Stellar Sales

What Stellar Sales does

Stellar Sales, Inc. is a privately held manufacturer's representative organization founded in 1991 and headquartered in Southern California. The firm acts as the regional sales conduit between 22 lighting and electrical manufacturers and their downstream customers, with a five-person outside sales team carrying a combined 125 years of industry expertise. Its territory is Southern California, where it calls on lighting distributors, electrical distributors, contractors, commercial building owners, and homeowners across outdoor, indoor, residential, commercial, and industrial lighting categories, plus electrical product lines such as EV chargers.

The portfolio spans commodity LED lamps, architectural and landscape fixtures, emergency and exit lighting, hazardous-location and explosion-proof fixtures, outdoor area and street lighting, horticultural grow lights, UVC sterilization troffers, lighting controls platforms, and electrical accessories including EV charging stations. Represented manufacturers include 90+ Lighting, Aleddra, ALL LED, Astralite, Atlas Lighting, Energy Focus, ESPEN (including ESPEN EV), ETI Lighting, EU Controls, Focus Industries, GenPro, Grower's Choice, Heath-Zenith, Home Automation Concepts, Industrial Rig Lighting, Luraline Lighting, Sigma Luminous, Victor Illuminating, Wave Lighting, and ZLED Lighting. Stellar Sales does not manufacture or own inventory of these products; it sells on behalf of the manufacturers through its regional channel.

The business model is commission-based professional services revenue: Stellar Sales earns commissions on manufacturer sales generated through its Southern California channel activity. Go-to-market is exclusively direct field sales by the outside team, supplemented by a company website with a downloadable 2024 line card and a basic contact form; there is no evidence of digital marketing, e-commerce, or direct-to-customer fulfillment. No institutional funding, parent company, or M&A activity is disclosed, and the company appears to operate as a bootstrapped, founder-owned regional rep firm.

Name

Stellar Sales

Legal name

Stellar Sales, Inc.

Website

https://stellarsalesinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Stellar Sales, Inc. is a Southern California manufacturer's representative organization that sells lighting and electrical products on behalf of 22 manufacturers to distributors, contractors, commercial owners, and homeowners via a five-person outside sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

La Mirada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer's Representative Commissions: As a manufacturer's representative organization, Stellar Sales earns commissions by representing lighting and electrical manufacturers and facilitating sales to distributors, contractors, commercial owners, and homeowners in Southern California.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Stellar Sales is a manufacturer's representative organization that connects 22 lighting and electrical manufacturers with distributors, contractors, commercial owners, and homeowners across Southern California. The firm operates an outside sales team covering outdoor, indoor, residential, commercial, and industrial lighting along with electrical products such as EV chargers and accessories. Revenue is generated through sales commissions earned on represented manufacturer products.

Product overview

Stellar Sales is a manufacturer's representative organization that represents 22 different lighting and electrical manufacturers. They serve Southern California distributing a comprehensive portfolio of products across four main categories: Outdoor Lighting (landscape, site lighting, building exterior, hazardous, street, and athletic field lighting), Residential Lighting (decorative wall and ceiling fixtures, sconces, pendant lights, down lights, under cabinets, LED tape lighting, hanging, BBQ, and tree ring lighting), Indoor Lighting (decorative fixtures, LED panels, down lights, under cabinets), and Commercial Lighting (interior panels, exit/emergency, warehouse lighting, wall packs, hazardous locations). They also distribute electrical products including EV chargers and accessories through manufacturers such as ESPEN, Home Automation Concepts, and others. As a sales organization, they connect manufacturers to lighting distributors, contractors, commercial owners, and homeowners rather than manufacturing their own products.

Differentiator

Problem solved

Functional benefit

Products and services

• 90+ Lighting Products LED bulbs and lamps including MR16, G16.5, ST19, and retrofit kits for various lighting applications, represented by Stellar Sales in Southern California.
• Aleddra Products LED lighting solutions including AirGuardian table lamps, emergency T8 tubes, HID replacement LED lamps, and PL convertible PLC lamps, represented by Stellar Sales.
• ALL LED Products LED tubes, retrofit kits for HID fixtures, LED panels, and solar flood lights for commercial and industrial applications, represented by Stellar Sales.
• Astralite Products Emergency lighting, exit signs, inverters, and accessories for code-compliant safety illumination, represented by Stellar Sales.
• Atlas Lighting Products LED outdoor lighting including wet location fixtures, LED canopy lights, LED flood lights, and explosion-proof fixtures, represented by Stellar Sales.
• ESPEN Technology Products Electrical products including EV chargers, strut systems, hangers, and seismic mounting solutions, represented by Stellar Sales.
• ESPEN Electric Vehicle Chargers Electric vehicle charging stations and related equipment for residential and commercial applications, represented by Stellar Sales.
• ETI Lighting Products Commercial and industrial LED lighting including sports elite floods, high bay fixtures, vintage flush mounts, and wall packs with motion sensors, represented by Stellar Sales.
• EU Controls Products Lighting control systems and components for commercial and industrial applications, represented by Stellar Sales.
• Focus Industries Products Landscape and exterior lighting including bollards, step lights, cylinder ceiling mounts, wall sconces, and copper fixtures, represented by Stellar Sales.
• GenPro Advanced Technologies Products Specialty LED lighting including RGB fixtures, vapor tight low bays, explosion-proof jelly jar fixtures, and UVC sterilization troffers, represented by Stellar Sales.
• Grower's Choice Products Horticultural LED grow lights including PFS fixtures, ROI E720, Master Controller, and MP1000 models for indoor farming and greenhouse applications, represented by Stellar Sales.
• Heath-Zenith Products Residential lighting and security products including doorbells, decorative fixtures, porch lamps, and security lighting, represented by Stellar Sales.
• Home Automation Concepts Products Electrical accessories including single and double gang PVC and aluminum covers, adapters, and junction boxes, represented by Stellar Sales.
• Industrial Rig Lighting Products Industrial and rig lighting solutions for harsh environment applications, represented by Stellar Sales.
• Luraline Lighting Products Architectural and commercial lighting including RLM fixtures, Helos series, and bulkhead lights, represented by Stellar Sales.
• Sigma Luminous Products Outdoor area lighting including full cut-off wall packs, LED cube wall packs, garage fixtures, and shoebox zone lights with slip fitters, represented by Stellar Sales.
• Victor Illuminating Products Lighting products and solutions for various commercial and industrial applications, represented by Stellar Sales.
• Wave Lighting Products Lighting solutions for commercial and residential applications, represented by Stellar Sales.
• ZLED Lighting Products LED lighting products including mini corn lamps, flat panel lights, UFO high bays, and solar flood lights with sensors, represented by Stellar Sales.
• Energy Focus Products Commercial lighting solutions including T5 high output systems, EnFocus LED control platform, and Twin Tube products, represented by Stellar Sales.
• Manufacturer's Representative Sales Services Outside sales representation services for 22 lighting and electrical manufacturers, covering distributors, contractors, commercial owners, and homeowners throughout Southern California.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core.

• 90+ LightingcoreChannel Partner/ Reseller/ DistributorLighting manufacturer represented by Stellar Sales for residential and commercial LED lighting products including MR16, G16.5, and retrofit kits.
• AleddracoreChannel Partner/ Reseller/ DistributorLighting manufacturer represented by Stellar Sales featuring AirGuardian table lamps, G4 emergency T8, HID replacement LED lamps, and PL convertible PLC lamps.
• ALL LEDcoreChannel Partner/ Reseller/ DistributorLED lighting manufacturer represented by Stellar Sales offering Ulti Bay wash down fixtures, LED tubes, LED panels, and solar flood lights.
• AstralitecoreChannel Partner/ Reseller/ DistributorEmergency and commercial lighting manufacturer represented by Stellar Sales including recessed emergency lighting, inverters, exit signs, and LED accessories.
• Atlas Lighting ProductscoreChannel Partner/ Reseller/ DistributorCommercial and industrial lighting manufacturer represented by Stellar Sales offering wet location fixtures, LED canopy lights, LED flood lights, and EXP series Tiger LED products.
• Energy FocuscoreChannel Partner/ Reseller/ DistributorCommercial and industrial lighting manufacturer represented by Stellar Sales featuring REDCAP, T5 high output, EnFocus LED control platform, and Twin Tube products.
• ESPEN TechnologycoreChannel Partner/ Reseller/ DistributorElectrical and lighting technology manufacturer represented by Stellar Sales for commercial and residential applications.
• ETI LightingcoreChannel Partner/ Reseller/ DistributorLighting manufacturer represented by Stellar Sales offering sports elite floods, LED vintage flushmounts, high bay fixtures, and color preference wall packs.
• EU ControlscoreChannel Partner/ Reseller/ DistributorLighting controls manufacturer represented by Stellar Sales for commercial and industrial applications.
• Focus IndustriescoreChannel Partner/ Reseller/ DistributorLandscape and outdoor lighting manufacturer represented by Stellar Sales featuring bollards, cylinder ceiling mounts, step lights, and copper wall mounts.
• GenPro Advanced TechnologiescoreChannel Partner/ Reseller/ DistributorAdvanced lighting technology manufacturer represented by Stellar Sales offering RGB LED lights, vapor tight low bays, C1D1 rated jelly jar lights, and UVC sterilization troffers.
• Grower's ChoicecoreChannel Partner/ Reseller/ DistributorHorticultural lighting manufacturer represented by Stellar Sales offering PFS fixtures, ROI E720, master controllers, and MP1000 grow lights.
• Heath-ZenithcoreChannel Partner/ Reseller/ DistributorResidential lighting and doorbell manufacturer represented by Stellar Sales featuring decorative lighting, doorbells, and security lighting.
• Industrial Rig LightingcoreChannel Partner/ Reseller/ DistributorIndustrial and rig lighting manufacturer represented by Stellar Sales for harsh environment applications.
• Luraline LightingcoreChannel Partner/ Reseller/ DistributorArchitectural and commercial lighting manufacturer represented by Stellar Sales featuring RLM shades, Helos series, and bulkhead fixtures.
• Sigma LuminouscoreChannel Partner/ Reseller/ DistributorCommercial and industrial LED lighting manufacturer represented by Stellar Sales offering full cut-off wall packs, cube LED wall packs, garage fixtures, and shoebox zone lights.
• Victor Illuminating, Inc.coreChannel Partner/ Reseller/ DistributorSpecialty lighting manufacturer represented by Stellar Sales for various commercial and industrial applications.
• Wave LightingcoreChannel Partner/ Reseller/ DistributorLighting manufacturer represented by Stellar Sales for commercial and residential applications.
• ZLED LightingcoreChannel Partner/ Reseller/ DistributorLED lighting manufacturer represented by Stellar Sales offering mini corn lamps, LED flat panels, UFO LED high bays, and solar LED flood lights.
• ESPEN Electric Vehicle ChargerscoreChannel Partner/ Reseller/ DistributorElectric vehicle charging equipment manufacturer represented by Stellar Sales for commercial and residential EV charging solutions.
• Home Automation ConceptscoreChannel Partner/ Reseller/ DistributorHome automation and electrical accessories manufacturer represented by Stellar Sales offering single gang covers, aluminum gang boxes, adapters, and double gang aluminum boxes.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonepar: Global electrical distribution leader operating across North America including California. Although Sonepar is a distributor (not a rep), it competes with Stellar Sales for influence over which lighting manufacturers reach the same electrical distributor and contractor customers.
• Rexel: Global electrical distributor with significant US presence serving commercial and residential lighting/electrical markets. Like Sonepar, Rexel is the destination for many of the manufacturers Stellar Sales represents, and its growth and consolidation activity shape rep economics.
• Graybar: Major US electrical, lighting, and communications distributor with broad commercial and industrial reach. Competes with Stellar Sales for the attention of the same contractors and end-customers, and consolidates many of the smaller distributors that are Stellar's existing customers.
• WESCO International: Fortune 500 electrical, communications, and utility distribution company. WESCO's scale and breadth in lighting and electrical distribution competes with Stellar Sales' regional rep model by offering manufacturers national reach.
• Border States Electric: Large regional electrical distributor serving utility, commercial, industrial, and contractor customers. Operates in adjacent US markets with comparable customer overlap to Stellar Sales' distributor base.
• Consolidated Electrical Distributors (CED): One of the largest US electrical distributors serving contractors, commercial, industrial, and residential markets. CED's branch network competes for the same downstream customers that Stellar Sales' rep services support.

Direct peers

• The Cawley Company: Independent manufacturer's representative firm serving the lighting and electrical industry in the US Midwest. Operates the same commission-based rep model as Stellar Sales, representing lighting and electrical manufacturers and selling through distributors and contractors in a defined regional territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stellar-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stellar Sales