WebPraxis
WebPraxis is a privately held, Manchester-based WordPress-specialist digital agency founded in 2005 that designs, builds, hosts and markets custom WordPress websites for UK enterprise and SME clients across healthcare, fitness, telecoms and software sectors.
- Company typePrivate
- Founded2005
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WebPraxis does
WebPraxis Ltd (UK Companies House registration 5438916) is a privately held, Manchester-based digital agency founded in 2005 that specialises in WordPress design, development, hosting, and security, with adjacent offerings in technical SEO, branding, consultancy, and Google Ads management. The company builds custom WordPress themes and bespoke plugins (including purpose-built tools such as a VoIP call cost calculator for Packnet and a CO2 car calculator for the P11D Organiser site), and operates tailored WordPress hosting environments with WAF and additional security features for clients with elevated compliance needs.
The firm serves both enterprise organisations and SMEs across diverse UK sectors — documented clients include MRC Laboratory of Medical Sciences (healthcare research), Capita Healthcare Decisions, Reynolds Group (health and fitness), Packnet Ltd (telecommunications/VoIP), and PAS Ltd / P11D Organiser (payroll software). Service delivery is organised around three commercial models: fixed-price web builds for one-off projects, monthly continuous improvement retainers starting at three days per month covering development, design, SEO, hosting and security, and budget-friendly one-off consultancy engagements covering GA4, CRO, audits, migrations, and replatforming. Custom WordPress plugin and theme engineering, along with bespoke hosting and security configurations, are positioned as the technical differentiators versus generalist web agencies.
Go-to-market is sales-led: client acquisition runs through the company's website contact form (which captures project type and rough budget in GBP) and direct outreach, supported by an organic SEO and case-study content portfolio. Pricing is entirely quote-based with no public rate card. The core team disclosed comprises four named individuals — Tom (Managing Director), Patrick (Technical Director), Jonah (Graphic Designer) and Alex (Digital PR & Content) — operating from Enterprise House, Manchester Science Park. The company has no disclosed external investors, parent, or subsidiaries and operates solely within the United Kingdom.
WebPraxis firmographics
Firmographics- Name
- WebPraxis
- Legal name
- WebPraxis Ltd
- Website
- https://webpraxis.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebPraxis is a privately held, Manchester-based WordPress-specialist digital agency founded in 2005 that designs, builds, hosts and markets custom WordPress websites for UK enterprise and SME clients across healthcare, fitness, telecoms and software sectors.
- Ownership category
- akta.pro rank
WebPraxis industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where WebPraxis is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
WebPraxis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fixed-Price Web Builds: One-off project-based engagements for custom WordPress website design and development, including migrations and replatforming.
- Monthly Retainers: Ongoing retainer engagements for continuous improvement, hosting, security, SEO, digital marketing, and WordPress support. Retainers start at three days per month.
- One-Off Consultancy: Budget-friendly consultancy services for GA4, website health checks, conversion rate optimisation, WordPress migrations and replatforming, hosting and security.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Retainer starting at three days per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
WebPraxis product offering
Product offeringCore offering
WebPraxis is a full-service WordPress-specialist digital agency that designs, builds, hosts and secures WordPress websites, and delivers SEO, Google Ads, digital marketing, branding, and consultancy services. Offerings are sold as fixed-price web builds, monthly continuous-improvement retainers, and one-off consultancy engagements to enterprise and SME clients in the United Kingdom.
Product overview
WebPraxis is a full-service digital agency, not a single unified product or platform. The company offers a portfolio of six distinct service offerings: WordPress Development Services (custom themes, plugins, hosting, migrations), Continuous Improvement Retainer (flexible monthly support starting at three days), Digital Marketing Services (SEO, content, email automation), Google Ads Management (paid search with AI-powered Performance Max), Consultancy Services (GA4, audits, CRO), and Branding Services (rebrands, logo design, print/digital assets). These services are delivered by an in-house team and are offered both as individual projects and as ongoing retainers, allowing clients to mix and match based on their needs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 300% increase in conversions for PAS Ltd within two years
- +4 more outcomes
Companies that use WebPraxis
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
WebPraxis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WebPraxis partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
WebPraxis competitors and assessment
Company assessmentDirect peers
- Cyber-Duck: UK digital agency combining UX/UI design, web development, SEO and digital marketing under one roof. Comparable to WebPraxis on UK enterprise targeting and full-service build-plus-marketing positioning.
- The Cogworks: UK-based agency specialising in WordPress and WooCommerce builds, hosting and ongoing support for enterprise clients. Closest direct peer to WebPraxis given the same WordPress-led service mix, ongoing retainer model, and enterprise segment focus.
- Human Made: Enterprise WordPress agency delivering custom builds, hosting, and content platform work for high-profile publishers and brands. Highly comparable to WebPraxis on WordPress specialisation, bespoke hosting, and enterprise delivery.
- Studio 24: UK WordPress specialist agency delivering design, build, hosting and digital strategy. Mirrors WebPraxis's WordPress-first, UK-based, end-to-end service bundle.
- Atomic Smash: UK digital agency offering web design and development, branding and digital marketing for SME and enterprise clients. Directly comparable as a full-service UK digital agency delivering measurable online growth outcomes.
- The Bunch: UK full-service agency working across brand, web and digital marketing for SMEs and enterprises. Directly comparable given the overlapping branding + digital marketing + WordPress-class web delivery offering.
Regional players
- Make Us Live: UK digital agency offering web design, development and marketing services to SMEs across diverse sectors. Comparable as a UK-only, small-team agency serving SME digital needs.
- Delicious Media: UK digital agency focused on WordPress design, development and digital marketing for SMEs. Directly comparable to WebPraxis on WordPress specialisation and UK SME targeting.
- Reason Digital: UK digital agency delivering web builds, digital marketing and SEO services. Comparable to WebPraxis as a UK-based mid-size digital agency with full-service build-and-market capabilities.
- Big Blue Digital: UK digital agency offering web design, WordPress development, SEO and paid media. Directly comparable to WebPraxis in size, geographic scope, and full-service SME/enterprise digital offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WebPraxis social profiles
Digital presenceWebPraxis financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebPraxis leadership team
Management profileNumber of profiles
Profiles4 records
WebPraxis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebPraxis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebPraxis
What does WebPraxis do?
WebPraxis is a full-service WordPress-specialist digital agency that designs, builds, hosts and secures WordPress websites, and delivers SEO, Google Ads, digital marketing, branding, and consultancy services. Offerings are sold as fixed-price web builds, monthly continuous-improvement retainers, and one-off consultancy engagements to enterprise and SME clients in the United Kingdom.
Is WebPraxis a public or private company?
WebPraxis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebPraxis founded?
WebPraxis was founded in 2005. It employs 1 to 10 people.
Where is WebPraxis based?
WebPraxis is headquartered in Manchester, United Kingdom, in the Europe region.
How does WebPraxis make money?
Three revenue lines are on record. Fixed-Price Web Builds are the primary driver. The others are monthly Retainers and one-Off Consultancy.
Who are WebPraxis's main competitors?
Direct peers on record are Cyber-Duck, The Cogworks, Human Made, Studio 24, Atomic Smash and The Bunch. Regional players are Make Us Live, Delicious Media, Reason Digital and Big Blue Digital.
Does WebPraxis have an API?
No public API is recorded for WebPraxis.
What industry is WebPraxis in?
WebPraxis's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541511 and its SIC code is 7311.