SeniorLiving
SeniorLiving.org is a free U.S. consumer digital platform and lead-generation service that connects seniors and family caregivers with senior living facilities, medical alert, hearing aid, telecom, and aging-in-place product providers via a national directory and expert-reviewed content.
- Company typePrivate
- Founded2006
- HeadquartersLouisville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SeniorLiving does
SeniorLiving.org is a U.S. consumer-facing digital media platform that helps older adults and their family caregivers navigate senior housing, care, and aging-in-place product decisions. The site operates a free matching service that routes consumer inquiries to a network of senior living providers, medical-alert companies, hearing-aid brands, telecom carriers, and other senior-care advertisers. Its core asset is a national directory of senior care facilities spanning all 50 U.S. states, augmented by expert-reviewed content (guides, product reviews, cost calculators) covering assisted living, memory care, nursing homes, independent living, hospice, and adjacent aging-in-place categories. Distribution runs through the website, YouTube livestreams (@SeniorLivingOrg), and the Caregivers Corner Facebook group.
The technology stack is a web-based content management system combined with a lead-routing/matching engine that connects consumer zip-code and care-criteria inputs to contracted marketing partners. Editorial content is produced by an in-house team and verified by named subject-matter experts (e.g., audiologist Dr. Brad Ingrao, Editor-in-Chief Jeff Hoyt, previously Editor-in-Chief at MoneyTips.com; Tech Editor Taylor Shuman). The platform is offered free to consumers, with revenue generated primarily through affiliate referral commissions from providers listed on the site and secondarily through advertising placements across senior care, healthcare, technology, and financial-services verticals.
SeniorLiving.org is wholly owned by Centerfield Media Parent, Inc., a Delaware C-corp (and Centerfield Media operating unit) headquartered at 501 E. Las Olas Blvd, Fort Lauderdale, FL. The business operates with 11-50 employees, has no disclosed funding, no patents, and is not a regulated entity. Strategic partnerships span AARP (flagship), AT&T (55+ telecom plan), Verizon, Spectrum, Phonak, Eargo, ADT, Kohler, Medical Guardian, Bay Alarm Medical, and Jitterbug/Lively. SeniorLiving.org is a vertical flagship within Centerfield's broader performance-marketing portfolio, leveraging shared paid-media, lead-distribution, and compliance infrastructure (CCPA/CPRA) for scale economics an independent operator could not achieve alone.
SeniorLiving firmographics
Firmographics- Name
- SeniorLiving
- Legal name
- Centerfield Media Parent, Inc.
- Website
- https://seniorliving.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SeniorLiving.org is a free U.S. consumer digital platform and lead-generation service that connects seniors and family caregivers with senior living facilities, medical alert, hearing aid, telecom, and aging-in-place product providers via a national directory and expert-reviewed content.
- Ownership category
- akta.pro rank
SeniorLiving industry classification
Industry- Product category
- Senior Care Referral Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industries
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where SeniorLiving is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SeniorLiving business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Provider Commissions: SeniorLiving.org is supported by commissions from providers listed on the site. When users are matched with senior living facilities or purchase products through affiliate links, the company earns referral fees or commissions from those providers.
- Advertising Revenue: The site generates revenue through advertising placements from partner companies in the senior care, health, technology, and financial services industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Consumer Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SeniorLiving product offering
Product offeringCore offering
SeniorLiving.org operates a free consumer-facing matching and referral platform that connects seniors and family caregivers with senior living providers, product suppliers, and care services. The company publishes a comprehensive national directory of senior care facilities along with expert-reviewed educational content (guides, cost calculators, product reviews) covering medical alert systems, hearing aids, cell phones, walk-in tubs, and senior housing. Revenue is generated through referral commissions from listed providers and partner advertising rather than consumer fees.
Product overview
SeniorLiving.org is a content and marketing platform that provides a free matching service connecting seniors and caregivers with senior living providers. The platform operates a comprehensive national directory of senior care facilities and services, offering expert-reviewed content including medical alert system reviews, hearing aid reviews, cell phone and plan reviews, and senior care cost guides. The core product is a matching service that distributes user information to contracted marketing partners who provide quotes and contact users. Key products include the Senior Living Directory, Medical Alert System Reviews, Hearing Aid Reviews, Cell Phone and Plan Reviews, Senior Care Cost Guides, and a Senior Housing Finder tool.
Differentiator
Problem solved
Functional benefit
Products and services
- SeniorLiving.org Matching Service A free consumer matching service that lets users submit their information once and receive quotes or calls from multiple senior living providers; also matches users with providers of medical alert systems, hearing aids, cell phones, and related aging-in-place products.
- Senior Living Directory A nationwide directory of senior care facilities and services covering assisted living, independent living, nursing homes, memory care, home care, hospice, and retirement communities, with facility features, amenities, costs, locations, and reviews.
- Senior Housing Finder A free housing and care finder tool that uses consumer-specified criteria to curate personalized lists of senior living options in a desired area.
Quantifiable outcome
- 1,019,247+ seniors have searched for housing communities on the platform
- +2 more outcomes
Companies that use SeniorLiving
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SeniorLiving technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SeniorLiving partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Medical GuardiancoreMedical alert system provider featured as a trusted partner, offering fall detection and emergency response systems for seniors reviewed on the SeniorLiving.org platform.
- SpectrumcoreTelecommunications company partnered with SeniorLiving.org to offer internet and cable services suitable for seniors, including senior-specific plans.
- PhonakcoreHearing aid manufacturer featured on the platform as a provider of hearing solutions for seniors with hearing loss.
- AT&TcoreTelecommunications provider partnered to offer senior-specific cell phone plans including the 55+ plan reviewed extensively on the platform.
- Jitterbug (Lively)coreSenior-friendly cell phone provider offering flip phones and smartphones designed for older adults, featured in reviews and best-of lists.
- VerizoncoreTelecommunications provider partnered to offer cell phone plans for seniors reviewed on the platform.
- KohlercoreManufacturer of walk-in tubs and bathroom safety products for seniors, including Safe Step tubs reviewed on the platform.
- ADTcoreHome security provider offering medical alert and safety systems for seniors reviewed on the platform.
- Bay Alarm MedicalcoreMedical alert system provider featured in detailed reviews, including hands-on testing of affordable monitoring solutions.
- AARPflagshipMajor senior advocacy organization partnered to provide resources, discounts, and information for older adults accessing the platform.
- EargocoreOver-the-counter hearing aid manufacturer featuring discreet CIC hearing aids reviewed extensively by audiologist Dr. Brad Ingrao on the platform.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
SeniorLiving competitors and assessment
Company assessmentDirect peers
- Caring.com: Senior care information and referral platform offering directories for assisted living, home care, memory care, and hospice — direct overlap with SeniorLiving.org's directory-plus-matching model.
- AgingCare.com: Caregiver-focused information and community site covering senior care options including assisted living, home care, and hospice — highly comparable audience (family caregivers) and content-led monetization.
- A Place for Mom: The largest U.S. senior living referral service, connecting families with assisted living, memory care, and other senior housing options via a phone- and web-based advisor model — the same core matching/commission business SeniorLiving.org operates.
- Seniorly: Online senior living marketplace and advisory service matching families with assisted living, independent living, and memory care communities; competes on the same housing-match funnel as SeniorLiving.org.
- Senior Living Guide: Local-market senior living directory and referral service covering assisted living, independent living, and memory care — competes directly for the same referral commissions from operators.
Broad incumbents
- Care.com: Large online marketplace for in-home care (including senior care) plus broader family-care verticals; overlaps with SeniorLiving.org's senior care audience but covers a much wider range of caregivers and services.
- Healthline: Major health-information publisher with senior health, hearing, and medication content; competes for the same health-and-aging informational queries and ad budgets SeniorLiving.org monetizes.
- WellSky: Healthcare and post-acute care software platform with adjacent referral and analytics offerings; competes in the broader senior-care technology stack rather than the consumer directory funnel.
- AARP: Flagship senior advocacy organization and information hub that SeniorLiving.org partners with; competes for senior-caregiver attention and content authority even as it is also a strategic partner.
Others
- Consumer Cellular: Senior-targeted MVNO reviewed extensively on SeniorLiving.org; not a direct competitor but an ecosystem partner in the senior cell-phone vertical that drives affiliate commissions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SeniorLiving social profiles
Digital presenceSeniorLiving compliance and trust
Trust signalCompliance3 records
SeniorLiving financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeniorLiving leadership team
Management profileNumber of profiles
Profiles2 records
SeniorLiving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeniorLiving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeniorLiving
What does SeniorLiving do?
SeniorLiving.org operates a free consumer-facing matching and referral platform that connects seniors and family caregivers with senior living providers, product suppliers, and care services. The company publishes a comprehensive national directory of senior care facilities along with expert-reviewed educational content (guides, cost calculators, product reviews) covering medical alert systems, hearing aids, cell phones, walk-in tubs, and senior housing. Revenue is generated through referral commissions from listed providers and partner advertising rather than consumer fees.
Is SeniorLiving a public or private company?
SeniorLiving is a private company. It is classified as corporate owned and is currently operating.
When was SeniorLiving founded?
SeniorLiving was founded in 2006. It employs 11 to 50 people.
Where is SeniorLiving based?
SeniorLiving is headquartered in Louisville, United States, in the North America region.
How does SeniorLiving make money?
Two revenue lines are on record. Provider Commissions are the primary driver. The others are advertising Revenue.
Who are SeniorLiving's main competitors?
Direct peers on record are Caring.com, AgingCare.com, A Place for Mom, Seniorly and Senior Living Guide. Broad incumbents are Care.com, Healthline, WellSky and AARP. Consumer Cellular is listed as an others.
Does SeniorLiving have an API?
No public API is recorded for SeniorLiving.
What industry is SeniorLiving in?
SeniorLiving's product category is Senior Care Referral Services. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF). Its NAICS code is 62412.