Hanako
Hanako is a Munich-based B2B health-tech company providing corporate health management (BGM) for large and medium-sized German enterprises via a GDPR-compliant digital platform and app, paired with on-site medical check-ups, lifestyle coaching, and live health events.
- Company typePrivate
- Founded2016
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hanako does
Hanako GmbH is a Munich-based, privately held corporate health management (Betriebliches Gesundheitsmanagement, BGM) provider founded in 2016, serving large and medium-sized German enterprises (Mittelstand and large corporates). The company sells a modular portfolio centered on a cloud-based BGF platform and companion iOS/Android app, supplemented by on-site medical check-ups (Point-of-Care blood analysis of up to 37 values), qualified lifestyle coaching, and digital live events. The platform combines digital content delivery (workouts, meditations, recipes, challenges) with physical on-site services, integrates with Apple Health, Google Fit, Fitbit, and Garmin, and personalizes recommendations via a lifestyle survey and scoring across eight factors including movement, stress, sleep, nutrition, and social contact. The technology stack runs on Azure data centers in Frankfurt with end-to-end encryption for medical data, GDPR-compliant data handling, and a 10-year retention policy for medical examination records; personal health data is not shared with employers.
The commercial model is B2B enterprise licensing: the platform and services are sold directly via enterprise field sales to HR/BGM managers, with subscriptions for platform access and live events, and unit-priced on-site services for check-ups and coaching. Pricing is not publicly disclosed; customers are routed to direct contact for a customized quote. Reference customers include Mercedes-Benz Group AG (described as a 'Leuchtturmprojekt'/flagship project), Zalando, Schindler (customer since 2018), Swecon, Terex, Philip Morris, SMS group, Ceconomy, and Fincon Reply, among 16+ named logos. Medical credibility is anchored by Geschäftsführer Prof. Dr. Uwe Nixdorff and external endorsements from Prof. Dr. Volker Nürnberg; the company has been recognized as a 'Top Brand' for three consecutive years, rated 'medizinisch beste BGM-App' (medically best BGM app), and featured in a Handelsblatt ranking.
The product surface is widened through 14+ content partnerships spanning mindfulness (Dr. Britta Hölzel / I AM Institut, Minddrops, Mindfulife, LUMEUS), movement and fascia (movecademy, Triggerdinger, MiraYoga, Lu-Coaching, seistolzaufdich), and nutrition (Upfit, Foodpunk). Demand generation is event-driven (BGMpro 2019 Hauptsponsor in Cologne, ZP Europe Virtual 2020, recurring webinars), backed by content marketing, a German-language blog, LinkedIn/XING presence, and direct-inquiry CTAs. Operating geographies are DACH; the company is small (1–10 employees) and does not disclose revenue, funding, or valuation.
Hanako firmographics
Firmographics- Name
- Hanako
- Legal name
- Hanako GmbH
- Website
- https://hanako-health.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hanako is a Munich-based B2B health-tech company providing corporate health management (BGM) for large and medium-sized German enterprises via a GDPR-compliant digital platform and app, paired with on-site medical check-ups, lifestyle coaching, and live health events.
- Ownership category
- akta.pro rank
Hanako industry classification
Industry- Product category
- Corporate Health Management Software
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
- akta.pro secondary industries
- Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where Hanako is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hanako business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- BGF-Plattform und App (BGM Platform Licensing): Hanako licenses its digital health platform and mobile app to corporate employers as part of a modular, budget-appropriate corporate health management solution. The platform serves as a hub combining digital content (workouts, meditations, recipes, challenges) with on-site services (check-ups, coaching, live events). Companies pay for employee access to the platform, likely on a per-employee or subscription basis.
- On-Site Check-ups: Hanako conducts holistic medical health checks directly at client companies on-site. These are modular offerings that complement the digital platform and represent a separate service revenue stream.
- Lebensstil-Coaching (Lifestyle Coaching): Systematic improvement of health behavior guided by qualified coaches, delivered as individual coaching sessions to employees of client companies.
- Live-Events (Digital Live Lectures): Digital live presentations on relevant health topics by top speakers, offered as a standalone or bundled offering to corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BGF-Plattform und App — base digital platform access for employees |
| Unit Pricing | Annual | Check-ups — on-site medical health checks |
| Unit Pricing | Multi-year contract | Lebensstil-Coaching — qualified coach-led behavioral health improvement |
| Subscription | Monthly | Live-Events — digital live lectures by top speakers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Hanako product offering
Product offeringCore offering
Hanako provides a modular corporate health management (BGM) solution consisting of a GDPR-compliant digital health platform with iOS/Android apps (BGF-Plattform und App), complemented by on-site medical check-ups using Point-of-Care blood analysis devices, qualified-coach lifestyle coaching, and digital live health lectures. The platform integrates wearable data (Apple Health, Google Fit, Fitbit, Garmin), lifestyle scoring across eight health factors, gamified challenges, and curated content from 14+ partners, licensed to corporate employers for their employees.
Product overview
Hanako offers a modular portfolio of occupational health management (BGM) solutions combining digital and analog offerings. The core product is the BGF-Plattform (BGF health platform with companion mobile app), a smart information, communication and action platform that serves as the central hub for workplace health promotion. This is supplemented by three complementary services: Check-ups (on-site holistic medical health checks with Point-of-Care blood analysis), Lebensstil-Coaching (individual coaching guided by qualified coaches for lifestyle improvement), and Live-Events (digital live lectures on health topics). All components integrate through the app, which connects to wearable devices and processes activity and health data to deliver personalized recommendations. The modular architecture allows companies to flexibly combine services according to their requirements and budget.
Differentiator
Problem solved
Functional benefit
Products and services
- BGF-Plattform und App A GDPR-compliant digital information, communication, and action platform for occupational health promotion (Betriebliche Gesundheitsförderung). Combines lifestyle scoring across eight factors, personalized recommendations, challenges and competitions, workouts, meditation/relaxation content, recipes, and wearable integration (Apple Health, Google Fit, Fitbit, Garmin). Licensed to corporate employers for use by their employees.
- Check-ups
Quantifiable outcome
- Over 50% of check-up participants show elevated cholesterol levels — underscoring BGM contribution to early detection
- +2 more outcomes
Companies that use Hanako
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Hanako technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Hanako partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr. Britta Hölzel / I AM InstitutcoreHanako integrated Dr. Britta Hölzel's 12-lesson mindfulness course 'Einführung in die Achtsamkeitspraxis' into the Hanako app. Dr. Hölzel is a psychologist and neuroscientist who researched at Harvard Medical School and Charité. She is a yoga and MBSR teacher and founder of the Institute for Mindfulness and Meditation (I AM) in Munich. The course includes video/audio segments, background information on mindfulness effects, guided exercises, and interactive reflection components.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hanako competitors and assessment
Company assessmentDirect peers
- Wellhub (formerly Gympass): Wellhub is a global corporate wellness platform giving employees access to gyms, fitness apps, mental health, and nutrition partners via a single employer subscription. It is a direct competitor to Hanako's employer-sponsored BGM platform, although Wellhub is broader and more network-driven versus Hanako's integrated check-up + coaching model.
- Wellable: Wellable provides a corporate wellness platform with challenges, content, biometrics, and rewards for employers of all sizes. It is comparable to Hanako's platform-and-challenges core product, but lacks on-site medical check-ups and a strong DACH footprint.
- Thrive Global: Thrive Global sells enterprise wellbeing and performance programs to large employers, focused on stress, sleep, and behavior change. It overlaps with Hanako's lifestyle coaching and live-events streams and targets the same enterprise HR/health buyer.
- Limeade: Limeade is an employee experience and wellbeing platform for large US employers, combining wellbeing programs, engagement surveys, and communications in one app. It is comparable to Hanako as an employer-sponsored BGM platform with strong enterprise GTM, but is content-driven rather than clinical.
- Calm Business: Calm Business sells employer subscriptions to the Calm meditation, sleep, and mental wellbeing app. It competes with Hanako's mindfulness and stress-reduction content stream and is increasingly bundled with coaching and therapy benefits, but lacks Hanako's on-site check-up and physical-coaching offering.
- Virgin Pulse: Virgin Pulse (now Personify Health) is an enterprise wellbeing platform offering health risk assessments, biometric screening, coaching, and a mobile app to large employers. It competes directly with Hanako in employer-sponsored corporate health management, with deeper international reach but less on-site medical integration.
- Headspace for Work: Headspace for Work is an employer-purchased mental health and mindfulness platform with a content library, coaching, and therapy benefits. It overlaps with Hanako's mindfulness, stress management, and coaching modules for corporate buyers, though it does not offer on-site medical check-ups.
Others
- Personio: Personio is a leading European HR software platform for SMEs, selling HR, recruiting, and people analytics to mid-market employers across DACH and beyond. It is not a wellness peer, but is highly relevant as a complementary system sold into the same German HR/health manager buyer that purchases Hanako.
- Movecademy: Movecademy provides Feldenkrais-based movement and mobility video content, integrated into the Hanako app. It is adjacent as a content partner rather than competitor, illustrating the type of small specialized provider Hanako assembles to build its content library.
Regional players
- Curalie: Curalie is a German digital health prevention platform from Bayer's Consumer Health division, offering corporate health programs with coaching and content. It is a regional German competitor to Hanako's BGM platform, backed by a large healthcare group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hanako social profiles
Digital presenceHanako compliance and trust
Trust signalCompliance2 records
Hanako financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanako leadership team
Management profileNumber of profiles
Profiles2 records
Hanako funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanako M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanako
What does Hanako do?
Hanako provides a modular corporate health management (BGM) solution consisting of a GDPR-compliant digital health platform with iOS/Android apps (BGF-Plattform und App), complemented by on-site medical check-ups using Point-of-Care blood analysis devices, qualified-coach lifestyle coaching, and digital live health lectures. The platform integrates wearable data (Apple Health, Google Fit, Fitbit, Garmin), lifestyle scoring across eight health factors, gamified challenges, and curated content from 14+ partners, licensed to corporate employers for their employees.
Is Hanako a public or private company?
Hanako is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hanako founded?
Hanako was founded in 2016. It employs 1 to 10 people.
Where is Hanako based?
Hanako is headquartered in Munich, Germany, in the Europe region.
How does Hanako make money?
Four revenue lines are on record. BGF-Plattform und App (BGM Platform Licensing) is the primary driver. The others are on-Site Check-ups, lebensstil-Coaching (Lifestyle Coaching) and live-Events (Digital Live Lectures).
Who are Hanako's main competitors?
Direct peers on record are Wellhub (formerly Gympass), Wellable, Thrive Global, Limeade, Calm Business, Virgin Pulse and Headspace for Work. Others are Personio and Movecademy. Curalie is listed as a regional player.
Does Hanako have an API?
No public API is recorded for Hanako.
What industry is Hanako in?
Hanako's product category is Corporate Health Management Software. Its primary akta.pro industry code is HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN), with a secondary code of HSADAFAO, Corporate/Workplace Nutrition & Weight Management Programs. Its SIC code is 8000.