Norrdans
Norrdans is a publicly funded contemporary dance company based in Härnösand, Sweden, operating since 1995 under Scenkonst Västernorrland. It creates, tours, and teaches contemporary dance across northern Sweden, nationally, and internationally, serving general audiences, children and youth, professional dancers, and local communities.
- Company typePrivate
- Founded1995
- HeadquartersHärnösand, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Norrdans does
Norrdans is a contemporary dance company based in Härnösand, Sweden, operating since 1995 as the dance company for Northern Sweden under the public regional performing arts umbrella of Scenkonst Västernorrland. The company creates, produces, and tours contemporary dance works built around an international ensemble of 8 professional dancers and a recurring roster of guest choreographers. Its current portfolio includes "Núx brúx" (world premiere October 2, 2026, choreographed by Chara Kotsali), "Knocking" by Horácio Macuacua (world premiere March 6, 2026), "One One One" by Ioannis Mandafounis, and the award-winning "Pianofavoriter med Norrdans." Beyond stage work, Norrdans runs educational workshops for preschools and schools in Västernorrland, community engagement projects (KUDE, Öm.tålig, female (with) space), open training sessions for professional dancers, contact improvisation workshops (Movement Sessions), and the youth-focused dance day "Vibb," as well as the "Norrdans Kompis" membership program.
The company's distribution model is event-driven, with touring performances to established regional theaters across northern Sweden (Härnösands Teater, Sara kulturhus Skellefteå, Storsjöteatern Östersund, Teater Västernorrland Sundsvall, Norrlandsoperan Umeå), national distribution through Riksteatern, international touring (including Trondheim, Norway), and direct box office sales. Educational programming is delivered directly to preschools, schools, and community groups. Partnerships with NMD (Norrlands nätverk för musikteater och dans), Film i Västernorrland (dance film "FOLK"), Danscentrum Norr, and SRD extend reach and funding access.
Norrdans' revenue model is a hybrid of public subsidy and earned income. Core operations are funded through Scenkonst Västernorrland and supplemented by NMD touring support, while earned revenue comes from box office ticket sales, touring fees from presenting venues, workshop fees (e.g., Movement Sessions at 120 SEK per session), and membership income from Norrdans Kompis. Customer segments include general performing arts audiences, children and youth in Västernorrland, professional dancers and educators, and local community groups. Marketing is conducted through the company website, Facebook, Instagram, email newsletter (Markethype), press coverage, and the Kompis membership program. Headcount is approximately 10 staff plus 8 ensemble dancers (roughly 18 people total).
Norrdans firmographics
Firmographics- Name
- Norrdans
- Legal name
- Norrdans
- Website
- https://norrdans.se
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norrdans is a publicly funded contemporary dance company based in Härnösand, Sweden, operating since 1995 under Scenkonst Västernorrland. It creates, tours, and teaches contemporary dance across northern Sweden, nationally, and internationally, serving general audiences, children and youth, professional dancers, and local communities.
- Ownership category
- akta.pro rank
Norrdans industry classification
Industry- Product category
- Contemporary Dance Performing Arts
- NAICS
- Dance Companies (711120)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
Keywords
Where Norrdans is headquartered
LocationHeadquarters
- HQ city
- Härnösand
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Norrdans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Performance and Event Revenue: Ticket sales from performances at various venues across Sweden including Härnösands Teater, Sara kulturhus Skellefteå, Dieselverkstaden Nacka, Storsjöteatern Östersund, Teater Västernorrland Sundsvall, and Norrlandsoperan Umeå. Also includes touring fees from presenting venues.
- Workshop and Educational Programs: Fees from dance workshops for schools, community groups, and professional dancers. Movement Sessions workshops at 120 SEK per session. Educational activities for preschool through adult learners.
- Public Funding and Grants: Norrdans is part of Scenkonst Västernorrland and receives public funding to support operations and touring activities. Also receives touring support from NMD (Norrlands nätverk för musikteater och dans).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Movement Sessions workshop for contact improvisation |
| Other | Pay-as-you-go | School workshops |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Norrdans product offering
Product offeringCore offering
Norrdans is a contemporary dance company based in Härnösand, Sweden, that creates, produces, and tours original contemporary dance performances with an international ensemble of 8 professional dancers. The company also delivers educational dance workshops for schools and communities, community engagement projects, professional open training sessions for dancers, and a membership program (Norrdans Kompis) offering exclusive access to artists and productions.
Product overview
Norrdans is a contemporary dance company based in Härnösand, Sweden, operating since 1995 as part of Scenkonst Västernorrland. The company offers a portfolio of dance performances and choreographies featuring international ensembles, including touring productions like Núx brúx, One One One, Knocking, and Pianofavoriter med Norrdans. Beyond performances, Norrdans provides educational dance workshops for schools, community engagement projects, open training sessions for professional dancers, contact improvisation workshops, and youth-focused events like Vibb. The company also produces dance films such as FOLK and maintains a membership program called Norrdans Kompis offering exclusive access to artists and productions.
Differentiator
Problem solved
Functional benefit
Products and services
- Núx brúx Contemporary dance performance by Greek choreographer Chara Kotsali exploring themes of night, resistance, desire, and nocturnal alliances. Features Norrdans' international ensemble in a physical and sonic dance ritual, approximately 60 minutes, ages 13 and up. World premiere October 2, 2026.
- One One One Intimate contemporary dance work by Ioannis Mandafounis featuring one dancer and one audience member in exclusive eye-contact encounters. Can be presented in public spaces including hospitals, shopping centers, and schools.
- Knocking Contemporary dance work by Mozambican choreographer Horácio Macuacua exploring rhythm as a physical force through movement, breath, and energy. Created with composer/DJ Nandele Maguni. Costume design by Hanna Kisch, lighting design by Sascha Görg.
- Pianofavoriter med Norrdans Dance performance featuring international dance ensemble performing alongside classical pianist Ramez Mhaanna to overplayed classical piano repertoire including Für Elise, Moonlight Sonata, and Goldberg Variations Aria. Includes text by Rebecka Berchtold. Award-winning production.
- Movement Sessions Contact improvisation workshops led by guest teachers. Explores fundamentals including weight, balance, momentum, shared weight, listening, and physical communication in movement. Priced at 120 SEK per session, limited to approximately 15-20 participants.
- Vibb Inspiring dance day for young dancers from Västernorrland aimed at developing technique, trying new styles, and connecting with other dance-interested youth through workshops with guest teachers.
- Dance Workshops for Schools Dance workshops for schools, preschools, gyms, and leisure activities. Can be inspired by performances or stand alone. Focuses on dance joy, movement freedom, and creativity. Tailored programs with pricing negotiated per request.
- Community Projects Community engagement dance projects tailored to participant groups. Examples include KUDE (municipal dance ensemble), female (with) space (women's community project), and Öm.tålig (exploring masculinity). Projects use movement as physical communication tool.
- Open Practice and Training Free morning training sessions for professional dancers and Danscentrum Norr members. Led by international guest teachers covering contemporary techniques, ballet, improvisation, urban dance, and somatic practices.
- Norrdans Kompis Membership program offering exclusive benefits including digital meetings with choreographers, VIP invitations, and behind-the-scenes access to the dance company.
- FOLK Dance film exploring folk culture and national identity, featuring younger international dancers in Swedish folk costumes alongside traditional folk dancers. 8 minutes in length. Collaboration between Norrdans and Film i Västernorrland.
Quantifiable outcome
- Svenska Teaterkritikers Förenings Barn- och Ungdomsteaterpris 2021 for Pianofavoriter med Norrdans
- +1 more outcomes
Companies that use Norrdans
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Norrdans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Norrdans partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NMD - Norrlands nätverk för musikteater och danscoreNMD is a network for music theater and dance in Norrland. Their mission is to ensure all citizens in Norrland have access to contemporary dance, opera, and music theater. They provide touring funds that enable Norrdans to present international contemporary dance in Undrom, Lycksele, and Strömsund, and take acclaimed opera performances to Kramfors, Kiruna, and Skellefteå.
- Film i VästernorrlandcoreCollaborated with Norrdans on the production of the dance film FOLK, exploring folk culture and national identity themes.
- Danscentrum NorrminorPartnership allowing Danscentrum Norr members to participate in Norrdans' open morning training sessions and joint workshops.
- Scenkonst VästernorrlandcoreNorrdans is part of Scenkonst Västernorrland, the parent organization providing institutional support and funding for performing arts in Västernorrland county.
- SRD - Samarbetsrådet för Regional DansutvecklingminorNorrdans' dance developer activities are part of SRD, a national network connecting all Swedish dance consultants/developers working with regional dance development.
- Various International Venues and PartnersminorInternational touring partners including venues in Trondheim, Norway, and international guest choreographers who collaborate on productions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Norrdans competitors and assessment
Company assessmentDirect peers
- Skånes Dansteater: Regional contemporary dance company based in Malmö, Sweden. Direct peer in operating model—publicly funded regional ensemble producing contemporary choreography with touring and educational programs—making it the most structurally comparable company to Norrdans.
- GöteborgsDansen: Contemporary dance company based in Gothenburg producing touring works and community engagement. Operates the same publicly-funded regional dance company model as Norrdans, with comparable ensemble size, repertoire development, and educational outreach.
- Cullberg: Sweden's leading contemporary dance company based in Stockholm. Direct peer in artistic discipline (contemporary choreography, international choreographers, touring repertoire), though larger in scale and based in a major capital—useful benchmark for Norrdans' ambition.
- Carte Blanche: Norwegian national contemporary dance company based in Bergen. Direct Nordic peer producing touring contemporary dance works with an international ensemble—parallel to Norrdans in mission and scale, and a relevant collaborator on cross-Nordic touring.
- Icelandic Dance Company: Iceland's national contemporary dance company based in Reykjavik. Comparable regional/national contemporary dance company with international ensemble, touring, and community programs—small-scale Nordic peer similar in mission to Norrdans.
Broad incumbents
- Tanztheater Wuppertal: Internationally established contemporary dance theater company in Germany, successor to Pina Bausch. Comparable artistic category (contemporary dance theater, ensemble-driven touring works) but at much larger scale and global reputation—useful upper-bound benchmark for Norrdans.
- Royal Swedish Ballet: Sweden's flagship ballet institution under the Royal Swedish Opera. Broader incumbent in the Swedish dance ecosystem; competes for audience attention and public arts funding but operates classical ballet rather than contemporary dance—useful for understanding Swedish dance funding dynamics.
Others
- Norrlandsoperan: Regional opera house in Umeå that hosts Norrdans touring productions. Not a competing dance company but a key venue partner and distribution channel in the same Västernorrland/Norrland ecosystem.
- Dansens Hus Stockholm: Stockholm's principal dance presenting venue. Not a competitor but a key downstream partner/channel through which Norrdans reaches Stockholm audiences and Swedish dance programmers.
- Riksteatern: Sweden's national touring theater network. Distribution partner for Norrdans productions rather than a competitor—provides national touring infrastructure that scales Norrdans' reach beyond Västernorrland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norrdans social profiles
Digital presenceNorrdans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norrdans leadership team
Management profileNumber of profiles
Profiles4 records
Norrdans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norrdans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norrdans
What does Norrdans do?
Norrdans is a contemporary dance company based in Härnösand, Sweden, that creates, produces, and tours original contemporary dance performances with an international ensemble of 8 professional dancers. The company also delivers educational dance workshops for schools and communities, community engagement projects, professional open training sessions for dancers, and a membership program (Norrdans Kompis) offering exclusive access to artists and productions.
Is Norrdans a public or private company?
Norrdans is a private company. It is classified as state government owned and is currently operating.
When was Norrdans founded?
Norrdans was founded in 1995. It employs 11 to 50 people.
Where is Norrdans based?
Norrdans is headquartered in Härnösand, Sweden, in the Europe region.
How does Norrdans make money?
Three revenue lines are on record. Performance and Event Revenue is the primary driver. The others are workshop and Educational Programs and public Funding and Grants.
Who are Norrdans's main competitors?
Direct peers on record are Skånes Dansteater, GöteborgsDansen, Cullberg, Carte Blanche and Icelandic Dance Company. Broad incumbents are Tanztheater Wuppertal and Royal Swedish Ballet. Others are Norrlandsoperan, Dansens Hus Stockholm and Riksteatern.
Does Norrdans have an API?
No public API is recorded for Norrdans.
What industry is Norrdans in?
Norrdans's product category is Contemporary Dance Performing Arts. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance. Its NAICS code is 711120.