Ziglar

What Ziglar does

Ziglar is a privately held personal development and sales training company founded in 1977 by the late motivational speaker Zig Ziglar, now led by his son Tom Ziglar as CEO with David Wright serving as Head Coach. Headquartered in Highland Village, Texas (operating from 1800 Highland Shores Blvd), the company serves individuals seeking self-improvement, life coaches, sales professionals, corporate leaders and executives, small business owners, and professional speakers, with cited buyers including Fortune 500 corporations, U.S. Government agencies, schools, and non-profits. The company maintains a global footprint through a network of 115 certified Legacy trainers operating in 12 countries.

The company operates multiple product lines built on the Ziglar methodology: the Ziglar On Demand digital learning platform (subscription at $9.99/month or $99/year, powered by LightspeedVT with audio/video content, interactive note-taking, and progress reporting); the Ziglar Sales Success System, a 2-day in-person sales training priced at $1,997 per person at HQ; the Coach Leadership Program, a corporate workshop plus 12 coaching sessions over 6 months using DISC behavioral assessment delivered via Zoom; certification programs including the Ziglar Legacy Certification and the 3-day Ziglar Speakers Institute; live experiences including the Sage Experience keynote and the Monday Morning Devotions weekly gathering (in continuous operation since 1978); and an e-commerce store at ziglarsales.com for digital and physical products. Revenue is generated across five streams: subscription recurring, one-time training fees, professional services (coaching), e-commerce, and keynote speaking.

The underlying technology stack is deliberately composed of third-party SaaS platforms rather than proprietary infrastructure: LightspeedVT for learning delivery, Chargify for subscription billing, Zoom for remote coaching sessions, and DISC for behavioral profiling. Go-to-market is hybrid: a sales-led motion with weekly webinars and direct strategy sessions, an event-driven motion through live training events, self-serve digital subscriptions, and a channel/reseller layer via certified trainers. The company is family-owned with no disclosed external institutional investment, venture capital, or private equity involvement, and has no plans indicated for public listing.

Name

Ziglar

Legal name

Ziglar Inc.

Website

https://ziglar.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Ziglar is a privately held personal development and sales training company founded in 1977, serving individuals, sales professionals, executives, and corporations through subscription digital learning, in-person training programs, certification courses, and executive coaching services.

Ownership category

akta.pro rank

Product category

Professional Training & Personal Development

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Sales & Customer Service Training (EDAGANAC)

Keywords

• Personal development training
• Sales training programs
• Leadership coaching services
• Executive coaching certification
• Motivational keynote speaking

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Subscription - Ziglar On Demand: Monthly and annual subscription plans for on-demand access to personal development, sales training, family relationships, and webcast content. Monthly at $9.99/month, annual at $99/year.
2. Live Training Programs: 2-day in-person sales training events at Ziglar Headquarters priced at $1,997 per participant. Includes interactive sales training, sales process foundation, mindset education, lunch and materials.
3. Coach Leadership Program: Corporate leadership training with workshop and 12 coaching sessions over 6 months. Client responsible for location expenses and travel for trainers when hosted on-site.
4. Coaching Services: Individual and executive coaching programs delivered through certified Ziglar coaches and trainers worldwide.
5. Products and Tools: Physical and digital products including eBooks, MP3s, and training materials sold through the Ziglar online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ziglar sells personal development, sales training, and leadership coaching products and services to both individuals and corporate clients. Offerings include the Ziglar On Demand subscription digital learning platform, multi-day in-person training programs (Ziglar Sales Success System, Business Owner Bootcamp, Ziglar Speakers Institute), certification and executive coaching programs (Ziglar Legacy Certification, Coach Leadership Program), live keynote experiences (Sage Experience, Monday Morning Devotions), and a direct e-commerce store for books and tools.

Product overview

Ziglar is a personal development and sales coaching company offering a comprehensive portfolio of training products and programs. The core offerings include Ziglar On Demand (a digital learning platform with audio/video content), certification programs (Ziglar Legacy Certification and Coach Leadership Program), in-person training events (Ziglar Sales Success System, Business Owner Bootcamp, Ziglar Speakers Institute), live experiences (Sage Experience, Monday Morning Devotions), keynote speaking services, and an online store. The company operates from Plano, Texas and maintains a global network of certified trainers across multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ziglar On Demand: A subscription-based online learning platform offering personal development, sales training, family relationships, and webcasts content. Membership is available at $9.99/month or $99/year.
• Sage Experience
• Coach Leadership Program
• Ziglar Speakers Institute
• Ziglar Sales Success

Products and services

• Ziglar On Demand A mobile-accessible online learning platform providing audio and video training content across four modules (Business & Sales Training, Family Relationships, Personal Development, and Special Bonus Webcasts), with interactive note-taking, favorites, and progress reporting. Priced at $9.99/month or $99/year for individual subscribers and self-serve learners.
• Ziglar Coach Leadership Program A two-day interactive workshop paired with 12 coaching sessions over 6 months, teaching the Coach Leader Mindset, 10 Leadership Virtues, and the Intentional Coaching Conversation process using DISC behavioral assessment. Targeted at corporate leaders and executives; cohort size 6–20 participants, on-site delivery with travel expenses billed for up to 4 trainers.
• Ziglar Sales Success System A 2-day in-person sales training program held at Ziglar Headquarters in Highland Village, TX, teaching the step-by-step Ziglar Selling System covering mindset, pre-call planning, trust building, qualifying, presenting value, objection handling, and closing techniques. Priced at $1,997 per participant.
• Ziglar Legacy Certification A comprehensive certification program training individuals to become certified Ziglar speakers, trainers, and coaches. First class held November 2013; the program has since certified 115+ trainers across 12 countries.
• Ziglar Speakers Institute A 3-day intensive program at Ziglar Headquarters teaching skills to become a world-class keynote speaker, including audience reading, speech development, persuasion techniques, and platform building.
• Ziglar Business Owner Bootcamp An intensive bootcamp designed specifically for business owners to learn leadership and business development skills.
• Sage Experience A live, engaging keynote experience using an organic, participant-driven approach with topics including Leadership, Embracing Disruption, Balanced Success, Top Performance, and Legacy.
• Personal Development Programs Step-by-step training programs covering online and digital content, personal coaching, and seminars to enable personal growth and empowerment.
• Monday Morning Devotions A weekly devotional gathering started by Zig Ziglar in 1978 and continued by Tom Ziglar at Ziglar headquarters in Dallas, offered in-person and via Zoom every Monday except federal holidays and two Mondays surrounding Christmas.
• Keynote Speaking Professional keynote speaking services featuring Ziglar speakers including Tom Ziglar and Julie Ziglar Norman for corporate events, conferences, and organizations, with topics including The Ziglar Performance Formula, Top Performance Leadership, Born to Win, and Building Winning Relationships.
• Ziglar Online Store E-commerce store offering tools for daily achievement including eBooks, MP3s, and other personal development resources.

Quantifiable outcome

• 250 million+ people benefited from Ziglar training content worldwide
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global sales, leadership, and personal effectiveness training company offering enterprise programs, certifications, and digital subscriptions. Closely comparable to Ziglar in target buyer (enterprise L&D, sales teams) and delivery mix of live workshops plus digital content.
• Dale Carnegie & Associates: Long-established provider of sales training, leadership development, and personal improvement courses delivered through a global network of trainers. Matches Ziglar's multi-decade legacy, trainer-channel model, and focus on interpersonal selling and leadership skills.
• Tony Robbins Companies (Robbins Research International): Personal development, business, and coaching brand offering live events, coaching programs, and digital products. Directly competes with Ziglar in the personal development and life/business coaching category with a similar founder-led brand identity.
• Sandler Training: Global sales training and sales leadership organization operating through a franchise-style certified trainer network. Comparable to Ziglar's certified-trainer delivery model and emphasis on a structured, methodology-driven sales process.
• The Ken Blanchard Companies: Leadership and management training provider with proprietary programs (e.g., Situational Leadership) delivered through workshops, coaching, and digital learning. Comparable product mix and enterprise buyer profile to Ziglar's leadership development offerings.
• Brian Tracy International: Sales, personal development, and leadership training brand built around a single recognized author/speaker. Mirrors Ziglar's founder-led identity and offers books, audio programs, courses, and seminars in similar categories.
• Landmark Worldwide: Personal development and leadership training organization delivering large-format live seminars and coaching. Overlaps with Ziglar's personal transformation and leadership curriculum for individuals and executives.
• Fred Pryor Seminars / CareerTrack (now Pryor Learning Solutions): Provider of professional development, business, and leadership seminars delivered via live events and webinars to professionals and SMBs. Comparable in audience (individual professionals, SMB) and one-day training format to Ziglar's in-person offerings.

Broad incumbents

• Toastmasters International: Global organization offering structured public speaking and leadership training through a member-run club network. Comparable in audience overlap with Ziglar Speakers Institute but operates as a nonprofit membership model rather than paid training programs.

Emerging players

• CoachAccountable: Software platform for individual and executive coaches to manage client engagements, sessions, and certification workflows. Compares to Ziglar's Coach Leadership Program and certification infrastructure as an enabling technology layer for coaching businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheZigZiglar
• YouTubeyoutube.com/watch?v=7lrWipymVnk&list=PLpS-V77ROrYft7XUmczC-O1MznLgMn0Nk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziglar