Faceland

What Faceland does

Faceland is a privately held aesthetic medicine clinic operator founded in 2013 and headquartered in Capelle aan den IJssel, Netherlands. The company runs a direct-to-consumer chain of 29 clinic locations across the Netherlands and additional branches in Germany, Belgium, Switzerland, the United Kingdom, and Italy, employing between 101 and 250 people. Its core service portfolio spans four categories: muscle relaxant injections (botulinum toxin-based wrinkle and therapeutic treatments such as hyperhidrosis and migraine), dermal fillers (hyaluronic acid-based volume restoration and contouring), skin improvement treatments (polynucleotides, Profhilo, Profhilo Structura), and minor surgical procedures (labiaplasty and upper eyelid correction). Faceland Academy operates as an in-house training sub-brand offering courses and certifications in injectable techniques.

The business operates a pure B2C, pay-per-treatment revenue model with no subscription or recurring contract layer. Customer acquisition is driven by free specialist consultations, a structured "Deals" promotional program (introductory and repeat-appointment offers), installment payment ("Gespreid betalen"), influencer partnerships, and an active digital presence across a localized main website, Instagram, Facebook (including a "Beauty Talk" community), TikTok, WhatsApp, and email newsletters. Pricing is not publicly listed but is referenced via a "Premium prijzen" PDF and price-overview page; a digital booking portal (faceland.cloud-cliniq.app) standardizes appointment scheduling across the network. The underlying "technology" is clinical rather than digital: treatments are delivered by in-clinic practitioners using established injectable and surgical protocols.

Ownership remains undisclosed in the source material beyond founder Stijn Bauland as co-owner; no parent company, institutional investors, public listing, or funding rounds are reported, suggesting the multi-country expansion has been funded organically. The company does not disclose revenue, certifications, regulatory actions, partnerships, awards, patents, or a formal management team beyond the founder.

Name

Faceland

Legal name

Faceland

Website

https://faceland.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Faceland operates a multi-country chain of 29+ aesthetic medicine clinics across the Netherlands, Germany, Belgium, Switzerland, the United Kingdom, and Italy, offering injectable treatments, skin improvement procedures, and minor cosmetic surgery directly to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: Revenue generated from cosmetic injectable treatments (muscle relaxers and dermal fillers), skin improvement procedures (Profhilo, polynucleotides), and surgical procedures (labiaplasty, eyelid correction). Services are priced per treatment session with various deal options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Faceland provides non-surgical and surgical cosmetic medical procedures through its network of aesthetic clinics. Its core services are muscle relaxant injections (spierontspanners) for wrinkle reduction, dermal fillers for volume restoration and facial contouring, skin improvement treatments (Profhilo, polynucleotides), and minor surgical procedures such as labiaplasty and upper eyelid correction. Treatments are delivered directly to consumers via owned clinics across the Netherlands and five other European countries.

Product overview

Faceland is an aesthetic medicine clinic offering a unified service portfolio of non-surgical and surgical cosmetic treatments. The core offering consists of four main service categories: Spierontspanners (muscle relaxant injections for wrinkle reduction), Fillers (dermal filler injections for volume restoration and contouring), Huidverbetering (skin improvement treatments including Profhilo and polynucleotides), and Chirurgie (surgical procedures including eyelid and labiaplasty surgery). Additional services include Faceland Academy (professional training), Giftcards, and promotional Deals. The company operates 27 clinic locations across the Netherlands plus international branches in Germany, Belgium, Switzerland, United Kingdom, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Faceland Academy: Training academy for aesthetic treatments
• Faceland Academy

Products and services

• Spierontspanners (Muscle Relaxants)
• Fillers
• Huidverbetering (Skin Improvement)
• Chirurgie (Surgery)
• Faceland Academy
• Giftcard

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Clínica Londres: Spanish medical-aesthetics and hair-treatment clinic chain with injectable and skin offerings. Comparable service mix but Iberian focus, providing a regional European benchmark rather than a direct overlap.
• The Cosmetic Clinic: New Zealand- and Australia-based medical aesthetics chain offering injectables and skin treatments. Comparable clinic-based aesthetics model but with limited geographic overlap with Faceland's European footprint.

Direct peers

• Laser Clinics: Largest medical aesthetics clinic chain globally, offering injectables, skin treatments, and laser hair removal across Australia, New Zealand, Singapore, and the UK. Highly comparable multi-country, clinic-based aesthetics rollup to Faceland.
• SEV Laser: US-based aesthetics clinic chain offering injectables, laser hair removal, and skin treatments through a multi-location D2C model. Comparable clinic rollup and category mix to Faceland.
• Thérapie Clinic: UK- and Ireland-headquartered medical aesthetics chain with a strong injectable and skin-treatment offering and a multi-country footprint. Closest European peer in scale and category mix to Faceland.
• sk:n Clinics: UK-based medical aesthetics and skin clinic chain with injectables, laser, and dermatology services. Comparable UK/European clinic-based aesthetics proposition and customer demographic to Faceland.
• SkinSpirit: US medical aesthetics clinic chain offering injectables, laser, and skin treatments through a clinic-network model. Comparable service mix and clinic-based D2C positioning to Faceland.
• Ideal Image: US-based national medical aesthetics chain focused on Botox, fillers, and skin rejuvenation services. Directly comparable clinic-based, D2C injectables business model with a similar multi-location rollup strategy.

Broad incumbents

• Allergan Aesthetics (AbbVie): Manufacturer of Botox and other aesthetic products, as well as a major supplier of injectables used by Faceland. Broad incumbent in the medical aesthetics category with overlapping end-customer demand.
• Galderma: Global dermatology and aesthetics company producing dermal fillers (e.g., Restylane, Sculptra) and skin treatments used by Faceland. Broad incumbent whose product portfolio underpins much of the category Faceland serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/facelandnl
• Instagraminstagram.com/facelandclinic
• TikToktiktok.com/@facelandclinic
• LinkedInlinkedin.com/company/facelandkliniek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faceland