Moncrief Heating & Air Conditioning

What Moncrief Heating & Air Conditioning does

Moncrief Heating & Air Conditioning is a residential and light-commercial HVAC and plumbing field service company based in Atlanta, Georgia, operating continuously since 1898. The company installs, repairs, and maintains heating systems (furnaces, heat pumps, boilers, ductless mini-splits), air conditioning, plumbing (water heaters including tankless, drain cleaning, sewer line replacement, leak detection, fixtures), and indoor air quality products (humidifiers, air purifiers including iWave, UV lights, whole-home filtration) for homeowners across the greater Atlanta and North Georgia region. It operates a dual office footprint in Atlanta (935 Chattahoochee Ave NW, Ste A) and Alpharetta (1060 Windward Ridge Pkwy, #100), holding Georgia HVAC License CN210646 and plumbing license MP209933, and is a subsidiary of Ace Hardware, branding itself "An Ace Hardware Company."

The business operates as a direct-to-consumer field service operation: customers reach the company via phone (404-350-2300), online scheduling, or 24-hour emergency dispatch. Pricing is quote-based for installations and repairs, with promotional coupons (e.g., $1,000 off full HVAC system install with free Blu UV Light, $500 off whole-home water filtration, $100 off drain cleaning, all expiring 07/31/2026) and financing available for larger jobs. A recurring revenue layer is built around the Total Comfort Service Plan, an annual subscription providing twice-yearly maintenance, priority scheduling, and same-day repairs with parts and labor included.

The technology stack is conventional for a regional home-services company (web-based scheduling, SMS appointment confirmations with technician GPS tracking, email marketing opt-ins) with no proprietary software, AI/ML models, or platform products disclosed. Distribution is entirely field-service (technicians dispatched to customer homes) with cross-promotion potential from Ace Hardware retail locations and a centralized recruiting pipeline through Ace Hardware's Workday jobs portal. The company employs 51-100 people and serves as a Trane authorized dealer across residential and small-commercial accounts.

Name

Moncrief Heating & Air Conditioning

Legal name

Moncrief Heating & Air Conditioning

Website

https://moncriefair.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

51–100 employees

Short description

Moncrief Heating & Air Conditioning is a residential and light-commercial HVAC and plumbing field service company serving the greater Atlanta and North Georgia region since 1898, operating as a subsidiary of Ace Hardware with two offices and a subscription-based maintenance plan.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pump Repair & Maintenance (HSAOAHAD), HVAC Service, Maintenance & Repair (BPABACAA), New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL)

Keywords

• Residential HVAC services
• Heating and cooling repair
• Plumbing services
• Indoor air quality solutions
• HVAC maintenance plans

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Services: Revenue generated from heating, ventilation, and air conditioning services including repair, installation, and maintenance for residential customers. Services include furnace repair, AC repair, heat pump services, ductless mini-splits, and preventive maintenance plans.
2. Plumbing Services: Revenue from comprehensive plumbing services including drain cleaning, water heater installation and repair (tank and tankless), faucet and sink services, toilet repair, garbage disposal services, frozen and burst pipe repair, leak detection, and sewer line replacement.
3. Indoor Air Quality Products: Revenue from air quality solutions including humidifiers, air purifiers, UV lights, iWave air purification technology, and whole-home filtration systems.
4. Comfort Plans (Maintenance Subscriptions): Recurring revenue from Total Comfort Service Plan which includes twice-yearly maintenance, priority service scheduling, and same-day repairs with parts and labor included. Helps prevent future issues in both heating and cooling systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Moncrief Heating & Air Conditioning installs, repairs, and maintains residential and light-commercial HVAC systems (furnaces, heat pumps, central air, ductless mini-splits) and provides comprehensive plumbing services (water heaters, drain cleaning, leak detection, sewer line replacement). The company also sells and installs indoor air quality products (humidifiers, air purifiers, UV lights, iWave technology, whole-home filtration) and offers a recurring Total Comfort Service Plan maintenance membership for Atlanta and North Georgia homeowners.

Product overview

Moncrief Heating & Air Conditioning is a local home services company offering integrated HVAC and plumbing solutions. The core offerings include heating services (furnaces, heat pumps, boilers, ductless systems), air conditioning services, and comprehensive plumbing services (water heaters, tankless systems, garbage disposals, drains, fixtures). Add-on services include indoor air quality products (humidifiers, air purifiers, UV lights, iWave technology), custom HVAC system design, and the Total Comfort Service Plan maintenance membership. The company serves residential and commercial customers across Atlanta and North Georgia as a Trane Authorized dealer, operating since 1898.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Comprehensive heating system installation, repair, and maintenance covering furnaces (gas, oil, propane, electric), heat pumps, boilers, and ductless mini-split systems for residential customers in the Atlanta and North Georgia area.
• Air Conditioning Services Full-service residential air conditioning repair, installation, and maintenance for central air conditioners and ductless mini-split systems, designed to address Atlanta's hot-weather cooling needs.
• Plumbing Services Comprehensive residential plumbing services covering drain cleaning, water heater installation and repair (tank and tankless), faucet and sink services, toilet repair, garbage disposal services, frozen and burst pipe repair, leak detection, tub and shower repairs, and sewer line replacement and break location.
• Indoor Air Quality Services Indoor air quality solutions including whole-home humidifier installation, air purifier installation, UV light systems, and iWave air purification technology designed to reduce dust, pollen, allergens, mold, bacteria, and odors.
• Commercial HVAC Services Commercial heating, cooling, and ventilation services for businesses in the Atlanta and North Georgia area, distinct from the company's residential HVAC services.
• Custom HVAC Solutions Tailored HVAC system design and installation for new construction and renovation projects, including full load calculations, engineering design, and custom equipment matching for residential properties.
• Total Comfort Service Plan Annual subscription maintenance plan providing twice-yearly HVAC maintenance visits, priority service scheduling, and same-day repairs with parts and labor included to protect heating and cooling systems from Atlanta's climate-driven wear.
• Water Heating & Filtration Residential water heating solutions including traditional tank and tankless water heaters plus whole-home water filtration systems for clean water supply.

Quantifiable outcome

• Emergency service available 24 hours
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ace HardwarecoreStrategic or Co-development PartnerMoncrief Heating & Air Conditioning is an Ace Hardware company, leveraging the Ace Hardware brand for customer trust and acquisition. The affiliation provides brand recognition, potential customer referrals through Ace retail locations, and operational support. The company displays Ace Hardware branding and careers are posted through Ace Hardware's workday jobs portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carrier: Global HVAC equipment manufacturer with growing residential service network. Indirect peer via equipment supply and overlapping end-customer relationship, but operates at vastly larger scale and different model.
• Mr. Rooter Plumbing: National plumbing service franchise. Directly comparable on the plumbing side of Moncrief's offering; serves the same residential customer segment with overlapping service capabilities.
• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers with strong brand presence. Competes in the same product category and customer type, though operates through franchised model rather than direct ownership.
• Service Experts: Large national residential HVAC service and replacement company. Same core offering (HVAC install, repair, maintenance) for the same homeowner customer base, but at much greater scale.
• Trane: Major HVAC manufacturer whose products Moncrief sells and services as an authorized dealer. Comparable category and customer base; broader incumbent with manufacturing-led business model rather than service-only.

Direct peers

• Coolray Heating & Cooling: Major Atlanta-area residential HVAC company offering heating, cooling, and air quality services with maintenance plans. Directly competes with Moncrief in the same metro with similar product/customer mix.
• Estes Heating & Air: Atlanta-based residential HVAC service provider with similar installation, repair, and maintenance offerings. Direct local competitor targeting the same homeowner segment.
• R.S. Andrews: Long-established Atlanta-based HVAC, plumbing, and electrical service company serving residential customers across the same metro. Direct competitor in the same geography with comparable service offerings and customer base.
• Bardi Heating, Cooling, & Plumbing: Atlanta-area HVAC and plumbing service company serving residential customers. Comparable service mix including heating, cooling, plumbing, and maintenance plans.

Emerging players

• HomeSmiles: Multi-service home maintenance provider bundling HVAC, plumbing, and other services into subscription plans for homeowners. Emerging player addressing the same recurring-service opportunity Moncrief targets with its Comfort Plan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoncriefAir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moncrief Heating & Air Conditioning