212 Smiling

What 212 Smiling does

212 Smiling is a multi-specialty dental practice operating two locations in Midtown Manhattan (Columbus Circle at 314 W 56th Street and Bryant Park at 19 W 44th Street). It is owned and operated by Dr. Yung K. Kim, a double board-certified Periodontist and board-certified Prosthodontist, alongside associate dentists Dr. Shannen Manlucu, Dr. Chelsea Camilo, and Dr. Joanna Kurman. The practice serves adult patients in Midtown Manhattan seeking comprehensive dental care, from routine preventive cleanings through complex surgical and reconstructive procedures. The firm has accumulated 566 Google reviews with a 5.0-star rating, indicating strong local brand reputation.

The practice's core offerings span implant dentistry (including Teeth-in-an-Hour, All-on-4, and same-day implants), cosmetic dentistry (porcelain veneers up to $2,000 per tooth, Zoom whitening, Invisalign, Snap-on Smile, gum contouring), periodontal surgery (crown lengthening, gum grafts, sinus lifts), same-day dentures from an on-site dental laboratory, general dentistry, emergency dental care, sedation dentistry, TMJ therapy, and sleep apnea oral appliances. The underlying technology stack includes a 3D Cone Beam CT (CBCT) scanner capable of producing up to 600 distinct images for implant planning and airway studies, an iTero digital intraoral scanner for Invisalign and digital impressions, and an on-site dental laboratory enabling denture fabrication in approximately 45 minutes. These capabilities support a same-day service model that compresses typical multi-visit treatment timelines.

Revenue is generated on a fee-for-service basis across procedure types, supplemented by insurance reimbursement as an in-network provider with Cigna, Delta Dental, Blue Cross Blue Shield, and Guardian PPO plans, and by third-party patient financing through CareCredit, Lending Club, and Cherry. The practice employs a direct-to-consumer GTM motion via online appointment booking, Google SEO, social media (Facebook, Instagram), patient reviews and referrals, and free consultations. Marketing targets Manhattan-area search terms such as 'Dental Implants NYC'. The firm is privately held with no disclosed institutional capital, no parent company, and a 1-10 employee headcount, operating under the professional corporation Yung Kim, D.D.S, P.C.

Name

212 Smiling

Legal name

212 Smiling

Website

https://212smiling.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

212 Smiling is a privately owned, multi-specialty dental practice operating two Midtown Manhattan locations, delivering implants, cosmetic dentistry, periodontics, and same-day dentures to adult patients in Manhattan.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Dental Laboratories (339116)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Prosthodontic & Restorative Group Practices (HLABAKAH)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Dental implant services
• Cosmetic dentistry
• Periodontal treatment
• General dental care
• Sedation dentistry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Fee for Service: Revenue from comprehensive dental procedures including preventive (cleanings, exams), restorative (fillings, extractions, root canals), cosmetic (veneers, whitening, Invisalign), implant dentistry, periodontal services, sedation dentistry, and emergency care. Mix of one-time procedures and multi-visit treatment plans.
2. Insurance Reimbursement: In-network provider for Cigna, Delta Dental, Blue Cross Blue Shield, and Guardian PPO plans. Revenue collected through insurance claims for covered procedures plus patient co-pays.
3. Patient Financing: Third-party financing partnerships (CareCredit, Lending Club, Cherry) provide installment payment plans for patients. Practice may receive processing fees or the arrangements facilitate higher-ticket procedure purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

212 Smiling is a multi-specialty dental practice in Midtown Manhattan that provides dental implants (including Teeth-in-an-Hour and All-on-4), cosmetic dentistry (veneers, Invisalign, teeth whitening), periodontal services, same-day dentures from an on-site laboratory, and general/emergency dental care. The practice operates two locations (Columbus Circle and Bryant Park) and accepts major PPO insurance plans with third-party patient financing.

Product overview

212 Smiling is a multi-specialty dental practice in Midtown Manhattan offering comprehensive dental services through two locations (Columbus Circle and Bryant Park). The practice operates as a single unified dental care platform providing cosmetic dentistry, implant dentistry, periodontics, and general dentistry services. Key offerings include dental implants (including Teeth-in-an-Hour and All-on-4), cosmetic procedures (porcelain veneers, Zoom teeth whitening, Snap-on Smile), orthodontic treatment (Invisalign with iTero digital scanning), periodontal services (surgery, crown lengthening, gum grafts, sinus lifts), same-day dentures from an on-site laboratory, emergency dental care, sedation dentistry, TMJ therapy, and sleep apnea oral appliances. The practice employs advanced diagnostic technologies including 3D Cone Beam CT imaging for comprehensive treatment planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Comprehensive dental implant services including single tooth implants, full-mouth reconstructions, Teeth-in-an-Hour, All-on-4, and same-day dental implant procedures for adults with missing teeth.
• Cosmetic Dentistry Aesthetic dental procedures including porcelain veneers, Zoom teeth whitening, porcelain fillings, gum contouring, and Snap-on Smile for patients seeking smile enhancements.
• Invisalign Clear aligner orthodontic treatment using iTero digital scanner for 3D impressions to straighten teeth without traditional metal braces.
• Periodontal Services Gum disease treatment and prevention services including periodontal surgery, crown lengthening, gum grafts, and sinus lift surgery performed by a board-certified periodontist.
• Same Day Dentures On-site dental laboratory enables fabrication and delivery of full and partial dentures in as little as 45 minutes, with same-day denture repairs.
• General Dentistry Routine dental care including exams, professional cleanings, tooth extractions, root canals, and gentle dentistry services for the general adult population.
• Emergency Dental Care Same-day emergency dental services for urgent issues including knocked-out teeth, dental abscess, severe pain, broken restorations, root canals, and wisdom teeth removal.
• Sedation Dentistry Multiple sedation options including nitrous oxide (laughing gas), oral sedation, IV sedation, and general anesthesia for anxious patients undergoing dental procedures.
• TMJ Therapy Treatment for temporomandibular joint disorders including custom acrylic appliances, physical therapy, medications, and surgical options when conservative treatments fail.
• Sleep Apnea Dentistry Custom oral appliances for obstructive sleep apnea treatment, with coordination with pulmonary specialists and medical insurance for coverage.

Quantifiable outcome

• Dentures fabricated in as little as 45 minutes with on-site lab
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NYC Dental (NYCD): Multi-location Manhattan dental practice offering cosmetic, implant, and general dentistry. Comparable in service mix, urban location, and target patient demographic for elective dental procedures.
• Concerned Dental Care: Multi-location NYC-area dental group offering general, cosmetic, implant, periodontal, and orthodontic services. Comparable to 212 Smiling as a multi-specialty urban dental practice serving insured and fee-for-service patients in the same metropolitan market.
• Park Avenue Dental Group: Manhattan-based multi-specialty dental practice offering cosmetic, implant, periodontal, and general dentistry with advanced technology. Direct competitor in the same geography for high-end cosmetic and implant cases.
• Manhattan Dental Health: Midtown Manhattan dental practice providing comprehensive general, cosmetic, and specialty services. Comparable as a local peer competing for the same insured and fee-for-service patient pool in Manhattan.
• Midtown Dental Group: Multi-specialty dental practice located in Midtown Manhattan offering general, cosmetic, implant, and periodontal services. Direct competitor for the same Manhattan patient base with similar service mix and insurance participation.

Broad incumbents

• Heartland Dental: Largest US dental support organization providing non-clinical support to affiliated practices. Relevant as a benchmark for the scale and operating leverage 212 Smiling could achieve through affiliation or as a strategic acquirer.
• ClearChoice Dental Implant Centers: National network of dental implant specialty centers offering full-arch and single-tooth implant solutions. Comparable for high-ticket implant and full-mouth reconstruction services, though operates at larger scale under a corporate specialty-care model.
• Aspen Dental: National DSO operating hundreds of dental practices including implants, dentures, and general dentistry. Comparable for denture and implant service offerings, though serves different geographies and operates at far greater scale under a corporate model.

Emerging players

• Tend: NYC-founded, venture-backed modern dental studio chain offering cosmetic, general, and orthodontic services with a strong digital patient experience. Comparable as a premium-positioned urban dental brand competing for similar Manhattan patient demographics, though at larger scale and with different growth model.

Regional players

• Dental365: Long-Island/NYC-area dental group practice and DSO offering general, cosmetic, and specialty services with multiple locations. Comparable as a multi-location NY dental group, though operating more as a DSO model than an independent specialty practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/212SmilingNYC
• Instagraminstagram.com/212smiling
• LinkedInlinkedin.com/company/212-smiling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 212 Smiling