The Basket Company

What The Basket Company does

The Basket Company is a UK-based direct-to-consumer e-commerce retailer specializing in handcrafted wicker and rattan baskets for the home, garden, and outdoor use. Founded in 2013 and operating under the legal entity Snowgum Enterprises Ltd (registered in England and Wales, company number 06102582), the company is headquartered in Ringwood, Hampshire. Its product range spans storage solutions, planters and garden accessories, picnic and wine baskets, hamper baskets with DIY gifting accessories, lanterns, log baskets, laundry baskets, pet baskets, and decorative home accessories, all handcrafted from natural materials including rattan, willow, seagrass, and water hyacinth, with a 'Purbeck Rattan' proprietary collection.

The business runs on a Shopify e-commerce platform developed with Visualsoft, with PayPal integrated as an alternative payment method and a telesales line (Mon–Fri 9am–5pm) supplementing online ordering. There is no subscription, recurring billing, or B2B/wholesale channel; every transaction is a one-off purchase with a unit price typically between £10 and £75+, and a free-delivery threshold at £150 for UK mainland orders. Distribution is exclusively direct to UK consumers, with shipping covering UK mainland, Highlands & Islands, Northern Ireland, Isle of Man, and the Channel Islands only.

Customer acquisition is driven by an organic, content-led marketing mix: the 'The Journal' blog for SEO and category authority, an active presence on Instagram, Facebook, Pinterest, YouTube, and TikTok, a 10%-off email newsletter for first purchases, and Trustpilot reviews for bottom-of-funnel conversion. The company employs 11–50 people, has no disclosed outside investors, funding rounds, M&A, or partnership activity, and is owned and operated as an independent private limited company.

Name

The Basket Company

Legal name

Snowgum Enterprises Ltd

Website

https://thebasketcompany.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Basket Company is a UK direct-to-consumer e-commerce retailer selling handcrafted wicker and rattan baskets, storage, garden, and home goods to individual UK consumers via its Shopify website.

Ownership category

akta.pro rank

Product category

Home Storage & Garden Baskets

akta.pro primary industry

Decorative Storage & Baskets Retail (CRAIACAF)

akta.pro secondary industries

Gift Basket & Curated Hamper Assembly (HSACANAD), Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG)

Keywords

• Wicker storage baskets
• Garden planters
• Picnic hampers
• Home organization
• Handcrafted homewares

Headquarters

HQ city

Ringwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: The company generates revenue through direct sales of handcrafted wicker baskets and home goods via their e-commerce website. Products are sold as individual items at various price points ranging from approximately £10 to £75+. The revenue model is primarily one-time purchase transactions with delivery charges as an additional revenue stream. No subscription model is employed.
2. Delivery Services: Revenue is also generated through delivery charges, with various delivery options including standard delivery (starting at £5.95), next day delivery (£9.95), and Saturday delivery options (starting at £14.95). Free delivery is offered on orders over £150 for UK mainland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Basket Company is a UK-based direct-to-consumer e-commerce retailer specializing in handcrafted wicker and rattan baskets. The company sells storage solutions, garden planters, picnic baskets, hamper baskets, and household organization products made from natural materials including rattan, willow, seagrass, and water hyacinth, distributed exclusively through their own Shopify-based website and telephone sales.

Product overview

The Basket Company is a UK-based retailer specializing in handcrafted wicker and rattan baskets for home, garden, and outdoor use. The product portfolio is organized into four main categories: Storage Solutions (storage baskets, trunks, trays, log baskets, blanket baskets, display baskets), Garden & Outdoor (planters, trugs, lanterns, outdoor dining), Household (laundry baskets, dog baskets, toy baskets, shoe baskets, stair baskets, bathroom baskets, kitchen baskets), and Hampers & Gifts (picnic baskets, hamper baskets, hamper-making accessories). The company sells directly to consumers through its e-commerce platform and emphasizes traditional craftsmanship using natural materials including rattan, willow, seagrass, water hyacinth, and antique wash finishes. Products are handmade, resulting in slight variations in shade, color, and weave with approximately +/- 5% size tolerance.

Differentiator

Problem solved

Functional benefit

Products and services

• Wicker Storage Baskets Handwoven baskets crafted from natural materials including rattan, willow, seagrass, and water hyacinth, designed for household storage organization in living rooms, bedrooms, bathrooms, and hallways. Available in multiple collections including Grey Wicker, Antique Wash, Purbeck Rattan, Brown Wicker, White Wicker, and Water Hyacinth.
• Rattan Planters Rattan and wicker plant pots designed for indoor and outdoor garden use, suitable for displaying flowers, herbs, and small trees on patios, windowsills, and living spaces.
• Picnic Baskets Traditional wicker picnic hampers available in various sizes (2-person to 4-person) often equipped with plates, cutlery, glasses, napkins, and insulated sections for transporting food and beverages outdoors.
• Hamper Baskets Large woven baskets used for creating custom gift hampers and gift packaging, available in various colors and finishes including antique wash, grey wicker, and brown wicker.
• Log Baskets Rattan wicker baskets designed for storing firewood beside fireplaces, available in various sizes and styles including floor baskets with handles for easy maneuvering.
• Laundry Baskets Wicker laundry hampers for household laundry organization, featuring handles and ventilation suitable for bathroom or bedroom use.
• Wicker Lanterns Handwoven rattan candle lanterns with glass inserts for indoor and outdoor ambient lighting, available in round, oval, and tear-drop shapes with rope handles.
• Gardening Trugs Shallow, open wicker baskets with arching handles designed for gathering garden harvests, vegetables, herbs, and foraging treasures, traditionally handcrafted from wood or woven materials.
• Wine Baskets Wicker wine carriers and bottle holders designed for transporting wine bottles to picnics and outdoor dining, featuring compartmented designs that keep bottles upright.
• Wicker Home Accessories Decorative wicker items including heart-shaped wreaths, star wall hangings, and woven decorative pieces crafted from willow for home decoration.
• Wooden Storage Crates Wooden crates for storage, including wine crates (6-bottle capacity) and beer crates designed for gifting alcoholic beverages.
• Storage Trunks Large wicker storage containers for organizing blankets, linens, and household items in living spaces and bedrooms.
• Storage Trays Rectangular and shallow wicker trays for organizing items on shelves, countertops, and tables, including bathroom and kitchen storage applications.
• Kitchen Storage Baskets Rattan baskets designed for kitchen organization including pantry storage, bread baskets, food baskets, and cutlery condiment baskets.
• Dog Baskets Wicker pet beds and dog toy baskets for pet comfort and organizing pet supplies in living spaces.
• Toy Baskets Wicker storage solutions designed for organizing children's toys and nursery items.
• Blanket Baskets Large wicker floor baskets designed for storing blankets, throws, and cozy textiles in living rooms.
• Coasters and Placemats Wicker and woven placemats, coasters, and table runners for dining table settings.
• Outdoor Dining Collection Collections of wicker items designed for alfresco dining including outdoor serving pieces, napkin holders with metal bars to prevent napkins from blowing away, and table accessories.
• Shopping Baskets Rattan market baskets for transporting groceries and shopping, also usable as decorative home storage for magazines and kindling.
• Hamper Making Accessories Accessories for creating custom gift hampers including gift tags, shredded paper, raffia gift bows in various colors, and satin gift bows.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The White Company: UK-based premium home and lifestyle retailer offering homewares, bedding, and decorative accessories. Closest direct comp in terms of UK DTC home aesthetic and gifting occasion, though broader in category scope.
• Dunelm: UK's largest homewares retailer with extensive basket, storage, and garden offerings across physical and online channels. Direct overlap on storage baskets, laundry baskets, planters, and hampers, but at mass-market price points.
• Wayfair: Global online home goods retailer with a large UK presence. Competes in storage baskets, planters, and home accessories, but at much broader scale and price range.
• Robert Dyas: UK high-street retailer of home, garden, and DIY products. Overlaps on planters, garden trugs, storage, and household organization products.

Direct peers

• Nkuku: UK-based ethical homeware and lifestyle brand selling handcrafted, fairly traded home décor, storage, and gift items. Closest peer in terms of handcrafted natural materials, gifting focus, and DTC model.
• Cox & Cox: UK home and garden retailer specializing in distinctive furniture, lighting, and decorative accessories. Highly comparable on curated home décor positioning and gifting occasions, with similar price points and style.
• Not On The High Street: UK online marketplace for unique gifts and homeware from small makers and brands. Direct overlap on gift hampers, picnic accessories, and handcrafted home items, with similar target customer and gifting use case.
• Oliver Bonas: UK-based lifestyle retailer with strong home, gift, and garden ranges including rattan and woven accessories. Comparable on style-led positioning, gifting occasions, and multi-channel DTC/retail mix.

Regional players

• Gardeners Dream: UK online garden retailer selling planters, garden accessories, and outdoor living products. Overlaps on the rattan planters, lanterns, and outdoor dining portion of the company's range.

Emerging players

• Reed & Barton / Willow & Silk (high-end hamper retailers): UK-based hamper and gift basket specialist. Direct overlap on the hamper baskets and gift packaging category, representing a niche emerging player in the same gift-occasion vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thebasketco
• YouTubeyoutube.com/user/thebasketcompany
• Facebookfacebook.com/thebasketcompany
• Instagraminstagram.com/thebasketcompany
• Pinterestuk.pinterest.com/thebasketco
• LinkedInlinkedin.com/company/the-basket-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Basket Company