What Reed & Barton does

Reed & Barton is a designer, manufacturer, and seller of American silverware and giftware products, founded in 1824 and headquartered in Bristol, United States. The company operates as a heritage brand within Lenox Corporation's diversified portfolio of six premium tabletop brands (Lenox, Oneida, Kate Spade New York, Reed & Barton, Cambridge, and Hampton Forge). Reed & Barton's product line centers on premium flatware and cutlery, including multi-piece place settings and serving pieces in silverware patterns such as the Sea Shell 5-Piece Place Setting, with items priced between $28 and $299 MSRP. Products are distributed through Lenox Corporation's lenox.com e-commerce storefront and its wholesale/retail partner network in the domestic US market. The brand is supported by Lenox Corporation's shared marketing infrastructure including social media presence on Facebook, Instagram, Pinterest, and TikTok, content marketing on lenox.com, and email newsletters. Reed & Barton's core customers are individual consumers seeking premium flatware and tabletop items for everyday dining and special occasions, and gift buyers purchasing for weddings, anniversaries, and holidays. Warranty and customer service are handled through Lenox Corporation, including a customer service line at 800-223-4311. The firm does not disclose revenue, has no disclosed AI or technology capabilities, and operates with a headcount in the 51–100 range.

Name

Reed & Barton

Legal name

Reed & Barton

Website

https://reedandbarton.com

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

51–100 employees

Short description

Reed & Barton is a 200-year-old American silverware and giftware brand operating within Lenox Corporation's premium tabletop portfolio, designing and selling flatware and cutlery to individual consumers and gift buyers through e-commerce and wholesale retail channels in the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Reed & Barton designs, manufactures, and sells premium American silverware, flatware, and cutlery products under the Lenox Corporation umbrella. Its product range includes multi-piece place settings (such as the Sea Shell 5-Piece Place Setting at $50 MSRP) and a broader flatware and tabletop assortment sold at prices ranging from $28 to $299 MSRP.

Product overview

Reed & Barton is a historic tabletop brand owned by Lenox Corporation, operating as part of a diversified portfolio of six premium brands (Lenox, Oneida, Kate Spade New York, Reed & Barton, Cambridge, and Hampton Forge). Reed & Barton specializes in flatware and cutlery products, including silverware sets and serving pieces. The company's products are distributed through the Lenox Corporation e-commerce platform alongside complementary categories including dinnerware, drinkware, serveware, kitchen tools, home décor, and seasonal ornaments.

Differentiator

Problem solved

Functional benefit

Products and services

• Reed & Barton Flatware Premium flatware and cutlery sets sold under the Reed & Barton brand, including silverware patterns and the Sea Shell 5-Piece Place Setting, designed for everyday dining, holiday entertaining, and gifting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Oneida: Sister brand under Lenox Corporation specializing in flatware, dinnerware, and tabletop products; directly comparable because it competes head-to-head in the same silverware/cutlery category through the same parent distribution platform.
• Wallace Silversmiths: Heritage American silverware and giftware brand offering sterling, silverplated, and stainless flatware; directly comparable to Reed & Barton in the premium flatware and gifting category.
• Towle Silversmiths: Long-standing American silversmith producing sterling and silverplated flatware, hollowware, and giftware; a direct competitor to Reed & Barton in traditional silverware patterns and bridal/gift channels.
• Cambridge: Sibling tabletop brand within the Lenox Corporation portfolio offering serveware and barware; comparable as a same-portfolio competitor targeting overlapping gifting and entertaining occasions.
• Gorham: Historic American silverware and hollowware brand with deep roots in sterling and silver-plated flatware; competes in the same premium silverware category as Reed & Barton, particularly in bridal registry and gifting.
• Hampton Forge: Same-portfolio kitchen and flatware brand under Lenox Corporation; overlaps directly with Reed & Barton's cutlery and kitchen tool categories and competes for similar gifting and registry dollars.
• International Silver: Established American silverware brand producing silverplated and sterling flatware; competes in the same mainstream-to-premium silverware segment as Reed & Barton, particularly in mass and mid-tier retail.

Broad incumbents

• Mikasa: Broad tabletop brand offering dinnerware, flatware, and serveware across price points; a broader incumbent comparable to Reed & Barton in the consumer tabletop and gifting category.
• Lenox: Flagship brand of Lenox Corporation focused on premium dinnerware, drinkware, and tabletop; overlapping product categories (flatware, serveware) and shared e-commerce and wholesale channels make it the closest broad incumbent peer.

Others

• Kate Spade New York: Sibling lifestyle brand within the Lenox Corporation portfolio; comparable as a co-portfolio gifting and lifestyle brand rather than as a direct flatware competitor, useful for cross-brand merchandising and consumer overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed & Barton