What Bold Creative does

Bold Creative is a privately held UK creative agency founded in 2004 by Martin Orton that specialises exclusively in communications targeting children and young people. The firm operates as a B2B professional services provider delivering project-based engagements for charities, broadcasters, educational institutions, corporates, and government bodies — including NSPCC, Childline, RNLI, Google, Vodafone, CBBC, John Lewis, Amnesty International, and the Houses of Parliament.

The company's offering spans brand strategy and rebranding, therapeutic gaming applications (such as the six-game Childline platform), cross-platform campaign creation (films, animations, MOOCs, social media content), youth-focused brand guidelines (Girlguiding, RNLI), qualitative research and insight services (Digital Lives), and digital resource development (NSPCC's Mind Dump). Technology work is described as cross-platform digital content spanning mobile, tablet, browser, desktop, and TV applications, with a co-creation methodology that involves workshops with young people and an Advisory Board of academics and psychologists. The process follows a listen (insight/research), think (strategy/co-creation), make (campaigns/branding/content) framework.

Bold Creative generates revenue through project-based professional services engagements sold via direct sales, RFP responses, and referrals, with no publicly disclosed pricing. The firm employs between 11 and 50 people across a Winchester-registered headquarters and London presence, with a named leadership team of eight including Martin Orton (Co-Founder, Creative Director), Kelly Turner (Managing Director), and Jayne Orton (Partner). The company has won 15 international awards including BAFTAs, UNICEF, Promax Gold, RTS Gold, and Prix Jeunesse, and operates exclusively within the United Kingdom.

Name

Bold Creative

Legal name

Bold Creative

Website

https://boldcreative.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold Creative is a UK-based creative agency founded in 2004 that helps charities, broadcasters, corporates, and government bodies communicate with children and young people through branding, campaigns, therapeutic apps, and research.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Creative agency services
• Youth marketing communications
• Brand strategy services
• Digital content production
• Research and insight

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including branding, campaign development, content creation, digital solutions. Services are tailored to client needs and scoped per project.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bold Creative is a specialist creative agency that helps organizations connect with children and young people through brand strategy, rebranding, campaign development, film and animation production, digital resource development (apps, websites, games), research and insight, and co-creation workshops. Their work spans charities, universities, broadcasters, corporate brands, and government bodies, delivered through a 'listen, think, make' process of insight, strategy, and creative production.

Product overview

Bold Creative is a specialist creative agency focused on helping organizations connect with children and young people. Their offering consists of integrated creative services rather than a standalone software product. The core portfolio includes brand strategy and rebranding (e.g., University of Winchester), therapeutic gaming applications (Childline Games), multi-platform campaign creation (Digital Disruption, Reading Hack), youth brand guidelines (Girlguiding, RNLI), research and insight services, digital resource development (Mind Dump), and award-winning film/animation production. These services are delivered through a process of listen (insight/research), think (strategy/co-creation), and make (campaigns/branding/content), positioning the company as a full-service youth-focused creative agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy and Rebranding Services Comprehensive brand development including market research, competitor review, brand strategy, visual identity systems, tone of voice guidelines, and full rebranding for organizations seeking to better engage youth audiences.
• Therapeutic Gaming Development (Childline Games) Development of therapeutic games for children providing mental health support, including apps with features like worry journaling (Wall of Expression), distraction techniques (Pong, Snake), and quizzes (Trivia, Friendship Quiz) designed for mobile and desktop accessibility.
• Campaign Creation and Content Production Multi-platform campaign development including films, animations, social media content, online courses (MOOCs), and educational materials for government, charity, and corporate clients.
• Co-Creation and Youth Engagement Programs Facilitated workshops and collaborative design sessions with young people to develop authentic campaigns, brand guidelines, and digital resources that resonate with youth audiences.
• Youth Brand Guidelines Development of brand strategies, visual identity systems, and communication tools specifically designed to help organizations connect with young audiences, including youth branding for Girlguiding and RNLI.
• Research and Insight Services Qualitative research methodologies including workshops, interviews, and co-creation sessions with young people to understand their motivations, barriers, and digital behaviors for campaign development.
• Digital Resource Development Creation of digital platforms, websites, and mobile applications including online triage systems, youth support portals, and interactive educational tools for charity and public sector clients.
• Film and Animation Production Production of 2D and 3D animations, documentary films, and social media content for children and youth audiences, including the BAFTA-winning 'Wrong Trainers' CBBC Newsround piece.

Quantifiable outcome

• 40,000 MOOC sign-ups generated against target of 12,000 for Amnesty International
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DemoscoreStrategic or Co-development PartnerThink tank partnership for Digital Disruption project focused on encouraging young people to be savvy, critical consumers of online content and combating misinformation.
• Wikimedia UKcoreStrategic or Co-development PartnerPartnership for Digital Disruption project to investigate ways misinformation online is affecting young people.
• Association of Chief Police OfficerscoreStrategic or Co-development PartnerLaw enforcement partnership for Digital Disruption project addressing online safety and radicalisation prevention for youth.
• NominetminorStrategic or Co-development PartnerTechnology partnership for Digital Disruption initiative focused on digital literacy for young people.
• Forward FoundationminorStrategic or Co-development PartnerFoundation partnership for Digital Disruption project supporting digital literacy education.
• CILIPminorStrategic or Co-development PartnerLibrary and information professional association partnership for Digital Disruption project.
• AVE NetworkminorStrategic or Co-development PartnerNetwork partnership for Digital Disruption initiative.
• Youth Justice BoardcoreStrategic or Co-development PartnerGovernment body partnership for Digital Disruption project working with young people at risk of radicalisation.
• GooglecoreStrategic or Co-development PartnerDigital Lives campaign partnership to help young people navigate and build resilience and good mental health in their digital world.
• VodafonecoreStrategic or Co-development PartnerDigital Lives campaign partnership alongside Google for youth digital literacy and mental health initiative.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amplify: UK-based creative agency specializing in youth and Gen Z marketing, content, and brand strategy. Directly comparable to Bold Creative in its exclusive focus on under-25 audiences and similar mix of brand strategy, content production, and insight work.
• HeyHuman: Independent creative agency with a stated focus on youth and millennial audiences, producing campaigns, content, and brand experiences. Comparable in scale, audience niche, and integrated creative-services model.
• Mother Design: London creative boutique offering integrated brand, campaign, and digital work for clients seeking distinctive creative output. Comparable boutique positioning, integrated full-service model, and award-winning creative pedigree.
• Lucky Generals: Independent creative boutique in London producing integrated campaigns and brand work. Similar size, similar award-driven positioning, and comparable project-based B2B creative-services model.
• The Brooklyn Brothers: Independent creative agency with London presence producing brand strategy and integrated campaigns. Comparable independent-boutique model with similar full-service creative remit and brand-strategy focus.

Broad incumbents

• Wieden+Kennedy London: Large global creative network's London office producing award-winning integrated campaigns. Broader portfolio and much larger scale than Bold but competes for the same integrated creative briefs across brand, content, and digital.
• BBH (Bartle Bogle Hegarty): Established London creative agency with a long track record of integrated brand and campaign work. Larger scale and broader client base, but competes head-to-head with Bold for brand-led briefs and shares the integrated full-service creative positioning.
• AMV BBDO: One of the UK's largest integrated creative agencies, part of BBDO/Omnicom network. Competes with Bold on integrated creative pitches and offers a much wider portfolio of capabilities.
• Havas London: Major network agency offering integrated creative, media, and digital services across UK and global markets. A broader incumbent competing for integrated briefs that include youth, brand, and digital components.
• Engine Group: UK-headquartered marketing-services group with creative, media, and digital agencies under one roof. Comparable integrated creative-services proposition but at significantly larger scale and broader scope than Bold's youth niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boldcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Creative