Yoga International
Yoga International is a subscription streaming platform offering on-demand yoga, meditation, breathwork, and yoga education to consumers and yoga teachers, with Yoga Alliance CEU-bearing courses and a conversational AI Teaching Assistant.
- Company typePrivate
- Founded1991
- HeadquartersHonesdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yoga International does
Yoga International is a digital streaming subscription platform offering on-demand yoga, meditation, breathwork, and broader yogic education content to consumers and yoga teachers. Founded in 1991 as an award-winning print magazine and transitioned to a digital streaming service, the company operates a library of 3,000+ yoga classes, 700+ meditations, 100+ breathwork practices, 2,700+ articles, 300+ courses and challenges, 15+ docuseries and podcasts, and a Pose Page library of 80+ postures. Core technical components include a streaming platform accessible via web and mobile (iOS and Android) with offline viewing, native Apple Health integration, and a recently introduced AI Teaching Assistant built on conversational AI that delivers personalized guidance to members. Content is delivered across English and Spanish, with teachers drawn from a roster of 100+ experts and courses eligible for Yoga Alliance continuing education credits.
The business model is a product-led, direct-to-consumer subscription offering unlimited access to the content library at $19.99 per month or $169 per year (the annual plan priced at 12 months for the price of 9, saving approximately 30% versus monthly), with a 7-day free trial as the primary acquisition mechanism. Premium Trainings are layered on top as separate-priced certifications and CEU-bearing programs priced from $29 to $1,595, functioning as a higher-ASP add-on. Annual members receive a 20% discount on select trainings and a free digital practice journal, while monthly members receive a 10% discount. The go-to-market is fully self-serve across web and mobile with a multi-channel acquisition mix spanning SEO/content marketing, email, organic social, community, and referral/affiliate programs, and no enterprise sales motion. Yoga International has been a wholly owned subsidiary of Gaia, Inc. since December 2021, operating from Gaia's Louisville, CO headquarters at 833 W. South Boulder Road while retaining its own brand identity.
Yoga International firmographics
Firmographics- Name
- Yoga International
- Legal name
- Gaia, Inc.
- Website
- https://yogainternational.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yoga International is a subscription streaming platform offering on-demand yoga, meditation, breathwork, and yoga education to consumers and yoga teachers, with Yoga Alliance CEU-bearing courses and a conversational AI Teaching Assistant.
- Ownership category
- akta.pro rank
Yoga International industry classification
Industry- Product category
- Online Yoga and Wellness Streaming
- NAICS
- Educational Services (611), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Yoga International is headquartered
LocationHeadquarters
- HQ city
- Honesdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yoga International business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Streaming: Monthly and annual subscription plans providing unlimited access to on-demand yoga classes, meditations, breathwork practices, courses, challenges, docuseries, and podcasts. Premium Trainings available for separate purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly membership with unlimited access to all yoga, meditation, and breathwork content |
| Subscription | Annual | Annual membership with full access and maximum savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Yoga International product offering
Product offeringCore offering
Yoga International operates a subscription-based digital streaming platform offering yoga classes, meditation, breathwork, multi-week courses, articles, docuseries, and podcasts taught by 100+ certified yoga teachers. The all-access membership at $19.99/month or $169/year unlocks 3,000+ classes, 700+ meditations, 100+ breathwork sessions, and 2,700+ articles, while separately priced Premium Trainings provide in-depth certification programs.
Product overview
Yoga International operates as a subscription-based streaming platform offering a comprehensive digital yoga membership with multiple integrated content modules. The core offering includes an all-access membership ($19.99/month or $169/year) providing unlimited access to 3,000+ yoga classes, 700+ meditations, 100+ breathwork practices, 2,700+ articles, 300+ courses and challenges, and 15+ docuseries and podcasts. The platform spans both English and Spanish languages. Premium Trainings function as paid add-on programs available separately for deeper yoga education. The AI Teaching Assistant enhances the experience with conversational AI support. The platform also offers an integrated pose library with over 80 postures, teacher profiles for over 100 instructors, and Apple Health integration for wellness tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga International Membership An all-access digital subscription giving individual yoga and wellness practitioners access to the full library of 3,000+ yoga classes, 700+ meditations, 100+ breathwork sessions, 2,700+ articles, 300+ courses, and 15+ docuseries/podcasts from 100+ expert teachers. Available at $19.99/month or $169/year with a 7-day free trial.
- Premium Trainings
Companies that use Yoga International
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Yoga International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Yoga International partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights6 records
Yoga International competitors and assessment
Company assessmentBroad incumbents
- Peloton: Peloton operates a broad connected-fitness subscription platform that includes a sizable yoga, meditation, and stretching class library. While its core is hardware-attached cycling and strength, its yoga content overlaps directly with Yoga International's offering.
- Gaia, Inc. Gaia is Yoga International's publicly-traded parent company, operating a broader streaming platform focused on yoga, meditation, spirituality, and consciousness content. It is comparable both as parent and as an adjacent streaming competitor with overlapping yoga philosophy and meditation content.
Direct peers
- Glo: Glo is a direct competitor offering on-demand yoga, meditation, and Pilates classes via subscription streaming across web and mobile — same product category, same target customer (practitioners and teachers), and same business model as Yoga International.
- Alo Moves: Alo Moves is Alo Yoga's streaming platform offering on-demand yoga, fitness, and mindfulness classes on a subscription basis. It is a direct competitor leveraging the Alo Yoga apparel brand for organic user acquisition, targeting the same consumer yoga practitioner segment.
- Down Dog: Down Dog is a yoga and fitness app that procedurally generates classes and meditation sessions for individual users, available on subscription. It competes in the same digital yoga/wellness streaming category with a similar consumer subscription model.
- FitOn: FitOn is a free and premium-tier fitness and wellness streaming app offering yoga, meditation, HIIT, and Pilates classes. It competes with Yoga International in the consumer yoga/meditation streaming category with a freemium model.
- Insight Timer: Insight Timer is one of the largest free and freemium meditation and yoga apps, with a vast teacher-contributed library. It competes with Yoga International in the guided meditation and yoga streaming space, particularly for budget-conscious practitioners and teachers seeking distribution.
- Calm: Calm is a leading meditation, sleep, and mindfulness app with a subscription model. It overlaps directly with Yoga International's meditation and breathwork modules and competes for the same consumer wellness subscription dollar.
- Headspace: Headspace is a major meditation and mindfulness subscription app with both consumer and employer/insurance channels. It overlaps with YI's guided meditation content and competes for the same wellness-conscious consumer.
- obé Fitness: obé Fitness offers live and on-demand fitness, yoga, and Pilates classes on a subscription basis with a strong design-led consumer brand. It targets the same at-home yoga/fitness practitioner with comparable pricing and streaming delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yoga International social profiles
Digital presenceYoga International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga International leadership team
Management profileNumber of profiles
Yoga International funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga International
What does Yoga International do?
Yoga International operates a subscription-based digital streaming platform offering yoga classes, meditation, breathwork, multi-week courses, articles, docuseries, and podcasts taught by 100+ certified yoga teachers. The all-access membership at $19.99/month or $169/year unlocks 3,000+ classes, 700+ meditations, 100+ breathwork sessions, and 2,700+ articles, while separately priced Premium Trainings provide in-depth certification programs.
Is Yoga International a public or private company?
Yoga International is a private company. It is classified as corporate owned and is currently operating.
When was Yoga International founded?
Yoga International was founded in 1991. It employs 11 to 50 people.
Where is Yoga International based?
Yoga International is headquartered in Honesdale, United States, in the North America region.
How does Yoga International make money?
One revenue line is on record: subscription Streaming.
Who are Yoga International's main competitors?
Broad incumbents on record are Peloton and Gaia, Inc.. Direct peers are Glo, Alo Moves, Down Dog, FitOn, Insight Timer, Calm, Headspace and obé Fitness.
Does Yoga International have an API?
No public API is recorded for Yoga International.
What industry is Yoga International in?
Yoga International's product category is Online Yoga and Wellness Streaming. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 611 and its SIC code is 8200.