Reunify
Reunify sells a subscription Voice AI platform to fitness clubs that scores member cancellation risk and autonomously calls at-risk and high-value members, targeting 6-12x ROI for multi-club chain operators.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Reunify does
Reunify is a privately held US-based software company that sells a Voice AI platform to fitness club operators — from single-location studios to multi-club chains — for the purpose of reducing member attrition. The platform is built around two integrated modules: re|discover, which constructs a behavioral signature for every member from demographics, psychographics, class and visit behavior, and membership profile data, then ranks cancellation risk and lifetime value on a monthly basis; and re|engage, a Voice AI system that holds non-intrusive conversations with members — both outbound calls to at-risk and high-value members, and inbound calls when members reach out to cancel, reschedule, or ask questions. The Voice AI operates with under 300ms latency, supports 1,000+ concurrent calls and 200k+ call capacity, and is delivered against a 99.9% uptime SLA, with claimed compliance spanning HIPAA, FDA, ISO, and SOC 2.
The business runs on a subscription-based SaaS model with pricing tied to club size and deployment scale, and goes to market through a direct enterprise field-sales motion targeting multi-club chain operators. Demos are delivered via walkthroughs on sample member data, and the value proposition is anchored to a stated 6-12x ROI target for clubs deploying both modules. The company maintains offices in Los Angeles, Minneapolis, and Austin. The team is described as carrying 50+ years of collective experience in AI, analytics, and digital transformation with a Fortune 500 track record, and Reunify claims 100+ patents awarded or pending across its technology base.
Key gaps in the public record: revenue, funding, customer count, and management team are not disclosed, and no specific customer logos are named. The illustrative ROI model on the company site projects roughly $10M of annual impact for a 70-club chain at typical studio economics, but this is a marketing construct, not a disclosed deployment result.
Reunify firmographics
Firmographics- Name
- Reunify
- Legal name
- Reunify
- Website
- https://reunify.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reunify sells a subscription Voice AI platform to fitness clubs that scores member cancellation risk and autonomously calls at-risk and high-value members, targeting 6-12x ROI for multi-club chain operators.
- Ownership category
- akta.pro rank
Reunify industry classification
Industry- Product category
- Fitness Club Member Retention Software
- NAICS
- Telephone Call Centers (56142), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)
Keywords
Where Reunify is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Reunify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based pricing model for fitness clubs accessing the re|discover and re|engage Voice AI platform. Revenue is recurring based on club size and scale of deployment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Reunify product offering
Product offeringCore offering
Reunify offers a Voice AI SaaS platform purpose-built for fitness club member retention. The platform combines a member scoring engine (re|discover) that ranks cancellation risk and lifetime value for every member using behavioral and profile data, with a Voice AI engagement module (re|engage) that conducts personalized outbound and inbound voice conversations with at-risk and high-value members. It is sold as a unified subscription to fitness clubs and multi-club operators seeking to reduce attrition and lift visit frequency.
Product overview
Reunify is a unified Voice AI platform for fitness clubs consisting of two integrated modules: re|discover (member scoring and risk assessment) and re|engage (Voice AI calling system). The platform analyzes member data to score cancellation risk and lifetime value, then uses Voice AI to engage members through outbound calls or by answering inbound calls with personalized conversations.
Differentiator
Problem solved
Functional benefit
Products and services
- re|discover Member discovery and analytics module that builds a behavioral signature for every member from demographics, psychographics, class and visit behavior, and membership profile data, then ranks cancellation risk and lifetime value monthly to enable targeted retention engagement. Targeted at fitness club operators and multi-club chains.
- re|engage Voice AI engagement module that autonomously calls at-risk and high-value members on the club's behalf and answers incoming member calls, conducting genuine, non-intrusive conversations for reminders, rebooking, personalized offers, or check-ins. Targeted at fitness club operators and multi-club chains seeking to automate personalized member outreach at scale.
Quantifiable outcome
- 44% reduction in cancellation rate
- +4 more outcomes
Companies that use Reunify
Customer profileSegments1 record
Ideal customer profiles1 record
Reunify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Reunify partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Reunify competitors and assessment
Company assessmentDirect peers
- PolyAI: PolyAI builds enterprise Voice AI agents that handle inbound and outbound customer calls at scale, including for hospitality and service-industry use cases. It is a direct technology peer to Reunify's re|engage module, both operating production voice agents for consumer-facing engagement.
- Skit.ai: Skit.ai offers Voice AI solutions for customer retention, collections, and outreach across verticals. It is a direct peer to Reunify in applying conversational AI to retention and re-engagement workflows.
- Retell AI: Retell AI provides a Voice AI platform for building production-grade conversational agents that make and answer phone calls at scale. It targets the same underlying capability set as Reunify's re|engage infrastructure.
- Bland AI: Bland AI is an enterprise Voice AI platform for automated inbound and outbound phone calls. It is a direct infrastructure peer to Reunify in delivering production voice agents for customer engagement use cases.
- Vapi: Vapi offers developer infrastructure for building, testing, and deploying Voice AI agents over the phone. It represents the broader Voice AI builder stack against which Reunify's vertically integrated product competes.
Broad incumbents
- Mindbody: Mindbody is an established fitness and wellness business management platform with deep penetration across studios and multi-club operators. It is the dominant incumbent in Reunify's target buyer accounts and could ship native member-retention AI features that compete with re|discover and re|engage.
- ABC Fitness Solutions: ABC Fitness Solutions provides club management software to thousands of fitness clubs, including large multi-club chains. It is the system of record that Reunify must integrate with and could extend its platform with native retention voice AI.
- Glofox: Glofox offers studio and gym management software for boutique fitness operators and is increasingly adding member-engagement features. It represents an incumbent adjacent platform that could either partner with or compete against Reunify.
- HubSpot: HubSpot is a broad CRM and customer-engagement platform with growing AI agent capabilities including Breeze Agents. It is comparable as a competitor for the broader retention/CRM layer of Reunify's offering, though it lacks fitness-vertical specificity.
- Salesforce: Salesforce is the dominant enterprise CRM, with Einstein/Agentforce expanding into autonomous AI agents for customer engagement. It is comparable as a competitive threat in the underlying Voice AI and customer-retention infrastructure category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Reunify social profiles
Digital presenceReunify compliance and trust
Trust signalCompliance3 records
Reunify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reunify leadership team
Management profileNumber of profiles
Reunify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reunify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reunify
What does Reunify do?
Reunify offers a Voice AI SaaS platform purpose-built for fitness club member retention. The platform combines a member scoring engine (re|discover) that ranks cancellation risk and lifetime value for every member using behavioral and profile data, with a Voice AI engagement module (re|engage) that conducts personalized outbound and inbound voice conversations with at-risk and high-value members. It is sold as a unified subscription to fitness clubs and multi-club operators seeking to reduce attrition and lift visit frequency.
Is Reunify a public or private company?
Reunify is a private company. It is classified as unknown and is currently operating.
When was Reunify founded?
Reunify was founded in 2010. It employs 11 to 50 people.
Where is Reunify based?
Reunify is headquartered in Los Angeles, United States, in the North America region.
How does Reunify make money?
One revenue line is on record: saaS Platform Subscription.
Who are Reunify's main competitors?
Direct peers on record are PolyAI, Skit.ai, Retell AI, Bland AI and Vapi. Broad incumbents are Mindbody, ABC Fitness Solutions, Glofox, HubSpot and Salesforce.
Does Reunify have an API?
No public API is recorded for Reunify.
What industry is Reunify in?
Reunify's product category is Fitness Club Member Retention Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 56142 and its SIC code is 7372.