iQibla

What iQibla does

iQIBLA is a Dubai-headquartered consumer technology company that designs, manufactures, and sells smart wearables and companion software tailored to the practices of the global Muslim community. Founded on December 1, 2020 by serial hardware entrepreneur Jack Shao (also behind Eleca Electronic Technology, Omate, and Travis), the company operates a multi-jurisdictional structure with iQIBLA FZCO and iQIBLA L.L.C in the UAE and UMEOX INNOVATION in Shenzhen, China, providing both regional sales reach and integrated manufacturing capability.

The product portfolio centers on the Zikr Ring family of smart rings (11+ SKUs ranging from $19 entry-level Noor to a $149 limited-edition M02 Premium with 99 zirconia stones), the Qwatch smartwatch line ($89-$119), the Salat Counter (a 5.8G microwave radar and infrared thermal sensor device for detecting sujood/prostration), and the Q Phone. Hardware is anchored by the proprietary iQIBLA Life companion app (1M+ downloads worldwide, available on iOS, Android, and APK), which delivers prayer-time notifications, Qibla compass navigation, Quran recitation playback, and custom Tasbih tracking. Differentiated features include the world's first built-in Qibla direction finder in a smart ring (geomagnetic sensor), 9 independent Zikr channels with up to 999,999 counts per session, dual-side touch control, and a dedicated Q Key dashboard on Qwatch devices.

The business model is primarily direct-to-consumer hardware e-commerce through iqibla.com (Shopify storefront supporting English, Melayu, Arabic, French, and Turkish), augmented by a freemium app, an affiliate program, a dealer/distributor network, and a new physical retail channel launched with the company's first flagship store in Jakarta, Indonesia on February 7, 2026. Since 2021 the company claims to have served 2M+ Muslims, with 1M+ users concentrated in Indonesia alone as of 2025. The company is privately held, founder-controlled, and bootstrapped, with no disclosed institutional funding, M&A activity, or external investors identified in available sources.

Name

iQibla

Legal name

iQIBLA L.L.C

Website

https://iqibla.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

iQibla is a Dubai-based Muslim technology company that designs and sells smart wearables (Zikr Rings and Qwatch smartwatches) along with a companion app providing prayer time alerts, Qibla direction, Quran playback, and Tasbih tracking for the global Muslim community.

Ownership category

akta.pro rank

Product category

Muslim Smart Wearable Devices

NAICS

Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro industry

PRIMARYCRACAIAC

Smart Rings

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

SECONDARYCRAKADAC

Smartwatches & Connected Wearables

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Watches & Timepieces

SECONDARYCRACAIAA

Smartwatches

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

SECONDARYCRACAIAF

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Wearables & Personal Tech Retail

Keywords

• Smart wearable devices
• Muslim smart rings
• Islamic smartwatches
• Qibla direction finders
• Prayer tracking devices

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart Ring Hardware Sales: One-time purchase of Zikr Rings (smart rings for Muslims) across multiple product lines at various price points from $19 to $149.
2. Smartwatch Hardware Sales: One-time purchase of Qwatch smartwatches with Islamic features, priced from $89 to $119.
3. Accessories Sales: Sale of accessories including charging cables ($9.90), cases ($15), straps, and other add-on products.
4. Mobile Application: iQIBLA Life app available for free download with core features. App downloads available through Google Play, Apple App Store, and direct APK download.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

iQibla designs, manufactures, and sells smart wearable devices for Muslim consumers, including Zikr Rings (smart rings for dhikr/tasbih counting and Qibla direction finding), Qwatch smartwatches with Islamic features, Salat Counter devices for tracking prayer movements, and Q Phones. Products are unified through the iQIBLA Life companion mobile app providing prayer times, Qibla compass, Quran player, and custom tasbih features for individual Muslim users worldwide.

Product overview

iQIBLA is a Muslim technology brand offering a portfolio of smart wearable devices and digital services designed to support Islamic worship practices. The product lineup centers on Zikr Rings (smart rings in multiple tiers including M02 Premium, M03, Jood 3, Jood 3 Air, Flex Pro, Flex Advance, Jood, Jood Lite, Lite S, Noor, and Noor 2) and Qwatch smartwatches, complemented by the Salat Counter for prayer tracking and Q Phone for Quran access. These hardware products are unified through the iQIBLA Life companion app, which provides prayer times, Qibla direction, Quran playback, and tasbih tracking. The ecosystem spans from premium limited-edition rings (M02 Premium with 99 zirconias) to entry-level options, with smartwatches targeting different market segments including children's variants with AI features.

Differentiator

Problem solved

Functional benefit

Products and services

• Zikr Ring M02 Premium Limited edition premium smart Zikr ring set with 99 zirconia stones, handcrafted by top jewelry setters. Features programmable prayer time reminders, built-in tasbih counter, IP67 water resistance, and OLED display. Syncs with iQIBLA Life app for Islamic smart lifestyle.
• Zikr M03 Third-generation Zikr ring featuring 9 independent Zikr channels with matching Tasbih text display, IP67 water resistance, built-in Qibla direction finder, prayer time reminders with vibration alerts, step counting, calorie tracking, and intuitive touch controls. Supports up to 999,999 counts per session.
• Zikr Jood 3 World's first smart Zikr ring with built-in Qibla direction finder using geomagnetic sensor and advanced algorithms. Crafted from titanium-grade full metal. Features dual-side touch control, 9 independent Zikr channels, customizable nickname, step counting, countdown reminders for prayer times, and charging case. Available in three interchangeable sizes (18, 20, 22mm) with IP67 water resistance.
• Zikr Jood 3 Air Lightweight version of the Jood 3 featuring polymer body for ultra-light all-day wear. Retains core features including built-in Qibla direction finder, 9 Zikr channels, step counting, prayer time countdown reminders, and charging case. Available in Pink, Black, Gray, and Green with three sizes (18, 20, 22mm).
• Zikr Ring Jood Smart Zikr ring with larger screen than previous models. Features tasbih/zikr tracking with customizable reminders, 55mAh battery for over 7 days use with power bank charging box, 5 customizable Athan reminders, step counting, calorie tracking, and IP67 waterproof design. Available in 5 colors with 3 sizes (18, 20, 22mm).
• Zikr Ring Jood Lite Entry-level smart Zikr ring with tasbih reminder function, 5 prayer time reminders calibrated to user's location, step counting, calorie monitoring, larger high-definition display, detachable design with color and size options, and up to 7 days battery life. Syncs with iQIBLA Life app. Does not support waterproofing.
• Zikr Ring Lite S Classic smart Zikr ring with long-lasting battery life, prayer time reminders via Bluetooth-connected iQIBLA Life app, tasbih smart counter, and 3 adjustable sizes. Weighs only 7.2g. Available in Black Gold, Graphite, Brown, and Green. Does not support waterproofing.
• Zikr Noor 2 Upgraded Zikr ring with larger and brighter screen for improved visibility of time, zikr count, and Athan prayer times. Features long-lasting battery, prayer time reminders, tasbih smart counter, and weighs only 7.2g. Available in Black, Pink, Green, and Violet with 3 sizes.
• Zikr Noor Entry-level Zikr ring featuring larger and brighter display, long-lasting battery, and lightweight design at 7.2g. Supports prayer time reminders and tasbih counting. Available in Black, Blue, Green, and Pink with 3 sizes (18, 20, 22mm).
• Zikr Flex Pro Smart Zikr ring with 0.42-inch OLED display showing real time, tasbih counts, and prayer times. Features IP67 waterproof nano-process, 3 adjustable sizes, built-in Bluetooth for iQIBLA Life app connection, 5 prayer time reminders, customizable tasbih via app, screen flip, find ring, and tasbih reminder functions. Available in Graphite, Rose Gold, Blue, and Green.
• Zikr Flex Advance Adjustable Zikr ring with 3 sizes for comfort, featuring long-lasting battery, prayer time reminders, tasbih smart counter, screen flip, find ring, and tasbih reminder features. Weighs only 7.2g. Does not support waterproofing. Available in Black, Pink, and Green.
• Qwatch S6 Muslim smartwatch with 1.78-inch 2.5D screen, 60Hz refresh rate, and 325 PPI. Features dedicated Q Key for instant Muslim dashboard access, Qibla Finder, 99 Names of Allah display, tasbih counter, heart rate monitoring, blood oxygen tracking, and sleep tracking. IP67 water resistant. Available in Black, Silver, and Pink.
• Qwatch Smartwatch Series The World's First Muslim Smartwatch series featuring Islamic functions including prayer time reminders, Qibla direction finder, tasbih counters, and Quran-related functionality. Product line includes Qwatch S6, Qwatch A2, Qwatch Kids, and Qwatch aMan K2, targeting different Muslim user segments.
• Salat Counter Smart prayer counter device with 5.8G microwave radar monitoring system and infrared thermal sensor for accurate sujood (prostration) detection. Features smart wake-up function, lightweight portable design, accurate record keeping, up to 2 months battery life, and data security. Helps users track each prayer movement without losing count.
• Q Phone A practical phone with spiritual features for Muslim users. Combines daily communication functionality with Islamic religious tools and features.
• iQIBLA Life Mobile App Companion mobile app with over 1 million downloads worldwide. Features accurate prayer times, Qibla compass with precise navigation toward Mecca, Quran player, 5 prayer time reminders, and custom tasbih with personalized prayer goals. Available on Android (Google Play) and iOS (App Store), plus APK download. Supports Email, Google, and Apple login methods.

Quantifiable outcome

• 2+ million Muslims served in two years since 2021 Zikr Ring launch
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Inisiatif Zakat Indonesia (IZI)minorStrategic or Co-development Partner · 1 February 2026iQIBLA Indonesia partnered with Inisiatif Zakat Indonesia (IZI) to support post-disaster recovery efforts in Sumatra. Through this initiative, a portion of sales supported recovery efforts, combining corporate social responsibility with community engagement in key market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Oura: Oura is the leading direct-to-consumer smart ring brand, offering health-tracking rings with a companion app. iQIBLA competes with Oura in the smart ring form factor while layering Muslim-specific worship features on top of similar health-sensor and app-ecosystem foundations.
• Ultrahuman: Ultrahuman sells the Ring Air smart ring focused on metabolic and sleep health, with a companion app platform. It is a direct smart ring peer to iQIBLA, competing for the same wearable-on-finger real estate with health-tracking and lifestyle-app features.
• Circular: Circular produces the Circular Ring with health sensors and a companion app. It is a direct smart ring competitor to iQIBLA in the consumer wearables category, particularly for users who want a smaller, jewelry-form-factor wearable paired with rich app analytics.

Broad incumbents

• Samsung (Galaxy Ring): Samsung sells the Galaxy Ring alongside Galaxy Watch smartwatches with health tracking and a large third-party app ecosystem. As a broad incumbent, Samsung competes with iQIBLA across both smart ring and smartwatch form factors and could trivialize Islamic features via app partners.
• Apple (Apple Watch): Apple Watch is the dominant premium smartwatch with health sensors and a vast app ecosystem, including numerous Qibla and prayer-time apps. Apple competes with iQIBLA's Qwatch on hardware quality, app ecosystem, and brand, and could add first-party faith features at any time.
• Garmin: Garmin offers a broad portfolio of multisport and fitness smartwatches with health sensors and long battery life. It competes with iQIBLA in the health-tracking smartwatch category and is a likely destination for Muslim consumers seeking prayer/Qibla apps on a non-Apple watch.
• Fitbit (Google): Fitbit, owned by Google, sells fitness smartwatches and trackers with health features and a companion app. It is a broad wearable incumbent that competes with iQIBLA for health-conscious Muslim consumers who may prefer a general-purpose wearable plus a third-party Islamic app.

Emerging players

• RingConn: RingConn is an emerging smart ring brand focused on lightweight, affordable health rings with subscription-optional apps. It overlaps with iQIBLA in the smart ring category and targets value-oriented consumers who may also be considering Zikr rings at lower price points.

Regional players

• Noise: Noise is an Indian wearables brand selling affordable smartwatches and rings with health tracking. It is a regional peer for iQIBLA in South Asia, competing on price and design aesthetics with Muslim consumers in India, and expanding into similar emerging markets.
• boAt: boAt is a large Indian wearables and audio brand offering low-cost smartwatches with health and lifestyle features. It is a regional competitor in price-sensitive Muslim markets such as India, Indonesia and the GCC, where iQIBLA also sells its entry-level Zikr rings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iqibla2021
• Facebookfacebook.com/iqiblaofficial
• LinkedInlinkedin.com/company/iqibla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iQibla