Coggles

What Coggles does

Coggles is an international online designer fashion retailer operating as a trading name of The Flannels Group Ltd., a subsidiary of UK retail conglomerate Frasers Group. Founded in 1974 and now headquartered at a registered address in Shirebrook, UK, Coggles functions as a pure-play direct-to-consumer e-commerce platform selling men's and women's apparel, footwear, bags, accessories, and homeware. The site aggregates an extensive curated catalogue of over 180 designer brands — including BOSS, Hugo, Lacoste, Barbour, Polo Ralph Lauren, Tommy Hilfiger, Vivienne Westwood, Balenciaga, and Gucci — with more than 18,000 SKUs across price points ranging from approximately £10 to over £2,000.

The platform's underlying technology comprises a standard e-commerce storefront with multi-currency checkout (GBP, EUR, USD), personalised account features such as cross-device wish list synchronisation (held 30 days for registered users), OneTrust-driven cookie consent management for GDPR compliance, and an order-tracking interface. Payment processing is routed through Transact Payments Limited (authorised by the Gibraltar Financial Services Commission as an electronic money institution), while consumer credit is delivered via Frasers Group Financial Services Limited (FCA-authorised, FRN: 311908), offering the Frasers Plus buy-now-pay-later product with interest-free 3-installment or extended 6-36 month plans (29.9% representative APR). Marketing is executed through SEO-optimised web presence, email newsletters, and organic social channels including Instagram, Facebook, TikTok, and X.

Coggles generates revenue primarily through one-time retail product sales, supplemented by transaction-fee income from Frasers Plus credit arrangements. The customer base is broadly distributed across fashion-conscious men and women (primary segment) and home/lifestyle shoppers (secondary segment), with the platform serving the UK, EU, and US under a horizontal segmentation approach. Coggles operates with no physical retail presence, conducting all sales through its proprietary e-commerce site, and holds FCA appointed representative status (FRN: 977237) for consumer credit activities within the Frasers Group financial services framework.

Name

Coggles

Legal name

The Flannels Group Ltd.

Website

https://coggles.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Coggles is an international online designer fashion retailer operating as a trading brand of The Flannels Group Ltd. (part of Frasers Group). It sells men's and women's apparel, footwear, accessories, and homeware from 180+ designer brands via a pure-play DTC e-commerce platform serving the UK, EU, and US.

Ownership category

akta.pro rank

Headquarters

HQ city

Alderley Edge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales: Retail sales of designer fashion products across men's, women's, and homeware categories. Revenue generated through direct product transactions with prices ranging from budget (£10) to luxury (£1,000+).
2. Frasers Plus Credit Services: Coggles offers Frasers Plus credit product provided by Frasers Group Financial Services Limited, enabling buy-now-pay-later options. Revenue generated through credit arrangements with customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Coggles is an online designer fashion retailer operating as a direct-to-consumer e-commerce platform. It sells curated collections of men's and women's clothing, footwear, bags, accessories, and homeware from over 180 designer brands. The platform also offers Frasers Plus, a buy-now-pay-later credit product provided through Frasers Group Financial Services Limited.

Product overview

Coggles is a designer fashion e-commerce platform operated by The Flannels Group Ltd, offering a curated selection of men's, women's, and homeware products from luxury and contemporary brands. The platform operates as a unified online retail experience, combining the core e-commerce functionality with integrated features including Frasers Plus (a buy-now-pay-later credit programme), wish list synchronization, and multi-currency support. The product portfolio spans clothing, footwear, designer bags, accessories, and home furnishings across 200+ designer brands including BOSS, Hugo, Lacoste, Barbour, Polo Ralph Lauren, Tommy Hilfiger, Vivienne Westwood, and Coach.

Differentiator

Problem solved

Functional benefit

Products and services

• Coggles Online Designer Fashion Store Online retail storefront selling curated collections of men's, women's, and homeware products from over 180 designer brands including BOSS, Hugo, Lacoste, Barbour, Polo Ralph Lauren, Tommy Hilfiger, Vivienne Westwood, Balenciaga, Gucci, Nike, and Adidas Originals.
• Men's Designer Fashion Men's apparel category including clothing, footwear, bags, and accessories from designer and premium brands.
• Women's Designer Fashion Women's apparel category featuring clothing, shoes, designer bags, and accessories from luxury and contemporary brands.
• Premium Homeware Collection Home furnishings and accessories from brands such as Ted Baker Home, Alessi, Tom Dixon, and Anna and Nina, including bedding, kitchenware, home fragrance, and decorative items.
• Frasers Plus Buy-Now-Pay-Later Credit Credit product enabling customers to pay in 3 interest-free instalments or extended payments over 6-36 months at representative APR of 29.9% variable, plus rewards on purchases. Provided by Frasers Group Financial Services Limited (FRN: 311908).
• Clearance and Sale Section Sale and clearance category offering discounted designer fashion items with reductions of up to 70% across men's, women's, and homeware.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Designer Brands (180+)coreChannel Partner/ Reseller/ DistributorCoggles resells products from over 180 designer brands including BOSS, Hugo, Lacoste, Barbour, Polo Ralph Lauren, Tommy Hilfiger, Vivienne Westwood, Balenciaga, Gucci, Nike, and many more. These brands supply inventory that Coggles distributes to end consumers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASOS: Major UK-based online fashion retailer with broad assortment across own-label and third-party brands. While positioned more broadly (mid-market vs. luxury), competes for online fashion share and has similar digital-first, multi-currency, international structure.
• Selfridges: UK luxury department store with significant online operation selling premium designer fashion. Broader incumbent in the same luxury fashion retail space with overlapping designer brand portfolio and customer demographic.
• Harvey Nichols: UK-based luxury department store with online and physical retail for premium designer fashion, beauty, and homeware. Broad incumbent competitor in luxury multi-brand retail with comparable designer brand mix.

Direct peers

• Flannels: Sister brand under Flannels Group/Frasers Group, Flannels operates physical and online luxury fashion retail with a similar designer brand portfolio. It is the most directly comparable entity given shared ownership, customer base, and product mix.
• Mytheresa: Curated online luxury fashion retailer offering designer women's, men's, and kids' apparel. Comparable multi-brand premium fashion e-commerce with similar customer base and brand portfolio.
• Yoox: Online fashion retailer offering discounted luxury and designer fashion from previous seasons. Comparable in outlet/designer fashion online retail with similar value-based positioning to Coggles's clearance offering.
• Farfetch: Global online platform for luxury fashion connecting customers with brands and boutiques worldwide. Comparable multi-brand luxury online retailer with overlapping designer brand portfolio and similar international scope.
• Mr Porter: Net-a-Porter Group's men's luxury online fashion retailer. Overlaps significantly with Coggles's men's category offering designer clothing, footwear, and accessories from premium brands.
• Net-a-Porter: YOOX Net-a-Porter group operates a leading global online luxury fashion retailer offering designer clothing, footwear, and accessories from similar premium brands. Direct competitor in multi-brand luxury e-commerce with similar target customer and assortment.
• The Outnet: Outlet-focused online luxury fashion retailer under Net-a-Porter Group. Direct competitor in discounted designer fashion, overlapping with Coggles's significant clearance category (up to 70% off).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Coggles
• Facebookfacebook.com/Coggles
• Instagraminstagram.com/coggles/?hl=en
• TikToktiktok.com/@coggles0

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coggles