HANSON & FITCH INC

What HANSON & FITCH INC does

Hanson & Fitch, Inc. was a private industrial and construction equipment rental company founded in 2006 and headquartered in Hayward, California, serving construction, infrastructure, industrial, and commercial customers with temporary equipment needs across special events, construction sites, and commercial locations. The company's core offering centered on rental of aerial work platforms, earthmoving equipment, forklifts, temporary power, climate control, fluid solutions, trench safety equipment, tools, and onsite sanitation. Its revenue model was subscription-recurring in nature, based on rental fees varying by equipment type, duration, and location, with pricing not publicly disclosed and quotes handled through local branch contact.

Hanson & Fitch has been acquired by and integrated into United Rentals (NYSE: URI), the largest equipment rental company in North America, and now operates as part of United Rentals' network of over 1,278 rental locations. Following the acquisition, the entity is no longer operating as an independent company; its customers have been migrated onto United Rentals' full platform, which spans equipment rental, used equipment sales, Power & HVAC, Fluid Solutions, Trench Safety, Storage Containers & Mobile Offices, Reliable Onsite Services, and Tool Solutions. The legacy 11-50 employee workforce has been absorbed into the parent's broader operations.

The go-to-market motion is direct-to-customer via the United Rentals branch network, with digital self-service channels including the United Rentals website, Mobile App (delivery tracking, pickup requests, utilization visibility), and Total Control account dashboard (invoices, payments, items on rent). Supporting services include United Academy training and certifications, United Guard equipment protection, 24/7 customer care at 844.873.4948, and social media presence on Facebook, LinkedIn, X, and YouTube. The combined entity's competitive positioning rests on fleet scale, geographic density, and an integrated specialty solutions portfolio that a standalone regional renter could not replicate.

Name

HANSON & FITCH INC

Legal name

Hanson & Fitch Inc

Website

https://hansonfitch.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

11–50 employees

Short description

Hanson & Fitch, Inc. was a Hayward, California-based private equipment rental company serving construction, industrial, and commercial customers. It has been acquired by United Rentals and integrated into its 1,278-location North American rental network, ceasing independent operations.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Construction Machinery & Equip (3531)

akta.pro industry

PRIMARYTLABAFAA

Earthmoving & Excavation Equipment Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAH

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

SECONDARYTLABABAJ

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

Keywords

• Construction equipment rental
• Special event equipment
• Industrial equipment leasing
• Aerial work platforms
• Worksite solutions

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of industrial and construction equipment including aerial work platforms, earthmoving equipment, forklifts, temporary power, climate control, fluid solutions, trench safety equipment, tools, and onsite sanitation. Revenue generated through rental fees based on equipment type and rental duration.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hanson & Fitch Inc provided equipment rental services for temporary needs at special events, construction sites, and commercial locations. The company has been acquired by United Rentals and now operates as part of the largest equipment rental fleet in North America, offering aerial work platforms, earthmoving equipment, forklifts, temporary power, climate control, fluid solutions, trench safety equipment, tools, and onsite sanitation.

Product overview

Hanson & Fitch has been acquired by United Rentals and now operates as part of United Rentals' equipment rental and solutions platform. United Rentals offers the largest and most versatile fleet of industrial and construction equipment in North America through an integrated network of over 1,278 rental locations. The product portfolio centers on equipment rentals (aerial work platforms, earthmoving equipment, forklifts, compressors) supported by specialty solutions including Power & HVAC, Fluid Solutions, Trench Safety & Shoring, Storage Containers & Mobile Offices, and Reliable Onsite Services. Digital add-ons include the Total Control account management platform, the United Rentals Mobile App for on-the-go equipment management, and United Academy training services.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rentals

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• United RentalscoreStrategic or Co-development PartnerHanson & Fitch has been acquired by and joined United Rentals, becoming part of the largest equipment rental company in North America. This acquisition integrates Hanson & Fitch's operations into United Rentals' network of 1,278 rental locations, providing customers access to a broader range of equipment and solutions while maintaining service continuity.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sunbelt Rentals: Sunbelt Rentals is the second-largest equipment rental company in North America, offering the same breadth of aerial, earthmoving, power, and specialty rental solutions to construction and industrial customers, making it the most direct substitute to the Hanson & Fitch/United Rentals offering.
• Herc Rentals: Herc Holdings (HRI) operates a North American equipment rental fleet covering aerial, earthmoving, material handling, and specialty solutions for industrial and infrastructure customers, directly comparable in product mix and customer profile.
• H&E Equipment Services: H&E rents aerial, earthmoving, material handling, and crane equipment to construction and industrial customers across the United States, operating with a similar equipment fleet and customer segmentation focus.
• Ahern Rentals: Ahern Rentals is a privately held, family-owned equipment rental company operating across the western United States, competing directly with Hanson & Fitch's pre-acquisition regional footprint and offering aerial, earthmoving, and material handling rentals.

Broad incumbents

• Ashtead Group: Ashtead Group is the UK-listed parent of Sunbelt Rentals, providing industrial and construction equipment rental globally through one of the largest rental fleets in the world — directly comparable to United Rentals' parent-level scale around Hanson & Fitch.
• Aggreko: Aggreko is a global leader in temporary power generation, temperature control, and mobile energy solutions, directly comparable to the Power & HVAC and Climate Solutions specialty that Hanson & Fitch/United Rentals offer on jobsites.

Emerging players

• BrandSafway: BrandSafway is one of the largest providers of scaffold, access, and specialty industrial services in North America, directly overlapping with the trench safety & shoring, scaffolding, and worksite solutions offered through United Rentals' specialty arm.
• MMC Equipment Rentals (Mobile Mini): Mobile Mini provides portable storage containers, mobile offices, and modular space — directly comparable to the storage container and mobile office specialty rental offering that Hanson & Fitch/United Rentals serve on construction sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/UnitedRentals
• YouTubeyoutube.com/channel/UCJqx4efP89s7kkS9hb-C5Cg
• Facebookfacebook.com/United-Rentals-200631115132
• LinkedInlinkedin.com/company/united-rentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HANSON & FITCH INC