Kind Ads
Kind Ads is a blockchain-based advertising platform, founded in 2017, that connects advertisers and publishers through email marketing and push notifications, using the Kind token for transactions and eliminating middlemen.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kind Ads does
Kind Ads is a blockchain-based advertising platform founded in 2017 that connects advertisers directly with publishers (primarily website owners and content creators with email subscriber bases) through user-friendly channels — email marketing and push notifications — rather than traditional banner and display ads. The platform is built around the Kind token (KIND), which has a fixed, unmineable total supply of 61,000,000 tokens and is used as the sole medium of exchange on the network; users transact through a MetaMask wallet and the web platform supports only Chrome, Firefox, and Opera browsers. The platform acts as a self-serve, two-sided marketplace integrated with roughly 14 third-party email and push notification providers (MailChimp, AWeber, SendGrid, OneSignal, Campaign Monitor, ActiveCampaign, GetResponse, Sendinblue, PushEngage, VWO, Subscribers, and others), enabling publishers to monetize opted-in subscriber audiences and advertisers to reach engaged users without intermediaries.
The company is headquartered in London, United Kingdom with 11-50 employees, and is operated through the Leadchain Foundation, a Panama-domiciled entity at Capital Plaza, Costa del Este. According to its Terms of Service, Kind Ads charges a 0% platform transaction fee, which means the business model is not currently monetization-driven on transactions; the company has no disclosed customers, no recorded funding rounds, no app, no public API documentation, and no AI/ML capabilities called out in the available data. Leadership comprises CEO and co-founder Saulo Medeiros (10+ years in advertising) and COO and co-founder Rafael Mayrink (digital marketing operations), both citing public-company advertising experience as a foundation for the platform.
Kind Ads firmographics
Firmographics- Name
- Kind Ads
- Legal name
- Leadchain Foundation
- Website
- https://kindads.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kind Ads is a blockchain-based advertising platform, founded in 2017, that connects advertisers and publishers through email marketing and push notifications, using the Kind token for transactions and eliminating middlemen.
- Ownership category
- akta.pro rank
Kind Ads industry classification
Industry- Product category
- AdTech
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Kind Ads is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kind Ads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform transaction fees: Kind Ads charges a platform fee on transactions between advertisers and publishers conducted in Kind Tokens. The Terms of Service state the fee is 0% of transaction costs.
- Kind Token economics: Platform uses Kind token (KIND) with total supply of 61,000,000 tokens. Token cannot be mined and no additional tokens can be released beyond the total supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No transaction fees for platform users |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kind Ads product offering
Product offeringCore offering
Kind Ads operates a blockchain-based advertising platform that connects advertisers directly with publishers through user-friendly ad formats such as email marketing and push notifications, eliminating intermediaries. Advertisers fund campaigns using the Kind token (KIND) and publishers receive payouts through the same token, with onboarding supported via MetaMask wallet integration.
Product overview
Kind Ads is a single unified advertising platform that serves user-friendly ads through email marketing and push notification channels. The platform connects advertisers directly with publishers using blockchain technology, allowing advertisers to save money by cutting out middlemen while publishers keep more of their earnings. Users receive more relevant ads instead of irrelevant banner and display ads.
Differentiator
Problem solved
Functional benefit
Products and services
- Kind Ads Platform A self-serve, blockchain-based advertising platform that connects advertisers directly with publishers and settles campaigns using the Kind token (KIND), with onboarding supported by MetaMask wallet integration and ad delivery via email and push notification channels.
Quantifiable outcome
- Advertisers save money by cutting out middlemen
- +2 more outcomes
Companies that use Kind Ads
Customer profileSegments3 records
Ideal customer profiles2 records
Kind Ads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature4 records
Kind Ads partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- MailChimpcoreEmail marketing platform integration allowing Kind Ads advertisers to reach subscriber bases through MailChimp-powered email campaigns.
- AWebercoreEmail marketing platform integration enabling advertisers to run email campaigns through AWeber's platform.
- SendGridcoreEmail delivery platform integration for transactional and marketing emails within the Kind Ads advertising ecosystem.
- OneSignalcorePush notification platform integration allowing advertisers to deliver ads through OneSignal's push notification infrastructure.
- Campaign MonitorcoreEmail marketing platform integration for running targeted email advertising campaigns.
- ActiveCampaigncoreEmail marketing automation platform integration for advertising campaigns.
- GetResponsecoreEmail marketing platform integration for advertising campaign delivery.
- sendinbluecoreEmail and SMS marketing platform integration for multi-channel advertising.
- PushEngagecorePush notification platform integration for web push advertising campaigns.
- VWOcoreConversion optimization platform integration for tracking and optimizing advertising performance.
- SubscriberscoreNewsletter subscription platform integration for reaching engaged subscriber audiences.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Kind Ads competitors and assessment
Company assessmentBroad incumbents
- Taboola: Native advertising platform connecting advertisers with publisher audiences through content recommendation units. Relevant incumbent in the publisher-monetization space Kind Ads addresses.
- Outbrain: Native advertising and content discovery platform for premium publishers. Comparable as an established ad-tech player helping publishers monetize audiences outside banner/display formats.
- Meta Ads: Advertising platform from Meta (Facebook/Instagram) controlling a large share of digital ad spend. Represents the centralized, data-driven incumbent model that Kind Ads positions against.
- Google Ad Manager: Dominant incumbent ad platform from Google providing ad serving, programmatic buying, and management across display, video, and native formats. Represents the legacy ad-tech ecosystem Kind Ads seeks to disrupt.
Direct peers
- Papyrus: Blockchain-based ad marketplace aiming to decentralize digital advertising and eliminate middlemen. Closely aligned with Kind Ads' mission of disintermediating Google/Facebook through distributed infrastructure.
- Paved: Newsletter advertising marketplace connecting advertisers with email newsletter publishers. Highly comparable to Kind Ads in its focus on email subscriber-based monetization and direct advertiser-publisher connections.
- Brave Software: Blockchain-based browser and ad platform using Basic Attention Token (BAT) to connect advertisers and users. Most directly comparable to Kind Ads in terms of crypto-native ad marketplace model and privacy-first positioning.
- BuySellAds: Self-serve advertising marketplace connecting direct ad buyers with independent publishers across newsletter, podcast, and web inventory. Closely comparable business model of cutting out middlemen between advertisers and publishers.
- AdEx Network: Blockchain-based advertising platform using ADX token to connect advertisers and publishers with privacy protections and transparency. Direct blockchain ad-tech peer comparable in mission and architecture.
Emerging players
- BitClave: Blockchain ad-search platform connecting consumers, advertisers, and merchants through decentralized search and advertising. Comparable as an early-stage blockchain ad-tech project with a consumer data focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Kind Ads social profiles
Digital presenceKind Ads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kind Ads leadership team
Management profileNumber of profiles
Profiles2 records
Kind Ads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kind Ads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kind Ads
What does Kind Ads do?
Kind Ads operates a blockchain-based advertising platform that connects advertisers directly with publishers through user-friendly ad formats such as email marketing and push notifications, eliminating intermediaries. Advertisers fund campaigns using the Kind token (KIND) and publishers receive payouts through the same token, with onboarding supported via MetaMask wallet integration.
Is Kind Ads a public or private company?
Kind Ads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kind Ads founded?
Kind Ads was founded in 2017. It employs 11 to 50 people.
Where is Kind Ads based?
Kind Ads is headquartered in London, United Kingdom, in the Europe region.
How does Kind Ads make money?
Two revenue lines are on record. Platform transaction fees are the primary driver. The others are kind Token economics.
Who are Kind Ads's main competitors?
Broad incumbents on record are Taboola, Outbrain, Meta Ads and Google Ad Manager. Direct peers are Papyrus, Paved, Brave Software, BuySellAds and AdEx Network. BitClave is listed as an emerging player.
Does Kind Ads have an API?
No public API is recorded for Kind Ads.
What industry is Kind Ads in?
Kind Ads's product category is AdTech. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7310.