Diehl Automotive

What Diehl Automotive does

Diehl Automotive is a family-owned multi-brand automotive dealership group headquartered in Butler, Pennsylvania, founded in 1995 and operating more than 21 stores and service centers across Western Pennsylvania and Eastern Ohio. The group sells new vehicles under 14 franchises—Toyota, Kia, Volkswagen, Hyundai, Mitsubishi, Subaru, Honda, Cadillac, Chevrolet, Ford, and the Chrysler/Dodge/Jeep/Ram Stellantis lineup—holding an inventory of approximately 2,716 new vehicles and 762 used vehicles, alongside certified pre-owned offerings. It serves individual retail consumers as its primary segment and a secondary commercial fleet customer base through the BusinessLink program and Diehl Commercial Trucks and Vans, with an additional institutional channel via the COSTARS state contract purchasing program for government and educational entities.

The company runs an integrated platform across four operational pillars: retail new and used vehicle sales, a 14-location service and parts operation that handles maintenance and express-lane service, 9 Diehl Collision Centers across PA and OH (including a Rivian certified collision location), and a captive finance operation providing new/used loans, lease options, pre-approval, GAP insurance, and trade-in valuation through multiple lending partners. Post-sale customer retention is driven by the Diehl Difference program, which bundles complimentary oil changes, tire rotations, state inspections, key battery replacement, courtesy loaners, and discounted OEM accessories.

The business model is classic franchised auto retail: vehicle gross profit per unit (new and used, one-time transactions), F&I fee and financing commission income, and a recurring fixed-ops annuity from the 14 service centers plus insurance-paid collision repair revenue. Pricing is unit-based with documentation fees of $490 in PA and $398 in OH; detailed vehicle pricing is set per unit rather than via subscription or recurring license. Distribution is direct-to-consumer through physical rooftops plus an online inventory browser and vehicle locator service. Customer-facing technology is limited to the company website (diehlauto.com), the Bumper 2 Bumper Bulletin podcast, and a Carfax integration for used vehicle history reporting; no proprietary technology platform, mobile application, or AI tooling is disclosed. Leadership remains family-controlled, with Corina Diehl serving as CEO alongside a CEO/COO/CFO executive team plus operating directors across used cars, finance, parts, and fixed operations.

Name

Diehl Automotive

Legal name

Diehl Automotive, LLC

Website

https://diehlauto.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Diehl Automotive is a family-owned multi-brand dealership group operating 21+ stores in Western PA and Eastern Ohio, selling 14 new vehicle brands with used vehicles, service, parts, and 9 collision centers. A 2026 acquisition extends reach into Northern Ohio.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Omnichannel (CRAFAEAL)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Vehicle Remarketing, De-fleeting & Asset Disposal Services (THADAKAK)

Keywords

• New vehicle sales
• Used vehicle sales
• Auto repair services
• Collision repair
• Auto financing

Headquarters

HQ city

Butler

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across 14 brands including Toyota, Kia, Volkswagen, Hyundai, Mitsubishi, Subaru, Honda, Cadillac, Chevrolet, Ford, Chrysler, Dodge, Jeep, and Ram. Diehl Automotive operates over 21 stores with over 2716 new vehicle options and 762 used vehicle options.
2. Service and Parts: Vehicle maintenance and repair services at 14+ service centers. Parts sales and ordering. Collision repair services at 8-11 Diehl Collision Centers across PA and OH.
3. Financing: Vehicle financing and lending services helping customers secure auto loans. Offers pre-approval, various financing options including zero down payment for qualified buyers.
4. Commercial Fleet Services: BusinessLink program providing commercial vehicle sales and fleet management services to business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Diehl Automotive is a family-owned multi-brand automotive dealership group that sells new and used vehicles from 14 manufacturers across more than 21 store and service center locations in Western Pennsylvania and Eastern Ohio. Beyond vehicle sales, the company operates integrated service and parts departments, 9 collision centers, dedicated commercial fleet and government contract programs, and in-house financing and trade-in services. The group rounds out its offering with a customer loyalty program (Diehl Difference) providing complimentary maintenance and loaner benefits.

Product overview

Diehl Automotive is a family-owned automotive dealership group operating as a multi-brand dealer network with 14 new vehicle brands (Cadillac, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Mitsubishi, Ram, Subaru, Toyota, Volkswagen) across more than 21 store/service center locations in Western Pennsylvania and Eastern Ohio. The company operates a platform-plus-services model combining new and used vehicle sales with integrated service offerings including Diehl Collision Centers (8-11 body shop locations), Diehl BusinessLink commercial vehicle program, and comprehensive finance services. Additional offerings include the Diehl Difference customer benefits program, vehicle finder service, custom ordering, and the Bumper 2 Bumper Bulletin podcast. The group recently expanded through acquisition of 2 Firelands Automotive dealerships in Northern Ohio in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Diehl Collision Centers: Automotive collision repair and body shop services with 9 locations across Pennsylvania and Ohio, including Rivian certified collision repair.
• Diehl Difference

Products and services

• New Vehicle Sales Sale of new vehicles from 14 brands (Cadillac, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Mitsubishi, Ram, Subaru, Toyota, Volkswagen) with over 2,716 new vehicle options across the group's Pennsylvania and Ohio dealerships.
• Used Vehicle Sales Sale of pre-owned vehicles including certified pre-owned units across trucks, SUVs, sedans, crossovers, and vans, with over 762 used vehicle options available.
• Service and Parts Vehicle maintenance and repair services at 14 service and parts locations, including oil changes, tire rotations, state inspections, express lane service, and parts ordering.
• Diehl Collision Centers Collision repair services at 9 Diehl Collision Center locations across Pennsylvania and Ohio, offering free estimates, vehicle customizations, and acceptance of all insurance providers.
• Diehl BusinessLink (Commercial Vehicles) Commercial vehicle sales and fleet service program connecting business owners with commercial dealers, providing benefits including no-cost participation, next-day service, loaner vehicles, free shuttle service, dedicated account management, and access to commercial vehicles in stock.
• Finance Services Vehicle financing including new and used vehicle loans, lease options, pre-approval, payment calculator, GAP insurance, and trade-in valuation, working with multiple lenders to secure competitive rates for all credit types.
• COSTARS Program State contract purchasing program enabling government and educational entities to purchase vehicles through Diehl Automotive at pre-negotiated state contract pricing.
• Diehl Difference Program Loyalty benefits program included with vehicle purchases featuring complimentary oil changes, tire rotations, state inspections, key battery replacement, courtesy loaners, and discount OEM accessories.
• Vehicle Finder Service Service to locate specific vehicles not currently in inventory based on customer preferences for make, model, year, mileage, price, and features.
• Order a Vehicle Custom vehicle ordering service allowing customers to order new vehicles with specific factory configurations not currently in stock.
• Rivian Certified Collision Specialized Rivian-certified collision repair offered at select Diehl Collision Centers for owners of Rivian electric vehicles.
• Bumper 2 Bumper Bulletin Podcast Automotive industry podcast from Diehl covering vehicle recalls, new model announcements, automotive news, and vehicle comparisons across Ford, Stellantis, Honda, Kia, GM, and Volkswagen brands.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Firelands Automotive GroupminorStrategic or Co-development Partner · 5 April 2026Diehl Automotive Group acquired 2 dealerships from Patrick O'Brien's Firelands Automotive Group as part of a larger sale of seven dealerships through Tim Lamb Group. Represents expansion into Northern Ohio market.
• BusinessLink (Ford, Dodge, Chevrolet)coreChannel Partner/ Reseller/ DistributorBusinessLink is a free program connecting business owners with a network of commercial dealers. Diehl Automotive participates as a BusinessLink dealer offering commercial vehicles and fleet services including next-day service, loaner vehicles, free shuttle service, dedicated account management, and extended service hours.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Penske Automotive Group: Large diversified global automotive group operating franchised dealerships plus commercial truck distribution and Premier Truck Group. Overlaps with Diehl on multi-brand retail while operating a much broader portfolio across commercial vehicles and premium/import segments.
• Holman Automotive: Privately held, family-owned global automotive group with retail dealerships plus fleet management, parts, and vehicle upfitting businesses. Closely parallels Diehl in family-owned identity while operating a much broader portfolio across commercial fleet, retail, and mobility services.

Regional players

• Ken Garff Automotive Group: Private multi-brand franchise automotive group operating across Mountain West and Midwest states. Comparable mid-sized regional multi-brand dealer group with similar store count, family-style private ownership, and operating model to Diehl.
• Spitzer Auto Group: Privately held multi-brand dealer group headquartered in Ohio with stores across Ohio and adjacent states. Comparable regional dealer scale, brand portfolio mix, and operating footprint directly adjacent to Diehl's PA/OH market.
• Herb Chambers Companies: Large privately held multi-brand dealer group headquartered in New England with a similar multi-franchise model, fixed operations, and consumer/commercial orientation. Comparable regional private peer structure to Diehl, though operating in a different geography.

Direct peers

• Sonic Automotive: Public multi-brand U.S. franchised dealer group with EchoPark used-vehicle operations. Comparable multi-brand franchise store footprint plus complementary used-vehicle and F&I revenue streams paralleling Diehl's structure.
• AutoNation: The largest U.S. franchised auto retailer, operating multiple brands with new and used vehicle sales, financing, parts, and service. Directly comparable multi-brand franchise dealership model targeting retail consumers and commercial fleet.
• Lithia Motors: The largest U.S. auto retailer by store count and revenue, operating dozens of brands nationwide through aggressive M&A. Comparable to Diehl in a multi-brand franchised dealership model with consumer and fleet sales, financing, parts, and service.
• Asbury Automotive Group: Public U.S. dealer group that has been one of the most aggressive franchise consolidators (Larry H. Miller, Jim Koons). Most closely comparable multi-brand franchise model with active M&A growth track record paralleling Diehl's regional expansion strategy.
• Group 1 Automotive: Public multi-brand automotive retailer with significant U.S. and U.K. presence, operating franchise dealerships plus used vehicle and parts businesses. Closely mirrors Diehl's combination of new/used vehicle sales with integrated F&I and fixed operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/diehlauto
• LinkedInlinkedin.com/company/diehl-automotive-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diehl Automotive