Home Helpers
Home Helpers Home Care is a US franchisor of non-medical in-home care services, licensing its Cared-4® holistic care program to 370+ independently owned franchise agencies that deliver personal, companionship, specialized, and 24-hour care to seniors and other adults needing assistance in 1,500+ communities across 40 states.
- Company typePrivate
- Founded1997
- HeadquartersCincinnati, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Home Helpers does
Home Helpers Home Care, founded in 1997 and headquartered in Blue Ash, Ohio, is a US-based franchisor of non-medical in-home care services, operating through H.H. Franchising Systems, Inc. The company licenses its brand, operating model, and proprietary Cared-4® holistic care program to independently owned franchise agencies that deliver personal care, companionship, homemaking, specialized care (Alzheimer's/dementia, chronic conditions, post-hospital recovery, end-of-life, developmental differences), and 24-hour support directly to seniors and other adults needing assistance at home. Home Helpers also resells an AI-enabled medical alert system (PERS) via its Aloe Care partnership and provides a wellness-call service. As of 2025 the network comprised over 370 franchise locations serving more than 1,500 communities across 40 US states, with the company having signed 41 new franchise agreements and opened 32 new locations (including a first entry into Nebraska) over the year.
The business model is dual-sided. On the B2C side, the franchisor sells services indirectly through franchisees to individual families on a usage-based / private-pay basis, supplemented by VA Aid & Attendance benefits and Medicare GUIDE program funding for dementia care. On the franchise side, H.H. Franchising Systems, Inc. generates revenue from upfront franchise fees, ongoing royalties, and brand/technology fees paid by franchisees. The technology stack — including the Cared-4® care framework, WellSky for scheduling and caregiver coordination, Aloe Care for PERS hardware and monitoring, and AI-enabled safety/wellness anomaly detection — is provided to franchisees as an integrated operating layer.
The strategic posture is offensive and expansionary: a stated goal to surpass 400 territories across the US and Canada in 2026, ongoing geographic white-space capture, deepened partnerships with veterans' benefits coordinators (Veterans Care Coordination, Patriot Angels) and the Department of Defense Military Spouse Employment Partnership, and a 2026 CFO succession (Nick Evans succeeding Bill Burlingham) framed around supporting the expansion plan.
Home Helpers firmographics
Firmographics- Name
- Home Helpers
- Legal name
- H. H. Franchising Systems, Inc.
- Website
- https://homehelpershomecare.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Home Helpers Home Care is a US franchisor of non-medical in-home care services, licensing its Cared-4® holistic care program to 370+ independently owned franchise agencies that deliver personal, companionship, specialized, and 24-hour care to seniors and other adults needing assistance in 1,500+ communities across 40 states.
- Ownership category
- akta.pro rank
Home Helpers industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (62419)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industries
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Home Helpers is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Helpers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Franchise Fees and Royalties: Home Helpers generates revenue through franchise agreements with new franchisees (41 deals in 2025) and ongoing royalty payments from existing franchise locations. Each independently owned franchise pays fees to the franchisor H.H. Franchising Systems, Inc.
- Client Care Services: Individual clients pay for in-home care services including personal care, companionship, homemaking, specialized care, and 24-hour care. Services are delivered through locally operated franchise agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly home care services with rates varying by care level and location |
| Usage-based | Pay-as-you-go | 24-Hour/Live-In Care for continuous support needs |
| Subscription | Monthly | Aloe Care Medical Alert System |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Home Helpers product offering
Product offeringCore offering
Home Helpers is a franchisor of non-medical in-home care services that delivers personal care, companionship, homemaking, and specialized care through independently owned franchise agencies across 40 U.S. states. The company's Cared-4™ holistic framework coordinates four service pillars — Physical Wellness, Mental Well-Being, Nutrition & Hydration, and Active Connections — and is supplemented by a Medical Alert System (PERS) powered by Aloe Care technology.
Product overview
Home Helpers Home Care is a non-medical in-home care franchise operating since 1997, offering a comprehensive suite of services through its Cared-4℠ holistic care program. The core offering coordinates four service pillars: Physical Wellness (personal care, mobility, medication management), Mental Well-Being (companionship, emotional support), Nutrition & Hydration (meal planning, preparation), and Active Connections (social engagement, transportation). The company also provides Specialized Care services for complex needs including Alzheimer's/Dementia, chronic conditions, developmental differences, and end-of-life care. Additional offerings include a Medical Alert System powered by Aloe Care technology, 24-Hour Home Care, Wellness Calls, and integration with Medicare's GUIDE program for dementia care. Services are delivered through independently owned franchise locations across 40 states.
Differentiator
Problem solved
Functional benefit
Brands
- Cared-4: Holistic approach to home care focusing on physical wellness, mental well-being, nutrition and hydration, and active connections.
Products and services
- Physical Wellness Services
- Mental Well-Being Services
- Nutrition & Hydration Services
- Active Connections Services
- Specialized Care Services
- Medical Alert System (PERS)
- 24-Hour Home Care
- Wellness Calls Service
- Transportation Services
- Veterans Home Care
- GUIDE Program
- Cared-4 Program
Companies that use Home Helpers
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Home Helpers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Home Helpers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Veterans Care CoordinationcorePartnership to help eligible veterans and their spouses apply for Aid and Attendance benefits that can help cover the cost of in-home care services. Home Helpers connects veterans with this partner to simplify access to benefits.
- WellSkycoreProvides advanced technology supporting scheduling, communication, and caregiver coordination for more efficient and reliable care delivery across the franchise network.
- Department of Defense Military Spouse Employment PartnershipminorPartnership to create career opportunities for military spouses within the Home Helpers franchise network. Supports recruitment of caregivers and franchise owners from military spouse communities.
- Patriot AngelsminorPartner helping guide veterans and their families through the Aid and Attendance benefits application process to access home care funding.
- Aloe CarecoreAdvanced medical alert system provider offering AI-enabled safety and wellness monitoring. Home Helpers offers Aloe Care systems to clients as part of its technology-enabled care services.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Home Helpers competitors and assessment
Company assessmentDirect peers
- ComForCare: Franchise network delivering non-medical and personal care services including dementia care and respite, with a comparable franchise-driven go-to-market targeting seniors and adults with disabilities.
- Senior Helpers: Franchised provider of senior in-home care including personal care, Alzheimer's/dementia care, Parkinson's care, and chronic disease support. Highly comparable service offering and franchise model.
- Griswold Home Care: Franchised non-medical home care provider focused on companionship, personal care, and homemaking services for seniors and disabled adults. Direct franchise-based competitor with similar scope.
- Right at Home: International in-home care franchise providing personal care, companionship, and specialized support for seniors and adults with disabilities. Comparable service mix and franchise structure to Home Helpers.
- Home Instead: Largest senior-focused in-home care franchise network globally, operating thousands of territories. Closest direct comparable to Home Helpers in model, services, and customer base (non-medical personal care for seniors).
- Visiting Angels: National franchise system offering non-medical in-home care including companion, personal, dementia, and respite care. Direct competitor for both franchisees and private-pay clients in Home Helpers' markets.
- BrightStar Care: Franchised home care provider offering both medical and non-medical services (skilled nursing, personal care, dementia care). Direct competitor with a similar franchise model and broader medical offering.
- Homewatch CareGivers: Franchised home care provider delivering personal care, companionship, dementia care, and skilled services through locally owned agencies. Comparable franchise structure and service catalog.
- Comfort Keepers: Franchised provider of in-home care (personal care, companionship, specialized dementia and end-of-life care) for seniors and adults needing assistance. Operates in the US and internationally with a comparable franchise model.
Broad incumbents
- BAYADA Home Health Care: Large, multi-service home health provider (skilled nursing, therapy, personal care, hospice) operating across many states. Broader and more clinically focused than Home Helpers but overlaps significantly in patient/customer base and home-based service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Helpers social profiles
Digital presenceHome Helpers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Helpers leadership team
Management profileNumber of profiles
Profiles3 records
Home Helpers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Helpers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Helpers
What does Home Helpers do?
Home Helpers is a franchisor of non-medical in-home care services that delivers personal care, companionship, homemaking, and specialized care through independently owned franchise agencies across 40 U.S. states. The company's Cared-4™ holistic framework coordinates four service pillars — Physical Wellness, Mental Well-Being, Nutrition & Hydration, and Active Connections — and is supplemented by a Medical Alert System (PERS) powered by Aloe Care technology.
Is Home Helpers a public or private company?
Home Helpers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Home Helpers founded?
Home Helpers was founded in 1997. It employs 501 to 1,000 people.
Where is Home Helpers based?
Home Helpers is headquartered in Cincinnati, United States, in the North America region.
How does Home Helpers make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are client Care Services.
Who are Home Helpers's main competitors?
Direct peers on record are ComForCare, Senior Helpers, Griswold Home Care, Right at Home, Home Instead, Visiting Angels, BrightStar Care, Homewatch CareGivers and Comfort Keepers. BAYADA Home Health Care is listed as a broad incumbent.
Does Home Helpers have an API?
No public API is recorded for Home Helpers.
What industry is Home Helpers in?
Home Helpers's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 624120 and its SIC code is 8000.