Saipua
Saipua is a family-led, farm-based craft business producing handmade soaps, body oils, ceramics, Icelandic wool, and textiles at The Farm at World's End in Esperance, NY, sold direct-to-consumer online and through full-service wedding floral design for the Hudson Valley/Catskills region.
- Company typePrivate
- Founded2006
- HeadquartersEsperance, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saipua does
Saipua is a privately held, family-led craft business founded in 2006 by Sarah Ryhanen in Brooklyn, NY, and now headquartered at The Farm at World's End, a 107-acre homestead farm in Esperance, NY, where the company relocated in 2011. The company produces handmade bar soaps (12 essential oil varieties), liquid hand and body soaps, face and body oils, ceramic accessories (soap dishes, bud vases, urns), 100% Icelandic wool yarn spun from the farm's own sheep flock, handwoven cotton towels and face cloths, digital knitting patterns, and curated gift sets. Core soap production uses saponified olive, coconut, and castor oils with shea butter and essential oils; body oils are formulated with four to five ingredients including olive, argan, and rose hip oils. Ceramics are fired on-site in a studio housed in the milking shed of an 1875 barn.
The business operates a direct-to-consumer e-commerce storefront at saipua.com, complemented by a monthly soap subscription ($40-$60/month, 1-year commitment) cycling customers through all 12 scents. A separate full-service wedding floral design offering serves venues within a two-hour drive of the farm (parts of NY, MA, VT, CT) for May through October weddings, with full-service packages starting at $25,000 and bookings currently open for 2026 and 2027. The company maintains strategic partnerships with Object and Totem (ceramic soap dishes), MH Crafted Pottery Studio (bud vases), Bucks County Fur (sheep pelt tanning), and Hudson Valley farmers (supplemental florals).
Saipua is bootstrapped with no disclosed external funding, no parent company, and a small founder-led team centered on Sarah Ryhanen, her mother Susan Ryhanen (soap operations), and partner Eric Famisan. Marketing relies on organic channels: email newsletter, social media, and a content blog (The Journal). Distribution is domestic with international orders handled by email quote; the wedding segment is regionally constrained. The brand is closely associated with Sarah Ryhanen's personal aesthetic in floral design, with limited-edition collaborations such as the 2023 Samin Nosrat cookbook tie-in.
Saipua firmographics
Firmographics- Name
- Saipua
- Legal name
- Saipua
- Website
- https://saipua.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saipua is a family-led, farm-based craft business producing handmade soaps, body oils, ceramics, Icelandic wool, and textiles at The Farm at World's End in Esperance, NY, sold direct-to-consumer online and through full-service wedding floral design for the Hudson Valley/Catskills region.
- Ownership category
- akta.pro rank
Saipua industry classification
Industry- Product category
- Artisan Soaps and Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Fiber, Yarn, and Thread Mills (31311), All Other Textile Product Mills (31499), Other Textile Product Mills (3149)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Pottery & Related Products (3260), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Intimate & Personal Hygiene Washes (CRABAEAF)
- akta.pro secondary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
Keywords
Where Saipua is headquartered
LocationHeadquarters
- HQ city
- Esperance
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Saipua business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of handmade soaps, body oils, ceramics, wool products, handwoven textiles, and digital downloads through their online shop.
- Subscription Soap Service: Monthly soap subscription delivering 2 or 3 bars of soap, cycling through their 12 scents. Subscribers start with Cedarwood and receive different scents monthly.
- Wedding Floral Services: Full-service floral design for weddings including delivery, set-up, personal flowers, ceremony flowers, reception flowers in ceramic vessels, candles, and linens. Full-service packages start at $25,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Handmade Bar Soaps - $24 each |
| Subscription | Monthly | Soap Subscription - from $40/month |
| Other | Multi-year contract | Full-Service Wedding Florals - starting at $25,000 |
| Unit Pricing | Pay-as-you-go | Face and Body Oils - from $20 |
| Unit Pricing | Pay-as-you-go | Deluxe Soap Gift Set - $168 |
| Unit Pricing | Pay-as-you-go | Full Sampler Soap Gift Set - $275 |
| Unit Pricing | Pay-as-you-go | Icelandic Wool - $32 per skein |
| Subscription | Pay-as-you-go | Digital Gift Cards - from $25 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Saipua product offering
Product offeringCore offering
Saipua manufactures and sells handcrafted artisan personal-care and lifestyle products including 12 varieties of essential oil bar soaps, liquid hand and body soaps, face and body oils, ceramic soap dishes, bud vases and urns, Icelandic wool yarn from its own sheep flock, and handwoven cotton towels and face cloths. The company also operates a monthly soap subscription and provides full-service wedding floral design for venues within a two-hour radius of its 107-acre farm headquarters in Esperance, NY.
Product overview
Saipua is a handmade soap and body care company founded in 2006 by artist and educator Sarah Ryhanen, now based at The Farm at Worlds End in Esperance, NY. The company offers a core collection of handmade bar soaps (12 varieties) and liquid hand & body soaps in essential oil scents, face and body oils, ceramic accessories (soap dishes, bud vases, urns), Icelandic wool yarn from the farm's own sheep flock, handwoven cotton towels and face cloths, digital knitting patterns, curated gift sets, and a soap subscription service. The product portfolio centers on handcrafted goods made from natural ingredients with botanical and farm-sourced materials. Additionally, Saipua provides full-service wedding floral design for the Hudson Valley/Catskills region, serving venues within two hours of the farm.
Differentiator
Problem solved
Functional benefit
Brands
- The Farm at World's End: A 107-acre homestead farm in Esperance, NY, serving as the headquarters of Saipua's creative consortium including flower cultivation, sheep farming, ceramics, and educational programming.
Products and services
- Handmade Bar Soaps Core collection of 12 handmade bar soap varieties (Rose Hip and Apricot Kernel Scrub, Black Soap with Charcoal and Patchouli, Cedarwood, Clary Sage with Dill, Coriander Citrus, Coffee Mint, Goat Milk Soap with Basil, Lavender Oatmeal, Rose Geranium, Saltwater, Sunflower with Calendula Petals Unscented, and Vetiver) made with saponified oils of olive, coconut, and castor with shea butter and essential oils; 6oz bars priced at $24 each.
- Liquid Hand and Body Soaps Handcrafted liquid hand and body soaps in Vetiver and Rose Geranium scents, made with organic sunflower oil, coconut oil, and organic glycerin; available in 16oz glass bottles with pump dispensers at $50 and 32oz refill packages at $74.
- Face and Body Oils
Quantifiable outcome
- Limited edition collaboration with Samin Nosrat's cookbook 'Good Things: Recipes and Rituals to Share with People You Love' released September 2023
Companies that use Saipua
Customer profileSegments2 records
Ideal customer profiles2 records
Saipua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Saipua partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Object and TotemminorCeramic soap dishes designed by Object and Totem and made on the farm at Worlds End. Available in olive, unglazed white, rose, ivory, cobalt, celery, and yellow glazes.
- MH Crafted Pottery StudiominorBud vases designed by Nahvae and Sarah and thrown at MH Crafted Pottery Studio in Los Angeles.
- Bucks County FurminorCull sheep from Worlds End Farm are butchered and their pelts are salted and dried on site before being tanned by Bucks County Fur in Pennsylvania.
- Hudson Valley FarmersminorSaipua selectively adds flowers from other farmers in the Hudson Valley and roses from California to supplement flowers grown on their own farm for wedding services.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Saipua competitors and assessment
Company assessmentBroad incumbents
- L'Occitane en Provence: Global premium beauty brand with bar soaps, body oils, and bath products formulated with botanical ingredients. Comparable to Saipua's body oils and essential-oil soap category at a much larger scale.
- Aesop: Premium Australian apothecary brand offering hand and body washes, body oils, and botanical skincare. Comparable to Saipua's body oils and soaps on premium positioning, essential-oil formulations, and direct-to-consumer/retail distribution model.
- Dr. Bronner's: Family-run, mission-driven soap brand and the dominant artisanal soap company in the US. Comparable because it sells handcrafted bar soaps with natural/essential oil formulations through direct-to-consumer and wholesale channels, anchoring the same premium-organic soap category Saipua competes in.
Direct peers
- Meow Meow Tweet: Small-batch natural soap and deodorant brand with vegan, essential-oil-based formulations. Direct peer in the handmade bar soap category with similar price points ($6-$10 bars) and farm-to-product ethos.
- Floret Flowers: Small-scale flower farm and seed company known for heirloom blooms and farmer-florist movement. Direct comparison to Saipua's farm-grown floral design ethos and farmer-florist positioning; both sell to wedding couples and grow their own flowers on a working farm.
- Putnam & Putnam: High-end NYC floral design studio known for editorial weddings and installations. Comparable to Saipua's full-service wedding florals at premium price points and similar aesthetic-driven, founder-led brand identity.
- Studio Choo: San Francisco-based floral design studio specializing in weddings and events with a strong editorial, garden-grown aesthetic. Comparable to Saipua's wedding floral services and urban-to-farm floral design DNA.
Emerging players
- Stone Hollow Farmstead: Multi-product farm-based brand selling artisanal soaps, body care, and pantry items. Comparable to Saipua's vertical farm-to-product model and small-batch production philosophy.
- Wiles Living: Small-batch, natural soap and home goods brand. Comparable to Saipua's artisan personal care line and direct-to-consumer sales channel at similar price points.
- Hi-Bar: Direct-to-consumer natural soap and body care brand. Comparable to Saipua in product category (handmade bar soaps), essential-oil-based formulations, and DTC distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saipua social profiles
Digital presenceSaipua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saipua leadership team
Management profileNumber of profiles
Profiles3 records
Saipua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saipua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saipua
What does Saipua do?
Saipua manufactures and sells handcrafted artisan personal-care and lifestyle products including 12 varieties of essential oil bar soaps, liquid hand and body soaps, face and body oils, ceramic soap dishes, bud vases and urns, Icelandic wool yarn from its own sheep flock, and handwoven cotton towels and face cloths. The company also operates a monthly soap subscription and provides full-service wedding floral design for venues within a two-hour radius of its 107-acre farm headquarters in Esperance, NY.
Is Saipua a public or private company?
Saipua is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saipua founded?
Saipua was founded in 2006. It employs 11 to 50 people.
Where is Saipua based?
Saipua is headquartered in Esperance, United States, in the North America region.
How does Saipua make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are subscription Soap Service and wedding Floral Services.
Who are Saipua's main competitors?
Broad incumbents on record are L'Occitane en Provence, Aesop and Dr. Bronner's. Direct peers are Meow Meow Tweet, Floret Flowers, Putnam & Putnam and Studio Choo. Emerging players are Stone Hollow Farmstead, Wiles Living and Hi-Bar.
Does Saipua have an API?
No public API is recorded for Saipua.
What industry is Saipua in?
Saipua's product category is Artisan Soaps and Personal Care. Its primary akta.pro industry code is CRABAEAF, Intimate & Personal Hygiene Washes, with a secondary code of IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its NAICS code is 32561 and its SIC code is 2840.