La Casa
- Company typePrivate
- Founded1981
- HeadquartersLas Cruces, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Casa does
La Casa, Inc. is a 501(c)(3) nonprofit organization founded in 1981 in Las Cruces, New Mexico, providing comprehensive domestic violence prevention, intervention, and recovery services across the tri-county region of Doña Ana, Luna, and Hidalgo Counties along the New Mexico/U.S.-Mexico border. The organization is the largest comprehensive domestic violence service provider in New Mexico, operating 108 combined emergency shelter beds across two facilities (Las Cruces and Deming) and serving more than 1,000 individuals in crisis in 2024 across 24/7 crisis hotlines, emergency shelter, up to 24 months of transitional housing with rental assistance, individualized case management, counseling, children and youth services (using the validated Safe & Together curriculum), civil legal advocacy and immigration services, supervised visitation and safe exchange, and a 52-week Behavior Intervention Prevention Program (BIPP) for offenders.
The organization's service delivery model is human-centered and trauma-informed rather than technology-driven; it does not employ proprietary technology and operates no commercial software or AI/ML systems. Reach is delivered through four physical locations (Las Cruces HQ, Anthony, Deming, Hatch), 24/7 anonymous crisis hotlines, community outreach and school presentations, and an extensive institutional partner network spanning city, county, state, and federal agencies, school districts, law enforcement, courts, healthcare providers, and local nonprofits. The go-to-market is community-led and event-driven, with prevention education, social media, and partner referrals as primary acquisition channels.
La Casa's revenue model is a hybrid of donations and philanthropy (individual and corporate), federal and state government grants (HUD, DOJ OVAW, FYSB, FVPSA, ARPA-administered funding via Esperanza United and Mujeres Latinas en Acción), a thrift store social enterprise (revenue doubled in 2024 vs. 2023), annual fundraising events (Holiday Bazaar with 100+ vendors and 2,000+ attendees, Pickleball Tournament, Charity Ball, Candlelight Vigil), and fee-for-service BIPP and SESV program income. Survivor-facing services are provided free of charge, with the organization reporting 85 cents of every dollar directed to client services. The organization is governed by an independent volunteer Board of Directors and led by CEO Marcie Davis.
La Casa firmographics
Firmographics- Name
- La Casa
- Legal name
- La Casa, Inc.
- Website
- https://lacasainc.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
La Casa industry classification
Industry- Product category
- Domestic Violence Services
- NAICS
- Temporary Shelters (624221), Community Housing Services (62422)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Domestic Violence & Abuse Support Services (BPAGAEAD)
- akta.pro secondary industry
- Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where La Casa is headquartered
LocationHeadquarters
- HQ city
- Las Cruces
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
La Casa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Donations and Philanthropy: Individual and corporate donations from the community. The organization states that 85 cents of every dollar goes toward providing high-quality services to families in need. All donations are fully tax-deductible as La Casa is a 501(c)(3) nonprofit.
- Government and Private Grants: Funding from government sources including Family and Youth Services Bureau (FYSB), HUD, U.S. Department of Justice Office on Violence Against Women, and private foundation grants such as Esperanza United and Mujeres Latinas en Acción.
- Thrift Store Revenue: La Casa operates a thrift store that generates revenue from the sale of donated goods. In 2024, revenue from the La Casa Thrift store was double that of 2023. All revenue supports La Casa clients directly.
- Fundraising Events: Revenue from annual events including the Holiday Bazaar (over 100 vendors, over 2,000 attendees), Pickleball Tournament, Charity Ball, and Candlelight Vigil events.
- BIPP and SESV Program Fees: The Behavior Intervention Prevention Program (BIPP) and Supportive Education for Sexual Violence (SESV) services have associated fees, unlike victim/survivor services which are free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for domestic violence survivors |
| Usage-based | Others | Fee-based services for offenders (BIPP) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
La Casa product offering
Product offeringCore offering
La Casa, Inc. operates as a 501(c)(3) nonprofit domestic violence service organization providing emergency shelter, transitional housing, a 24/7 crisis hotline, counseling, case management, children and youth services, civil legal advocacy, and a Behavior Intervention Prevention Program (BIPP) to survivors of domestic violence in southern New Mexico. The organization supplements its mission with a thrift store and annual fundraising events whose revenue directly supports client services.
Product overview
La Casa, Inc. is a 501(c)(3) non-profit domestic violence shelter organization providing emergency shelter, transitional housing, and comprehensive support services to survivors of domestic violence and their children in southern New Mexico. The organization operates multiple service modules including a 24-hour crisis hotline, counseling services, case management, children and youth programming, civil legal services, a Behavior Intervention Prevention Program (BIPP), and a Safe Exchange & Supervised Visitation Center. The organization also generates revenue through a Thrift Store and organizes fundraising events including an Annual Holiday Bazaar, Pickleball Tournament, Charity Ball, and Candlelight Vigil. With 108 beds across two shelters, La Casa serves Doña Ana, Luna, and Hidalgo Counties and is the largest comprehensive domestic violence service provider in New Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Shelter A 24/7 judgment-free safe space for individuals and families fleeing domestic violence, offering safety, respite, basic necessities, and support services.
- Transitional Housing Provides up to 24 months of rental assistance and short-term housing with continued case management and support services for domestic violence survivors and their children.
- 24-Hour Crisis Hotline A 24/7 anonymous hotline providing crisis support, safety planning, referrals, and connection to domestic violence services for Doña Ana, Luna, and Hidalgo Counties.
- Counseling Services Individual and group therapy tailored to client needs, mental health support, advocacy and referrals, education and life skills training, and behavioral health oversight for adults and children affected by domestic violence.
- Case Management Holistic support connecting survivors with mental, behavioral, and physical health resources, job opportunities, housing programs, transportation assistance, and support groups.
- Children & Youth Services Comprehensive services for children ages 3 to 18 including educational play groups, individual sessions, play/music/art therapy, and parenting skills support, using the Safe & Together curriculum.
- Civil Legal Services Support for domestic violence survivors including filing protective orders, modifications and renewals, legal guidance, court support, and referrals for divorce, child support, custody, and immigration matters.
- Behavior Intervention Prevention Program (BIPP) A 52-week accredited program for those with a history of partner abuse, teaching accountability and non-violent ways of relating to others. Referred through courts, probation/parole, or self-referral.
- Safe Exchange & Supervised Visitation Center Supervised visitation and safe exchange center providing a neutral space for parents navigating court-related matters involving their children, offering Level 1 and Level 2 Visitation with three family visitation rooms, kitchen, play area, donations closet, and food pantry.
- La Casa Healing House Emergency domestic violence shelter located in Deming, New Mexico, serving Luna and Hidalgo Counties. Operates 24/7 as part of La Casa's expanded tri-county service network.
- Rural Program Outreach services serving rural communities in Anthony, Hatch, Deming, and surrounding areas with crisis calls, legal advocacy, case management, and domestic violence education.
- Client Closet Provides basic necessities including clothing, hygiene items, and household goods to survivors who often leave abusive situations with little to no personal belongings.
- La Casa Thrift Store Retail store at 1021 E. Amador Ave., Suite A, Las Cruces, NM, selling donated goods including household items, furniture, appliances, clothing, jewelry, toys, and books. All revenue supports La Casa client services.
Quantifiable outcome
- Served over 1,000 individuals in crisis in 2024
- +5 more outcomes
Companies that use La Casa
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
La Casa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Casa partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core, major and minor.
- City of Las CrucescoreMunicipal partner collaborating with La Casa on community services and domestic violence response. Provides support through various city programs and initiatives.
- Doña Ana CountycoreCounty government partner providing support for domestic violence services and community programs across Doña Ana County.
- New Mexico State UniversitycoreLong-standing partner working to end homelessness and domestic violence in southern New Mexico. NMSU students founded La Casa in 1981. Faculty and students serve as volunteers and experts on various projects. A grant enabled NMSU graduate students from the Department of Counseling and Educational Psychology to provide counseling services to La Casa clients.
- New Mexico State University - Department of Counseling and Educational PsychologycorePartnership allows La Casa to expand counseling services for children and adults. Graduate students provide counseling in Deming and Las Cruces, both in person and via telehealth. Clinical supervision provided by La Casa Clinical Director.
- Hatch Valley Public School DistrictcoreEducational partner implementing the Coaching Boys into Men program. Over 50 athletes from baseball, basketball, and powerlifting completed the 12 sessions.
- Gadsden Independent School District (GISD)majorEach week, La Casa provides up to 1,000 pounds of donations to GISD families. These donations help strengthen the community in an area where resources are often stretched thin.
- Casa de PeregrinosmajorPartner providing food pantry services at the Visitation Center, allowing clients to prepare food during visits or take food items home.
- Third Judicial District Attorney's OfficecoreJudicial partner collaborating on domestic violence cases and legal advocacy services.
- Doña Ana County Sheriff's DepartmentcoreLaw enforcement partner in the tri-county domestic violence response network.
- Las Cruces Police DepartmentcoreLaw enforcement partner providing support for domestic violence response and victim services.
- Catholic CharitiesmajorFaith-based community partner providing services to those in need in the Las Cruces area.
- Jardin de los NiñosmajorEarly childhood education partner collaborating on services for children affected by domestic violence.
- Burrell CollegeminorEducational institution partner providing services and support to the community.
- La Piñon Sexual Assault Recovery ServicesmajorSexual assault services partner collaborating on comprehensive victim support.
- City of Las Cruces Senior ServicesminorCity department partner providing services to senior community members.
- New Mexico Coalition to End HomelessnesscoreStatewide coalition partner that helped La Casa achieve 600% increase in housing program capacity over two years through collaborative funding and support.
- Futures Without Violence (FUTURES)coreNational nonprofit created the Coaching Boys into Men program. La Casa participates in this program which equips coaches to teach young male athletes essential skills in healthy relationships and mental health.
- Hatch Valley High SchoolcoreSuccessfully implemented Coaching Boys into Men program. Over 50 athletes from baseball, basketball, and powerlifting completed the 12 sessions.
- Administrative Office of the Courts (State of New Mexico)coreState judicial partner for the Safe Exchange and Supervised Visitation Program, providing financial support through the NM Judiciary's Safe Exchange & Supervised Visitation program.
- Third Judicial District CourtscoreJudicial partner for supervised visitation services, working with La Casa to provide court-ordered visitation.
- Children, Youth and Families Department (CYFD)coreState agency partner providing referrals for supervised visitation and collaborating on family services.
- Supervised Visitation NetworkmajorInternational nonprofit member organization that establishes standards, promotes education, and advances professionalism in the field of supervised visitation.
- Organ Mountain Pickleball ClubmajorLocal organization serving as advisors for La Casa's annual Pickleball Tournament 'Serving Love to End Domestic Violence' held at Meerscheidt Center.
- Groundwork StudiominorArchitecture/design firm engaged in visioning process for La Casa's new campus design.
- FBT ArchitectsminorArchitecture firm partnered with La Casa and Groundwork Studio to envision a new campus meeting the growing need for services.
- Greater Las Cruces Chamber of CommercemajorAwarded La Casa the 2024 Non-Profit Business of the Year recognition.
- Big Brothers Big SistersminorLocal nonprofit partner receiving shared donated items from La Casa.
- Tutti BambiniminorLocal nonprofit partner receiving shared donated items from La Casa.
- St. Vincent de PaulminorLocal nonprofit partner receiving shared donated items from La Casa.
- Safe HavenminorLocal nonprofit partner receiving shared donated items from La Casa.
- Twice BlessedminorLocal nonprofit partner receiving shared donated items from La Casa.
- La TiendaminorLocal nonprofit partner receiving shared donated items from La Casa.
- New Mexico Coalition Against Domestic ViolencemajorStatewide coalition partner providing resources and support for domestic violence organizations.
Scale indicators15 records
Recent moves13 records
Expansion highlights6 records
La Casa competitors and assessment
Company assessmentDirect peers
- Casa de Esperanza: Casa de Esperanza is a national resource center for Latina DV survivors, operating emergency shelter and advocacy in Minnesota. It is highly comparable to La Casa as a culturally specific DV service provider serving Hispanic/Latinx communities, with similar federal funding reliance and bilingual service models.
- Sojourner Center: Sojourner Center is one of the largest DV shelters in the U.S., based in Phoenix, Arizona. It is comparable to La Casa in offering emergency shelter, transitional housing, children services, and BIPP/offender programs in the Southwest border region with a similar population and funding mix.
- La Casa de las Madres: La Casa de las Madres operates emergency shelter, transitional housing, and 24/7 crisis intervention in the San Francisco Bay Area. It is directly comparable to La Casa in mission, service scope, and Spanish-bilingual service delivery.
- Center for Domestic Peace (formerly RPC): Center for Domestic Peace operates emergency shelter, transitional housing, and 52-week BIPP programs in Marin County, California. It is highly comparable to La Casa in operating a comprehensive DV service model including offender intervention programs.
- Safe Alliance: Safe Alliance in Austin, Texas operates DV shelter, housing, legal advocacy, and supervised visitation services. Comparable to La Casa in the breadth of its service model, including court-supervised visitation and BIPP-equivalent programming in a border-adjacent region.
- Genesis Women's Shelter & Support: Genesis Women's Shelter in Dallas, Texas provides emergency shelter, transitional housing, counseling, and children services. Directly comparable to La Casa in scope, and similarly dependent on community donations and thrift store revenue.
Regional players
- YWCA of Southern New Mexico: YWCA of Southern New Mexico serves the same tri-county region as La Casa, with overlapping DV, housing, and support services. Comparable geographic market and client base, though broader mission (DV is one of multiple YWCA programs).
Broad incumbents
- National Domestic Violence Hotline: The National Domestic Violence Hotline is a federally funded 24/7 crisis line serving the entire U.S. It overlaps with La Casa's 24-hour crisis hotline service as a comparable service model, though operates nationally rather than regionally.
- National Network to End Domestic Violence (NNEDV): NNEDV is the national membership and policy organization for state DV coalitions and direct service providers. It is comparable to La Casa as the broader national ecosystem in which La Casa operates, providing funding flow and policy advocacy.
Others
- New Mexico Coalition to End Homelessness: NMCEH is a statewide coalition partner that helped La Casa achieve its 600% housing capacity expansion. While not a direct peer, it is a key ecosystem participant in La Casa's funding and program model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
La Casa social profiles
Digital presenceLa Casa financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Casa leadership team
Management profileNumber of profiles
Profiles10 records
La Casa subsidiaries and ownership
Company hierarchySubsidiaries1 record
La Casa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Casa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Casa
What does La Casa do?
La Casa, Inc. operates as a 501(c)(3) nonprofit domestic violence service organization providing emergency shelter, transitional housing, a 24/7 crisis hotline, counseling, case management, children and youth services, civil legal advocacy, and a Behavior Intervention Prevention Program (BIPP) to survivors of domestic violence in southern New Mexico. The organization supplements its mission with a thrift store and annual fundraising events whose revenue directly supports client services.
Is La Casa a public or private company?
La Casa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Casa founded?
La Casa was founded in 1981. It employs 11 to 50 people.
Where is La Casa based?
La Casa is headquartered in Las Cruces, United States, in the North America region.
How does La Casa make money?
Five revenue lines are on record. Donations and Philanthropy is the primary driver. The others are government and Private Grants, thrift Store Revenue, fundraising Events and BIPP and SESV Program Fees.
Who are La Casa's main competitors?
Direct peers on record are Casa de Esperanza, Sojourner Center, La Casa de las Madres, Center for Domestic Peace (formerly RPC), Safe Alliance and Genesis Women's Shelter & Support. YWCA of Southern New Mexico is listed as a regional player. Broad incumbents are National Domestic Violence Hotline and National Network to End Domestic Violence (NNEDV). New Mexico Coalition to End Homelessness is listed as an others.
Does La Casa have an API?
No public API is recorded for La Casa.
What industry is La Casa in?
La Casa's product category is Domestic Violence Services. Its primary akta.pro industry code is BPAGAEAD, Domestic Violence & Abuse Support Services, with a secondary code of BPAGADAO, Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits. Its NAICS code is 624221 and its SIC code is 7000.