DATx
DATx is a Singapore-based blockchain company founded in 2018 that operates a decentralized advertising ecosystem and associated cryptocurrency, serving advertisers and publishers with token-based digital ad services.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DATx does
DATx is a Singapore-headquartered blockchain company founded in 2018 that operates a decentralized advertising ecosystem and associated cryptocurrency, with stated activities in digital advertisement services. The company is structured as a private for-profit entity headquartered in Singapore, with a reported employee base of 101-250, and positions itself at the intersection of blockchain infrastructure and digital advertising. DATx was founded during the peak of the 2017-2018 ICO boom and appears to target advertisers and publishers seeking on-chain alternatives to traditional programmatic ad delivery, though its specific customer segments, go-to-market motion, and product feature set are not documented in available sources.
The firm's core offering centers on a decentralized AD ecosystem concept, implying a token-incentivized model for advertising transactions, audience targeting, or ad verification; however, no product specifications, whitepaper references, technical architecture descriptions, API documentation, SDK details, or integration partnerships are present in the source data. The underlying technology stack, consensus mechanism, smart contract architecture, and token utility remain undisclosed. Business model mechanics — including token economics, advertising fee structure, publisher revenue share, and pricing tiers — are not articulated, leaving the revenue model effectively unverified beyond the firm's self-description as a decentralized ad ecosystem and cryptocurrency operator.
Public information about DATx is extremely thin. No revenue figures, funding history beyond a single $0-dated BlockVC event in May 2018, customer references, management team disclosures, regulatory actions, merger or acquisition history, or product launch timeline are available. The company maintains a website at datx.co and is listed in firmographic directories with operating status, but no patents, certifications, third-party integrations, or verifiable operational metrics are documented. This data sparsity, against the backdrop of the ICO-era cohort in which a large proportion of token projects subsequently failed or were abandoned, materially constrains any assessment of current traction or commercial viability.
DATx firmographics
Firmographics- Name
- DATx
- Website
- https://datx.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DATx is a Singapore-based blockchain company founded in 2018 that operates a decentralized advertising ecosystem and associated cryptocurrency, serving advertisers and publishers with token-based digital ad services.
- Ownership category
- akta.pro rank
DATx industry classification
Industry- Product category
- Digital Advertising Technology
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where DATx is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
DATx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
DATx product offering
Product offeringCore offering
DATx operates a decentralized advertising (AD) ecosystem built on blockchain technology, offering cryptocurrency and digital advertisement services. The platform is designed to connect advertisers and publishers in a decentralized manner, leveraging its native token for transactions within the advertising marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Decentralized AD Ecosystem
- DATx Cryptocurrency Token
- Digital Advertisement Services
Companies that use DATx
Customer profileIdeal customer profiles1 record
DATx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DATx partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
DATx competitors and assessment
Company assessmentDirect peers
- Brave Software: Brave's Basic Attention Token (BAT) is the most prominent blockchain-based digital advertising ecosystem, directly paralleling DATx's premise of using a utility token to align user, publisher, and advertiser incentives.
- AdEx Network: AdEx is a blockchain-based advertising exchange focused on transparency and fraud reduction; it shares DATx's decentralised ad-tech thesis and on-chain settlement model.
- Kind Ads: Kind Ads built a blockchain-based influencer and display-ad marketplace with a native utility token, overlapping directly with DATx's planned ad-ecosystem scope.
- Alkimi Exchange: Alkimi operates a blockchain-based ad exchange aimed at replacing the programmatic ad-tech supply chain, closely matching DATx's value proposition for transparent, decentralised ad infrastructure.
- Mad Network: Mad Network built a tokenised advertising protocol aimed at eliminating ad fraud and aligning incentives across the ad stack — closely mirroring DATx's decentralised ad marketplace concept.
Emerging players
- Lucidity: Lucidity uses blockchain to verify digital ad impressions and reduce fraud — a narrower but adjacent solution to DATx's decentralised ad-ecosystem goal.
Broad incumbents
- Theta Network: Theta operates a blockchain-based video and advertising delivery network with a token economy for viewer and edge-node rewards — an adjacent attention-economy model relevant to DATx's thesis.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
DATx social profiles
Digital presenceDATx financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATx leadership team
Management profileNumber of profiles
DATx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATx
What does DATx do?
DATx operates a decentralized advertising (AD) ecosystem built on blockchain technology, offering cryptocurrency and digital advertisement services. The platform is designed to connect advertisers and publishers in a decentralized manner, leveraging its native token for transactions within the advertising marketplace.
Is DATx a public or private company?
DATx is a private company. It is classified as venture growth investor backed and is currently operating.
When was DATx founded?
DATx was founded in 2018. It employs 101 to 250 people.
Where is DATx based?
DATx is headquartered in Singapore, Singapore, in the Asia region.
Who are DATx's main competitors?
Direct peers on record are Brave Software, AdEx Network, Kind Ads, Alkimi Exchange and Mad Network. Lucidity is listed as an emerging player. Theta Network is listed as a broad incumbent.
Does DATx have an API?
No public API is recorded for DATx.
What industry is DATx in?
DATx's product category is Digital Advertising Technology. Its primary akta.pro industry code is FSAPAFAJ, NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails). Its NAICS code is 5182 and its SIC code is 7310.