What Tremor Video does

Tremor Video is a programmatic self-service video advertising platform oriented toward premium video partners, operating as part of the broader Nexxen programmatic ecosystem. The platform enables advertisers to plan, activate, and measure programmatic video campaigns, and publishers to monetize digital inventory across connected TV (CTV) and other digital environments. Its functional surface spans a demand-side platform (DSP), supply-side platform (SSP), and an integrated data platform that supports audience targeting, identity resolution, and data monetization. Underlying technical components include ACR (Automatic Content Recognition) data from 45M+ Hisense TV households, cross-device identity resolution, and a newly introduced AI layer branded nexAI for campaign optimization and audience insights.

The product portfolio has expanded beyond generic programmatic video into verticalized solutions (Nexxen Health for healthcare, Nexxen Sports for sports audiences) and specialized CTV inventory (Nexxen TV, Nexxen TV Home Screen, CTV green media with Scope3). Adjacent capabilities include TV Intelligence analytics, Nexxen Studio for creative tooling, a Curated Marketplace for data and inventory, and ACR Data and Identity Resolution as standalone data products. The combined DSP + SSP architecture is positioned as a performance differentiator, with internal data from Q2 2024 – Q1 2025 cited to support that claim.

The business model is built on programmatic media trading — taking a margin on ad spend flowing through the DSP and SSP — supplemented by data licensing and marketplace fees. Pricing is not publicly disclosed. Customer segments span advertisers (with sub-segments in healthcare and sports), publishers, and data owners/data partners. The company was founded in 2005 and is headquartered in New City, United States, with a stated headcount of 11-50. Historical funding totals approximately $95M across rounds in 2009, 2010, and 2011 from investors including Canaan Partners, DFJ Growth, General Catalyst, Meritech Capital Partners, Sapphire Ventures, Triangle Peak Partners, Founders Fund, WarnerMedia, and W Capital Partners.

Name

Tremor Video

Website

https://tremorvideodsp.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Tremor Video is a programmatic self-service video advertising platform serving premium video partners. It operates within the Nexxen ecosystem, offering DSP, SSP, and data platform capabilities for advertisers and publishers across connected TV and digital inventory.

Ownership category

akta.pro rank

Product category

Programmatic Video Advertising Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

akta.pro secondary industries

Video Understanding & Content Moderation (HDAAAEAF), Sports Streaming Platforms (MPACAAAE)

Keywords

• Programmatic advertising
• Video advertising platform
• Demand-side platform
• Supply-side platform
• Connected TV advertising

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Tremor Video operates a programmatic self-service software platform for premium video partners, enabling advertisers to plan, activate, and optimize video campaigns across digital inventory and enabling publishers to monetize their video inventory through programmatic demand. The platform encompasses DSP, SSP, and data capabilities supporting connected TV (CTV), smart TV, and cross-device video advertising.

Product overview

Nexxen is a programmatic advertising platform offering a unified ecosystem of DSP, SSP, and data platform solutions. The core portfolio includes Nexxen DSP for advertiser campaign activation, Nexxen SSP for publisher inventory monetization, and the Nexxen Data Platform for data management. Specialized solutions include Nexxen TV and Nexxen TV Home Screen for connected TV advertising, Nexxen Health for healthcare verticals, Nexxen Sports for sports audiences, and Nexxen Studio for creative capabilities. The platform also features nexAI for AI-powered optimization, ACR Data for smart TV audience insights, and Identity Resolution for cross-device targeting.

Differentiator

Problem solved

Functional benefit

Products and services

• Nexxen DSP Demand-side platform enabling advertisers to plan, activate, and optimize programmatic campaigns across digital inventory.
• Nexxen SSP Supply-side platform enabling publishers to monetize their digital inventory and access programmatic demand.
• Nexxen Data Platform Data platform enabling advertisers, publishers, and data partners to leverage data assets for audience targeting and monetization.
• nexAI AI-powered platform providing advanced capabilities across the Nexxen ecosystem for campaign optimization and audience insights.
• Nexxen TV Connected TV advertising solution enabling holistic TV campaigns across CTV environments.
• Nexxen TV Home Screen Programmatic activation capability for native smart TV home screen units.
• Nexxen Health Healthcare-specific advertising and data solutions for the healthcare industry vertical.
• Nexxen Sports Sports-focused campaign capabilities for reaching sports audiences.
• Nexxen Studio Creative tools and capabilities for advertising campaigns.
• Nexxen Discovery Audience discovery solution for identifying and reaching target audiences.
• Nexxen Curated Marketplace Marketplace for curated data and inventory for data owners and partners.
• TV Intelligence Intelligence and analytics capabilities for TV advertising performance.
• ACR Data Automatic content recognition data from smart TVs enabling precise audience targeting and measurement.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Independent, publicly traded buy-side programmatic platform competing head-to-head with Nexxen DSP for video and CTV ad budgets. Highly comparable on omnichannel activation, AI-driven optimization, and CTV capabilities.
• Magnite: Leading independent SSP focused on CTV and video, directly competing with Nexxen SSP for publisher inventory and programmatic demand. Comparable on supply-side tech, CTV scale, and header bidding.
• Pubmatic: Public SSP operating in the same programmatic video/CTV ecosystem as Nexxen SSP, monetizing publisher inventory and competing for the same demand sources.
• SpotX (now part of Magnite): CTV and video SSP now integrated into Magnite. Direct historical competitor to Tremor Video's SSP/CTV capabilities before the consolidation.

Broad incumbents

• Google Display & Video 360 (DV360): Walled-garden DSP under Google Ads offering programmatic video buying at massive scale. Competes with Nexxen DSP but is part of a much broader Google portfolio including YouTube.
• Amazon DSP: Walled-garden DSP within Amazon Ads, leveraging first-party commerce and streaming (Prime Video) signals. Competes with Nexxen for video ad budgets as part of a much larger ad business.
• Roku (Roku Ads Manager): CTV platform operating a proprietary ad stack for The Roku Channel and Roku devices. Competes with Nexxen TV for CTV demand and overlaps on ACR-style audience data.

Emerging players

• Innovid: CTV-focused ad-tech platform providing creative, delivery, and measurement for connected TV. Overlaps with Nexxen TV and TV Intelligence capabilities in the CTV stack.
• LiveRamp: Data collaboration and identity infrastructure provider (RampID). Comparable to Nexxen's Identity Resolution and Data Platform offerings in audience connectivity and data monetization.
• Criteo: Independent ad-tech focused on commerce and audience monetization, with retargeting and CTV efforts. Adjacent to Nexxen in audience-targeting capabilities and serving similar advertiser personas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TremorVideoDSP

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tremor Video