, providing brand identity extension through scent. One-time development fees plus ongoing replenishment.
- Private Label Scented Products: Development and delivery of private label products including candles, room sprays, reed diffusers, and hand sanitizers. Creates additional revenue opportunities for clients and continued brand relationships.
- Scent Diffusion Equipment: Sale of professional-grade scent diffusers ranging from small space (0-500 sq ft) to large space (up to 10,000 sq ft) units. Includes HVAC-compatible systems.
- Scent Oil Replenishment: Monthly scent oil fulfillment with automatic replenishment programs offering discounts for ongoing service agreements.
- Monthly Service Agreements: Service agreements including diffuser maintenance, repair/replacement, and scent oil replenishment (e.g., $250/month for Flex Pump Box with scent included).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SMI 301 Small Space Diffuser |
| Unit Pricing | Pay-as-you-go | SMI 801 Mid-Range Diffuser |
| Unit Pricing | Pay-as-you-go | SMI Radiant Large Space Diffuser |
| Unit Pricing | Pay-as-you-go | SMI Flex Pump Box Large Space Diffuser |
| Subscription | Monthly | SMI Flex Monthly Service Agreement |
| Unit Pricing | Pay-as-you-go | Scent Oil 8oz |
| Unit Pricing | Pay-as-you-go | Corporate Gifts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Scent Marketing, Inc. product offering
Product offeringCore offering
Scent Marketing Inc. develops custom brand signature scents and provides end-to-end ambient scenting solutions for businesses, including guided scent curation from a library of 70+ ready-to-scent oils, private label scented products (candles, room sprays, reed diffusers, hand sanitizers), and professional-grade cold-mist scent diffusion equipment (SMI 301, SMI 801, SMI RADIANT, SMI Flex Pump Box) covering spaces from 0 to 10,000+ sq ft.
Product overview
Scent Marketing Inc is a business scenting company offering an integrated portfolio of ambient scenting solutions comprising custom scent development services, guided scent curation, private label branded products (candles, room sprays, reed diffusers, hand sanitizers), and professional-grade cold-mist diffusion equipment. Their product lineup includes the SMI 301 (0-300 sq ft), SMI 801 (up to 800 sq ft), SMI RADIANT (up to 4,000 sq ft), and SMI Flex Pump Box (up to 10,000 sq ft) diffusers, complemented by an extensive library of over 70 ready-to-scent fragrance oils. Services include custom brand scent creation, private label product development, corporate gifts, and monthly auto-replenishment programs with optional service agreements.
Differentiator
Problem solved
Functional benefit
Brands
- ScentFluence: Consumer-facing retail brand for home scent enthusiasts offering ambient scent oils and diffusers for personal use, separate from the B2B business scenting services.
Products and services
- Custom Brand Scent Development
Quantifiable outcome
- Harvard Business Review study found scent influences overall mood 31% more, with 37% higher sales and 31% higher creativity
- +2 more outcomes
Companies that use Scent Marketing, Inc.
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Scent Marketing, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Scent Marketing, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Scent Marketing, Inc. competitors and assessment
Company assessmentBroad incumbents
- Arylessence: Established fragrance house formulating personal care, home, and ambient fragrance with private label manufacturing capabilities — comparable as a fragrance manufacturer supplying candles, room sprays, and similar private label categories.
- Givaudan: World's largest flavors and fragrances company, producing fragrance compounds, perfume oils, and olfactory marketing partnerships; relevant incumbent that shapes supply and competitive context for any custom scent developer.
- Symrise: Major global fragrance and flavor house serving personal care, home care, and fine fragrance customers; relevant benchmark for ingredient sourcing scale and perfumery capabilities adjacent to SMI's custom development offering.
- International Flavors & Fragrances (IFF): Global ingredients giant with extensive fragrance, scent, and sensory marketing programs including Scent directly delivered through its ingredient portfolio — comparably broad incumbent in fragrance creation and diffusion.
- Scentair: One of the largest commercial scent marketing incumbents with global sales coverage, scent diffusion hardware, and scent-as-a-service contracts across hospitality, retail, healthcare, and fitness — competes head-to-head for the same enterprise RFPs as Scent Marketing Inc but at larger scale.
Emerging players
- 12.29 (formerly Scent by 12.29): Luxury-focused ambient scent studio offering custom fragrance development for high-end hospitality and brand clients — overlap in boutique, design-led enterprise scent work relevant to SMI's luxury hotel base.
Direct peers
- Prolitec: Specializes in commercial scent diffusion technology and ambient scenting programs for hotels, casinos, retail, and healthcare — competes on diffusion hardware and managed scent services analogous to SMI's equipment-plus-replenishment model.
- Enviroscent: Clean, natural fragrance brand producing ambient and home scenting products including natural sprays and diffusers; comparable clean-scent positioning and overlap in retail and hospitality channels.
- Aroma360: Direct competitor in custom signature scent creation, cold-mist diffusers, and scent oil replenishment serving hotels, retail, and wellness brands; comparable product lineup (diffusers + fragrance oils + monthly plans) to Scent Marketing Inc.
- Air Aroma: Global ambient scent marketing company offering custom scent development, diffusion equipment, and private label amenities for hotels, retail, and luxury brands — directly overlaps Scent Marketing Inc's full-stack service model and target verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scent Marketing, Inc. social profiles
Digital presenceScent Marketing, Inc. compliance and trust
Trust signalCompliance3 records
Scent Marketing, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scent Marketing, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Scent Marketing, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Scent Marketing, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scent Marketing, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scent Marketing, Inc.
What does Scent Marketing, Inc. do?
Scent Marketing Inc. develops custom brand signature scents and provides end-to-end ambient scenting solutions for businesses, including guided scent curation from a library of 70+ ready-to-scent oils, private label scented products (candles, room sprays, reed diffusers, hand sanitizers), and professional-grade cold-mist scent diffusion equipment (SMI 301, SMI 801, SMI RADIANT, SMI Flex Pump Box) covering spaces from 0 to 10,000+ sq ft.
Is Scent Marketing, Inc. a public or private company?
Scent Marketing, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scent Marketing, Inc. founded?
Scent Marketing, Inc. was founded in 2010. It employs 1 to 10 people.
Where is Scent Marketing, Inc. based?
Scent Marketing, Inc. is headquartered in Scarsdale, United States, in the North America region.
How does Scent Marketing, Inc. make money?
Five revenue lines are on record. Custom Signature Scent Development is the primary driver. The others are private Label Scented Products, scent Diffusion Equipment, scent Oil Replenishment and monthly Service Agreements.
Who are Scent Marketing, Inc.'s main competitors?
Broad incumbents on record are Arylessence, Givaudan, Symrise, International Flavors & Fragrances (IFF) and Scentair. 12.29 (formerly Scent by 12.29) is listed as an emerging player. Direct peers are Prolitec, Enviroscent, Aroma360 and Air Aroma.
Does Scent Marketing, Inc. have an API?
No public API is recorded for Scent Marketing, Inc..
What industry is Scent Marketing, Inc. in?
Scent Marketing, Inc.'s product category is Ambient Scent Marketing Services. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 32561 and its SIC code is 2840.