Seven.One Starwatch
Seven.One Starwatch is a German B2B media marketing services provider (division of Seven.One AdFactory GmbH, within ProSiebenSat.1 Media SE) that packages linear TV, JOYN streaming, and social media inventory into cross-media campaigns for music labels and live entertainment organizers in Germany.
- Company typePrivate
- Founded2005
- HeadquartersUnterföhring, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Seven.One Starwatch does
Seven.One Starwatch is a B2B media marketing services provider operating as a division of Seven.One AdFactory GmbH within the ProSieben Sat.1 Media SE conglomerate, headquartered in Unterföhring, Germany. The company functions as a specialist sales house that packages the ProSiebenSat.1 Group's media assets — linear TV channels (ProSieben, Sat.1), the JOYN streaming platform, and the broadcasters' social media channels — into integrated cross-media marketing campaigns for music and live entertainment clients in the German market.
The company's offering spans two primary verticals: music (marketing new and established artists, releases, and music projects on behalf of music labels across all genres) and live entertainment (marketing musicals, rock/pop/schlager tours, sporting events, festivals, exhibitions, family entertainment, and podcast tours). Its customer base comprises music labels, event organizers and promoters, producers, and artists. The underlying technology is the cross-media inventory of the ProSiebenSat.1 Group rather than any proprietary software product.
Revenue is generated through two models: media partnership deals (customer- and project-specific media buying, ranging from media partnerships to flat deals) and, for selected projects, an event organizer/co-organizer role that exposes the company to ticket-sale economics. Pricing is project-specific and not publicly disclosed. The company employs between 11 and 50 people, has operated since 2005, and reports revenue figures that are not publicly disclosed. Distribution is entirely domestic (Germany/DACH), relying on enterprise field sales targeting labels, organizers, promoters, and producers.
Seven.One Starwatch firmographics
Firmographics- Name
- Seven.One Starwatch
- Legal name
- Seven.One Starwatch – ein Geschäftsbereich der Seven.One AdFactory GmbH
- Website
- https://starwatch.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seven.One Starwatch is a German B2B media marketing services provider (division of Seven.One AdFactory GmbH, within ProSiebenSat.1 Media SE) that packages linear TV, JOYN streaming, and social media inventory into cross-media campaigns for music labels and live entertainment organizers in Germany.
- Ownership category
- akta.pro rank
Seven.One Starwatch industry classification
Industry- Product category
- Entertainment Media Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship & Sports Media Rights Buying (BPAFABAH)
- akta.pro secondary industries
- Sponsorship & Sports Media Rights Buying (MPAAABAO), Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where Seven.One Starwatch is headquartered
LocationHeadquarters
- HQ city
- Unterföhring
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Seven.One Starwatch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Media Partnership Deals: Customer- and project-specific media buying models ranging from media partnerships to flat deals. They create customized media solutions tailored to specific needs and goals of partners.
- Event Organizing/Co-organizing: For selected projects, Seven.One Starwatch takes on the role of organizer or co-organizer to generate maximum impact on ticket sales with cross-media campaigns. Works closely with co-organizers and producers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Seven.One Starwatch product offering
Product offeringCore offering
Seven.One Starwatch is a B2B media marketing services provider that designs and executes cross-media advertising campaigns for music labels and live entertainment events (musicals, rock/pop/schlager tours, sporting events, festivals, exhibitions, podcast tours) in Germany, leveraging the ProSiebenSat.1 media ecosystem of JOYN streaming, linear TV (ProSieben, Sat.1) and social media channels. It also selectively acts as event organizer or co-organizer for selected projects to drive ticket sales.
Product overview
Seven.One Starwatch operates as a media marketing and partnership services provider rather than a software product company. The company offers integrated marketing services for live entertainment events (musicals, family entertainment, rock/pop/schlager tours, sporting events, exhibitions, podcast tours, festivals) and music sector marketing (artist promotion, music label partnerships). Their service offering encompasses cross-media campaign management across TV, social media, and digital platforms, with flexible business models including media partnerships, flat deals, and occasionally taking on the event organizer role. The company is a division of Seven.One AdFactory GmbH and part of ProSiebenSat.1 Media SE.
Differentiator
Problem solved
Functional benefit
Products and services
- Cross-Media Marketing Campaigns for Live Entertainment Tailored cross-media marketing campaigns for live entertainment events (musicals, family entertainment, rock/pop/schlager tours, sporting events, exhibitions, podcast tours, festivals) in Germany, distributed via JOYN streaming, linear TV channels, and social media channels of ProSieben and Sat.1 broadcast brands. Campaigns cover the full marketing funnel from awareness to ticket purchase. Sold to event organizers, promoters, and producers.
- Music Artist and Release Marketing
- Event Organizing / Co-Organizing Services
Companies that use Seven.One Starwatch
Customer profileSegments3 records
Ideal customer profiles3 records
Seven.One Starwatch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seven.One Starwatch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- JOYNcoreSeven.One Starwatch reaches target audiences via JOYN streaming platform as part of their cross-media marketing approach. JOYN is a streaming platform co-owned by ProSiebenSat.1 and Discovery, providing access to streaming audiences in Germany.
- ProSieben Sat.1 Media SEcoreSeven.One Starwatch is part of ProSieben Sat.1 Media SE. This parent company relationship provides access to comprehensive media assets including TV channels, streaming platforms, and social media channels for marketing campaigns.
- Major Music LabelscoreSeven.One Starwatch manages music acts in cooperation with all major major labels and is a top media partner for all music labels in marketing new and established artists.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Seven.One Starwatch competitors and assessment
Company assessmentDirect peers
- IP Deutschland: RTL Group's exclusive TV advertising sales house in Germany. Direct competitor to Starwatch for monetizing premium video advertising inventory on behalf of broadcasters, fighting for the same entertainment marketing budgets in the German market.
- RTL Interactive: RTL Deutschland's digital and streaming media marketing unit. Comparable to Starwatch's JOYN-driven streaming marketing capability on the competing broadcaster's side of the German market.
- AdAlliance: RTL Deutschland's cross-media marketing arm bundling TV, digital, audio, and print inventory. Closest cross-media competitor to Starwatch's bundled entertainment offering, using RTL's portfolio as its ecosystem equivalent to ProSiebenSat.1.
Regional players
- CTS Eventim: Europe's leading ticketing and live entertainment promoter, headquartered in Germany. Comparable because Eventim both organizes live events and runs major marketing campaigns for them — overlapping directly with Starwatch's event co-organizing and live entertainment marketing business.
- DEAG Deutsche Entertainment AG: German live entertainment promoter and organizer for concerts, tours, and events. Comparable as both a customer (marketing campaigns) and competitor (event organizing) to Starwatch in the German live entertainment ecosystem.
Broad incumbents
- SevenOne Media: The parent-level advertising sales arm of ProSiebenSat.1, of which Starwatch is a specialized entertainment division. Comparable because it sells the same underlying ProSiebenSat.1 inventory but to a broader advertiser base beyond entertainment.
- Live Nation Germany: German arm of the world's largest live entertainment company. Comparable as a major live event promoter/marketer in Germany that competes for the same tour marketing budgets Starwatch sells to.
- Ströer: Germany's largest outdoor and digital out-of-home advertiser, with growing digital media portfolio. Competes for share of German advertising budgets across channels, though focused on OOH/DOOH rather than broadcast entertainment marketing.
Others
- Universal Music Germany: Germany's largest music label and another key Starwatch customer. Adjacent competitor as major labels expand proprietary marketing capabilities, while also being central to Starwatch's current revenue base.
- Warner Music Group Germany: Major German music label that is one of Starwatch's largest customers. Listed as a peer because major labels increasingly run in-house marketing campaigns and could be considered adjacent competitive threats as well as clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Seven.One Starwatch social profiles
Digital presenceSeven.One Starwatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seven.One Starwatch leadership team
Management profileNumber of profiles
Profiles2 records
Seven.One Starwatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seven.One Starwatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seven.One Starwatch
What does Seven.One Starwatch do?
Seven.One Starwatch is a B2B media marketing services provider that designs and executes cross-media advertising campaigns for music labels and live entertainment events (musicals, rock/pop/schlager tours, sporting events, festivals, exhibitions, podcast tours) in Germany, leveraging the ProSiebenSat.1 media ecosystem of JOYN streaming, linear TV (ProSieben, Sat.1) and social media channels. It also selectively acts as event organizer or co-organizer for selected projects to drive ticket sales.
Is Seven.One Starwatch a public or private company?
Seven.One Starwatch is a private company. It is classified as corporate owned and is currently operating.
When was Seven.One Starwatch founded?
Seven.One Starwatch was founded in 2005. It employs 11 to 50 people.
Where is Seven.One Starwatch based?
Seven.One Starwatch is headquartered in Unterföhring, Germany, in the Europe region.
How does Seven.One Starwatch make money?
Two revenue lines are on record. Media Partnership Deals are the primary driver. The others are event Organizing/Co-organizing.
Who are Seven.One Starwatch's main competitors?
Direct peers on record are IP Deutschland, RTL Interactive and AdAlliance. Regional players are CTS Eventim and DEAG Deutsche Entertainment AG. Broad incumbents are SevenOne Media, Live Nation Germany and Ströer. Others are Universal Music Germany and Warner Music Group Germany.
Does Seven.One Starwatch have an API?
No public API is recorded for Seven.One Starwatch.
What industry is Seven.One Starwatch in?
Seven.One Starwatch's product category is Entertainment Media Marketing Services. Its primary akta.pro industry code is BPAFABAH, Sponsorship & Sports Media Rights Buying, with a secondary code of MPAAABAO, Sponsorship & Sports Media Rights Buying. Its NAICS code is 54183 and its SIC code is 7311.