LA Yoga Magazine

What LA Yoga Magazine does

LA Yoga Magazine is a Los Angeles-based wellness publication operated by Bliss Network, LLC, serving the Southern California yoga, Ayurveda, and holistic-living community. Its core product is a print and digital magazine, supplemented by a portfolio of interconnected offerings: an annual interactive Yoga Teacher Training Guide, an annual Retreat & Wellness Travel Guide, a weekly email newsletter curated by Editorial Director Felicia Tomasko, a digital flipbook archive of historical issues hosted on Maz Systems, and a sub-brand called Find Bliss.

The underlying technology is a standard digital publishing platform (WordPress-based CMS at layoga.com) extended with flipbook rendering via Maz Systems for online magazine viewing, alongside organic social media presence across Facebook, Twitter, Instagram, Pinterest, and YouTube, with a combined reach of approximately 100,000. No APIs, AI/ML systems, or proprietary software products are documented.

The business model is a hybrid of consumer subscriptions (print and digital magazine, weekly newsletter) and SMB/enterprise marketing services. Studios, retreat centers, and individual teachers pay $195 annually to be listed in the interactive guides, which include a dedicated page, social media promotion, and grid listing. Revenue is rounded out by digital advertising and social media blasts across the publication's combined audience. The publication is privately held with no disclosed external funding and operates regionally with 11–50 employees.

Name

LA Yoga Magazine

Legal name

Bliss Network, LLC

Website

https://layoga.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LA Yoga Magazine is a Los Angeles-based print and digital wellness publication covering yoga, Ayurveda, and holistic living for the Southern California community, monetizing through subscriptions, advertising, and paid annual guide listings for studios and retreat operators.

Ownership category

akta.pro rank

Product category

Wellness Media Publication

NAICS

Periodical Publishers (513120)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Ayurveda & Traditional Medicine Retreats (THAGAMAF)

Keywords

• Yoga magazine
• Wellness publication
• Ayurveda content
• Teacher training directory
• Wellness retreat guide

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guide Listings and Submissions: Yoga studios, retreat centers, and teachers pay $195 annually to list in the interactive online Yoga Teacher Training Guide or Retreat & Travel Guide, including a dedicated page ($1,500 value), social media blast, and grid listing
2. Magazine Subscription: Print and digital magazine subscriptions providing ongoing access to LA Yoga Magazine content
3. Newsletter: Weekly newsletter subscriptions with personal notes from Editorial Director Felicia Tomasko, featuring articles, events, and exclusive resources
4. Digital Advertising: Social media blasts and advertising opportunities reaching the magazine's combined social media audience

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LA Yoga Magazine is a Los Angeles-based print and digital wellness publication covering yoga, meditation, Ayurveda, holistic health, retreats, and mindful living for the Southern California community. Published by Bliss Network, LLC since its 2001 founding, it produces annual interactive online guides (Yoga Teacher Training Guide and Retreat & Wellness Travel Guide), a weekly email newsletter, digital flipbook archives, and paid listing services for studios, teachers, and retreat organizers.

Product overview

LA Yoga Magazine is a Los Angeles-based wellness publication produced by Bliss Network, LLC, offering a portfolio of interconnected products: the core LA Yoga Magazine (print and digital publication), the annual Yoga Teacher Training Guide (interactive online directory for yoga/meditation training programs), the Retreat & Wellness Travel Guide (annual directory of wellness retreats), a weekly email newsletter, digital flipbook archives, and paid submission services for studios and retreat organizers to list their programs. The publications focus on yoga, meditation, Ayurveda, Pilates, cross-training, spirituality, health, green living, retreats, and mindful lifestyle content for the Southern California wellness community.

Differentiator

Problem solved

Functional benefit

Products and services

• LA Yoga Magazine
• Yoga Teacher Training Guide
• Retreat & Wellness Travel Guide
• LA Yoga Weekly Newsletter
• Online Flip Books (Digital Magazine Archive)
• Teacher Training Guide Paid Listings
• Retreat Guide Paid Listings

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Conscious Life ExpocoreStrategic or Co-development PartnerConscious Life Expo is promoted on LA Yoga Magazine as a 4-day expo promoting conscious lifestyle, featuring best-selling authors, transformational leaders, and 200 workshops on science, spirituality, and healthy lifestyles.
• Radiant Sutra Meditation Teacher TrainingminorStrategic or Co-development PartnerMeditation teacher training program featured on LA Yoga Magazine website, with class beginning February 10, 2024

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoga Journal: Yoga Journal is the leading national yoga and wellness magazine in the US, publishing editorial content, teacher training directories, and retreat coverage. It is the most direct competitor to LA Yoga Magazine at a national scale.
• MindBodyGreen: MindBodyGreen is a digital-first wellness media brand covering yoga, meditation, nutrition, and movement. It competes directly with LA Yoga Magazine for the same yoga/wellness audience and advertising dollars, but with national reach.
• Well+Good: Well+Good is a digital wellness publisher covering fitness, yoga, beauty, and lifestyle. It targets the same wellness-curious consumer and competes for advertising spend in the same category as LA Yoga Magazine.
• Yoga International: Yoga International is a yoga-focused digital publication offering articles, classes, and community resources. It overlaps directly with LA Yoga's yoga instruction and teacher training content categories.
• Wanderlust: Wanderlust is a yoga and wellness media and events brand that produces festivals, retreats, and editorial content. It is comparable to LA Yoga in its dual focus on wellness publishing and retreat/festival coverage.
• Elephant Journal: Elephant Journal is an online mindful living publication covering yoga, meditation, sustainability, and wellness lifestyle content. It targets a similar audience and operates with a comparable editorial/community model.
• Spirituality & Health: Spirituality & Health is a print and digital publication covering yoga, meditation, mindfulness, and holistic wellness. It overlaps with LA Yoga's editorial coverage and the same wellness consumer reader base.
• The Chalkboard: The Chalkboard is a digital wellness and lifestyle magazine covering yoga, nutrition, and mindful living. It is comparable to LA Yoga as a niche wellness publication targeting the same lifestyle-oriented audience.

Emerging players

• BookRetreats.com: BookRetreats.com is an online marketplace for booking wellness and yoga retreats globally. It overlaps with LA Yoga's Retreat & Travel Guide directory product, but operates as a transactional booking platform rather than editorial media.
• Retreat Guru: Retreat Guru is a directory and booking platform for yoga, meditation, and wellness retreats. It is comparable to LA Yoga's retreat guide business as a discovery platform for retreat seekers and a lead-generation channel for retreat operators.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/layogamagazine
• YouTubeyoutube.com/layoga
• Facebookfacebook.com/LAYogaMagazine
• Instagraminstagram.com/layogamagazine
• Pinterestpinterest.com/layoga
• LinkedInlinkedin.com/company/la-yoga-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA Yoga Magazine