Woperty
Woperty is a Chilean digital platform that provides rental brokerage and ongoing property administration directly to individual and SMB property owners, charging 25% + VAT brokerage fees and $4,990 CLP/month subscriptions with an AI-assisted tenant screening product.
- Company typePrivate
- Founded2019
- HeadquartersLo Barnechea, Chile
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Woperty does
Woperty SpA is a Chilean property-technology company operating a digital platform that intermediates residential rental brokerage and ongoing property administration. The company was legally incorporated in January 2019 in Lo Barnechea, Chile, and originated as software for traditional real estate brokers before pivoting to a direct-to-property-owner model. It is led by co-founders Jonathan Lamac (CEO) and Juan Pablo Baeza (CTO), with Fintual co-founders Andrés Marinkovic and Nicolás Kipreos serving as advisors.
The core platform combines brokerage and administration in a single self-serve web product. The brokerage service rents a property for a one-time fee starting at 25% + VAT of one month's rent, materially below traditional Chilean broker fees of 50–100%. Once a tenant is placed, owners can subscribe to one of three administration tiers: Plan Smart ($4,990 CLP/month per property), Plan Asegurado 3 Meses ($4,990 CLP + 3% of monthly rent), or Plan Asegurado 6 Meses ($4,990 CLP + 4% of monthly rent), with the Asegurado tiers adding 3- or 6-month rent guarantees, legal coverage, and eviction management. The platform integrates WebPay for Chilean card and bank-based payments (Visa, Mastercard, Amex, Diners, Redcompra, Banco Bice transfers) and includes 24/7 automated scheduling, professional photography, digital contract management, IPC/UF adjustments, account and common-expense control, and maintenance coordination.
An "Agente IA" monitors property data and provides recommendations, while a digital pre-approval system screens tenant financial profiles in real time; the company reports that 80% of listed properties rent within 30 days and 20% within 7 days, with an 8-hour record time. Acquisition is product-led through a self-serve onboarding flow at onboarding.woperty.com, supplemented by WhatsApp inside sales, a referral program paying up to $600,000 CLP per converted client, and press coverage in Diario Financiero and Emol. The company is privately held with 1–10 employees, headquartered at Av. La Dehesa 181, Lo Barnechea, and received investment in April 2026 from the Yuraszeck family office, a Colombian financial group, and other backers. The website currently surfaces country selectors for Argentina, Mexico, Colombia, Peru, and Spain alongside Chile, signaling regional expansion intent beyond the home market.
Woperty firmographics
Firmographics- Name
- Woperty
- Legal name
- woperty SpA
- Website
- https://woperty.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Woperty is a Chilean digital platform that provides rental brokerage and ongoing property administration directly to individual and SMB property owners, charging 25% + VAT brokerage fees and $4,990 CLP/month subscriptions with an AI-assisted tenant screening product.
- Ownership category
- akta.pro rank
Woperty industry classification
Industry- Product category
- Residential Property Management & Brokerage
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312), Services to Buildings and Dwellings (5617)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO)
Keywords
Where Woperty is headquartered
LocationHeadquarters
- HQ city
- Lo Barnechea
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Woperty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Corretaje (Brokerage Services): One-time brokerage commission for listing and renting properties. Charged at 25% + VAT of the monthly rent, significantly lower than traditional brokers who charge 50-100% of one month's rent.
- Property Administration - Plan Smart: Monthly subscription at $4,990 per property covering rent collection, online payment processing, account and common expense control, repair and maintenance management, and active collection for late payments.
- Property Administration - Plan Asegurado: Monthly subscription at $4,990 plus 3-4% of monthly rent for guaranteed monthly payments, legal coverage, and eviction management included.
- Referral Program: Pays existing clients for referring new property owners. Up to $500,000 per corretaje referral and up to $100,000 per administration referral in the first year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Smart - Basic Administration |
| Hybrid | Monthly | Plan Asegurado 3 Meses - With 3-Month Payment Guarantee |
| Hybrid | Monthly | Plan Asegurado 6 Meses - With 6-Month Payment Guarantee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Woperty product offering
Product offeringCore offering
Woperty is a digital property brokerage and administration platform for property owners (proprietarios) in Chile. The company charges a one-time brokerage fee from 25% + VAT of one month's rent to list and rent a property, and offers three recurring monthly administration plans: Plan Smart ($4,990/month), Plan Asegurado 3 Meses ($4,990 + 3% of monthly rent), and Plan Asegurado 6 Meses ($4,990 + 4% of monthly rent) with payment guarantees, legal coverage, and eviction management. Service delivery is fully digital via the Woperty web platform, supported by WhatsApp sales assistance.
Product overview
Woperty is a digital Chilean property brokerage and administration platform operating as a SaaS solution. The core offering includes a brokerage service (from 25% + VAT) for property rentals, supplemented by three tiered administration plans: Plan Smart ($4.990/month) for basic property management, Plan Asegurado 3 Meses ($4.990 + 3% rent/month) with 3-month payment guarantee, and Plan Asegurado 6 Meses ($4.990 + 4% rent/month) with 6-month payment guarantee. The platform integrates an AI agent for property data monitoring and recommendations. Additional services include tenant pre-approval, 24/7 visit scheduling, professional photography, rent collection, legal coverage, and eviction management. A referral program enables users to earn rewards for bringing new clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Properties rented in under 7 days: 20%
- +4 more outcomes
Companies that use Woperty
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Woperty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Woperty partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Andrés MarinkovicminorAdvisor to Woperty. Founder & COO of Fintual, an online investment management company. Has over 10 years of software development experience, was part of Y Combinator S18 batch, and holds an Electrical Civil Engineer degree from Universidad de Chile.
- Nicolás KipreosminorAdvisor to Woperty. Listed alongside Andrés Marinkovic as part of the Fintual founding team.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Woperty competitors and assessment
Company assessmentDirect peers
- Houm: Houm is a Chilean/LatAm proptech offering end-to-end rental management, tenant placement, and AI-enabled matching for property owners. It is the closest direct competitor to Woperty in the same Chilean market with overlapping customer (landlords), product structure (brokerage + administration), and pricing approach.
- Properati: Properati is a LatAm real estate marketplace operating across countries including Argentina, Chile, Mexico, Peru, Colombia, and Ecuador. It addresses the same property listing and tenant sourcing workflow that Woperty's brokerage service digitizes, making it a directly comparable platform peer.
Emerging players
- Toku: Toku is a Chilean rental management proptech focused on simplifying the landlord-tenant interaction with digital admin tools. It overlaps with Woperty's Plan Smart administration offering in the same Chilean SMB-landlord segment.
- Easyrent: Easyrent is a Chilean property management and rental platform serving individual landlords with digital rent collection and admin. Comparable to Woperty's core administration use case in the same geography.
- Habi: Habi is a Colombian proptech providing instant liquidity, brokerage, and digital listing services for residential property owners. Comparable to Woperty as a LatAm-focused proptech addressing SMB landlords through a digital, tech-enabled model in an adjacent geography.
Broad incumbents
- Compass: Compass is a US-based tech-enabled real estate brokerage that uses a digital platform to lower transaction friction and offer adjacent management services. Comparable as a broader incumbent that has validated the digital-broker-plus-administration thesis Woperty pursues.
- RE/MAX: RE/MAX is the world's largest franchised real estate brokerage network with established broker relationships in Chile and across LatAm. It represents the traditional-broker incumbent whose fee structure and workflow Woperty is disrupting with digital flat-fee pricing.
- Zillow: Zillow is a US-based online real estate marketplace and services platform providing tenant matching, application screening, and (historically) property management integrations. Comparable as a broad incumbent that demonstrates the scale potential of digitizing brokerage workflows.
- Inmuebles24: Inmuebles24 is a leading LatAm online real estate marketplace operating across Mexico, Argentina, Peru, and other countries. It represents the broader incumbent portal that landlords and tenants already use, comparable to Woperty's distribution into third-party property portals.
Regional players
- Loft: Loft is a Brazilian proptech operating a transaction, brokerage, and property management platform in Brazil. It is comparable as a regional LatAm proptech pursuing tech-enabled landlord services, though it serves Brazil rather than Chile directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Woperty social profiles
Digital presenceWoperty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woperty leadership team
Management profileNumber of profiles
Profiles5 records
Woperty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woperty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woperty
What does Woperty do?
Woperty is a digital property brokerage and administration platform for property owners (proprietarios) in Chile. The company charges a one-time brokerage fee from 25% + VAT of one month's rent to list and rent a property, and offers three recurring monthly administration plans: Plan Smart ($4,990/month), Plan Asegurado 3 Meses ($4,990 + 3% of monthly rent), and Plan Asegurado 6 Meses ($4,990 + 4% of monthly rent) with payment guarantees, legal coverage, and eviction management. Service delivery is fully digital via the Woperty web platform, supported by WhatsApp sales assistance.
Is Woperty a public or private company?
Woperty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Woperty founded?
Woperty was founded in 2019. It employs 1 to 10 people.
Where is Woperty based?
Woperty is headquartered in Lo Barnechea, Chile, in the Latin America region.
How does Woperty make money?
Four revenue lines are on record. Corretaje (Brokerage Services) is the primary driver. The others are property Administration - Plan Smart, property Administration - Plan Asegurado and referral Program.
Who are Woperty's main competitors?
Direct peers on record are Houm and Properati. Emerging players are Toku, Easyrent and Habi. Broad incumbents are Compass, RE/MAX, Zillow and Inmuebles24. Loft is listed as a regional player.
Does Woperty have an API?
No public API is recorded for Woperty.
What industry is Woperty in?
Woperty's product category is Residential Property Management & Brokerage. Its primary akta.pro industry code is THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 531311 and its SIC code is 6531.