Bland AI
Bland AI provides an enterprise voice AI platform that builds, deploys, and monitors AI phone agents for inbound and outbound calls. Serving 250+ regulated-industry customers in healthcare, financial services, and insurance, it runs on proprietary in-house voice, LLM, TTS, and STT models with audited SOC 2, HIPAA, PCI DSS, and GDPR compliance.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Bland AI does
Bland AI operates an enterprise voice AI platform for building, deploying, and monitoring AI phone agents that handle inbound and outbound conversations at scale. Founded in 2023 by Isaiah Granet and headquartered in San Francisco, the company serves more than 250 enterprise customers — with notable logos including Kin Insurance, Mutual of Omaha, American Way Health, MyPlanAdvocate, TravelPerk, Samsara, EvenUp, Medallion, Signant, First Financial Bank, Better.com, Sears, Snapchat, and Gallup — across healthcare, financial services, and insurance. Primary use cases include IVR replacement, outbound sales and lead qualification, appointment scheduling, customer service, surveys, and recruitment.
The platform is built on a fully proprietary in-house AI stack: voice, LLM, text-to-speech, and speech-to-text models are all developed and operated by Bland rather than licensed from third-party frontier-model providers. The platform supports a visual Conversational Pathways builder, BTTS voice cloning from a short audio sample, per-caller Memory across voice, SMS, iMessage, and web chat, a Guard Rails compliance engine (TCPA, FDCPA, HIPAA, opt-out handling, and up to five enterprise-custom policies), Knowledge Bases for retrieval-augmented generation, Custom Tools and a Custom Code Node for mid-call API execution, and the Norm natural-language builder that compresses agent build cycles from weeks to minutes. The system runs on dedicated customer instances with self-hosted and on-premises deployments, and is audited for SOC 2 Type I/II, HIPAA, PCI DSS v4.0, and GDPR with AES-256, TLS 1.3, HSM-backed keys, role-based access, MFA, and US/EU/APAC data residency.
Bland monetizes through usage-based per-minute voice pricing of $0.09–$0.14 that bundles LLM, STT, TTS, and telephony into a single rate, supplemented by multi-year enterprise contracts priced on volume, dedicated infrastructure, and compliance scope, and by ongoing revenue share through a partner program of 50+ resellers, technology, and implementation partners across 30+ countries. Go-to-market combines enterprise field sales with a Forward Deployed Engineer-led 30-day deployment model, a self-serve PLG signup at app.bland.ai, and developer-first API distribution; the company has raised more than $100 million across a $16M Series A (Scale Venture Partners, August 2024), a $40M Series B (Emergence Capital, January 2025), and a $50M Series C (Dell Technologies Capital, June 2026).
Bland AI firmographics
Firmographics- Name
- Bland AI
- Legal name
- Intelliga Corporation
- Website
- https://bland.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bland AI provides an enterprise voice AI platform that builds, deploys, and monitors AI phone agents for inbound and outbound calls. Serving 250+ regulated-industry customers in healthcare, financial services, and insurance, it runs on proprietary in-house voice, LLM, TTS, and STT models with audited SOC 2, HIPAA, PCI DSS, and GDPR compliance.
- Ownership category
- akta.pro rank
Bland AI industry classification
Industry- Product category
- Enterprise Voice AI Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telephone Call Centers (56142), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)
Keywords
Where Bland AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bland AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Usage-based per-minute voice AI: Primary revenue is metered per-minute of voice usage at $0.09–$0.14/minute, bundling language model, STT, TTS, and telephony into a single rate with no per-token or per-feature surcharges. Scales linearly with call volume across inbound and outbound use cases.
- Enterprise contracts: Enterprise plans are contracted based on call volume, dedicated infrastructure requirements, and compliance scope (SOC 2, HIPAA, PCI DSS, GDPR). Includes Forward Deployed Engineer build-out and ongoing support.
- Channel partner revenue share: Reseller and implementation partners earn ongoing commission on the customers they bring to Bland, with no caps on the structure, contributing to the 250+ enterprise customers served via partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based per-minute rate of $0.09–$0.14 |
| Freemium | Pay-as-you-go | Free self-serve signup for trial |
| Subscription | Multi-year contract | Enterprise contract (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Bland AI product offering
Product offeringCore offering
Bland AI enables organizations to build, deploy, and manage automated phone agents for inbound and outbound conversations. The platform runs an entirely proprietary, in-house voice AI stack (voice, LLM, TTS, and STT) with a visual Pathways builder, custom mid-call tools, voice cloning, guard rails, knowledge bases, and per-caller memory. It is delivered as a unified platform with deployment via self-serve signup or enterprise contracts, omnichannel across Voice, SMS, iMessage, and Web Chat, and is offered through a REST API alongside pre-built solution packages for IVR replacement, outbound sales, lead qualification, customer service, and appointment scheduling.
Product overview
Bland AI is a single unified enterprise voice AI platform (core product) rather than a loose bundle of point products: the platform's foundation is its proprietary, in-house voice, LLM, TTS, and STT models, on which a set of tightly integrated modules are layered. Building and configuration is handled by Norm (the AI assistant) and Conversational Pathways (the visual builder), with voice customization via BTTS v2 Voice Cloning and behavior customization via Personas. Calls are routed and managed through Guard Rails (compliance), Memory (per-caller context across channels), Knowledge Bases (RAG), Outcomes (analytics/routing), Custom Tools and the Custom Code Node (mid-call API execution), and the Live Translation module for multilingual support. The platform ships with several solution packages built on the same engine — IVR Replacement, Customer Service, Outbound Sales, Lead Qualification, Appointment Scheduling, Surveys and Feedback, Recruitment, AI Receptionist, and Inbound Support — and exposes the whole system through the Bland REST API alongside native omnichannel deployment across Voice, SMS, iMessage, and Web Chat with unified memory.
Differentiator
Problem solved
Functional benefit
Brands
- Norm: AI assistant that enables technical teams to build production-ready voice agents from natural language prompts, automating prompt generation, persona creation, agent pathways, validation conditions, extraction rules, and API integrations.
Products and services
- Bland AI Platform (Enterprise Voice AI Platform)
- Norm
- Bland REST API
- IVR Replacement Solution
- Customer Service Solution
- Outbound Sales Solution
- Lead Qualification Solution
- Appointment Scheduling Solution
Quantifiable outcome
- Sub-400ms end-to-end latency vs ~1,240ms industry average
- +11 more outcomes
Companies that use Bland AI
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
Bland AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability14 records
Feature10 records
Bland AI partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- TwilioflagshipFeatured integration on bland.ai/integrations for telephony; also listed as a subprocessor providing customer communication services. Customers can BYOT (Bring Your Own Twilio) via encrypted keys.
- SalesforceflagshipFeatured CRM integration on bland.ai; real-time CRM read/write via custom tools and pathway integrations enables autonomous CRM updates during calls.
- HubSpotflagshipFeatured CRM integration on bland.ai; HubSpot Ventures is also a Series C investor.
- SlackcoreFeatured messaging integration enabling notifications and alerts from voice agents into Slack channels.
- NotioncoreFeatured productivity integration; Notion also serves as a Bland subprocessor for documentation and knowledge management.
- ZapiercoreFeatured automation integration; Zapier flows used in customer deployments (e.g., Austin financial services firm) to integrate Bland with CRM systems.
- GenesyscoreFeatured contact center integration on bland.ai enabling conversational AI alongside legacy Genesys infrastructure.
- Five9coreFeatured contact center integration on bland.ai.
- NICE CXonecoreFeatured contact center integration on bland.ai.
- TalkdeskcoreFeatured contact center integration on bland.ai.
- Amazon ConnectcoreFeatured contact center integration on bland.ai.
- CalendlycoreFeatured scheduling integration enabling AI agents to book appointments directly during calls.
- Cal.comcoreFeatured scheduling integration alongside Calendly; referenced in the Norm agent builder example for Bright Smile Dental.
- AWSflagshipCloud infrastructure and storage subprocessor with processing in the United States, Europe, and Asia.
- Google Cloud PlatformflagshipCloud infrastructure and computing services subprocessor with US, Europe, and Asia regions.
- CloudflarecoreContent delivery network provider subprocessor; processing performed at the data center closest to the End User.
- SupabasecoreDatabase management and storage subprocessor based in the United States.
- DatadogcoreApplication performance monitoring and analytics subprocessor based in the United States.
- VercelcoreWeb application hosting and deployment subprocessor with US and European regions.
- Soulja BoyminorBland partnered with rapper Soulja Boy to launch a call-in AI voice clone allowing fans to have real-time conversations with an AI-generated version of the artist.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Bland AI competitors and assessment
Company assessmentDirect peers
- Vapi: Vapi is a developer-first voice AI agent platform that enables businesses to build, deploy, and manage AI phone agents — directly competing with Bland's API-first voice AI offering. Both target inbound and outbound enterprise phone automation with low-latency conversational capabilities.
- Retell AI: Retell AI provides a conversational voice AI platform for building, testing, and deploying AI phone agents with low latency and custom tools. It competes head-to-head with Bland for inbound/outbound call automation across customer service, sales, and lead qualification.
- Air AI: Air AI offers autonomous AI phone agents for sales, customer service, and appointment setting with human-like conversations. It targets many of the same enterprise use cases as Bland, including outbound sales and lead qualification.
- PolyAI: PolyAI builds enterprise voice assistants for customer service in contact centers, with a focus on natural-sounding multi-turn conversations and large enterprise customers. It is a direct competitor in the enterprise voice agent category with comparable deployment depth.
- Sierra AI: Sierra AI develops conversational AI agents for enterprise customer experience, particularly in regulated industries, with a focus on safety and trust. It overlaps directly with Bland's regulated-enterprise go-to-market in healthcare, financial services, and insurance.
- Cresta: Cresta provides real-time AI agent assist and generative AI for contact centers, helping human agents and fully automating conversations. It is highly comparable to Bland's IVR-replacement and contact-center automation value proposition for enterprise customers.
Emerging players
- Voiceflow: Voiceflow offers a visual collaboration platform for designing, prototyping, and deploying conversational AI agents across voice and chat. It overlaps with Bland's Pathways visual builder and developer-first workflow for building production voice agents.
- ElevenLabs: ElevenLabs provides high-fidelity AI voice synthesis and conversational agents, including telephony and voice-cloning APIs. It competes with Bland's BTTS voice cloning and TTS stack as an enabler of branded voice AI in customer service applications.
Broad incumbents
- Genesys: Genesys is a leading contact center platform with AI-driven orchestration, routing, and self-service capabilities. It is both an integration partner and broad incumbent competitor as enterprises consider AI-augmented contact center transformations.
- Five9: Five9 is a cloud contact center as a service (CCaaS) vendor adding generative AI and conversational AI features. It is a Bland integration partner and a broad incumbent whose customer base is a target market for Bland's IVR-replacement and conversational AI layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Bland AI social profiles
Digital presenceBland AI compliance and trust
Trust signalCompliance7 records
Bland AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bland AI leadership team
Management profileNumber of profiles
Profiles1 record
Bland AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bland AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bland AI
What does Bland AI do?
Bland AI enables organizations to build, deploy, and manage automated phone agents for inbound and outbound conversations. The platform runs an entirely proprietary, in-house voice AI stack (voice, LLM, TTS, and STT) with a visual Pathways builder, custom mid-call tools, voice cloning, guard rails, knowledge bases, and per-caller memory. It is delivered as a unified platform with deployment via self-serve signup or enterprise contracts, omnichannel across Voice, SMS, iMessage, and Web Chat, and is offered through a REST API alongside pre-built solution packages for IVR replacement, outbound sales, lead qualification, customer service, and appointment scheduling.
Is Bland AI a public or private company?
Bland AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bland AI founded?
Bland AI was founded in 2023. It employs 101 to 250 people.
Where is Bland AI based?
Bland AI is headquartered in San Francisco, United States, in the North America region.
How does Bland AI make money?
Three revenue lines are on record. Usage-based per-minute voice AI is the primary driver. The others are enterprise contracts and channel partner revenue share.
Who are Bland AI's main competitors?
Direct peers on record are Vapi, Retell AI, Air AI, PolyAI, Sierra AI and Cresta. Emerging players are Voiceflow and ElevenLabs. Broad incumbents are Genesys and Five9.
Does Bland AI have an API?
Yes. Bland AI offers a public REST API at api.bland.ai (e.g., POST /v1/calls) that allows developers to programmatically send AI phone calls, configure call parameters (voice, language, pathway, persona, guard rails, tools, etc.), and receive webhooks for call events. Authentication is via an API key passed in the 'authorization' header. The API includes endpoints for calls, voices/TTS, conversational pathways, knowledge bases, numbers, messaging (SMS), SIP trunks, guard rails, web agents, live translation, custom Twilio accounts, batches, prompts, organizations, accounts, contacts/memory, evals, agent testing, alarms, and custom tools. SDKs available include a Command Line Interface, Bland TTS, Dev Terminal, and Web Agent SDK. Developer documentation is at docs.bland.ai.
What industry is Bland AI in?
Bland AI's product category is Enterprise Voice AI Platform. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 5182 and its SIC code is 7372.