Active Rehab

What Active Rehab does

Active Rehab is a Bendigo, Victoria-based specialty retailer and distributor of disability and rehabilitation equipment, operating as a private, for-profit business founded around 1990 (firmographics also cite 1995). It supplies manual wheelchairs, powerchairs, specialised seating systems, lifting and transfer equipment, bathroom aids, walking aids, beds, paediatric mobility products, and recreational equipment sourced from global brands including Permobil, Magic Mobility, Quickie, Ottobock, Ki Mobility, Spex, Dreamline, Jay, Leckey, and Jenx. The portfolio spans more than 30 product categories across adult and paediatric lines, with both outright purchase and rental options.

The company runs a multi-channel distribution model. It operates an e-commerce storefront at activerehab.net.au with direct "Buy Now" capability, a physical Bendigo showroom and warehouse, and a mobile field sales service that conducts in-person equipment assessments, measurements, custom fitting, delivery, and setup at client homes, schools, and therapy centres across Victoria. Active Rehab is an NDIS Registered Provider, enabling NDIS-funded purchases for eligible participants and positioning it within Australia's primary disability funding ecosystem. Marketing combines organic social media (Facebook, Instagram, LinkedIn, YouTube), a content/knowledge hub, client success stories, and therapist/healthcare professional referral partnerships.

Revenue is generated through three streams: one-time product sales, recurring equipment rentals, and hardware sales funded primarily via NDIS plans. Pricing is not publicly disclosed and is quote-based, particularly for custom-configured equipment such as powerchairs and specialised seating. The customer base is fragmented across individual NDIS participants, families of children with disabilities, and elderly individuals, with a stated focus on custom solutions for complex needs rather than commodity sales.

Name

Active Rehab

Legal name

Active Rehab

Website

https://activerehab.net.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Rehabilitation & Mobility Equipment Supply

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

Keywords

• Rehabilitation equipment supply
• Mobility aids retailer
• Wheelchair distribution
• NDIS registered provider
• Assistive technology supplier

Headquarters

HQ city

Bendigo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sale of rehabilitation equipment including manual wheelchairs, powerchairs, specialised seating, lifting/transfer equipment, bathroom aids, and accessories. Products are available for purchase directly through the website with Buy Now options.
2. Equipment Rentals: Rental options available for a wide range of equipment including manual wheelchairs, powerchairs, specialised seating, and lifting equipment. Rentals allow clients to trial equipment or use it temporarily.
3. NDIS Funded Equipment: As an NDIS Registered Provider, equipment can be funded through NDIS plans for eligible participants.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Active Rehab supplies and distributes customised rehabilitation and mobility equipment — including manual wheelchairs, powerchairs, specialised seating, lifting/transfer equipment, bathroom aids, walking aids, beds, and recreational aids — for adults and children with disabilities. The company operates as an NDIS Registered Provider, offering direct e-commerce purchase, equipment rentals, in-home mobile consultations, custom fitting, delivery, and ongoing support across Victoria and Australia.

Product overview

Active Rehab is a disability equipment supplier and NDIS registered provider offering a comprehensive range of rehabilitation and mobility equipment for individuals with disabilities across Victoria and Australia. The company provides both adult and paediatric products across multiple categories including manual and powered wheelchairs (from brands such as Permobil, Magic Mobility, Quickie, Ottobock, Ki Mobility), specialised seating systems (Spex, Dreamline, Jay), lifting and transfer equipment (Allegro, Oxford, Molift), bathroom and hygiene aids, walking aids, beds, and recreational equipment. Products are available for both purchase and rental, with services including home consultations, equipment customisation, delivery, setup, and ongoing support. The portfolio also includes the Next Generation brand of positioning cushions and sleep positioning products.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Manual Wheelchairs Lightweight and standard manual wheelchairs for adults with mobility challenges, including folding, rigid, and tilt-in-space options from brands such as Quickie, PDG, Ki Mobility, and Ottobock. Available for purchase or rental.
• Adult Powerchairs Electric powered wheelchairs for adults providing motorised mobility with adjustable seating, advanced motors, batteries, and joystick controls from brands including Permobil, Magic Mobility, Glide, and Quickie.
• Adult Indoor Seating Adaptive seating solutions for adults including lift chairs, recliners, and activity chairs from brands such as Theorem, Liw Care, Configura, Rifton, and CareFlex.
• Adult Standing Aids Standing frames and supports for adults that assist with upright positioning and weight-bearing from brands including EasyStand, Leckey, and Jenx.
• Adult Walking Aids Walking frames, rollators, and crutches for adults including Gemino walkers, Rolio walkers, and elbow crutches from various brands.
• Adult Bathroom Aids Bathroom safety equipment for adults including mobile shower commodes, bathing seats, and accessible bathroom solutions from Raz, ShowerBuddy, and CareQuip brands.
• Adult Scooters Motorised mobility scooters for adults from XTAGA and Pride brands.
• Adult Vehicle Harnesses Safety harnesses and positioning belts for vehicle transportation from Medifab and Spex brands.
• Paediatric Wheelchairs Manual and powered wheelchairs designed for children including folding, rigid, and tilt-in-space options from brands such as Ki Mobility, Zippie, Ottobock, Permobil, and Glide.
• Paediatric Indoor Seating Adaptive seating systems for children including chairs, high chairs, and positioning seats from brands such as Leckey, Jenx, Liw Care, Circle Specialty, Smirthwaite, and Schuchmann.
• Paediatric Strollers Special needs strollers and pushchairs for children with disabilities from brands including Convaid, Hoggi, Fumagalli, Patron, and Special Tomato.
• Paediatric Standing Aids Standing frames and supports for children from brands including Leckey, Jenx, Liw Care, EasyStand, and Akces-Med.
• Paediatric Vehicle Seating Car seats and harnesses for children with disabilities including the Kidsflex, Simon, HERO NXT, and Carrot series from Hernik and Medifab brands.
• Paediatric Walking Aids Walking frames and gait trainers for children including the Schuchmann Malte, Hoggi Cruiser, and Klip Walker from various brands.
• Paediatric Bathroom Aids Bathroom safety equipment for children including bathing seats, commodes, and shower chairs from Firefly, Rifton, Smirthwaite, and ShowerBuddy brands.
• Specialised Seating Comprehensive range of specialised seating products including back supports, cushions, postural supports, head supports, lower limb supports, and positioning belts from Spex, Dreamline, Jay, and other brands.
• Wheelchair Accessories Wheelchair accessories including power add-ons, Daessy mounts, wheels, and other add-ons from Daessy, Alber, Acekare, Eppur, and other brands.
• Lifting and Transfer Equipment Patient lifting equipment including slings, ceiling hoists, floor hoists, ramps, change tables, and transfer aids for safe patient handling from Allegro, Handicare, Oxford, Mangar, and Molift brands.
• Care Beds and Sleep Systems Adjustable care beds, hospital beds for home use, sleep positioning systems, and specialist mattresses for pressure relief from Icare, Caremed Alrick, and other brands.
• Recreational Products Adaptive recreational equipment including trikes and recreational strollers for children with disabilities from Theraplay and other brands.
• Mobile Equipment Consultation & Fitting Service Mobile sales and service operation that visits clients at their homes, schools, or therapy centres throughout Victoria to provide in-person consultations, measurements, assessments, full equipment setup assistance, and ongoing support.
• Equipment Rental Service Rental options for a wide range of equipment including manual wheelchairs, powerchairs, specialised seating, lifting equipment, paediatric equipment, and sleep systems to allow clients to trial equipment or use it temporarily.
• NDIS Plan Management & Funding Support As an NDIS Registered Provider, Active Rehab helps participants navigate their NDIS funding, manage plans, and access funded equipment, working alongside occupational therapists and healthcare professionals.

Quantifiable outcome

• 12-month warranty standard on all products

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mobility HQ: Australian retailer of mobility scooters, powerchairs, wheelchairs, and daily living aids with e-commerce and showroom channels. Directly comparable as an Australian mobility equipment e-commerce and showroom operator serving similar consumer/aged-care customers.
• Country Care Group: Australian-based NDIS Registered Provider and distributor of mobility equipment, paediatric wheelchairs, daily living aids, and rehabilitation products. Directly comparable as a multi-category disability equipment supplier with both retail and field service capabilities in Australia.
• Aidacare: One of Australia's largest distributors of mobility equipment, rehabilitation, and assistive technology products, operating across multiple states. Directly comparable to Active Rehab as a multi-brand distributor of wheelchairs, seating, and DME serving NDIS and aged-care customers across Australia.
• BrightSky Australia: Australian healthcare and assistive technology retailer specialising in mobility equipment, continence care, and rehabilitation products for NDIS participants. Comparable as a specialty DME retailer with a similar mission of simplifying funded equipment access for Australian customers.
• Allegro: Australian supplier of patient lifting equipment, slings, ceiling hoists, and transfer aids. Comparable as a focused distributor within the lifting/transfer category that Active Rehab also carries, serving similar aged-care and disability customers.

Broad incumbents

• Ottobock: Global medtech manufacturer of prosthetics, orthotics, wheelchairs, and paediatric mobility solutions. Comparable as both a distributed brand on Active Rehab's site (Ottobock) and as a broad incumbent serving overlapping customer needs.
• Sunrise Medical: Global manufacturer of manual wheelchairs (Quickie), powerchairs, paediatric mobility (Zippie), and seating. Comparable as a supplier whose products Active Rehab distributes and as a broad incumbent defining the categories Active Rehab serves.
• Permobil: Global manufacturer of power wheelchairs, manual wheelchairs, seating systems, and assistive technology. Active Rehab is a distributor of Permobil products; Permobil is comparable as the upstream supplier of many of the same product categories Active Rehab sells.

Regional players

• National Seating & Mobility (NSM): US provider of custom wheelchair, complex rehab, and mobility solutions with a national branch-and-field-service model. Comparable as a complex rehab distributor operating in a parallel funding environment (insurance/Medicaid) to NDIS.
• Numotion: US-based complex rehab technology supplier and mobility equipment distributor serving adults and paediatrics. Comparable as a custom wheelchair/complex rehab distributor with field-assessment-led service, although geographically focused on the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1IvqDc7NcBUbvfbUQoyiTg
• Facebookfacebook.com/lifebeyondnorm
• LinkedInlinkedin.com/company/active-rehabilitation-equipment
• Instagraminstagram.com/lifebeyondthenorm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Rehab