Brook Health Care

What Brook Health Care does

Brook Health Care is a privately held, veteran-owned in-home care provider based in Chapin, South Carolina, delivering personalized care services to seniors and families across the Midlands region of South Carolina. Founded in 2008 and operating with 11–50 employees, the company offers eight core service modules: Personal Care, Companion Care, Respite Care, Dementia Care, 24/7 Care, Discharge Care, Skilled Nursing, and Transportation. These services are coordinated by a multi-faceted team with 40 years of combined experience, with caregivers matched to clients to support continuity and relationship-based care.

The business operates on a direct-to-consumer go-to-market model, with customers reaching the company via phone or a website 'Request Care' form, and services delivered in clients' homes across 11 communities (Blythewood, Cayce, Chapin, Columbia, Elgin, Irmo, Lexington, Little Mountain, Newberry, Prosperity, and West Columbia). Revenue is generated through recurring service fees tied to hours and level of care provided; pricing is not publicly disclosed and appears to be quote-based. No proprietary technology platform, AI capabilities, funding rounds, institutional investors, or M&A activity are disclosed in the public record.

Operational performance indicators reported by the company include 90% caregiver retention, 99% customer retention, a 5-year average caregiver tenure, and a 15-minute average call-back time for family support requests. These metrics emphasize service quality, reliability, and relationship continuity as the company's primary value proposition. The company is independently owned, with no disclosed parent company, subsidiaries, partnerships, or named executive leadership on its public-facing website.

Name

Brook Health Care

Legal name

Brook Home Care

Website

https://brookhc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Brook Health Care is a privately held, veteran-owned in-home care provider serving seniors and families across 11 communities in the Midlands of South Carolina, offering personal care, dementia care, skilled nursing, and related services delivered by a long-tenured caregiver workforce.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• In-home senior care
• Personal care services
• Dementia care
• Respite care services
• Skilled nursing care

Headquarters

HQ city

Chapin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Home Care Services: Recurring in-home care services provided to seniors and families. Services include personal care, companion care, respite care, dementia care, 24/7 care, discharge care, skilled nursing, and transportation. Revenue is generated through service fees for ongoing care delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brook Health Care provides personalized in-home care services to seniors and families in the Midlands of South Carolina. Its service portfolio covers Personal Care, Companion Care, Respite Care, Dementia Care, 24/7 Care, Discharge Care, Skilled Nursing, and Transportation. Care is delivered by matched caregivers under individualized care plans and billed as recurring service fees.

Product overview

Brook Home Care offers a unified in-home care platform delivering personalized care services across the Midlands of South Carolina. The portfolio consists of eight distinct service modules: Personal Care, Companion Care, Respite Care, Dementia Care, 24/7 Care, Discharge Care, Skilled Nursing, and Transportation. These services are coordinated through a multi-faceted team with 40 years of combined experience, with careful caregiver-to-client matching to ensure consistent, quality care delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care In-home personal care assistance for seniors needing help with daily living activities, medication reminders, and mobility support in the Midlands of South Carolina.
• Companion Care Companionship services providing social interaction and emotional support for seniors living at home.
• Respite Care Temporary in-home care providing family caregivers a break from caregiving responsibilities.
• Dementia Care Specialized in-home care for clients with dementia, emphasizing safety, comfort, and cognitive support.
• 24/7 Care Round-the-clock in-home care providing continuous support and monitoring for clients requiring constant assistance.
• Discharge Care Post-hospitalization care supporting clients as they transition from medical facilities back to their homes.
• Skilled Nursing Professional in-home nursing services delivered by licensed registered nurses.
• Transportation Transportation services helping clients get to appointments, run errands, and maintain independence.

Quantifiable outcome

• 90% caregiver retention ensures clients see the same trusted caregiver
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• Home Instead Senior Care: Global franchise leader in personal care, companionship, dementia and respite in-home services for seniors. Closest direct competitor to Brook — same non-medical + dementia + respite service mix, also targeting private-pay families through local franchisees.
• Visiting Angels: Large national franchise network offering companion, personal, respite and dementia home care. Operates locally in SC through independently owned franchises that compete with Brook for the same private-pay senior families.
• Comfort Keepers: Senior-focused in-home care franchise providing personal care, companionship, respite, dementia and 24/7 services. Directly overlaps Brook's eight-service portfolio and Midlands-style regional delivery.
• BrightStar Care: Franchise combining non-medical personal care with licensed skilled nursing and dementia care. Closest peer to Brook because of the dual clinical + non-clinical service offering for private-pay clients.
• Senior Helpers: National franchise specializing in Alzheimer's/dementia and personal care for seniors. Competes with Brook on dementia care expertise and private-pay family relationships in similar suburban markets.
• Home Helpers Home Care: Franchise network delivering personal care, companionship, dementia, respite and 24/7 in-home support. Mirrors Brook's service breadth and targets the same consumer-driven buyer.

Broad incumbents

• Bayada Home Health Care: Large multi-state home health and personal care provider covering skilled nursing, ADL support and dementia services. Overlaps Brook's skilled nursing and discharge care lines, but operates across many states and payer channels rather than a single regional market.
• Amedisys: Public home health and hospice operator with personal care services. Comparable in skilled nursing and discharge care offerings, but scales through Medicare contracts rather than Brook's pure private-pay consumer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrookHealthCare
• Facebookfacebook.com/BrookHealthCare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brook Health Care