Mobi
Mobilegs (Mobi) designs and manufactures ergonomic underarm crutches from Bloomington, MN, selling them directly to consumers via its website and Amazon, and through orthopedic and sports medicine clinics and medical supply retailers across the United States.
- Company typePrivate
- Founded2008
- HeadquartersBloomington, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mobi does
Mobilegs, operating under the parent Mobi, is a Bloomington, Minnesota-based designer and manufacturer of ergonomic underarm crutches. Founded in 2008 by industrial designer Jeff Weber after a personal foot injury exposed the limitations of traditional crutches, the company targets adults between 4'9" and 6'4" and up to 300 lbs who need mobility support during post-injury or post-surgical recovery. Its core technology rests on four proprietary features: a flexible, tilting suspension saddle that cushions the armpit and prevents nerve damage; ergonomically angled handgrips that redistribute load away from the wrist; curved rocker feet for improved gait and traction; and a contoured, narrow frame with dual (arm and leg) length adjustment. The flagship Mobilegs Ultra ($159.99/pair) incorporates a patented suspension saddle, while the Mobilegs Universal ($114.99/pair) offers an entry-level ergonomic alternative.
Revenue is generated primarily through one-time hardware sales of crutch pairs and replacement parts, supplemented by the Mobiskin decorative accessory line. The company sells direct-to-consumer through a Shopify-powered website and Amazon, and reaches healthcare providers via a dedicated Healthcare Service Team serving orthopedic clinics, physical therapy practices, sports medicine organizations, and hospitals. The Co-Branded Badge Program lets clinical partners imprint their logo on Mobilegs, leveraging the multi-week recovery window as repeat brand exposure for the prescribing clinic. Physical retail distribution extends through medical supply stores across at least six US states (Alaska, California, Colorado, Louisiana, Minnesota, Texas).
Brand building has leaned heavily on earned media (Forbes, Popular Science, Star Tribune) and high-profile endorsements from professional athletes including Aaron Rodgers, Dak Prescott, Russell Westbrook, Barry Bonds, and Sean Payton, as well as actress Jodie Foster. Clinical credibility is anchored by The Steadman Clinic and orthopedic surgeons citing improved patient comfort and referral generation. The company has raised approximately $1.16M across two seed-stage rounds in 2009 and 2012, carries no disclosed parent or institutional investor, and operates with an 11-50 employee base.
Mobi firmographics
Firmographics- Name
- Mobi
- Legal name
- Mobilegs
- Website
- https://mobilegs.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobilegs (Mobi) designs and manufactures ergonomic underarm crutches from Bloomington, MN, selling them directly to consumers via its website and Amazon, and through orthopedic and sports medicine clinics and medical supply retailers across the United States.
- Ownership category
- akta.pro rank
Where Mobi is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mobi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Crutch Product Sales: One-time hardware sales of ergonomic underarm crutches. Mobilegs Ultra and Universal are sold as pairs. The company also sells replacement parts (handgrips, rocker feet) and accessories (Mobiskins) to extend product lifecycle and drive repeat purchases.
- Replacement Parts: Replacement handgrips and rocker feet sold as pairs for ongoing maintenance and product lifecycle extension.
- Co-Branded Badge Program: Custom branding opportunity for clinics and healthcare providers to place their logo on Mobilegs crutches, generating referral business and brand visibility during 4-6 week recovery periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mobilegs Ultra - Premium ergonomic crutches with patented suspension saddle |
| One time/ perpetual license | Pay-as-you-go | Mobilegs Universal - Entry-level ergonomic crutches |
| Unit Pricing | Pay-as-you-go | Handgrips - Replacement pair |
| Unit Pricing | Pay-as-you-go | Rocker Feet - Replacement pair |
| Unit Pricing | Pay-as-you-go | Mobiskin - Decorative skin/accessory |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mobi product offering
Product offeringCore offering
Mobilegs designs, manufactures, and sells ergonomic underarm crutches (Mobilegs Ultra and Mobilegs Universal models) as a redesigned alternative to traditional crutches, addressing nerve damage, armpit pain, and wrist strain. Revenue comes primarily from one-time hardware sales of crutch pairs (Ultra $159.99, Universal $114.99) along with replacement parts (handgrips, rocker feet) and Mobiskin decorative wraps for personalization.
Product overview
Mobilegs is a mobility aid company offering ergonomic underarm crutches designed to replace traditional painful crutches. The product portfolio consists of two core crutch models: Mobilegs Ultra (premium model with patented suspension saddle and style options) and Mobilegs Universal (entry-level model with pivoting saddle), both adjustable for adults 4'9" to 6'4" and up to 300 lbs. The ecosystem is supported by replacement accessories including Mobilegs Handgrips, Mobilegs Rocker Feet, and Mobiskin decorative wraps. All crutches feature a flexible saddle, ergonomic handgrips, and curved rocker feet to reduce underarm pressure, hand strain, and improve gait compared to traditional crutches.
Differentiator
Problem solved
Functional benefit
Brands
- Mobiskin: Decorative skins/wraps to customize the appearance of Mobilegs crutches
- Mobilove
Products and services
- Mobilegs Ultra Crutches Premium ergonomic underarm crutches with a patented flexible suspension saddle that cushions the armpit and reduces nerve damage, paired with ergonomic handgrips, curved rocker feet, and a contoured frame. Sold as a pair, adjustable for adults 4'9" to 6'4" up to 300 lbs, weighing 2 lbs per crutch, in multiple style options.
- Mobilegs Universal Crutches Entry-level ergonomic underarm crutches with a tilting, pivoting, reactive saddle to reduce armpit stress and allow more natural movement. Ergonomic handgrips and full adjustability for adults 4'9" to 6'4" up to 300 lbs, sold as a pair at $114.99.
- Mobilegs Handgrips (Replacement Pair) Replacement ergonomic handgrips shaped to fit the hand, reducing hand and wrist strain. Made from hard rubber for grip and durability, sold exclusively for Mobilegs crutches as a pair at $19.99.
- Mobilegs Rocker Feet (Replacement Pair) Replacement curved rocker feet designed to deliver a more natural gait and surer footing. Made from hard rubber for durability and traction, sold exclusively for Mobilegs crutches as a pair at $9.99.
- Mobiskin Decorative Crutch Wraps Decorative skin wraps designed exclusively for Mobilegs crutches, allowing users to personalize the appearance of their crutches. Available in multiple designs (American Flag, Carbon Fiber, Camo, Lime Green, Poppy Red, Blue), easy to apply, and highly durable.
Quantifiable outcome
- 94% of customers would recommend Mobilegs Ultra (based on 99 reviews, 4.8/5 star rating)
- +2 more outcomes
Companies that use Mobi
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Mobi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mobi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Steadman CliniccoreThe Steadman Clinic, a top orthopedic clinic, recommends Mobilegs as their preferred crutches for patients. This partnership validates Mobilegs' clinical efficacy and provides credibility in the healthcare provider community.
- AmazonminorAmazon serves as a marketplace channel for Mobilegs products. Note: Amazon orders are fulfilled by Amazon or third-party sellers, with limited support from Mobilegs for fulfillment or shipping errors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mobi competitors and assessment
Company assessmentDirect peers
- SmartCRUTCH: SmartCRUTCH makes ergonomic forearm crutches with adjustable-angle grips and padded arm supports, competing head-to-head with Mobilegs in the premium, ergonomically redesigned mobility aid category. It is the closest direct peer by product positioning and target customer (injured adults seeking better-than-traditional crutches).
- iWalk Free (iWalk 2.0): iWalk Free markets a hands-free crutch alternative that functions like a peg leg for lower-leg injuries, targeting the exact same primary use case as Mobilegs (short- to mid-term recovery mobility) but substituting for the underarm crutch entirely. It is a direct substitute-peer that competes for the same injured-adult buyer.
- KneeRover: KneeRover sells knee scooters and steerable knee walkers as alternatives to crutches for foot/ankle injuries, directly competing for Mobilegs' primary customer segment of post-injury and post-surgery adults.
Emerging players
- Millennial Medical: Millennial Medical designs ergonomic crutches (Millennial Crutch) focused on reducing underarm and wrist pain — a near-identical value proposition to Mobilegs. It is an emerging player competing in the same premium-ergonomic crutch niche.
- Vive Health: Vive Health is a direct-to-consumer mobility and recovery products brand that sells crutches, knee scooters and other aids online, overlapping with Mobilegs' Amazon and DTC channels and competing for the same consumer buyer.
Broad incumbents
- Drive DeVilbiss Healthcare: Drive DeVilbiss is a large medical equipment manufacturer whose catalog includes standard aluminum crutches, walkers, knee scooters and other mobility aids. It is a broad incumbent competing on price and distribution breadth rather than ergonomic design, and represents the 'traditional' alternative that Mobilegs' positioning attacks.
- Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors in the US, with a broad mobility-aid catalog including standard crutches sold to hospitals, clinics and DME retailers. It is a broad incumbent against which Mobilegs competes for clinical recommendations and retail shelf space.
- Invacare: Invacare is a global manufacturer of mobility and respiratory products, including standard crutches, walkers and wheelchairs. Although it does not specialize in ergonomic crutches, it occupies the same hospital/DME channel and competes for the same patient population.
- Cardinal Health: Cardinal Health is a major US medical products distributor that carries standard crutches and mobility aids through its healthcare supply network. It is a broad incumbent in distribution channels where Mobilegs' Healthcare Service Team and Co-Branded Badge Program compete.
- Hugo Mobility: Hugo Mobility (by Compass Health Brands) sells a broad line of mobility aids including crutches, rollators, walkers and knee scooters through medical supply retail and online channels, overlapping with Mobilegs' distribution footprint.
Market position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobi social profiles
Digital presenceMobi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobi leadership team
Management profileNumber of profiles
Profiles1 record
Mobi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobi
What does Mobi do?
Mobilegs designs, manufactures, and sells ergonomic underarm crutches (Mobilegs Ultra and Mobilegs Universal models) as a redesigned alternative to traditional crutches, addressing nerve damage, armpit pain, and wrist strain. Revenue comes primarily from one-time hardware sales of crutch pairs (Ultra $159.99, Universal $114.99) along with replacement parts (handgrips, rocker feet) and Mobiskin decorative wraps for personalization.
Is Mobi a public or private company?
Mobi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobi founded?
Mobi was founded in 2008. It employs 11 to 50 people.
Where is Mobi based?
Mobi is headquartered in Bloomington, United States, in the North America region.
How does Mobi make money?
Three revenue lines are on record. Crutch Product Sales are the primary driver. The others are replacement Parts and co-Branded Badge Program.
Who are Mobi's main competitors?
Direct peers on record are SmartCRUTCH, iWalk Free (iWalk 2.0) and KneeRover. Emerging players are Millennial Medical and Vive Health. Broad incumbents are Drive DeVilbiss Healthcare, Medline Industries, Invacare, Cardinal Health and Hugo Mobility.
Does Mobi have an API?
No public API is recorded for Mobi.