The Benchmarque Group
The Benchmarque Group is an Australian Registered Training Organisation (RTO 21824) that delivers accredited clinical skills courses to nurses, GPs, and Aboriginal Health Workers via its proprietary accessIQ learning platform, serving individual clinicians alongside 31 Primary Health Networks and government agencies nationwide.
- Company typePrivate
- Founded2007
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Benchmarque Group does
The Benchmarque Group (RTO 21824), legally The Benchmarque Group Pty. Ltd., is a privately held Australian Registered Training Organisation founded in 2007 and headquartered in Cremorne, Victoria. The company delivers a catalogue of more than 40 accredited and non-accredited clinical skills courses spanning eight categories — wound closure, wound management, cannulation and blood collection, ear health, immunisation, urgent care, chronic disease, and human behaviour and change — to individual healthcare professionals and institutional buyers across Australia. Course delivery is enabled by accessIQ, an in-house learning management system built approximately eight years ago, which underpins a hybrid model that combines self-paced online modules with face-to-face workshops at 632 locations and virtual classrooms.
Revenue is generated through three streams: per-course individual enrolments priced between $155 and $600 AUD, group bookings and bespoke course development commissioned by healthcare organisations, and government-funded programs operated under initiatives such as the Chronic Disease Support Project. The customer base is dual-sided, serving self-enrolling nurses and GPs through the accessIQ platform alongside institutional buyers comprising all 31 Australian Primary Health Networks, Aboriginal Community Controlled Health Organisations (ACCHOs), state and Commonwealth agencies, and private healthcare operators. Distribution is anchored by partnerships with PHNs and ACCHOs and a workshop footprint weighted toward regional, rural, and remote Australia (~60% of 2023 workshop volume).
Strategic positioning is supported by formal accreditation as an RTO regulated by the Australian Skills Quality Authority, RACGP CPD Approved Provider status achieved in March 2023, and an Innovate Reconciliation Action Plan endorsed by Reconciliation Australia in 2022. The company has trained more than 33,000 students since inception, reports 99%+ student satisfaction and recommendation rates, and operates with a headcount of 11-50 employees including 21 practising AHPRA-registered trainers.
The Benchmarque Group firmographics
Firmographics- Name
- The Benchmarque Group
- Legal name
- The Benchmarque Group Pty. Ltd.
- Website
- https://benchmarquegroup.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Benchmarque Group is an Australian Registered Training Organisation (RTO 21824) that delivers accredited clinical skills courses to nurses, GPs, and Aboriginal Health Workers via its proprietary accessIQ learning platform, serving individual clinicians alongside 31 Primary Health Networks and government agencies nationwide.
- Ownership category
- akta.pro rank
The Benchmarque Group industry classification
Industry- Product category
- Healthcare Professional Education and Clinical Skills Training
- NAICS
- Technical and Trade Schools (6115), Technical and Trade Schools (61151), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
- akta.pro secondary industries
- Medical Assisting (Clinical & Administrative) (EDAOAJAA), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where The Benchmarque Group is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Benchmarque Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Course Enrolments: Fee-for-service model where individual healthcare professionals pay to enrol in courses. Courses offered at various price points (e.g., $155 for half-day workshops, $600 for full-day microsuction courses). Revenue recognised upon course completion or access provision.
- Group Bookings and Corporate Training: Organisations book group training sessions for their workforce, with courses contextualised to meet specific organisational needs. Bespoke learning development services for organisations requiring custom course content.
- Government Funded Programs: Fully-funded programs under government initiatives (e.g., Chronic Disease Support Project) play a major role in helping the Government equip Australia's health workforce. Some courses are free or heavily subsidised when funded by Australian Government Department of Health.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Half-Day Workshop - $155 AUD per student |
| Unit Pricing | Pay-as-you-go | Full-Day Workshop - $600 AUD per student |
| Other | Multi-year contract | Government Funded Courses |
| Other | Pay-as-you-go | Workshop Change and Re-booking Fees |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Benchmarque Group product offering
Product offeringCore offering
The Benchmarque Group is a Registered Training Organisation (RTO 21824) delivering nationally accredited clinical skills training courses to healthcare professionals across Australia. The portfolio spans eight course categories — wound closure, wound & injury management, cannulation & blood collection, ear health, immunisation, urgent care, chronic disease, and human behaviour & change — delivered via online self-paced learning, virtual workshops, face-to-face workshops at 632 locations, and hybrid formats through the proprietary accessIQ Learning Management System.
Product overview
The Benchmarque Group is a Registered Training Organisation (RTO 21824) providing a comprehensive portfolio of clinical skills training courses for healthcare professionals across Australia. Their offering consists of accessIQ, their proprietary online learning management system, complemented by approximately 40+ accredited and non-accredited courses spanning eight major categories: Wound Closure, Wound & Injury Management, Cannulation & Blood Collection, Ear Health, Immunisation, Urgent Care, Chronic Disease, and Human Behaviour & Change. Courses are delivered through multiple formats including fully online, face-to-face workshops, hybrid (online + workshop), and virtual workshop modes. The company offers group booking services for organisations and bespoke course development tailored to specific workforce needs. Key courses include accessIQ, Course in Ear Wax Removal (Microsuction), Immunisation pathways, Diabetes Management Workshop, Chronic Heart Failure program, Clinical Assessment courses, and various wound and urgent care programs. Many courses carry RACGP CPD approval and are nationally accredited with units of competency.
Differentiator
Problem solved
Functional benefit
Brands
- accessIQ: The company's own online learning management system and student administration platform for course delivery, progress tracking, and enrolments.
Products and services
- accessIQ Learning Management System
Quantifiable outcome
- 99.14% of students said they would recommend the training to others
- +4 more outcomes
Companies that use The Benchmarque Group
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
The Benchmarque Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Benchmarque Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Brisbane North Primary Health Network (BNPHN)coreBNPHN supported the development of a Clinical Assessment course specifically for school nurses following feedback from nurses attending the Clinical Assessment workshop for Urgent Care Centres. Benchmarque adapted content for the unique needs of school nursing roles in partnership with BNPHN.
- Darling Downs West Moreton Primary Health NetworkcoreDarling Downs West Moreton PHN approached Benchmarque Group to deliver a Diabetes workshop for nursing cohort with limited access to Credentialed Diabetes Educators. Benchmarque developed content over three months and delivered successful workshops in Toowoomba in May 2024. The success led to development of a Diabetes Management course now delivered nationally.
- Northern Queensland Primary Health Network (NQPHN)coreBenchmarque Group partnered with NQPHN to deliver blood collection, cannulation, and paediatric assessment training to over 110 healthcare professionals across Cairns, Townsville, and Mackay. Also co-developed a Professional Development Conference for Aboriginal and Torres Strait Islander Health Workers covering key health topics including childhood immunisation, paediatric health assessments, chronic kidney disease, and motivational interviewing.
- Richmond Fellowship Queensland (RFQ)coreRFQ commissioned Benchmarque Group to develop and deliver a Motivational Interviewing Program for their Recovery Support Workers. Benchmarque designed a three-part learning experience: 90-minute e-learning, one-day practical workshop, and half-day virtual reflective session. A research project is also being conducted to measure learning effectiveness on workforce wellbeing.
- Central Australian Aboriginal Congress (CAAC)coreCAAC partnered with Benchmarque and NT PHN to deliver Chronic Conditions of the Foot and Wound Management workshops in Alice Springs for health professionals in remote Central Australia where podiatry services are not easily accessible. CAAC's Education and Engagement Podiatrist provided feedback on content to ensure local relevance.
- Northern Territory PHN (NT PHN)coreNT PHN partnered with Benchmarque to deliver workshops in Darwin (Chronic Disease Care Planning, Chronic Conditions and Nutrition, Chronic Conditions of the Foot, Wound Management: Advanced Practice). NT PHN also facilitated introduction to CAAC for Central Australian workshop deliveries.
- Gold Coast Primary Health Network (GCPHN)coreGCPHN contracted Benchmarque to conduct Fundamentals of Immunisation workshops and Immunisation Catch-up Masterclass virtual sessions for new-to-practice General Practice Nurses. Workshops adapted to reflect Queensland and Gold Coast-specific resources, documentation, and best practices.
- Batchelor InstitutecoreBenchmarque delivered Chronic Disease Pathway workshops (Foundations of Chronic Disease, Chronic Disease Care Planning, Chronic Conditions & Nutrition, Chronic Conditions of the Foot) over 4 days at Batchelor Institute facilities in the Northern Territory. Batchelor Institute is Australia's only First Nations, dual-sector tertiary education provider.
- WA Primary Health Alliance (WAPHA)coreLong-term partnership with WAPHA including Urgent Care Project during COVID and Chronic Heart Failure Course design. WAPHA commissioned Benchmarque to design and develop a Nationally Accredited Chronic Heart Failure learning course for GPs and Nurses, with content developed alongside WAPHA content experts.
- accessIQcoreaccessIQ is Benchmarque Group's proprietary Learning Management System provider developed in-house approximately 8 years ago. Students purchase, enrol, complete online learning, view resources, and track progress through accessIQ's Learning Console.
- 31 Primary Health Networks (PHNs)corePartnerships with all 31 Australian PHNs for workforce training. Benchmarque has specifically partnered with 18 of 31 PHNs for immunisation endorsement training. PHNs identify individuals for upskilling and Benchmarque handles administration, delivery, and reporting.
- Aboriginal Community Controlled Health Organisations (ACCHOs)corePartnerships with ACCHOs and Aboriginal and Torres Strait Islander health peak bodies. Over the last 5 years, approximately 40% of client work has partnered with ACCHOs, State and Commonwealth agencies, and Indigenous health peak bodies.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
The Benchmarque Group competitors and assessment
Company assessmentDirect peers
- Ausmed Education: Australian online healthcare CPD and nursing education platform. Ausmed competes directly with Benchmarque in delivering continuing professional development for nurses and allied health professionals across Australia, with a similar subscription/content library model.
- Medcast: Australian online medical education provider offering CPD-accredited courses for GPs, nurses, and allied health professionals. Medcast's online-first delivery model and RACGP CPD accreditation directly overlap with Benchmarque's primary care training offerings.
- HealthCert International: Provider of clinical skills and CPD training for GPs and healthcare professionals, with a strong portfolio in skin cancer, cosmetics, and procedural skills. HealthCert competes with Benchmarque for the same GP and nurse upskilling wallet in Australia.
- APNA (Australian Primary Health Care Nurses Association): Professional association offering CPD, education, and training programs specifically for primary health care nurses. APNA's nurse-focused CPD catalog and conference training overlaps directly with Benchmarque's nurse customer segment.
- ThinkGP: Online GP education platform providing RACGP-accredited CPD activities and clinical training modules. ThinkGP competes for the same GP learner audience and RACGP CPD hours that Benchmarque targets through its accredited CPD provider status.
Broad incumbents
- Royal Australian College of General Practitioners (RACGP): Peak professional body for Australian GPs that sets CPD requirements and increasingly offers its own CPD activities. RACGP is both a partner (it accredits Benchmarque's activities) and a potential competitor as it expands internal CPD delivery to its 40,000+ members.
- TAFE NSW: Government-owned vocational education institution offering accredited health training and VET qualifications across NSW. TAFE competes with Benchmarque for nationally recognised clinical skills qualifications, though at a more general vocational level rather than specialist clinical upskilling.
- Australian College of Nursing (ACN): Peak professional body for the nursing profession offering continuing professional development, graduate certificates, and specialty education. ACN overlaps with Benchmarque's nurse CPD and immunisation endorsement pathway offerings.
- Benchmarque Group competitors - University Clinical Schools: Australian universities (e.g., University of Sydney, Monash, QUT) deliver accredited continuing education, micro-credentials, and clinical skills courses for healthcare professionals, often with deeper research backing. Universities are a broader incumbent alternative for nurses and GPs seeking formal qualifications.
Regional players
- Health Education and Training Institute (HETI): NSW Health's dedicated health workforce education and training institute. HETI delivers clinical skills and CPD programs across NSW Health and overlaps with Benchmarque's workforce upskilling mandate, though primarily within the public hospital system rather than primary care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
The Benchmarque Group social profiles
Digital presenceThe Benchmarque Group compliance and trust
Trust signalCompliance4 records
The Benchmarque Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Benchmarque Group leadership team
Management profileNumber of profiles
Profiles6 records
The Benchmarque Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Benchmarque Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Benchmarque Group
What does The Benchmarque Group do?
The Benchmarque Group is a Registered Training Organisation (RTO 21824) delivering nationally accredited clinical skills training courses to healthcare professionals across Australia. The portfolio spans eight course categories — wound closure, wound & injury management, cannulation & blood collection, ear health, immunisation, urgent care, chronic disease, and human behaviour & change — delivered via online self-paced learning, virtual workshops, face-to-face workshops at 632 locations, and hybrid formats through the proprietary accessIQ Learning Management System.
Is The Benchmarque Group a public or private company?
The Benchmarque Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Benchmarque Group founded?
The Benchmarque Group was founded in 2007. It employs 11 to 50 people.
Where is The Benchmarque Group based?
The Benchmarque Group is headquartered in Richmond, Australia, in the Oceania region.
How does The Benchmarque Group make money?
Three revenue lines are on record. Individual Course Enrolments are the primary driver. The others are group Bookings and Corporate Training and government Funded Programs.
Who are The Benchmarque Group's main competitors?
Direct peers on record are Ausmed Education, Medcast, HealthCert International, APNA (Australian Primary Health Care Nurses Association) and ThinkGP. Broad incumbents are Royal Australian College of General Practitioners (RACGP), TAFE NSW, Australian College of Nursing (ACN) and Benchmarque Group competitors - University Clinical Schools. Health Education and Training Institute (HETI) is listed as a regional player.
Does The Benchmarque Group have an API?
No public API is recorded for The Benchmarque Group.
What industry is The Benchmarque Group in?
The Benchmarque Group's product category is Healthcare Professional Education and Clinical Skills Training. Its primary akta.pro industry code is EDAAALAC, Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy), with a secondary code of EDAOAJAA, Medical Assisting (Clinical & Administrative). Its NAICS code is 6115 and its SIC code is 8200.