OutsideAgents

Name

OutsideAgents

Legal name

A.S.A.P. Cruises, Incorporated

Website

https://outsideagents.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Host Travel Agency Services

NAICS

Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Outbound International Retail Travel Agencies (THAKABAI)

akta.pro secondary industries

Booking Engines & Direct Web Booking (THALACAD), Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

Keywords

• Host travel agency
• Independent agent support
• Travel booking platform
• Commission split program
• Travel agent training

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly membership fees charged to independent travel agents for access to the MyAgentGenie platform, training, marketing tools, vendor credentials, and E&O insurance. Two tiers available: Advanced at $26/month and Unlimited at $46/month.
2. Commission Split: Agents earn commissions on travel bookings (80-95% split depending on volume). Company retains a percentage of gross commissions received from vendors, with minimum $25 commission per booking. Personal travel bookings earn 100% of gross commission minus $25 processing fee.
3. Domain Mapping Services: $50 one-time fee for domain mapping services charged to Advanced level subscribers who want custom domain mapping for their websites
4. Sub-Agent Maintenance: $16 per month charged for each sub-agent that an agent wants covered under the company's E&O insurance policy

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

OutsideAgents operates as a host travel agency that supports independent travel agents with proprietary technology (the MyAgentGenie platform), continuing education, marketing automation, vendor credentials, and E&O insurance. The company charges monthly membership fees ($26/month Advanced tier and $46/month Unlimited tier) and retains a percentage of the commission earned by agents on travel bookings, with agents receiving 80-95% of vendor commissions depending on volume.

Product overview

OutsideAgents offers a unified platform called MyAgentGenie (MAG) that combines client management (MAGcrm), agent community (MAGtap), and continuing education (MAGlms). This core platform is supplemented by individual products including a Client Booking Engine, Client Portal, Group Booking & Promotion Tool, Online Payment System, and Advanced Email Marketing Center. All agents receive a Personalized Business Website with live booking capabilities. The company also offers specialized initiatives like the Spectrum of Special Needs program for accessible travel training. Membership tiers (Advanced at $26/month and Unlimited at $46/month) determine access levels to various tools and features.

Differentiator

Problem solved

Functional benefit

Brands

• Opulence: Luxury travel advisor division offering high-end travel services
• MyAgentGenie (MAG)
• MAGSite
• MAGgie

Products and services

• MyAgentGenie (MAG) Platform Comprehensive suite of agent tools serving as the foundation of the travel business for member independent travel agents, including client management (MAGcrm), continuing education (MAGlms), agent community (MAGtap), marketing automation, booking engine, and AI assistant. Available to agents through tiered monthly membership subscriptions.
• Opulence Luxury Travel Advisor Division Luxury travel advisor division offering high-end travel services for premium clients, available to OutsideAgents member agents who focus on upscale travel bookings.
• Spectrum of Special Needs Program Training and support program for accessible travel, providing courses on serving clients with special needs (visual impairments, mobility challenges, cognitive disabilities), consumer-facing tools, and collaborative resources. The company has the largest population of blind agents among host agencies in America (50+ agents).
• MAGgie AI Assistant AI-powered virtual assistant built by travel agents for travel agents, functioning as an almost human virtual assistant that helps agents be more efficient and productive in their daily operations.

Quantifiable outcome

• 31% boost in quote requests for agents using the new social media marketing platform
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Celebrity CruisesflagshipGTM or Marketing Partner · 1 January 2023Celebrity Cruises has recognized OutsideAgents.com as the Host Agency Partner of the Year in 2023, indicating a strong preferred partner relationship with significant booking volume and marketing collaboration.
• Travel Leaders NetworkcoreStrategic or Co-development PartnerOutsideAgents.com is a member of Travel Leaders Network, providing agents with full access to the Travel Leaders Network membership including the Agent Universe portal (valued at $129/year). This partnership provides preferred vendor relationships and industry recognition.
• Viking CruisescoreGTM or Marketing PartnerFeatured cruise line partner visible on the company website with co-branded marketing and preferred commission arrangements.
• Holland America LinecoreGTM or Marketing PartnerFeatured cruise line partner with preferred status and elevated commissions for OutsideAgents members.
• MSC CruisescoreGTM or Marketing PartnerFeatured cruise line partner with preferred commission status and marketing support.
• Funjet VacationscoreGTM or Marketing PartnerFeatured vacation package partner offering exclusive deals and promotions for OutsideAgents members.
• Cunard LinecoreGTM or Marketing PartnerFeatured cruise line partner with premium positioning and preferred commission arrangements.
• Travel Leaders NetworkcoreChannel Partner/ Reseller/ DistributorFull Agent Universe access provided to all members, a $129/year value included in membership. Travel Leaders Network EDGE Conference access and awards recognition.
• Fodors TravelminorGTM or Marketing PartnerDestination content partnership providing access to Fodors Travel & Destination Content for agent marketing and client information.
• A.S.A.P. Cruises Inc.coreOthersA.S.A.P. Cruises Inc. is the legal entity operating as OutsideAgents.com, providing the corporate structure for the host agency operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gateway Travel: Gateway Travel is a host agency providing independent travel agents with technology platforms, supplier credentials, and training programs. It serves a similar SMB/individual agent base as OutsideAgents and competes in the same recruitment channels.
• Avoya Travel: Avoya Travel is one of the largest US host agency networks, supplying independent travel agents with technology, marketing, vendor relationships, and lead-generation programs. It competes head-to-head with OutsideAgents for independent agent recruitment, particularly in the cruise and vacation package verticals.
• Nexion Travel Group: Nexion Travel Group is a US-based host agency under Internova Travel Group providing independent agents with technology, education, supplier relationships, and marketing support. It is one of the largest direct competitors to OutsideAgents in the general-leisure and cruise host agency space.
• KHM Travel Group: KHM Travel Group is a US host agency supporting thousands of independent travel agents with technology, training, marketing tools, and supplier access. It directly competes with OutsideAgents for new and experienced independent agents, particularly in the leisure and cruise segments.
• WorldVia Travel: WorldVia Travel is a host agency network providing independent travel agents with booking technology, supplier relationships, training, and commission splits. It competes with OutsideAgents for newly independent and experienced agents seeking modern technology platforms.
• CruiseOne & Dream Vacations: CruiseOne and Dream Vacations (under World Travel Holdings) are large US host agency franchise brands focused heavily on cruise sales, offering agents training, marketing, and supplier relationships. They directly compete with OutsideAgents for cruise-oriented independent agents and similar commission-based economics.

Broad incumbents

• Internova Travel Group: Internova Travel Group is a major US travel distribution company whose portfolio includes Nexion Travel Group, Global Travel Collection, and other host/leisure agency brands. It is a broader incumbent competing for the same independent agent pool and supplier economics that OutsideAgents depends on.
• Expedia Group: Expedia Group operates consumer-facing OTAs (Expedia, Hotels.com, Vrbo) and B2B platforms (Expedia Partner Solutions) that compete for travel bookings that OutsideAgents' agents might otherwise capture. It represents the broader digital-displacement threat facing traditional host agency models.
• Virtuoso: Virtuoso is a global luxury travel network of agencies and suppliers, providing member agencies with preferred supplier rates, training, and marketing. It represents a broader incumbent in the agency-consortium space and competes with OutsideAgents' Opulence luxury division for high-end independent advisors.
• Travel Leaders Network: Travel Leaders Network is a large US travel agency consortium of which OutsideAgents is itself a member; its broader portfolio of agency members and supplier programs frames the competitive context for OutsideAgents' agent value proposition. As an incumbent, it shapes the preferred-vendor economics that host agencies like OutsideAgents depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=outsideagents.com
• LinkedInlinkedin.com/company/outside-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OutsideAgents