StudioBooth
StudioBooth is a Brooklyn-based experiential marketing technology company that builds and operates proprietary photo, video, multi-camera array, and generative-AI capture systems for major consumer brands at live events, tours, and retail installations.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StudioBooth does
StudioBooth is a Brooklyn- and Los Angeles-based experiential marketing technology company that designs, fabricates, and operates proprietary photo and video capture systems for major consumer brands at live events, tours, and retail installations. Its product portfolio spans a premium photo booth (StudioBooth), a real-time-editing video system (VideoFX), a multi-camera array capable of up to 124 cameras for 3D/360° capture (Array), a rotating-arm 360° rig (Revolution), a tablet-based kiosk for permanent and touring deployments (Solo), a fashion-shoot-style portrait setup (Portrait Studio), and a generative-AI product (StudioBooth AI) supporting face swaps, background changes, and original image generation. The company has executed activations for over 100 brands including Nike, Google, Netflix, Coca-Cola, Mercedes-Benz, the NFL, Taylor Swift's Eras Tour, Spotify, AT&T, Verizon, HBO, Microsoft, Bvlgari, and Hyundai, with headline campaigns generating from 450K to 17M+ social impressions.
StudioBooth firmographics
Firmographics- Name
- StudioBooth
- Legal name
- StudioBooth LLC
- Website
- https://thestudiobooth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StudioBooth is a Brooklyn-based experiential marketing technology company that builds and operates proprietary photo, video, multi-camera array, and generative-AI capture systems for major consumer brands at live events, tours, and retail installations.
- Ownership category
- akta.pro rank
StudioBooth industry classification
Industry- Product category
- Experiential Marketing Technology Services
- NAICS
- Audio and Video Equipment Manufacturing (3343)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where StudioBooth is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StudioBooth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event Activation Services: Custom photo and video event activations for brands including setup, operation, and content delivery. Services are tailored to fit both brand and event requirements with fully customizable outputs
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
StudioBooth product offering
Product offeringCore offering
StudioBooth designs, builds, and operates custom photo and video activation experiences for major consumer brands at live events, festivals, and brand campaigns. The company provides end-to-end service including proprietary capture technology (multi-camera arrays, 360° systems, tablet booths), on-site crew operation, real-time content editing, social sharing integration, and lead capture. All outputs are instantly shareable, brand-customizable photo, GIF, and video content delivered at high-profile events such as the Super Bowl, NBA All-Star Weekend, Taylor Swift Eras Tour, and Comic-Con.
Product overview
StudioBooth is a premium experiential marketing technology platform offering a portfolio of photo and video activation products. The core products include StudioBooth (premium photo booth for stills and GIFs), Video FX (professional video with real-time editing), Array (multi-camera 3D capture), and Revolution (360° video capture). Additional modules include Solo (tablet-based compact booth for tours and retail), Portrait Studio (fashion-shoot experience), and StudioBooth AI (generative AI content creation). All products support social sharing, analytics, and brand integration capabilities, with the platform designed for events, festivals, retail installations, and world tours.
Differentiator
Problem solved
Functional benefit
Brands
- VideoFX: Professional quality cameras and lighting along with on-the-fly editing to create dynamic, instantly sharable videos.
- Array
- Revolution
- Solo
- Portrait Studio
- StudioBooth AI
Products and services
- StudioBooth The premium photo booth experience using professional lighting and cameras to capture guests at events. Creates customizable still photos and GIFs with custom graphics, backgrounds, and effects, featuring social sharing and analytics integration. Designed for brand activations and experiential marketing campaigns.
- VideoFX Professional quality video activation using cinema-grade cameras and lighting with on-the-fly editing to create dynamic, instantly sharable videos. Supports slow motion, SteadiCam, multi-camera techniques, music, branding, editing, and effects for brand event activations.
- Array Multi-camera array system capturing one moment in time from every angle to create dynamic 3D Boomerang GIFs and videos. Available in 180° and 360° configurations with up to 124 cameras, scalable from a portable 6-camera setup to large-scale installations for brand events.
- Revolution 360° video capture system using a rotating arm to capture guests on a central stationary platform. Creates fully customized videos ready to share in seconds with slow motion, fast motion, intro/outro videos, and transition effects.
- Solo Booth Sleek tablet-based booth bringing premium activation features to a compact form factor. Features durable aluminum housing, LED lighting, touchscreen interface, AI integration for photos, GIFs, and video capture with overlay graphics and music. Available for purchase/rental for tours, retail applications, and permanent installations.
- Portrait Studio High-powered fashion shoot experience brought directly to events with professional photographer, custom studio lighting, and seamless backdrop. Offers customizable sets and lighting schemes for red carpet or moody music video-style portraits, with lead capture and social sharing capabilities.
- StudioBooth AI AI-powered content generation system that creates original content in minutes using generative AI. Supports transformation features including face swaps, background changes, and original image generation. Flexible integration via QR code from guest devices, Solo kiosks, or high-end capture systems.
Quantifiable outcome
- 17M+ impressions from Taylor Swift Eras Tour activation
- +4 more outcomes
Companies that use StudioBooth
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
StudioBooth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
StudioBooth partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Creative RiffcoreCreative agency partnership for BravoCon activation combining StudioBooth's VideoFX platform with Creative Riff's creative direction for premium video activations for 50,000+ Bravo TV fans
- InnoceanminorProduction partnership with Innocean for Hyundai Electrify Expo activation - Innocean created the car-drifting drive-along experience while StudioBooth provided capture technology
- Civic Entertainment GroupminorCivic Entertainment Group recommended StudioBooth VideoFX for ION WNBA All-Star activation to give fans an anchor chair broadcast experience
- O Hello MediaminorVideo team partner for Hyundai Electrify Expo capturing onsite content to be stitched together with StudioBooth Solo footage
- GooglecoreGoogle's Nano Banana image engine integrated with StudioBooth Solo Booth for RCS World Tour NYC activation - AI-powered transformation of attendees into claymation characters
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
StudioBooth competitors and assessment
Company assessmentDirect peers
- MKG: Experiential marketing and creative agency producing brand experiences and event activations for major consumer brands, mirroring StudioBooth's enterprise client base and event-driven GTM.
- Snappic: Photo booth software platform with AI-powered features (face morphing, AI background removal) for event rentals; a direct competitor to StudioBooth's AI-enabled Solo booth offering.
- MAS Events & Design: Boutique experiential agency delivering brand activations, event design, and content for major consumer brands, with a similar scale and event-driven service model to StudioBooth.
- Fake Love (a Deloitte Digital business): Award-winning experiential marketing agency that creates immersive brand experiences at live events using custom-built technology, directly comparable to StudioBooth's premium event activation model.
- Simple Booth: Photo booth software and hardware company serving event professionals with iPad-based capture and sharing solutions; competes in the lower-end of the activation market that StudioBooth's Solo product also targets.
- FotoMaster: Manufacturer of photo booth hardware and software for the event industry, including social sharing and AI features; an adjacent hardware-driven peer to StudioBooth's Solo and Array products.
- Sparks: Global experiential marketing agency delivering brand experiences, digital activations and event technology for Fortune 500 brands, overlapping directly with StudioBooth's enterprise field-sales motion.
Broad incumbents
- George P. Johnson Experience Marketing: Large global experiential agency producing brand experiences, events, and activations for enterprise clients; broader portfolio but competes for the same major-brand activation budgets as StudioBooth.
- Snapchat (Snap Inc.): Consumer AR filter and camera platform with native face-swap, stylization and instant-share capabilities; competes indirectly as a free alternative to StudioBooth AI activations at brand events.
Regional players
- Pixacloud: AI photo booth platform for events with face-swap, headshots, and instant sharing; a comparable technology-forward peer operating primarily in the European experiential market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
StudioBooth social profiles
Digital presenceStudioBooth financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudioBooth leadership team
Management profileNumber of profiles
Profiles2 records
StudioBooth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudioBooth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudioBooth
What does StudioBooth do?
StudioBooth designs, builds, and operates custom photo and video activation experiences for major consumer brands at live events, festivals, and brand campaigns. The company provides end-to-end service including proprietary capture technology (multi-camera arrays, 360° systems, tablet booths), on-site crew operation, real-time content editing, social sharing integration, and lead capture. All outputs are instantly shareable, brand-customizable photo, GIF, and video content delivered at high-profile events such as the Super Bowl, NBA All-Star Weekend, Taylor Swift Eras Tour, and Comic-Con.
Is StudioBooth a public or private company?
StudioBooth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StudioBooth founded?
StudioBooth was founded in 2014. It employs 11 to 50 people.
Where is StudioBooth based?
StudioBooth is headquartered in Brooklyn, United States, in the North America region.
How does StudioBooth make money?
One revenue line is on record: event Activation Services.
Who are StudioBooth's main competitors?
Direct peers on record are MKG, Snappic, MAS Events & Design, Fake Love (a Deloitte Digital business), Simple Booth, FotoMaster and Sparks. Broad incumbents are George P. Johnson Experience Marketing and Snapchat (Snap Inc.). Pixacloud is listed as a regional player.
Does StudioBooth have an API?
No public API is recorded for StudioBooth.
What industry is StudioBooth in?
StudioBooth's product category is Experiential Marketing Technology Services. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 3343 and its SIC code is 7330.