dan pearlman

What dan pearlman does

dan pearlman is a Berlin-based, privately held network of strategic creative agencies founded in 1999, operating across brand architecture, experience architecture, cross-reality (AR/VR/MR), and future-oriented strategy. The firm is structured as a group of four specialized wholly-owned divisions — dan pearlman Markenarchitektur (brand strategy and architecture), dan pearlman Erlebnisarchitektur (experience architecture, spatial design, zoo and leisure facility design), BEAM Cross Realities (augmented, virtual, and mixed reality experiences), and dpx (future-oriented strategies) — supported by a shared services entity. The agency employs 51-100 staff and serves enterprise clients through project-based engagements spanning brand strategy, retail concept design, destination and leisure master planning, new work environment design, exhibition design, and immersive experience production.

The firm's service offering is organized around seven disciplines: Brand, Communication, Cross Reality, Destination, Leisure, New Work, and Retail, delivered to clients across financial services (Commerzbank, OLB Bank, Allianz, Schwäbisch Hall), automotive (Mercedes-Benz, BMW, MINI, Sennheiser), aviation (Lufthansa), retail (Mister Spex, Marc O'Polo, Gerry Weber, Jägermeister, Coca-Cola), real estate (BIKINI BERLIN, Union Investment, Hines), and leisure/zoos (Zoo Berlin, Tierpark Berlin, Kölner Zoo, Erlebnis-Zoo Hannover, Chester Zoo). Notable flagship projects include the Polar Experience immersive climate exhibitions in Berlin (~120,000 visitors) and Oberhausen (1,100 sqm, opened May 2026), the Kölner Zoo Clemenshof (€3.3M construction), the Design Offices business center at Munich Highlight Towers, and brand academies for Lufthansa and Mercedes-Benz. The firm's international footprint spans Germany, the UK, Chile, South Korea, Saudi Arabia, Denmark, and Switzerland.

Revenue is generated through professional services / project fees negotiated per engagement, with pricing tied to scope, complexity, and duration. As a privately held group led by CEOs Nicole Srock.Stanley (Markenarchitektur), Kieran Stanley (Erlebnisarchitektur), and Bernard Bettenhäuser (BEAM Cross Realities), the firm pursues growth through geographic expansion, vertical diversification into climate education and immersive exhibitions, repeat business with anchor clients, and productized offerings (such as the Design Offices New Work furniture line). The company holds no disclosed external funding and has not undertaken material M&A, indicating a steady, founder-led organic growth model.

Name

dan pearlman

Legal name

dan pearlman Markenarchitektur Gesellschaft von Architekten und Innenarchitekten mbH

Website

https://danpearlman.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

dan pearlman is a Berlin-based network of strategic creative agencies founded in 1999, delivering brand architecture, experience design, spatial planning, and cross-reality (AR/VR/MR) services to enterprise clients across financial services, retail, automotive, aviation, zoos, and destination development sectors.

Ownership category

akta.pro rank

Product category

Brand and Experience Architecture Services

NAICS

Industrial Design Services (541420), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand architecture
• Experience design
• Retail design
• Spatial branding
• Immersive experiences

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Project Fees: dan pearlman generates revenue through fee-for-service engagements, providing strategic consulting, architecture, design, and experience design services to enterprise clients on a project-by-project basis. As a brand and experience architecture agency, engagements typically involve brand strategy, retail design, exhibition design, and spatial design, with revenue tied to project scope, complexity, and duration.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

dan pearlman is a Berlin-based brand and experience architecture agency operating through four divisions (dan pearlman Markenarchitektur, dan pearlman Erlebnisarchitektur, BEAM Cross Realities, and DPX). The firm designs and implements brand identities, communication strategies, retail and destination spaces, leisure and new work environments, and cross-reality (AR/VR/MR) experiences for enterprise clients across financial services, automotive, retail, and cultural sectors.

Product overview

dan pearlman is a network of strategic creative agencies operating as a brand and experience architecture firm. The portfolio comprises four distinct divisions: dan pearlman Markenarchitektur (brand strategy and architecture), dan pearlman Erlebnisarchitektur (experience architecture and physical spaces), BEAM Cross Realities (augmented, virtual, and mixed reality), and DPX (future-oriented strategies). These entities collectively deliver seven core service offerings spanning Brand, Communication, Cross Reality, Destination, Leisure, New Work, and Retail disciplines. The agency serves clients across financial institutions, zoos, employer branding, and brand spaces sectors.

Differentiator

Problem solved

Functional benefit

Brands

• dan pearlman Markenarchitektur: Brand architecture division focused on strategic brand development
• dan pearlman Erlebnisarchitektur
• BEAM Cross Realities
• dpx

Products and services

• dan pearlman Markenarchitektur (Brand Architecture) Brand architecture division offering brand strategy, brand design, and communication solutions for enterprise clients across industries such as financial services, automotive, and technology.
• dan pearlman Erlebnisarchitektur (Experience Architecture) Experience architecture division designing physical and spatial experiences including retail environments, destination and leisure spaces, new work environments, and exhibition design for clients such as zoos, museums, and retail brands.
• BEAM Cross Realities Immersive technology division developing augmented reality, virtual reality, and mixed reality experiences, including interactive installations and cross-reality environments for brand communication and visitor engagement.
• DPX Product and digital experience offering supporting the agency's broader brand and experience architecture work.

Quantifiable outcome

• Polar Experience Berlin attracted approximately 120,000 visitors
• +3 more outcomes

Named customers64 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Climate Education GmbHcoreStrategic or Co-development Partner · 1 January 2026dan pearlman Group served as concept, design, architecture, general planning, exhibit design, communication & marketing, and retail partner for the Polar Experience Oberhausen exhibition (1,100 sqm, opened May 2026). This was the first exhibition produced by Climate Education GmbH, with dan pearlman involved across the full project lifecycle from concept through execution.
• FKP Scorpio Entertainment GmbHcoreStrategic or Co-development Partner · 1 January 2026FKP Scorpio Entertainment served as the event organizer and host venue partner for the Polar Experience Oberhausen at the OBEX venue. Folkert Koopmans, FKP Scorpio Managing Director, expressed strong endorsement of the exhibition's scientific authenticity and immersive qualities.
• Seven.One StarwatchminorGTM or Marketing Partner · 1 January 2026Seven.One Starwatch (100% ProSieben subsidiary) served as national media partner for the Polar Experience, providing broad-reach communication support for the exhibition launch in Oberhausen.
• Galileo / Galileo Kids (ProSieben)minorGTM or Marketing Partner · 1 January 2026ProSieben's Wissensmagazin (science magazine) Galileo and Galileo Kids presented the Polar Experience and extended content digitally through the JOYN app, providing media exposure and audience reach for the exhibition.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Global design and innovation consultancy combining strategy, product design, and experience design; closely aligned with dan pearlman's integrated strategy-through-execution model.
• Pentagram: Multi-disciplinary design firm with partner-led brand and spatial design practices; comparable on bespoke, senior-led creative engagements for major brands.
• Universal Design Studio: London-based brand and spatial design studio with strong retail, hospitality, and workplace portfolios; directly comparable on store concept and experience architecture work.
• MetaDesign: Berlin-headquartered brand and design consultancy with comparable end-to-end brand strategy and visual identity offerings; competes most directly with dan pearlman Markenarchitektur for German enterprise brand mandates.
• MUTABOR: Hamburg-based brand experience consultancy combining brand strategy, spatial design, and live communications; directly comparable German competitor for brand architecture and experience mandates.
• Landor & Fitch: Global brand consultancy offering brand strategy, design, and experience work across physical and digital touchpoints; competes for the same enterprise experience-architecture RFPs.
• Frog Design: Design and innovation consultancy (now part of Capgemini) covering brand, product, and experience design; directly comparable on integrated brand-to-experience delivery.

Broad incumbents

• Snøhetta: International architecture and brand design practice with deep cultural, leisure, and experience design credentials; overlaps with dan pearlman on destination and leisure experience work.
• Gensler: Global architecture and design giant with broad retail, hospitality, and workplace practices; larger-scale competitor that overlaps on retail concept and brand space engagements.

Regional players

• HPP Architekten: Major German architecture firm with strong retail, workplace, and public-sector portfolios; competes with dan pearlman Erlebnisarchitektur primarily in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dan-pearlman-gmbh
• Facebookfacebook.com/danpearlmangroup.berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dan pearlman