ATI
ATI SpA is an Italian industrial equipment dealer-distributor (founded 1972) selling, renting, and servicing forklifts, aerial platforms, cleaning machines, vans, and warehouse automation across 8 branches in Veneto, Friuli Venezia Giulia, and Toscana, serving industrial, logistics, and construction customers.
- Company typePrivate
- Founded1972
- HeadquartersVillorba, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ATI does
ATI SpA is a privately held Italian industrial machinery company founded in 1972 and headquartered in Villorba (Treviso). The company supplies forklifts, aerial work platforms, industrial cleaning machines, vans, and warehouse automation equipment, and operates a parallel business in certified operator training. ATI has been an official Toyota Material Handling dealer since 2003 and is one of few Italian dealers certified at the ASEC TMHIT 'Excellent Level'; it also distributes Haulotte, JLG, Genie, Merlo, SOCAGE, CTE, and Tennant equipment. The portfolio spans new sales, used sales, short-term rental, ordinary/extraordinary maintenance, spare parts, and AGV/warehouse automation projects across 8 branch offices in Veneto, Friuli Venezia Giulia, and Toscana.
ATI's business model is a multi-revenue industrial equipment dealer-distributor: (1) one-time sales of new and used machinery; (2) short- and long-term equipment rental treated as a recurring stream; (3) maintenance, spare parts, and technical assistance as professional services; and (4) certified operator training delivered through the ADDESTRA-authorized training center, conforming to Italian decree 12/03/13. Pricing is quote-based and not publicly disclosed, and go-to-market is direct and consultative, executed through field sales and branch offices serving industrial businesses, logistics operators, and construction firms.
The technology stack centers on industrial material handling hardware rather than proprietary software: resold Toyota Autopilot AGVs, third-party shuttle systems, vertical storage, and industrial shelving integrated into turnkey warehouse automation projects. Recent product additions include autonomous-guided forklifts and a new line of high-reach (32m) and spider aerial platforms. The company is ISO 9001:2015 certified, operates a public website with an online aerial platform configurator, and maintains 51-100 employees; no external investors, parent company, or public financial disclosure is identified.
ATI firmographics
Firmographics- Name
- ATI
- Legal name
- ATI SpA
- Website
- https://atirent.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ATI SpA is an Italian industrial equipment dealer-distributor (founded 1972) selling, renting, and servicing forklifts, aerial platforms, cleaning machines, vans, and warehouse automation across 8 branches in Veneto, Friuli Venezia Giulia, and Toscana, serving industrial, logistics, and construction customers.
- Ownership category
- akta.pro rank
ATI industry classification
Industry- Product category
- Industrial Machinery and Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where ATI is headquartered
LocationHeadquarters
- HQ city
- Villorba
- HQ country
- Italy
- HQ region
- Europe
Offices9 records
Markets served
ATI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and flexible rental of industrial machinery including forklifts, aerial platforms, telescopic handlers, cleaning machines, and vans. The rental service covers all major product categories with flexible duration options.
- Equipment Sales (New and Used): Sale of new and pre-owned industrial machinery across all product categories. ATI offers comprehensive sales with consultation and post-sale support.
- Maintenance and Service: Ordinary and extraordinary maintenance services, spare parts supply, and technical assistance for industrial machinery.
- Training Courses: Certified training courses for operators of lifting equipment and aerial work platforms, including initial qualification and renewal courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ATI product offering
Product offeringCore offering
ATI SpA supplies, rents, and services industrial machinery for businesses across Northern and Central Italy. Its core offerings span five equipment categories — forklifts, aerial work platforms, industrial cleaning machines, warehouse logistics and automation systems, and commercial vans — complemented by certified operator training and comprehensive maintenance and spare parts services. The company operates as an authorized Toyota Material Handling dealer and partners with leading brands including Haulotte, JLG, Genie, Merlo, Tennant, SOCAGE, and CTE.
Product overview
ATI is an Italian industrial machinery company offering a comprehensive portfolio of products and services for material handling, aerial work, industrial cleaning, and warehouse logistics. The core offering includes: (1) Carrelli elevatori (forklifts) - available for rental, new, and used sale, including Toyota as official dealer since 2003, with varieties from transpallets to retractiles and autonomous-guided vehicles; (2) Piattaforme aeree (aerial platforms) - including Haulotte, JLG, Genie vertical lifts, articulated booms, spider lifts, and truck-mounted platforms for working heights from 6m to 32m; (3) Pulizia industriale (industrial cleaning) - Tennant-branded floor scrubbers (T-series T300-T12) and sweepers (S-series S10-S20); (4) Logistica e automazione (logistics and automation) - Toyota automatic forklifts/AGVs, shuttle systems, vertical storage, and industrial shelving; (5) Furgoni (vans) for rental; and (6) Formazione (training) - certified operator training courses. Services include nationwide maintenance, spare parts, and turnkey warehouse automation projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrelli elevatori (Forklifts) Forklifts available for rental, new sale, and used sale, including transpallets, reach trucks, counterbalanced forklifts, order pickers, telescopic handlers, and autonomous-guided vehicles (AGV). ATI is the official Toyota Material Handling dealer for this product category.
- Piattaforme aeree (Aerial Work Platforms) Aerial work platforms for rental, new sale, and used sale, including vertical lifts, mast lifts, articulated booms, spider lifts, truck-mounted platforms, and telescopic handlers. Brands include Haulotte, JLG, Genie, SOCAGE, CTE, and Merlo, with working heights from 6m to 32m.
- Pulizia industriale (Industrial Cleaning Machines) Industrial cleaning machines including floor scrubbers and sweepers for rental, new sale, and used sale. Products include T-series floor scrubbers (T300, T500, T7+, T12) and S-series industrial sweepers (S10, S12, S16, S20) from the Tennant brand.
- Logistica e automazione (Warehouse Logistics and Automation) Warehouse logistics and automation solutions including AGV (automated guided vehicles), autonomous forklifts, shuttle systems, vertical storage, and industrial shelving (portapallet, drive-in, cantilever). ATI is the official Toyota automatic forklift supplier in its served regions.
- Furgoni (Commercial Vans) Vans available for rental, suitable for transporting work equipment, bulky objects, or recovery materials with ample cargo space.
- Formazione ATI - ADDESTRA (Certified Operator Training) Certified training courses for operators of lifting equipment and aerial work platforms. ATI is authorized as a local training center of ADDESTRA (A.D.L.I. - Confamar FAMAR), offering abilitation certificates per Italian regulations.
- Assistenza e ricambistica (Maintenance and Spare Parts Services) Comprehensive maintenance services including ordinary and extraordinary maintenance, spare parts supply, and widespread technical support with multiple locations across Veneto, Friuli, and Tuscany.
Companies that use ATI
Customer profileSegments3 records
Ideal customer profiles2 records
ATI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ATI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Toyota Material HandlingcoreATI has been an official Toyota Material Handling dealer since 2003 for forklifts. The partnership also includes Toyota automated guided vehicles (AGV) for warehouse automation solutions. Toyota is the primary brand for forklift products sold and rented by ATI.
- HaulottecoreHaulotte is a key brand partner for aerial platforms in ATI's fleet, offering vertical, articulated, and other aerial work platforms. ATI provides rental, sales, and service for Haulotte products.
- TennantcoreTennant partnership for industrial cleaning equipment including floor scrubbers and sweepers. ATI offers new and used Tennant machines for sale and rental.
- JLGcoreJLG is a brand partner for aerial platforms including spider lifts and articulating booms. ATI offers JLG products for sale and rental.
- GeniecoreGenie is a brand partner for vertical lift platforms sold by ATI.
- MerlocoreMerlo is a key partner for telescopic handlers in ATI's product lineup.
- SOCAGEcoreSOCAGE is a brand partner for truck-mounted aerial platforms (autocarrate) sold by ATI.
- CTEcoreCTE is a brand partner for truck-mounted aerial platforms (autocarrate) sold by ATI.
- ADDESTRA (A.D.L.I. - Confamar FAMAR)coreATI is authorized as a local training center for ADDESTRA, a regional A.D.L.I. (Confamar FAMAR) entity. This partnership allows ATI to provide certified operator training courses for lifting equipment and aerial work platforms conforming to Italian regulations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ATI competitors and assessment
Company assessmentBroad incumbents
- Haulotte Group: French aerial work platform manufacturer whose products ATI distributes and rents in Italy; broader competitor because Haulotte also serves other Italian dealers and direct customers competing with ATI on aerial platform supply.
- Loxam: Major European equipment rental group with operations in Italy; overlaps with ATI in aerial platform and industrial machinery rental, but at a larger fleet and broader category scale.
- Crown Equipment: Global forklift and material handling equipment manufacturer; competes with Toyota (ATI's anchor brand) for Italian dealer relationships and end-customer forklift sales.
- Manitou Group: French manufacturer of telehandlers and rough-terrain material handling equipment; relevant peer because Merlo (telescopic handlers carried by ATI) competes with Manitou's offerings among Italian industrial and construction buyers.
- Jungheinrich Italia: Italian subsidiary of Jungheinrich, a leading European intralogistics and forklift manufacturer; competes with ATI in forklift sales and intralogistics solutions, particularly warehouse automation.
- Boels Rental: Pan-European equipment rental leader with a substantial Italian presence; competes with ATI in aerial platform, telehandler, and material handling rental, but at much larger scale and broader geographic footprint.
- Toyota Material Handling Italia: Italian sales/operations arm of the global Toyota Material Handling forklift and AGV manufacturer; relevant because ATI is one of Toyota's authorized Italian dealers and competes with other Toyota dealers and direct channels in Italy.
Direct peers
- Riwal: European aerial work platform and telehandler rental specialist operating in Italy; directly comparable to ATI's aerial platform rental and sales service line, focused on the same customer types.
- CGT S.p.A. Italian Caterpillar dealer for construction and material handling equipment; operates as a multi-brand, multi-revenue (sales/rental/service) dealer across Italy, comparable in business model to ATI's Toyota/Haulotte/JLG dealer model.
- Kiloutou Italia: Italian arm of the European equipment rental group Kiloutou, focused on aerial platforms, telehandlers, and material handling rentals; competes directly with ATI's rental offering across Northern/Central Italy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ATI social profiles
Digital presenceATI compliance and trust
Trust signalCompliance2 records
ATI financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATI leadership team
Management profileNumber of profiles
ATI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATI
What does ATI do?
ATI SpA supplies, rents, and services industrial machinery for businesses across Northern and Central Italy. Its core offerings span five equipment categories — forklifts, aerial work platforms, industrial cleaning machines, warehouse logistics and automation systems, and commercial vans — complemented by certified operator training and comprehensive maintenance and spare parts services. The company operates as an authorized Toyota Material Handling dealer and partners with leading brands including Haulotte, JLG, Genie, Merlo, Tennant, SOCAGE, and CTE.
Is ATI a public or private company?
ATI is a private company. It is classified as unknown and is currently operating.
When was ATI founded?
ATI was founded in 1972. It employs 51 to 100 people.
Where is ATI based?
ATI is headquartered in Villorba, Italy, in the Europe region.
How does ATI make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales (New and Used), maintenance and Service and training Courses.
Who are ATI's main competitors?
Broad incumbents on record are Haulotte Group, Loxam, Crown Equipment, Manitou Group, Jungheinrich Italia, Boels Rental and Toyota Material Handling Italia. Direct peers are Riwal, CGT S.p.A. and Kiloutou Italia.
Does ATI have an API?
No public API is recorded for ATI.
What industry is ATI in?
ATI's product category is Industrial Machinery and Material Handling Equipment. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333924 and its SIC code is 3537.