La Casa

What La Casa does

La Casa, Inc. is a 501(c)(3) nonprofit organization founded in 1981 in Las Cruces, New Mexico, providing comprehensive domestic violence prevention, intervention, and recovery services across the tri-county region of Doña Ana, Luna, and Hidalgo Counties along the New Mexico/U.S.-Mexico border. The organization is the largest comprehensive domestic violence service provider in New Mexico, operating 108 combined emergency shelter beds across two facilities (Las Cruces and Deming) and serving more than 1,000 individuals in crisis in 2024 across 24/7 crisis hotlines, emergency shelter, up to 24 months of transitional housing with rental assistance, individualized case management, counseling, children and youth services (using the validated Safe & Together curriculum), civil legal advocacy and immigration services, supervised visitation and safe exchange, and a 52-week Behavior Intervention Prevention Program (BIPP) for offenders.

The organization's service delivery model is human-centered and trauma-informed rather than technology-driven; it does not employ proprietary technology and operates no commercial software or AI/ML systems. Reach is delivered through four physical locations (Las Cruces HQ, Anthony, Deming, Hatch), 24/7 anonymous crisis hotlines, community outreach and school presentations, and an extensive institutional partner network spanning city, county, state, and federal agencies, school districts, law enforcement, courts, healthcare providers, and local nonprofits. The go-to-market is community-led and event-driven, with prevention education, social media, and partner referrals as primary acquisition channels.

La Casa's revenue model is a hybrid of donations and philanthropy (individual and corporate), federal and state government grants (HUD, DOJ OVAW, FYSB, FVPSA, ARPA-administered funding via Esperanza United and Mujeres Latinas en Acción), a thrift store social enterprise (revenue doubled in 2024 vs. 2023), annual fundraising events (Holiday Bazaar with 100+ vendors and 2,000+ attendees, Pickleball Tournament, Charity Ball, Candlelight Vigil), and fee-for-service BIPP and SESV program income. Survivor-facing services are provided free of charge, with the organization reporting 85 cents of every dollar directed to client services. The organization is governed by an independent volunteer Board of Directors and led by CEO Marcie Davis.

Name

La Casa

Legal name

La Casa, Inc.

Website

https://lacasainc.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Domestic Violence Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

Keywords

• Domestic violence services
• Emergency shelter services
• Crisis intervention support
• Transitional housing programs
• Victim advocacy services

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Philanthropy: Individual and corporate donations from the community. The organization states that 85 cents of every dollar goes toward providing high-quality services to families in need. All donations are fully tax-deductible as La Casa is a 501(c)(3) nonprofit.
2. Government and Private Grants: Funding from government sources including Family and Youth Services Bureau (FYSB), HUD, U.S. Department of Justice Office on Violence Against Women, and private foundation grants such as Esperanza United and Mujeres Latinas en Acción.
3. Thrift Store Revenue: La Casa operates a thrift store that generates revenue from the sale of donated goods. In 2024, revenue from the La Casa Thrift store was double that of 2023. All revenue supports La Casa clients directly.
4. Fundraising Events: Revenue from annual events including the Holiday Bazaar (over 100 vendors, over 2,000 attendees), Pickleball Tournament, Charity Ball, and Candlelight Vigil events.
5. BIPP and SESV Program Fees: The Behavior Intervention Prevention Program (BIPP) and Supportive Education for Sexual Violence (SESV) services have associated fees, unlike victim/survivor services which are free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Casa, Inc. operates as a 501(c)(3) nonprofit domestic violence service organization providing emergency shelter, transitional housing, a 24/7 crisis hotline, counseling, case management, children and youth services, civil legal advocacy, and a Behavior Intervention Prevention Program (BIPP) to survivors of domestic violence in southern New Mexico. The organization supplements its mission with a thrift store and annual fundraising events whose revenue directly supports client services.

Product overview

La Casa, Inc. is a 501(c)(3) non-profit domestic violence shelter organization providing emergency shelter, transitional housing, and comprehensive support services to survivors of domestic violence and their children in southern New Mexico. The organization operates multiple service modules including a 24-hour crisis hotline, counseling services, case management, children and youth programming, civil legal services, a Behavior Intervention Prevention Program (BIPP), and a Safe Exchange & Supervised Visitation Center. The organization also generates revenue through a Thrift Store and organizes fundraising events including an Annual Holiday Bazaar, Pickleball Tournament, Charity Ball, and Candlelight Vigil. With 108 beds across two shelters, La Casa serves Doña Ana, Luna, and Hidalgo Counties and is the largest comprehensive domestic violence service provider in New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Shelter A 24/7 judgment-free safe space for individuals and families fleeing domestic violence, offering safety, respite, basic necessities, and support services.
• Transitional Housing Provides up to 24 months of rental assistance and short-term housing with continued case management and support services for domestic violence survivors and their children.
• 24-Hour Crisis Hotline A 24/7 anonymous hotline providing crisis support, safety planning, referrals, and connection to domestic violence services for Doña Ana, Luna, and Hidalgo Counties.
• Counseling Services Individual and group therapy tailored to client needs, mental health support, advocacy and referrals, education and life skills training, and behavioral health oversight for adults and children affected by domestic violence.
• Case Management Holistic support connecting survivors with mental, behavioral, and physical health resources, job opportunities, housing programs, transportation assistance, and support groups.
• Children & Youth Services Comprehensive services for children ages 3 to 18 including educational play groups, individual sessions, play/music/art therapy, and parenting skills support, using the Safe & Together curriculum.
• Civil Legal Services Support for domestic violence survivors including filing protective orders, modifications and renewals, legal guidance, court support, and referrals for divorce, child support, custody, and immigration matters.
• Behavior Intervention Prevention Program (BIPP) A 52-week accredited program for those with a history of partner abuse, teaching accountability and non-violent ways of relating to others. Referred through courts, probation/parole, or self-referral.
• Safe Exchange & Supervised Visitation Center Supervised visitation and safe exchange center providing a neutral space for parents navigating court-related matters involving their children, offering Level 1 and Level 2 Visitation with three family visitation rooms, kitchen, play area, donations closet, and food pantry.
• La Casa Healing House Emergency domestic violence shelter located in Deming, New Mexico, serving Luna and Hidalgo Counties. Operates 24/7 as part of La Casa's expanded tri-county service network.
• Rural Program Outreach services serving rural communities in Anthony, Hatch, Deming, and surrounding areas with crisis calls, legal advocacy, case management, and domestic violence education.
• Client Closet Provides basic necessities including clothing, hygiene items, and household goods to survivors who often leave abusive situations with little to no personal belongings.
• La Casa Thrift Store Retail store at 1021 E. Amador Ave., Suite A, Las Cruces, NM, selling donated goods including household items, furniture, appliances, clothing, jewelry, toys, and books. All revenue supports La Casa client services.

Quantifiable outcome

• Served over 1,000 individuals in crisis in 2024
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core, major and minor.

• City of Las CrucescoreStrategic or Co-development PartnerMunicipal partner collaborating with La Casa on community services and domestic violence response. Provides support through various city programs and initiatives.
• Doña Ana CountycoreStrategic or Co-development PartnerCounty government partner providing support for domestic violence services and community programs across Doña Ana County.
• New Mexico State UniversitycoreStrategic or Co-development PartnerLong-standing partner working to end homelessness and domestic violence in southern New Mexico. NMSU students founded La Casa in 1981. Faculty and students serve as volunteers and experts on various projects. A grant enabled NMSU graduate students from the Department of Counseling and Educational Psychology to provide counseling services to La Casa clients.
• New Mexico State University - Department of Counseling and Educational PsychologycoreStrategic or Co-development PartnerPartnership allows La Casa to expand counseling services for children and adults. Graduate students provide counseling in Deming and Las Cruces, both in person and via telehealth. Clinical supervision provided by La Casa Clinical Director.
• Hatch Valley Public School DistrictcoreStrategic or Co-development PartnerEducational partner implementing the Coaching Boys into Men program. Over 50 athletes from baseball, basketball, and powerlifting completed the 12 sessions.
• Gadsden Independent School District (GISD)majorStrategic or Co-development PartnerEach week, La Casa provides up to 1,000 pounds of donations to GISD families. These donations help strengthen the community in an area where resources are often stretched thin.
• Casa de PeregrinosmajorStrategic or Co-development PartnerPartner providing food pantry services at the Visitation Center, allowing clients to prepare food during visits or take food items home.
• Third Judicial District Attorney's OfficecoreStrategic or Co-development PartnerJudicial partner collaborating on domestic violence cases and legal advocacy services.
• Doña Ana County Sheriff's DepartmentcoreStrategic or Co-development PartnerLaw enforcement partner in the tri-county domestic violence response network.
• Las Cruces Police DepartmentcoreStrategic or Co-development PartnerLaw enforcement partner providing support for domestic violence response and victim services.
• Catholic CharitiesmajorStrategic or Co-development PartnerFaith-based community partner providing services to those in need in the Las Cruces area.
• Jardin de los NiñosmajorStrategic or Co-development PartnerEarly childhood education partner collaborating on services for children affected by domestic violence.
• Burrell CollegeminorStrategic or Co-development PartnerEducational institution partner providing services and support to the community.
• La Piñon Sexual Assault Recovery ServicesmajorStrategic or Co-development PartnerSexual assault services partner collaborating on comprehensive victim support.
• City of Las Cruces Senior ServicesminorStrategic or Co-development PartnerCity department partner providing services to senior community members.
• New Mexico Coalition to End HomelessnesscoreStrategic or Co-development PartnerStatewide coalition partner that helped La Casa achieve 600% increase in housing program capacity over two years through collaborative funding and support.
• Futures Without Violence (FUTURES)coreStrategic or Co-development PartnerNational nonprofit created the Coaching Boys into Men program. La Casa participates in this program which equips coaches to teach young male athletes essential skills in healthy relationships and mental health.
• Hatch Valley High SchoolcoreStrategic or Co-development PartnerSuccessfully implemented Coaching Boys into Men program. Over 50 athletes from baseball, basketball, and powerlifting completed the 12 sessions.
• Administrative Office of the Courts (State of New Mexico)coreStrategic or Co-development PartnerState judicial partner for the Safe Exchange and Supervised Visitation Program, providing financial support through the NM Judiciary's Safe Exchange & Supervised Visitation program.
• Third Judicial District CourtscoreStrategic or Co-development PartnerJudicial partner for supervised visitation services, working with La Casa to provide court-ordered visitation.
• Children, Youth and Families Department (CYFD)coreStrategic or Co-development PartnerState agency partner providing referrals for supervised visitation and collaborating on family services.
• Supervised Visitation NetworkmajorStrategic or Co-development PartnerInternational nonprofit member organization that establishes standards, promotes education, and advances professionalism in the field of supervised visitation.
• Organ Mountain Pickleball ClubmajorStrategic or Co-development PartnerLocal organization serving as advisors for La Casa's annual Pickleball Tournament 'Serving Love to End Domestic Violence' held at Meerscheidt Center.
• Groundwork StudiominorImplementation/ SI/ Consulting PartnerArchitecture/design firm engaged in visioning process for La Casa's new campus design.
• FBT ArchitectsminorImplementation/ SI/ Consulting PartnerArchitecture firm partnered with La Casa and Groundwork Studio to envision a new campus meeting the growing need for services.
• Greater Las Cruces Chamber of CommercemajorStrategic or Co-development PartnerAwarded La Casa the 2024 Non-Profit Business of the Year recognition.
• Big Brothers Big SistersminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• Tutti BambiniminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• St. Vincent de PaulminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• Safe HavenminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• Twice BlessedminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• La TiendaminorStrategic or Co-development PartnerLocal nonprofit partner receiving shared donated items from La Casa.
• New Mexico Coalition Against Domestic ViolencemajorStrategic or Co-development PartnerStatewide coalition partner providing resources and support for domestic violence organizations.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Casa de Esperanza: Casa de Esperanza is a national resource center for Latina DV survivors, operating emergency shelter and advocacy in Minnesota. It is highly comparable to La Casa as a culturally specific DV service provider serving Hispanic/Latinx communities, with similar federal funding reliance and bilingual service models.
• Sojourner Center: Sojourner Center is one of the largest DV shelters in the U.S., based in Phoenix, Arizona. It is comparable to La Casa in offering emergency shelter, transitional housing, children services, and BIPP/offender programs in the Southwest border region with a similar population and funding mix.
• La Casa de las Madres: La Casa de las Madres operates emergency shelter, transitional housing, and 24/7 crisis intervention in the San Francisco Bay Area. It is directly comparable to La Casa in mission, service scope, and Spanish-bilingual service delivery.
• Center for Domestic Peace (formerly RPC): Center for Domestic Peace operates emergency shelter, transitional housing, and 52-week BIPP programs in Marin County, California. It is highly comparable to La Casa in operating a comprehensive DV service model including offender intervention programs.
• Safe Alliance: Safe Alliance in Austin, Texas operates DV shelter, housing, legal advocacy, and supervised visitation services. Comparable to La Casa in the breadth of its service model, including court-supervised visitation and BIPP-equivalent programming in a border-adjacent region.
• Genesis Women's Shelter & Support: Genesis Women's Shelter in Dallas, Texas provides emergency shelter, transitional housing, counseling, and children services. Directly comparable to La Casa in scope, and similarly dependent on community donations and thrift store revenue.

Regional players

• YWCA of Southern New Mexico: YWCA of Southern New Mexico serves the same tri-county region as La Casa, with overlapping DV, housing, and support services. Comparable geographic market and client base, though broader mission (DV is one of multiple YWCA programs).

Broad incumbents

• National Domestic Violence Hotline: The National Domestic Violence Hotline is a federally funded 24/7 crisis line serving the entire U.S. It overlaps with La Casa's 24-hour crisis hotline service as a comparable service model, though operates nationally rather than regionally.
• National Network to End Domestic Violence (NNEDV): NNEDV is the national membership and policy organization for state DV coalitions and direct service providers. It is comparable to La Casa as the broader national ecosystem in which La Casa operates, providing funding flow and policy advocacy.

Others

• New Mexico Coalition to End Homelessness: NMCEH is a statewide coalition partner that helped La Casa achieve its 600% housing capacity expansion. While not a direct peer, it is a key ecosystem participant in La Casa's funding and program model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lacasalc
• Instagraminstagram.com/lacasa_holidaybazaar
• Xx.com/LCLaCasa
• LinkedInlinkedin.com/company/la-casa-inc.-domestic-violence-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa