Reliable Contractors

What Reliable Contractors does

RC INC, operated under the DBA "Robert Cottone's RC INC," is a New York-based luxury floral design firm founded by Robert Cottone. The company designs bespoke floral arrangements, event décor, and living art installations (kokedama, moss art, living walls) for weddings, corporate galas, fashion productions, private residences, and luxury hospitality clients including 1 Hotel Central Park, The Mark Hotel, Brooklyn Museum, Louis Vuitton, and Marchesa. Core service lines are Weddings & Events, Green Design (interior/exterior landscapes and biophilic installations), By Design (fashion, special projects, holiday décor), Flower Subscription (recurring residential and business deliveries), Holiday Design, and At Your Fingertips (personalized gifting and concierge shopping).

The business operates a direct-to-client model with no third-party resellers. Pricing is quote-based for bespoke projects and is not publicly disclosed; customers initiate custom work through website inquiry forms, email ([email protected]), and phone (646.477.0009). Revenue is generated across four streams: project-based custom floral design (professional services), recurring subscription deliveries (subscription revenue), e-commerce sales of pre-made arrangements through a Shopify storefront (one-time retail), and personalized gifting commissions (professional services). Marketing is content-led, anchored by the rcinc.com portfolio, blog, downloadable lookbooks/brochures, and an Instagram presence (@r.c.inc), with inquiries converting through direct contact channels.

Operations are concentrated in the New York metropolitan area, with portfolio work extending to Texas, Pennsylvania, Malibu, Bali, and Vermont on a project basis. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding, parent company, or institutional investors. The only disclosed executive is founder Robert Cottone.

Name

Reliable Contractors

Legal name

RC INC

Website

https://rcinc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

RC INC is a New York-based luxury florist founded by Robert Cottone, designing bespoke floral arrangements, event décor, and living art installations for weddings, corporate events, fashion productions, luxury hotels, and high-net-worth private clients across the U.S.

Ownership category

akta.pro rank

Product category

Luxury Floral Design Services

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding Design, Decor & Floral Planning (HSACABAH), Event Tablescapes & Centerpiece Styling (HSACAOAF), Floral & Event Installations (HSACAAAC)

Keywords

• Luxury floral design
• Wedding floral services
• Event floral decor
• Interior landscape design
• Flower subscription service

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Event Floral Design: Bespoke floral arrangements for weddings, events, celebrations, corporate functions, and special projects. Revenue is project-based and varies by event scale and complexity.
2. Flower Subscription Service: Weekly or recurring fresh floral deliveries for residential clients and business/hospitality spaces. Provides predictable recurring revenue. Deliveries are scheduled before business hours for commercial clients.
3. E-commerce / Pre-made Arrangements: Online shop selling pre-made floral arrangements (e.g., 'A Little Something In Pink', 'My Colors are Blush and Bashful', 'The Big Red', 'The Blushing Pink') via Shopify storefront.
4. Personalized Gifting Service (At Your Fingertips): Custom personal shopping and gifting service handling specialty food, luxury items, fashion pieces, and bespoke gifts with worldwide delivery. Caters to recovery gifts, celebrations, and luxury experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bespoke luxury floral design and event décor services spanning weddings, corporate and private events, green/living-art installations (kokedama, moss art, living walls), recurring flower subscriptions, holiday décor, and personalized gifting. The studio also operates a curated e-commerce floral shop and a trade lookbook program. Founded by Robert Cottone, the firm serves luxury hotels, fashion houses, celebrities, museums, and high-net-worth individuals across the United States.

Product overview

RC INC is a New York-based luxury florist operated by Robert Cottone, offering a comprehensive suite of floral and design services. The company provides a unified portfolio of services rather than a modular software platform: weddings and events floral design, green design (interior/exterior landscapes with living walls, moss art, and kokedama), By Design services (fashion, special projects, and holiday decorations), Flower Subscription (residential and business recurring delivery), Holiday Design (seasonal residential and commercial decorations), an E-commerce Floral Shop for pre-made arrangements, and At Your Fingertips personalized gifting service. The core offering revolves around bespoke floral arrangements, event décor, and biophilic design installations.

Differentiator

Problem solved

Functional benefit

Brands

• Flower Subscription Service: Weekly fresh floral delivery service for residential and business clients
• At Your Fingertips
• Green Design
• By Design
• Weddings & Events

Products and services

• Weddings & Events Floral Design

Quantifiable outcome

• Transformed 5 penthouse suites and terraces at 1 Hotel Central Park with over 200 plants and 150 bee-attracting illics using reclaimed materials from Coney Island boardwalk and 1890s Manhattan factory.

Named customers17 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 1 Hotel Central ParkcoreStrategic or Co-development PartnerRC INC has an ongoing relationship with 1 Hotel Central Park, designing penthouse suite green spaces and terraces (using reclaimed Coney Island boardwalk materials and 1890s Manhattan factory pine), lobby ceiling living art installations (kokedama, moss art), and annual holiday décor. The relationship reflects mutual commitment to sustainability and luxury design.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Floratorium: NYC-based luxury florist offering custom arrangements, weddings, and corporate floral. Competes for the same high-end Manhattan residential and corporate accounts as RC INC.
• L'Atelier Rouge: New York luxury floral and event design studio serving private clients, corporate events, and weddings. Directly comparable bespoke positioning to RC INC's event and green design service lines.
• Saipua: Brooklyn-based artisanal florist specializing in weddings, events, and flower subscriptions. Overlaps with RC INC on luxury wedding floral, subscription services, and event design for design-conscious New York clients.
• Putnam & Putnam: New York-based luxury florist serving fashion houses, weddings, and corporate clients. Closest direct competitor to RC INC in the NYC luxury event floral category, with comparable clientele and bespoke design positioning.
• Tayloe Empson: NYC luxury event and wedding florist known for editorial-quality installations. Comparable to RC INC's work with fashion brands and high-end weddings, with similar custom design service model.

Broad incumbents

• Teleflora: National floral network connecting local florists with consumers. Comparable as a floral retail infrastructure player, though operating at mass-market scale versus RC INC's bespoke luxury model.
• 1-800-Flowers.com: Large publicly-traded floral and gifting retailer with a broad mass-market portfolio. Comparable as a flower and gifting operator, though at a much larger scale and lower price point than RC INC's luxury positioning.

Emerging players

• The Bouqs Co. Digital-native floral delivery brand with farm-direct sourcing and subscription offerings. Comparable to RC INC's e-commerce and subscription revenue streams, though serving a mainstream rather than luxury segment.

Regional players

• Mark's Garden: Los Angeles-based luxury florist serving Hollywood weddings, fashion events, and celebrity clients. Comparable in scope and prestige to RC INC's celebrity and fashion work, but anchored on the West Coast.
• McLean Florist: Long-established luxury florist serving Beverly Hills, Bel Air, and high-end Los Angeles weddings and events. Comparable in prestige and bespoke service to RC INC, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/r.c.inc
• Facebookfacebook.com/ReliableContractorsSD
• LinkedInlinkedin.com/company/1882361

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliable Contractors