Hamag

What Hamag does

Hamag A/S is a Danish industrial machinery manufacturer founded in 1940, headquartered and produced entirely at its factory in Rødekro, Denmark. The company designs, develops, produces, and services fuel handling equipment — including fuel dispensers, complete tank systems (Tankanlæg), payment terminals (EVP-Master for EV charging and P-Master for fuel), vacuum systems (Vacmaster, ARC 30), AdBlue and ADR tanks, monitoring systems, and registration terminals — alongside its Sargo sub-brand of AC EV chargers. All hardware and software is built in-house, including touchscreen payment terminals supporting Dankort and contactless payments, plus API-based integration with backend, ERP, and fleet management systems via the B.Smart platform.

The company operates a dual B2B go-to-market: enterprise field sales for custom project solutions (tank installations, complete truck facilities, AdBlue solutions, defence installations) and a webshop for direct equipment purchases. A nationwide service organization of approximately 30 technicians provides installation, commissioning, and recurring maintenance across Denmark. Revenue is generated through equipment/hardware sales, one-time custom project contracts, and recurring service agreements.

Hamag is the stated market leader and Denmark's largest supplier of technical equipment for the oil and petrol industry, with installations on more than 1,000 Danish service stations. Its customers span energy companies (Circle K, OK a.m.b.a., E.ON), transport/logistics, construction (Femern), agriculture, maritime (HCC Bådeværft, Sønderborg Marina), defence (Forsvaret), and critical infrastructure. Since 2025, Hamag and Sargo have operated as part of Nordic Grid Solutions alongside Triarca A/S and Stitec AB, with the stated intent to compete for larger and more complex E-Mobility, low-voltage, and energy infrastructure projects across Scandinavia and Northern Europe while preserving each company's brand and operations.

Name

Hamag

Legal name

Hamag A/S

Website

https://hamag.dk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Hamag A/S is a Danish industrial manufacturer, founded in 1940, that designs, produces, and services fuel handling equipment, payment terminals, tank systems, and EV chargers (via Sargo) for energy, transport, construction, defence, and maritime customers across Denmark.

Ownership category

akta.pro rank

Product category

Fuel Handling Equipment

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Passenger Vehicle Fuel System Manufacturing (ICE) (IMACAAAH)

Keywords

• Fuel handling equipment
• EV charging stations
• Payment terminals
• Fuel dispensers
• Tank systems

Headquarters

HQ city

Rødekro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Hardware Sales: Sale of physical products including fuel dispensers, tanks, payment terminals, vacuum cleaners, AdBlue solutions, hose reels, pumps, and associated equipment. Both own-produced products and traded goods from world-leading suppliers. Products are sold via e-commerce webshop and direct sales. Most products are stock items deliverable from day to day.
2. Custom Project Sales: Specialist in unique and complex customer-customized solutions. HAMAG provides qualified advice and can design, develop, produce, implement, commission and service a complete solution in one place. Projects range from tank installations to complete truck facilities and AdBlue solutions.
3. Service, Maintenance and Support: Nationwide service organization providing installation, commissioning, and ongoing maintenance for fuel handling equipment and EV charging stations. Service agreements are offered to customize inspection and adjustment of individual installations. Support covers both fuel and E-Mobility equipment with certified technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hamag A/S designs, develops, manufactures and services fuel handling equipment, payment terminals, fuel dispensers, tanks, vacuum cleaners and E-Mobility charging stations from its factory in Rødekro, Denmark. The company delivers complete custom fuel installations for petrol stations, ports, transport fleets, agriculture, construction and industrial sites across Denmark, alongside a nationwide service network for installation, commissioning and maintenance.

Product overview

HAMAG is a Danish company specializing in the development, production, and service of products and equipment for E-Mobility and fossil fuels. The company offers a comprehensive portfolio including fuel dispensers (Standere), complete tank systems (Tankanlæg), payment terminals (EVP Master and P-Master), vacuum systems (Vacmaster and ARC 30), AdBlue and ADR tanks, monitoring systems, environmental equipment, workshop equipment, and registration terminals. Their E-Mobility offerings are branded under 'Sargo'. Services include nationwide Fuel Service and E-Mobility Service with installation, maintenance, and project sales. The company operates from Rødekro, Denmark with 100% Danish production since the 1940s.

Differentiator

Problem solved

Functional benefit

Brands

• Sargo: E-Mobility brand under Hamag, developing and delivering charging solutions for both private and commercial use. Sargo produces AC chargers for electric vehicles, with manufacturing taking place in Rødekro, Denmark.

Products and services

• EVP Master Payment Terminal Payment terminal specifically developed for EV charging stations. Communicates with the charging station's backend and is independent of charging station types and manufacturers. Can control up to 12 charging outlets. 10-inch touchscreen displays available chargers, status, charging time, kW, price and power. Supports Dankort and all common payment cards (chip, magnetic and contactless). Built in stainless steel and aluminium for Danish climate.
• P-Master Payment Terminal Payment terminal developed for gasoline, diesel and similar fuels, connecting up to 3 dispensers. Particularly suitable for ports with pre-defined maximum amount limits for fueling and prevention of using cards without coverage. 10-inch touchscreen shows dispenser, product selection and price. Supports all common payment cards, local cards, chip, magnetic and contactless.
• Fuel Dispensers (Standere) Fuel dispensers for gasoline and diesel, designed for the Danish climate and coastal environments. Made of stainless steel and aluminum to withstand Danish weather. Available in various configurations including High Speed Diesel dispensers with large (150 L/min) and small (80 L/min) delivery options.
• Sargo E-Mobility Charging Stations Hamag's E-Mobility brand providing AC chargers for electric vehicles and charging solutions for both private and commercial use. Built on operational reliability, quality, and solutions that can be serviced and maintained over time. Production of Sargo charging stations takes place in Rødekro, Denmark.
• Tankanlæg (Tank Systems) Complete tank systems including double-walled fuel pipes, guide pipes, tank sumps, embedded floor covers, dispenser sumps, and leak monitoring. Systems for gasoline and diesel with monitoring via overpressure or vacuum in the cavity between outer and inner walls triggering alarms.
• Vacmaster Industrial Vacuum Cleaner Robust self-service vacuum cleaner in stainless steel designed for heavy use at gas stations, car washes, and charging areas. Features integrated 50-liter collection container in stainless steel, timer relay with adjustment range 1-10 minutes per operation. Options include coin payment and payment unit for credit card/MobilePay/QR code.
• ARC 30 Industrial Vacuum Cleaner Robust industrial vacuum cleaner developed for commercial environments with many users such as gas stations, car washes, and charging areas. Built in stainless steel for high durability and consistent visual appearance. Features separate payment terminal option (card, MobilePay, QR) and setup for multiple units in the same area.
• AdBlue Tanks Storage and handling solutions for AdBlue. Customized solutions include telemetry systems for accurate transmission of AdBlue levels in each tank. Each tank delivered with both overfill and dry-run protection for optimal protection of environment and equipment. Also includes cavity monitoring in case of tank leakage.
• ADR Tanks ADR-approved double-walled tanks for transport of dangerous goods. Supplied in various configurations including some with 12V diesel pump sets and others with quick-couplings where machinery has self-installed suction pumps. Tanks are ADR-approved, double-walled and painted in specific RAL colors.
• Monitoring Systems (Overvågningssystemer) Monitoring systems for tank installations including leak detection for double-walled pipes and tanks. Monitoring can be established via overpressure or vacuum in the cavity between outer and inner walls where any leak will trigger an alarm on the unit.
• Mobile Pump Units (Mobil pumpeanlæg) Mobile pump installations for flexible fuel handling and delivery in various locations, including for construction sites and agriculture.
• Environmental Equipment (Miljøudstyr) Environmental protection equipment including spill trays and environmental cabinets, absorption materials, pollution control, and alarm systems for safe handling and storage of fuels and hazardous materials.
• Registration Terminals Modern registration terminals providing full overview of fuel economy regardless of fleet size. Solutions are flexible and scalable, suitable for smaller vehicle fleets as well as large enterprise needs. Features API integration, mobile app, and one-screen solution.
• Workshop Equipment (Værkstedsudstyr) Equipment for oil handling, grease equipment, waste oil equipment, cooler and sprinkler equipment, hoses, hose reels, and miscellaneous equipment for workshop operations.
• Fuel Service Nationwide network of own service fitters working daily with service and repairs on gas stations and tank installations and related equipment. Supported by professional service technicians at the office, most of whom have worked as service fitters.
• E-Mobility Service Service and maintenance for charging stations. Hamag's fitters are trained and certified to service charging stations. Covers installation, service, and maintenance for stable operation over time.

Quantifiable outcome

• Equipment on more than 1000 service stations across Denmark
• +2 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Nordic Grid SolutionscoreStrategic or Co-development Partner · 1 April 2026HAMAG A/S and Sargo A/S have become part of Nordic Grid Solutions, joining Triarca A/S and Stitec AB. The purpose is to combine competencies in E-Mobility, low-voltage networks, and energy and charging infrastructure. Nordic Grid Solutions provides a stronger platform in Scandinavia and Northern Europe, enabling larger and more complex projects while preserving each company's individual strengths and specialties.
• Triarca A/ScoreStrategic or Co-development Partner · 1 April 2026Part of Nordic Grid Solutions alongside HAMAG, Sargo, and Stitec AB. Triarca contributes its competencies to the combined Nordic Grid Solutions platform.
• Stitec ABcoreStrategic or Co-development Partner · 1 April 2026Part of Nordic Grid Solutions alongside HAMAG, Sargo, and Triarca A/S. Stitec AB contributes technology expertise to the combined Nordic Grid Solutions platform.
• Sargo A/ScoreStrategic or Co-development Partner · 1 April 2026HAMAG and Sargo together form the Danish foundation of Nordic Grid Solutions. Sargo focuses on E-Mobility charging solutions while HAMAG continues fuel handling solutions. Service, support and operations continue as before for existing customers of both companies.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gilbarco Veeder-Root: Global market leader in fuel dispensers, payment terminals and forecourt technology — directly comparable to HAMAG's dispenser and P-Master/EVP-Master portfolio, but operating at global scale across fuel retail.
• Tokheim: European-headquartered fuel dispenser brand under Dover, with deep presence in Nordic and European fuel retail markets — directly comparable to HAMAG in product line and customer type.
• Wayne Fueling Systems: Major global fuel dispenser and payment terminal brand competing head-to-head with HAMAG's dispensers and payment terminals in European forecourt installations.
• Tatsuno Corporation: Japanese manufacturer of fuel dispensers, payment systems and forecourt equipment — comparable product range to HAMAG, with global presence in fuel retail and forecourt automation.
• Bennett Pump Company: Manufacturer of commercial and retail fuel dispensers with a comparable product offering and target market (petrol stations, commercial fleets) — direct competitor in dispenser hardware.
• Scheidt & Bachmann: German manufacturer of forecourt equipment, parking and signalling systems with overlapping dispenser and payment-terminal offerings to HAMAG across European fuel retail.
• EVBox: European EV charging station manufacturer and charging management software provider — directly comparable to HAMAG's Sargo sub-brand for AC charging solutions and charging management in Europe.
• Kempower: Finnish DC fast-charging and AC charging manufacturer with overlapping exposure to Nordic EV charging markets — closely comparable to Sargo and to HAMAG's E-Mobility strategy.

Broad incumbents

• Dover Fueling Solutions: Parent of Wayne and Tokheim fuel-dispenser brands, offering a broader portfolio of fuel handling, dispensing and tank gauging solutions. Operates globally and serves the same fuel retail and commercial customer base as HAMAG.

Emerging players

• Alfen: Dutch provider of EV charging stations, smart grids and energy storage — comparable to Sargo's EV charging focus, with overlapping exposure to European charging infrastructure markets where HAMAG operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hamag-a-s
• Facebookfacebook.com/501330736655459

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamag